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Tesla sends cease-and-desist letter against ad claiming FSD will “mow down children”
It took a while, but Tesla finally seems to be putting some effort into curbing an aggressive and controversial anti-FSD ad that claims that the company’s advanced driver assist system is unsafe and will “indiscriminately mow down children.” A cease-and-desist letter from the electric vehicle maker has reportedly been sent to The Dawn Project, an advocacy group from Dan O’Dowd, the CEO of Green Hills Software, a company that is also developing self-driving software.
The Anti-FSD Ad
Earlier this month, O’Dowd, through The Dawn Project, started pushing an anti-FSD ad that supposedly showed a Model 3 hitting a child-sized mannequin while FSD was engaged. The video and O’Dowd’s succeeding Twitter commentary were salacious, so it was no surprise that the ad’s allegations were echoed by numerous news outlets. The campaign attracted attention and criticism from Tesla supporters, however, some of whom proceeded to point out discrepancies in the anti-FSD ad.
A number of FSD Beta testers, who have been using Tesla’s advanced driver-assist system for years, proceeded to conduct tests of their own, showing that FSD Beta does stop for people. Others observed that the driver of the Model 3 in O’Dowd’s test intentionally ignored safety warnings from the vehicle. Even EV fan blog Electrek pointed out a number of inconsistencies with O’Dowd’s supposed FSD test results and data, including a sequence in the ad when the advanced driver-assist system was not engaged at all.
Cease-And-Desist
In its cease-and-desist letter, which was retrieved by The Washington Post, Tesla objected to the anti-FSD ad. The company alleged that the footage being pushed by O’Dowd was defamatory and misrepresented the capabilities of its advanced driver-assist system. Tesla demanded that the anti-FSD campaign be immediately halted and the videos be removed.
“The purported tests misuse and misrepresent the capabilities of Tesla’s technology, and disregard widely recognized testing performed by independent agencies as well as the experiences shared by our customers,” Tesla deputy general counsel Dinna Eskin wrote. Tesla also accused O’Dowd’s team of “unsafe and improper use” of FSD Beta. “Your actions actually put consumers at risk,” the EV maker added.
O’Dowd has reacted strongly to the letter. In a post on Twitter, O’Dowd noted that Musk was threatening to sue him. The Green Hills CEO included an incendiary illustration captioned with “Elon Musk’s Idea of Free Speech” on his post, which depicted Musk naked on his plane with a bound woman sandwiched between two male lawyers. The image seems designed to bait Musk, though Tesla itself has not issued a statement about its cease-and-desist letter.
“This letter is so pathetic in terms of whining: Mr. Free Speech Absolutist, just a crybaby hiding behind his lawyers,” O’Dowd told the Post. He also stated that he does not intend to take down his anti-FSD campaign. Instead, O’Dowd has pledged to put even more money into his anti-FSD efforts.
Not the First Time
This is not the first time that Dan O’Dowd has put Tesla in his crosshairs. Earlier this year, O’Dowd ran for California Senate with the sole purpose of stopping Tesla’s driver-assist systems, which he claims are the worst he has seen. For context, O’Dowd has stated that his software never fails and is unhackable, a claim that has been challenged by cyber security advocates.
Interestingly enough, Politico reported that O’Dowd actually did not plan to win a seat in the CA Senate at all — he was simply in the race because running for office entitled him to the lowest available ad rate in the run-up to the election. It also granted a higher degree of first amendment protection for his loaded claims against Tesla. Ultimately, O’Dowd ended up spending $3.8 million during his campaign — one of the most out of CA Senate candidates— but it resulted in him only getting 1.1% of the votes.
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Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.
In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.
This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.
Tesla is now allowing it to happen again ahead of the February 14th deadline.
The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.
Now, that issue will never be presented again.
Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.
While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.
Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.
The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.
News
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
News
Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
Tesla Full Self-Driving pricing strategy eliminates one recurring complaint
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
