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The Cybertruck is now the cheapest Tesla that customers could order today
Tesla tends to roll out price increases and decreases to its vehicle lineup on a rather frequent basis. Just recently, Tesla rolled out new price adjustments to the Model 3 and Model Y, which resulted in the Model 3 Standard Range Plus — the most affordable vehicle in the company’s currently available lineup — now starting at about $42,000 before incentives. This recent round of price increases also had another effect: it made the base Cybertruck the cheapest Tesla that could be ordered today.
Tesla CEO Elon Musk incited some strong reactions during the Cybertruck’s unveiling when he revealed that the massive all-electric pickup truck’s base variant, which uses one electric motor and an RWD configuration, would start at $39,990 before incentives. This was quite shocking considering the Cybertruck’s size, as well as Musk’s previous statement during an appearance at the Ride the Lightning podcast which pointed to the all-electric truck starting “well under $50,000.”
Needless to say, very few could have predicted then that Elon Musk’s “well below $50,000” teaser meant that the Cybertruck would start at $39,990. At that price, the hulking steel pickup truck found itself at the same range as the base Model Y, which was announced with a starting price of $39,000. The Model Y Standard Range was briefly made available in the United States for $41,990 before it was discontinued, but it has since been released in China at a price of about $42,800.
Interestingly enough, Tesla’s price adjustments have now reached a point where even the Model 3 Standard Range Plus, which has long been the company’s most affordable vehicle, is now more expensive than the Single-Motor Cybertruck. This meant that those who wish to make a reservation for Tesla’s current vehicle offerings would find the base Cybertruck as their most affordable option, for now at least.
And considering that Tesla has not updated the Cybertruck’s order page, it appears that the company does not see a need to adjust its all-electric pickup truck’s starting price just yet. That being said, Tesla’s terms and conditions in the Cybertruck’s Motor Vehicle Pre-Agreement do state that the final cost of the all-electric pickup truck may be subject to changes when the vehicle enters production. Placing orders for the Cybertruck would then lock in the cost of FSD, but not necessarily the $39,990 price for the pickup’s base variant.
Tesla would likely start the Cybertruck’s production with the vehicle’s more expensive trims, such as the Tri-Motor AWD and Dual-Motor AWD variants, which are priced at $69,990 and $49,990, respectively. The company is also evidently counting on some of its innovations to keep the Cybertruck’s cost as low as possible, such as the upcoming 4680 cells and structural battery packs. If Tesla’s 4680 cells remain delayed, however, or if the company is unable to master the Cybertruck’s megacasted parts, then it would not be a surprise if the pickup truck’s most affordable variants end up starting substantially above $39,990.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
