News
State officials highlight worker choice in Tesla Giga Berlin labor dispute
As Tesla faces continued labor efforts in Europe over whether the company’s German Gigafactory will sign a collective labor agreement, the automaker has largely doubled down on the idea that its workers are better off being independent from a union’s influence. However, local officials have recently explained why they think an agreement could be mutually beneficial for workers and for Tesla overall, though they emphasize that it’s ultimately up to the workers.
Earlier this month, multiple workers at Tesla’s Gigafactory Berlin, including the works council leader, defended the company’s avoidance of a labor agreement, saying the automaker’s close proximity to the workers made it easier to make routine changes and find solutions for workers.
In recent statements to Teslarati, an official from the Brandenburg Ministry of Economy, Labor and Energy has noted how social partnership between workers and unions contributes to the German economy and to companies overall, while the autonomy of employees to choose remains an important part of the equation.
“It would be good if IG Metall and Tesla could agree on a collective labor agreement or at least talk about it,” said Felix Dollase, a spokesperson for the Brandenburg Ministry of Economy, Labor and Energy, in an email to Teslarati. The statements closely echoed those from Brandenburg Minister Jörg Steinbach made earlier this month.
“Like Social Partnership as a whole, this would have many advantages for both sides. Social partnership is partly responsible for prosperity. It has been creating conditions for economic growth for decades and is also responsible for a well-developed welfare state,” Dollase added.
In Germany, it is up to each individual worker to decide whether they want to join a union, and the greater the proportion of union-represented workers, the greater the strength of the union in that company, as Dollase clarified in the email. In addition, he explained that workers have the right to elect and facilitate a works council, which can’t be taken away by the company, and unions are allowed to offer up an electoral candidacy list during elections.
The result, Dollase says, is an effective system of businesses that play an important role in Germany’s economy and society. However, he also says individual autonomy in choosing whether or not to join a union plays an equal role in this process.
“This is not an obstacle for productivity, but increases it, and makes an important contribution to stabilizing society and the economy,” Dollase added. “This is why Social Partnership is and remains an important part of our economic system. But it is also characterized by the autonomy of the social partners.”
Tesla’s Giga Berlin elected a works council in 2022, though IG Metall has accused it of being comprised primarily of lower-level leadership workers who are close to executive management (via Wall Street Journal). The leader of the current works council at Giga Berlin recently also opposed a collective labor agreement with IG Metall in a report, saying that union influence would make the company lose its agility.
“We are close to the workforce,” said Michaela Schmitz, leader of Giga Berlin’s works council. “Our agility will be lost if we are influenced from outside.”
“We are focusing on ourselves in order to find solutions for our employees quickly and without unnecessary escalation and thus make changes happen significantly faster,” said Andre Thierig, senior director of manufacturing at Tesla’s Giga Berlin, in the same piece.
As of writing, Tesla and IG Metall have not responded to Teslarati‘s requests for comment on the ongoing labor efforts.
The statements come as Tesla faces strikes in Sweden, lodged by union IF Metall, and including sympathy strikes from other entities. Despite IF Metall’s attempts to encourage unions around the world to target Tesla, including IG Metall, the German union highlighted autonomy then too, noting the importance of individual workers having the choice as to whether or not they should join a union.
“If IG Metall got to decide, Tesla’s employees would have a collective agreement,” said IG Metall spokesperson Markus Sievers in a statement last month about the encouragement to join strike efforts. “But the initiative must come from the employees.”
One Tesla Sweden worker recently spoke out after being expelled from IF Metall, due to his unwillingness to join the strike. The worker, who asked to remain anonymous, said he is facing “harassment” from the union, adding that he feels “terrified” of them as they “try to make it difficult” for workers. Operationally, the Tesla Sweden employee explains, work has not changed much, despite the labor union’s efforts.
“The main reason is that I care about the environment and enjoy my job,” the worker said as to why he won’t join the strike. “And I care a lot about our customers too. I want customers to feel safe choosing Tesla.”
Despite this, IG Metall said in October that Tesla workers at Giga Berlin were joining the union in droves, largely due to health and safety concerns. Last January, the union also claimed that workers weren’t getting enough time for “leisure, family and recovery,” once again emphasizing that it thinks Tesla needs a union in Germany.
Tesla gets new neighbor as Germany’s IG Metall union builds office near Giga Berlin
Are you a worker at Tesla’s Gigafactory Berlin or a member of the German union IG Metall? If so, reach out and tell me your thoughts at zach@teslarati.com, find me on X at @zacharyvisconti, or send us your tips at tips@teslarati.com.
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
Tesla lands on Fortune’s 2026 Most Innovative Companies and the Cybercab is why
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
What is Digital Optimus? The new Tesla and xAI project explained
