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Tesla outpaces Volkswagen, Subaru, BMW in 2023 U.S. market share

Image Credit: Joe Tegtmeyer/Twitter

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Tesla held 4.2 percent of the total market share in the United States in 2023, outpacing companies like Volkswagen, Subaru, and BMW.

Tesla gained a small portion of market share in the United States’ overall vehicle sector and sold over 25 percent more vehicles in the country in 2023 compared to the year prior.

This morning, Kelley Blue Book published its figures for vehicle sales per manufacturer for 2023. General Motors was still the best-selling car company in the United States, selling 2,577,648 vehicles for the year, a 14.1 percent increase from the year before.

Tesla improved its sales figures by 25.4 percent, with 654,888 sales in the U.S. last year, improving from 2022’s numbers of 522,444.

In 2022, those 522,444 sales were good enough for 3.8 percent of the overall U.S. automotive market, which eclipsed the share automakers like BMW, Mazda, and Daimler had for the year, as those companies reported 2.5, 2.1, and 2.5 percent, respectively.

In 2023, Tesla sales reached a 4.2 percent market share, a 0.4 percent increase. Due to the improvement, Tesla is now above Volkswagen and Subaru, along with the three previously mentioned companies. Volkswagen and Subaru had only 0.1 percent less market share than Tesla.

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Other notable changes on the list are a 33 percent increase in sales by Honda, which sold over 1.3 million cars in the U.S. this past year. Tesla was only outpaced in year-over-year change by Honda, Geely-Volvo, Rivian, and Lucid.

It is worth mentioning that Rivian grew from 20,332 sales in 2022 to 50,122 in 2023. Lucid went from 2,656 to 5,779. Geely-Volvo grew from 111,509 to 140,590.

It was a strong performance from Tesla in 2023, and the number should continue to grow into 2024, given that the company is set to offer new products in the U.S. this year.

While the Cybertruck technically started deliveries last year in November, a ramp-up of the pickup would supplement Tesla’s growth in the U.S. in 2024.

Additionally, we are expecting the Model 3 “Highland,” an updated version of the all-electric sedan, to hit the U.S. market in the coming months. It has already been delivered in China, Europe, and the Middle East, and we could see an increase in demand as current owners may want the newest version of the Model 3.

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Tesla is also expected to update the Model Y this year, in a project that was rumoredly codenamed “Juniper.” The Model Y is Tesla’s most popular vehicle, and a revamp could increase demand for the car as it will have a new look and new tech.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla rolls out new life-saving feature for kids in Europe

On average, 37 children die every year from being left in vehicles unattended.

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Credit: Tesla

Tesla is rolling out a new life-saving feature in the European market, one that has been available in the United States for some time and can be considered potentially invaluable.

One of the most preventable causes of death for children is being left in cars unattended. On average, 37 children die every year after being left in hot vehicles. The cause of death is usually heatstroke, and it is incredibly avoidable.

Tesla rolls out new crucial safety feature aimed at saving children

However, there are instances where kids are left in vehicles and lose their lives, something that many companies have tried to fight with alerts and features of their own.

Tesla is one of them, as it has rolled out features like ultrasonic sensors to detect heartbeats, interior cameras to detect movement, and alerts to notify parents if they leave someone in the car.

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A few months ago, Tesla rolled out a new feature called “Child Left Alone Detection” in the United States. It was described as:

“If an unattended child is detected, the vehicle will flash the exterior indicator lights, play an alert tone, and send a notification to your Tesla app. This will repeat at regular intervals until you return to your vehicle. Cabin data is processed locally and is not transmitted to Tesla.

This feature is enabled by default. To disable, go to Controls > Safety > Child Left Alone Detection.”

This feature was only rolled out in the U.S. at the time. It is now making its way to the European market, according to Not a Tesla App, which detected the rollout in the 2025.32.6 software update.

The rollout of this feature could specifically change many unfortunate situations. For many of us, it seems hard to think about leaving something as precious as another human life in a hot car. Many of us won’t leave our vehicles without our cell phones, so it seems unlikely that someone would do it without a child.

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Tesla gets another NHTSA probe, this time related to door handles

“Although Tesla vehicles have manual door releases inside of the cabin, in these situations, a child may not be able to access or operate the releases even if the vehicle’s driver is aware of them.”

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Credit: Tesla

Tesla is facing another investigation into its vehicles by the National Highway Traffic Safety Administration (NHTSA), this time related to an issue with its door handles.

In a new Open Investigation named “Electronic door handles become inoperative,” the NHTSA says that it has received nine complaints from owners of the 2021 Tesla Model Y stemming from “an inability to open doors.”

These issues were reported after “parents exited their vehicle after a drive cycle in order to remove a child from the pack seat or placing a child in the back seat before starting a drive cycle.” Parents said they were “unable to reopen a door to regain access to the vehicle.”

Tesla door handles become unlikely hero as they stump road rager

Four of the nine complaints ended with having to break a window to regain access to the cabin.

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The NHTSA goes on to explain that, while Teslas do have a manual door release inside the cabin, a child may not be able to access it:

“Although Tesla vehicles have manual door releases inside of the cabin, in these situations, a child may not be able to access or operate the releases even if the vehicle’s driver is aware of them. As a result, in these instances, an occupant who remains inside a vehicle in this condition may be unable to be rapidly retrieved by persons outside of the vehicle.”

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It appears that the agency is attributing the issue to a low voltage in the vehicle’s 12V DC battery. This would mean there needs to be some sort of notification to the driver that the battery is running low on power and should be replaced to avoid this issue.

The NHTSA estimates that 174,290 vehicles are potentially impacted by this issue. It plans to assess the scope and severity of the condition, the agency says. The NHTSA also wants to see what approach Tesla uses to supply power to door locks and the reliability of the applicable power supplies.

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Tesla won’t implement strange Grok character as Musk dispels rumor

It is nice to see that Tesla is not forcing this kind of character upon owners of their vehicles, especially considering that many people had a real problem with it.

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Tesla is not going to implement a strange character as a Grok assistant in its vehicles, as CEO Elon Musk dispelled the rumor, which seemed to truly invoke some quite polarizing reactions.

Yesterday, there was some controversy within the Tesla community as rumors of a Grok assistant, named Mūn (pronounced like Moon), being implemented into the vehicles started to circulate.

It had some legitimacy. It was initially posted by an employee, and it appeared to be a relatively confirmed development.

However, it really did rub some people the wrong way. Mūn was an Anime-style female dressed in promiscuous clothing, so it was not everyone’s style, and I’m sure not everyone’s significant other’s cup of tea. It seemed a very strange decision to add it, especially considering that, at the time, there was no confirmation to dispel the arrival of the Grok assistant.

That was until Tesla CEO Elon Musk stepped in to put the speculation to bed once and for all.

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It was somewhat strange that this type of issue arose in the first place, but given that it was initially released by an employee, the entire situation is self-explanatory.

It is nice to see that Tesla is not forcing this kind of character upon owners of their vehicles, especially considering that many people had a real problem with it. Many owners did not shy away from the fact that they would like the option to opt out:

For now, Grok remains a part of Tesla vehicles, and personally, it is very nice to have in my Model Y to answer some quick questions I might have or even to entertain some people in the car.

Nevertheless, I am relieved I won’t have this character forced upon me in my vehicle.

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