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Tesla’s 2020 Aftermath: A look at the shorts who said 500k was ‘absurd’

Credit: Reddit u/42755663

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Tesla’s 2020 showing has created an aftermath of reflection from bulls and bears alike. Despite the company coming off of a record year with a massive 500,000 vehicle delivery and production rate, which was considered “absurd” by some short-sellers in years past, Tesla proved the doubters wrong once again.

Everyone knows that the stock market is really an unpredictable and unfathomably tough thing to read. Some of the world’s best analysts can misread even the slightest bit of data and be miles off of what a particular stock accomplishes. Tesla, which is one of the more polarizing stocks despite its 700% climb in 2020, has had doubters since day 1. The difference between doubters of Tesla and doubters of other companies is that Tesla shorts and bears are some of the most vocal on Wall Street because the company’s momentum and hype have been talked about for nearly a decade.

2020 was easily the toughest year for the U.S. automotive market since the Great Recession of 2008. Tesla was one of the few companies that accomplished the feat of sustaining growth through the year of the COVID-19 pandemic, which crippled many industries, not just the automotive one, for most of the year. However, doubts on Tesla set in way back when the company started in 2008. Six years after Tesla built the original Roadster, analysts were still curious about the automaker’s capabilities moving forward and doubted that it would be able to scale its production to half-a-million cars by 2020. The old saying goes, “hindsight is 2020,” and as Tesla reached its goal for the year, it is easy to sit back and judge those who were wrong. However, their reasoning for not reaching 500,000 vehicles was completely flawed, and everything Tesla said it would do years ago has been accomplished.

Tesla reaches 500,000 production and delivery goal for 2020

Mark Spiegel called 500,000 cars in 2020 “absurd”

Mark Spiegel is a notable Tesla short-seller and has been bearish on the automaker’s stock for years. In 2014, Spiegel posted an article toΒ Seeking Alpha, titled, “Why Projections For Tesla To Sell 500,000 Cars In 2020 Are Absurd.”

Spiegel used data like the compound annual growth rate to support his evidence, stating, “If Tesla sells 35,000 cars this year, 500,000 sales in 2020 would imply a six-year CAGR of 56%.” Additionally, Spiegel did not believe that Tesla could scale growth at that rate in six years because “no complex product manufacturer has ever grown that quickly from a revenue base of $3 billion or more.” But hey, there is a first time for everything.

Microsoft was able to scale its CAGR by 32.1% from 1993 to 1999, which is a six-year time span and was identical to Tesla’s outlook that was challenged in the 2014 article. While Microsoft managed a remarkable 32.1% CAGR because of the evergrowing popularity of the computer and other technology, Tesla’s overwhelming growth throughout the same timespan was due to tech developments, industry influence, proving affordability of electric cars, and a consistent growth rate that proved the company was here to stay.

Spiegel’s outlook for 2020 was 186,000 cars sold by Tesla, but the company managed to nearly accomplish this figure in Q4 alone, as it delivered 180,570 cars in the final three months of the year. Spiegel was way off in his predictions, and Tesla’s domination in 2020 was just one of many examples of analysts getting it completely wrong.

Tesla wasn’t a prime candidate for scaling its products, according to Thomas Bartman

In an April 2015 article in theΒ Harvard Business Review, Thomas Bartman wrote an opinionated piece called, “Why Tesla Won’t Be Able to Scale.” Bartman claimed that Tesla’s EVs were “not actually disruptive, which will likely cause it to struggle to scale.” Bartman didn’t have the Model 3 to use as a benchmark at the time, but he doubted that Tesla would be able to sell a vehicle for $35,000, which it did.

“Tesla plans to launch a ‘mainstream’ luxury car, the Model 3,” Bartman wrote, “which it estimates will cost $35,000, although analysts have begun to question the feasibility of reaching that price point.” Tesla did discontinue this variant in late 2020, but the Standard Range Model 3 was available for over three years. The Standard Range+ was only $2,770 more and was more popular because of the range. Also, the SR was not listed on Tesla’s website and had to be ordered in a showroom or over the phone.

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Bartman believed that Tesla had launched two good vehicles in the Model S and Model X, but legacy auto would quickly catch up after a few years. However, this has been proven wrong repeatedly, as companies like Mercedes-Benz and Audi have failed to launch effective and competitive EVs that are comparable to Tesla’s models globally. The Model 3 continues to dominate in China and the U.S., and the Model Y is gaining plenty of momentum as it nears the one-year mark since its first deliveries.

Tesla China Model Y attracts flocks of customers in local showrooms

“As Tesla attempts to scale, it’s likely to discover that its internal impediments, combined with competitor responses, make it much harder than anticipated,” Bartman said. “The symptoms of these problems will manifest as product launch delays, cost overruns, and higher than expected prices.”

The only issue is that Tesla was able to internally combat production issues, even though Elon Musk has admitted many times that Model 3 manufacturing was “production hell.” The company has effectively beaten all of its competitors to launching an effective and cost-worthy electric car by launching four of them.

Hindsight is 2020

With 2020 over (thank God), Tesla and analysts are already looking forward to the new year. 2021 has plenty in store for Tesla: Two production facilities in the U.S. and Europe are set to begin manufacturing efforts, the launch of the Cybertruck at the tail-end of the year, and a possible refresh of the Model S and Model X. Moving forward, Tesla shorts may be more cautious, especially considering their traumatic $38 billion loss this year.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

SpaceX announces new Starbase for ‘thousands of Starship launches annually’

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Credit: SpaceX

SpaceX announced today that it would expand its launch capabilities into a new U.S. state: Louisiana.

Today, SpaceX, in conjunction with the Louisiana Economic Development Office, said that it will establish a new launch facility, which it will call Starbase, Louisiana. It will be located near Vermilion Parish, supporting thousands of launches each year, at least eventually.

CEO Elon Musk commented by stating, “Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!”

The expansion is SpaceX’s latest move to push its launch cadence to be more frequent than ever. SpaceX said that Starbase, Louisiana, will be built to “support thousands of Starship flights a year,” with the first coming in 2029.

SpaceX announced the new facility in partnership with the Louisiana Economic Development Office as it will bring a major influx of jobs and investments into the area. Currently, it will produce more than 3,000 new jobs in Louisiana, and SpaceX plans to invest at least $100 billion into the entire facility, ensuring that many jobs are created as a result.

Environmental Responsibility

SpaceX acknowledges the impact launches could have on marshlands, local wildlife, and water sources. Here’s how the company plans to help with the issues in Vermilion Parish:

  • Restoring the Shoreline: “In Vermilion Parish, the shoreline is eroding between 3.3 and 23 feet per year. We’re partnering with state and federal agencies to expand Louisiana’s Coastal Master Plan and Coastal Wetlands Planning, Protection and Restoration Act projects, including Gulf shoreline protection breakwaters designed to reduce wave energy and slow loss along the Gulf edge.”
  • Rebuilding the Marshlands: “In working with the state, we’re planning thousands of acres of marsh creation using beneficial-use placement of dredged material and offshore sediment sources. Restoration will also include interior marsh bank stabilization and rebuilding marsh in remnant canals. These projects can reconnect fragmented wetlands, restore natural buffers against storms, and return habitat that has been lost to erosion and historic canalization.”
  • Preserving Coastal Wildlife: “Pecan Island and nearby wetlands are high-value habitat for migratory waterfowl, shorebirds, wading birds, and other coastal wildlife. SpaceX is not developing the full footprint of the land and will preserve wetlands and wildlife habitat. At existing launch sites, waterfowl and other birds continue to use nearby habitat during operations. Working with wildlife agencies, landowners, and conservation groups, SpaceX will support monitoring and management so this habitat stays productive and hunting, fishing, birding, and other recreational activities that are part of this coast’s culture can continue.”

SpaceX shares rose about 2.5 percent on the news.

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Cybertruck

Tesla just made Cybertruck more expensive

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Credit: Tesla

Tesla Cybertruck trims saw a big price change, at least on two of the three available to consumers, as demand for the all-electric pickup appears to be increasing.

Tesla bumped up its Base All-Wheel-Drive trim level up to $74,990 from $69,990 and the Premium All-Wheel-Drive configuration from $79,990 to $84,990. The Cyberbeast price remains unchanged at $99,990.

Despite questions of demand for the truck, Tesla is bumping its two least expensive trims up $5,000 to signal that there are plenty of buyers. Although SpaceX has been buying Tesla Cybertruck units to utilize as company vehicles, it is no secret that the Cybertruck is among the most sought-after Tesla models out there.

The issue has always been pricing, at least for the most part. When Tesla initially launched the Cybertruck AWD at $59,990 a few months back, the company stated that price would remain intact for just ten days due to the influx of orders it received.

Cybertruck Sales: Is It the Product or Pricing?

Depending on who you ask, you will likely hear one of two explanations for relatively low Cybertruck sales: either the product itself or the pricing.

Yes, this is the best-selling all-electric pickup on the market. However, there are people who simply hate the look of it, which I understand, but do not agree with. Look is totally subjective, and I love the look of the Cybertruck.

Some people will not buy the Cybertruck because of the look, but I am under the impression that sales would be much better if this truck were priced lower; something that might not be possible considering Tesla’s need to make money on its products. When it was unveiled in 2019, its most expensive trim level was $69,990. Now, the cheapest trim level is more expensive than that.

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I would be in a Cybertruck if it were more affordable. I LOVE my Model Y, but Cybertruck is the best vehicle Tesla makes, and it’s not particularly close. Even in the base model, the steer-by-wire, the space, storage, and performance make it more desirable than the Model Y to me. I cannot be the only Tesla owner without a Cybertruck who feels this way.

If you’re interested in buying a Tesla vehicle, use my referral link.

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Energy

Tesla Semi factory is getting a celebration nobody expected

Tesla will inaugurate its Nevada Semi factory September 24, five months after production quietly began ramping.

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Tesla says it will officially inaugurate its new Semi factory in Nevada next month. The Tesla Semi account posted the announcement on X, sharing a graphic titled “Semi Rollout” with a date of September 24. No further details were given about the format of the event or who would attend.

While Tesla’s dedicated Semi plant in Sparks, adjacent to Gigafactory Nevada, opened back in April, with the first trucks rolling off the high volume line on April 29, the timing for the factory inauguration comes at a surprise. The ribbon cutting event five months into production is a break from how Tesla has usually handled its other factories, where the first truck or car off the line typically served as the milestone moment.

The 1.7 million square foot factory was built as part of a $3.6 billion expansion Tesla announced in early 2023, and it shares a site with the battery cell lines that feed the Semi’s structural pack, a decision meant to remove the supply bottleneck that delayed the truck for years. The plant is designed for 50,000 trucks a year at full ramp. Semi program director Dan Priestley has said production “is now ramping” rather than claiming it has reached scale.

Nine years passed between the Semi’s 2017 unveiling and this stage of production, with the truck slipping from an original 2019 target through hand built pilot units for PepsiCo and a slow build out of the Nevada plant. An inauguration event now gives Tesla a stage to talk up that ramp and reset expectations for how many trucks it can begin delivering at scale.

The September date also lines up with the Semi’s next milestone. Tesla confirmed the truck is heading to Europe with a full unveiling at the IAA Transportation trade show in Hannover, Germany, running September 15 through 20. Between the Nevada event and the Hannover reveal, Tesla has roughly a week and a half in September to make the case that the Semi is now a truck being built and sold on two continents rather than tested in a handful of fleets.

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