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SpaceX sets dates for Starship static fire, high-altitude launch debut
CEO Elon Musk says that SpaceX is set to attempt one final Raptor engine static fire test before putting Starship through its high-altitude launch debut later this week.
Liable to begin as soon as November 30th per public road closure notices, Musk says that Starship serial number 8’s (SN8) launch debut – both Starship’s first fully-assembled flight test and first high-altitude launch attempt – is now scheduled no earlier than (NET) 8 am to 5 pm CST (UTC-6) on Wednesday, December 2nd.
November 30th will instead host what is believed to be a unique kind of static fire test for Starship SN8, hopefully proving that the rocket has a decent shot at surviving its risky launch debut.
As previously discussed on Teslarati, SpaceX’s Starship development strategy means that SN8’s survival is far less important than it may seem.
“On November 25th, Starship SN9 (featuring “small improvements”) was stacked to its full 50-meter (~165 ft) height. If SN8 is destroyed during testing, SN9 will likely be ready to roll to the launch site almost as soon as the dust settles.
Meanwhile, Starship SN10 is likely just 7-10 days away from a similar nosecone stacking milestone, and Starship SN11’s tank section is just one stack away from completion, likely putting it less than two weeks behind SN10. In other words, insofar as speed is a priority and each prototype is anywhere close to as cheap as Starship’s majority-steel bill of materials might suggest, SpaceX is building Starships so quickly that it almost doesn’t make sense to spend more than a few weeks working through bugs on any single suborbital ship.”
Teslarati.com — November 25th, 2020
In fact, delaying SN8’s launch to try to refine the rocket in situ and better ensure success could actually be to the detriment of successive prototypes and the Starship program in general. If, for example, a fundamental design flaw is revealed in Starship SN8 only after the prototype’s first test flight, SpaceX could be forced to scrap a huge amount of work done on as many as six, seven, eight, or even more subsequent prototypes. In that since, while it may seem like caution maximizes the value any single Starship prototype can provide SpaceX, that’s only true as long as the Starship design is mature enough that new fundamental flaws are unlikely to arise.
Given how young SpaceX’s agile Starship development program is, it would make very little sense to hinge months of work and more than half a dozen rocket prototypes on the quality and success of a less mature prototype unless all the vehicles in question are more or less identical final products. SN8 through SN15+ are certainly not final products in the sense that Starship is meant to be the largest reusable orbital spacecraft ever built.
As such, the Starship program is probably better off if SpaceX pushes vehicles to failure as quickly as reasonably possible. Having now spent more than two months at the launch pad while no less than three full-scale prototypes rapidly approach a similar level of completion, Starship SN8’s test flow is likely an overcorrection from a haphazardly rushed schedule to extreme caution.
Along those lines, SpaceX is now hopefully set on launching Starship SN8 within the near future. First, though, the company apparently plans to attempt another Raptor engine static fire test on Monday, November 30th. Scheduled between 7 am and 9 pm CST, the test has been described as a “handoff” static fire, referring to the process of switching each Raptor engine’s propellant feed from Starship’s main tank to much smaller ‘header’ tanks reserved for landings.
What exactly that handoff refers to is unclear. It could mean that SN8 will switch from main tanks to header tanks during a Raptor static fire test, though it’s unclear why that capability would be necessary unless Starship’s current header tank design is too small. “Handoff” could also refer to the process of switching between main and header tanks between Raptor operations – far more likely. In other words, Starship SN8’s Monday testing might involve two back-to-back static fires, performed with no human intervention. If successful, such a handoff static fire would simultaneously test Starship’s ability switch propellant sources and perform multiple Raptor engine ignitions – both necessary for a launch and landing.
Musk himself believes that Starship SN8 has a ~33% chance of successfully launching, reaching apogee, stably ‘skydiving’ ~14 km (~9 mi) back to Earth, reigniting Raptor engines, and landing in one piece. It’s unclear what will happen in the seemingly unlikely event that SN8 survives, but Starship SN9 is practically nipping at the relatively ancient prototype’s heels.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
