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Tesla’s 2020 Aftermath: A look at the shorts who said 500k was ‘absurd’

Credit: Reddit u/42755663

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Tesla’s 2020 showing has created an aftermath of reflection from bulls and bears alike. Despite the company coming off of a record year with a massive 500,000 vehicle delivery and production rate, which was considered “absurd” by some short-sellers in years past, Tesla proved the doubters wrong once again.

Everyone knows that the stock market is really an unpredictable and unfathomably tough thing to read. Some of the world’s best analysts can misread even the slightest bit of data and be miles off of what a particular stock accomplishes. Tesla, which is one of the more polarizing stocks despite its 700% climb in 2020, has had doubters since day 1. The difference between doubters of Tesla and doubters of other companies is that Tesla shorts and bears are some of the most vocal on Wall Street because the company’s momentum and hype have been talked about for nearly a decade.

2020 was easily the toughest year for the U.S. automotive market since the Great Recession of 2008. Tesla was one of the few companies that accomplished the feat of sustaining growth through the year of the COVID-19 pandemic, which crippled many industries, not just the automotive one, for most of the year. However, doubts on Tesla set in way back when the company started in 2008. Six years after Tesla built the original Roadster, analysts were still curious about the automaker’s capabilities moving forward and doubted that it would be able to scale its production to half-a-million cars by 2020. The old saying goes, “hindsight is 2020,” and as Tesla reached its goal for the year, it is easy to sit back and judge those who were wrong. However, their reasoning for not reaching 500,000 vehicles was completely flawed, and everything Tesla said it would do years ago has been accomplished.

Tesla reaches 500,000 production and delivery goal for 2020

Mark Spiegel called 500,000 cars in 2020 “absurd”

Mark Spiegel is a notable Tesla short-seller and has been bearish on the automaker’s stock for years. In 2014, Spiegel posted an article toย Seeking Alpha, titled, “Why Projections For Tesla To Sell 500,000 Cars In 2020 Are Absurd.”

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Spiegel used data like the compound annual growth rate to support his evidence, stating, “If Tesla sells 35,000 cars this year, 500,000 sales in 2020 would imply a six-year CAGR of 56%.” Additionally, Spiegel did not believe that Tesla could scale growth at that rate in six years because “no complex product manufacturer has ever grown that quickly from a revenue base of $3 billion or more.” But hey, there is a first time for everything.

Microsoft was able to scale its CAGR by 32.1% from 1993 to 1999, which is a six-year time span and was identical to Tesla’s outlook that was challenged in the 2014 article. While Microsoft managed a remarkable 32.1% CAGR because of the evergrowing popularity of the computer and other technology, Tesla’s overwhelming growth throughout the same timespan was due to tech developments, industry influence, proving affordability of electric cars, and a consistent growth rate that proved the company was here to stay.

Spiegel’s outlook for 2020 was 186,000 cars sold by Tesla, but the company managed to nearly accomplish this figure in Q4 alone, as it delivered 180,570 cars in the final three months of the year. Spiegel was way off in his predictions, and Tesla’s domination in 2020 was just one of many examples of analysts getting it completely wrong.

Tesla wasn’t a prime candidate for scaling its products, according to Thomas Bartman

In an April 2015 article in theย Harvard Business Review, Thomas Bartman wrote an opinionated piece called, “Why Tesla Won’t Be Able to Scale.” Bartman claimed that Tesla’s EVs were “not actually disruptive, which will likely cause it to struggle to scale.” Bartman didn’t have the Model 3 to use as a benchmark at the time, but he doubted that Tesla would be able to sell a vehicle for $35,000, which it did.

“Tesla plans to launch a ‘mainstream’ luxury car, the Model 3,” Bartman wrote, “which it estimates will cost $35,000, although analysts have begun to question the feasibility of reaching that price point.” Tesla did discontinue this variant in late 2020, but the Standard Range Model 3 was available for over three years. The Standard Range+ was only $2,770 more and was more popular because of the range. Also, the SR was not listed on Tesla’s website and had to be ordered in a showroom or over the phone.

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Bartman believed that Tesla had launched two good vehicles in the Model S and Model X, but legacy auto would quickly catch up after a few years. However, this has been proven wrong repeatedly, as companies like Mercedes-Benz and Audi have failed to launch effective and competitive EVs that are comparable to Tesla’s models globally. The Model 3 continues to dominate in China and the U.S., and the Model Y is gaining plenty of momentum as it nears the one-year mark since its first deliveries.

Tesla China Model Y attracts flocks of customers in local showrooms

“As Tesla attempts to scale, itโ€™s likely to discover that its internal impediments, combined with competitor responses, make it much harder than anticipated,” Bartman said. “The symptoms of these problems will manifest as product launch delays, cost overruns, and higher than expected prices.”

The only issue is that Tesla was able to internally combat production issues, even though Elon Musk has admitted many times that Model 3 manufacturing was “production hell.” The company has effectively beaten all of its competitors to launching an effective and cost-worthy electric car by launching four of them.

Hindsight is 2020

With 2020 over (thank God), Tesla and analysts are already looking forward to the new year. 2021 has plenty in store for Tesla: Two production facilities in the U.S. and Europe are set to begin manufacturing efforts, the launch of the Cybertruck at the tail-end of the year, and a possible refresh of the Model S and Model X. Moving forward, Tesla shorts may be more cautious, especially considering their traumatic $38 billion loss this year.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla dominates in the UK with Model Y and Model 3 leading the way

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Credit: Tesla China

Tesla is dominating in the United Kingdom so far through 2025, and with about two weeks left in the year, the Model Y and Model 3 are leading the way.

The Model Y and Model 3 are the two best-selling electric vehicles in the United Kingdom, which is comprised of England, Scotland, Wales, and Northern Ireland, and it’s not particularly close.

According to data gathered byย EU-EVs, the Model Y is sitting at 18,890 units for the year, while the Model 3 is slightly behind with 16,361 sales for the year so far.

The next best-selling EV is the Audi Q4 e-tron at 10,287 units, lagging significantly behind but ahead of other models like the BMW i4 and the Audi Q6 e-tron.

The Model Y has tasted significant success in the global market, but it has dominated in large markets like Europe and the United States.

For years, it’s been a car that has fit the bill of exactly what consumers need: a perfect combination of luxury, space, and sustainability.

Both vehicles are going to see decreases in sales compared to 2024; the Model Y was the best-selling car last year, but it sold 32,610 units in the UK. Meanwhile, the Model 3 had reached 17,272 units, which will keep it right on par with last year.

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Tesla announces major milestone in the United Kingdom

Tesla sold 50,090 units in the market last year, and it’s about 8,000 units shy of last year’s pace. It also had a stronger market share last year with 13.2 percent of the sales in the market. With two weeks left in 2025, Tesla has a 9.6 percent market share, leading Volkswagen with 8 percent.

The company likely felt some impact from CEO Elon Musk’s involvement with the Trump administration and, more specifically, his role with DOGE. However, it is worth mentioning that some months saw stronger consumer demand than others. For example, sales were up over 20 percent in February. A 14 percent increase followed this in June.

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Tesla Insurance officially expands to new U.S. state

Tesla’s in-house Insurance program first launched back in late 2019, offering a new way to insure the vehicles that was potentially less expensive and could alleviate a lot of the issues people had with claims, as the company could assess and repair the damage itself.

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Credit: Tesla Insurance

Tesla Insurance has officially expanded to a new U.S. state, its thirteenth since its launch in 2019.

Tesla has confirmed that its in-house Insurance program has officially made its way to Florida, just two months after the company filed to update its Private Passenger Auto program in the state. It had tried to offer its insurance program to drivers in the state back in 2022, but its launch did not happen.

Instead, Tesla refiled the paperwork back in mid-October, which essentially was the move toward initiating the offering this month.

Tesla’s in-house Insurance program first launched back in late 2019, offering a new way to insure the vehicles that was potentially less expensive and could alleviate a lot of the issues people had with claims, as the company could assess and repair the damage itself.

It has expanded to new states since 2019, but Florida presents a particularly interesting challenge for Tesla, as the company’s entry into the state is particularly noteworthy given its unique insurance landscape, characterized by high premiums due to frequent natural disasters, dense traffic, and a no-fault system.

Tesla partners with Lemonade for new insurance program

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Annual average premiums for Florida drivers hover around $4,000 per year, well above the national average. Tesla’s insurance program could disrupt this, especially for EV enthusiasts. The state’s growing EV adoption, fueled by incentives and infrastructure development, aligns perfectly with Tesla’s ecosystem.

Moreover, there are more ways to have cars repaired, and features like comprehensive coverage for battery damage and roadside assistance tailored to EVs address those common painpoints that owners have.

However, there are some challenges that still remain. Florida’s susceptibility to hurricanes raises questions about how Tesla will handle claims during disasters.

Looking ahead, Tesla’s expansion of its insurance program signals the company’s ambition to continue vertically integrating its services, including coverage of its vehicles. Reducing dependency on third-party insurers only makes things simpler for the company’s automotive division, as well as for its customers.

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Tesla Full Self-Driving gets sparkling review from South Korean politician

“Having already ridden in an unmanned robotaxi, the novelty wasnโ€™t as strong for me, but it drives just as well as most people do. It already feels like a completed technology, which gives me a lot to think about.”

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Credit: Soyoung Lee | X

Tesla Full Self-Driving got its first sparkling review from South Korean politician Lee So-young, a member of the country’s National Assembly, earlier this week.

Lee is a member of the Strategy and Finance Committee in South Korea and is a proponent of sustainable technologies and their applications in both residential and commercial settings. For the first time, Lee was able to utilize Tesla’s Full Self-Driving technology as it launched in the country in late November.

Her thoughts on the suite were complimentary to the suite, stating that “it drives just as well as most people do,” and that “it already feels like a completed technology.”

Her translated post says:

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“Finally, today I got to experience Tesla FSD in Seoul. Thanks to the Model S sponsored by JiDal Papa^^, Iโ€™m truly grateful to Papa. The route was from the National Assembly -> Mangwon Market -> Hongik University -> back to the National Assembly. Having already ridden in an unmanned robotaxi, the novelty wasnโ€™t as strong for me, but it drives just as well as most people do. It already feels like a completed technology, which gives me a lot to think about. Once it actually spreads into widespread use, I feel like our daily lives are going to change a lot. Even I, with my license gathering dust in a drawer, donโ€™t see much reason to learn to drive a manual anymore.”

Tesla Full Self-Driving officially landed in South Korea in late November, with the initial launch being one of Tesla’s most recent, v14.1.4.

It marked the seventh country in which Tesla was able to enable the driver assistance suite, following the United States, Puerto Rico, Canada, China, Mexico, Australia, and New Zealand.

It is important to see politicians and figures in power try new technologies, especially ones that are widely popular in other regions of the world and could potentially revolutionize how people travel globally.

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