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Tesla dominated European markets in 2023

(Credit: Tesla)

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Tesla dominated various European markets in 2023 as the company is evidently the main driver behind a continuous increase in electric vehicle market share on the continent.

This morning, Tesla reported its delivery and production figures for 2023, which showed it had successfully achieved its 1.8 million unit goal for the year. It was the automaker’s most successful campaign yet, and driven by heavy market share leads in the United States and Europe, Tesla is in a prime position to once again dominate the landscape in those two areas.

Tesla hits 2023 delivery guidance of 1.8 million vehicles

Although it was outpaced in China by BYD, Tesla has nothing to hang its head about. Europe was a classic case of domination by the automaker in 2023, and data from EU-EVs, which tracks registration figures for various countries in the EU, shows it was not very close.

United Kingdom

Tesla owned 15.3 percent of the market share in the United Kingdom, outpacing MG and BMW by more than 6 percent.

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The Model Y was the country’s biggest seller, as 34,334 total registrations were tracked by EU-EVs. The MG4 from MG was second, with 20,129. The Model 3 landed in fourth place with 12,774 registrations.

Norway

Norway was a major hotspot for Tesla, as it landed 23.6 percent of the total market share and, once again, the Model Y was the biggest seller. It was not very close.

The Model Y’s 23,058 tracked registrations outpaced the ID.4 from Volkswagen by nearly four times, as the all-electric crossover from the German company had 6,336 registrations.

Tesla dominates in EV-heavy Norway where gas cars are nearly defunct

The Model 3 fell outside the top 10 with only 2,081 registrations for the year, further hammering home the point that CEO Elon Musk made years ago that the Model Y would overtake the Model 3 in sales.

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Netherlands

The Model Y led Tesla to more domination in the Netherlands, as 13,714 registrations helped the company land 17 percent of the total EV market share.

Tesla led BMW (8.3%) and Volkswagen (8%), and the Volvo XC40 was the second best-seller with 6,309 units registered.

Spain

Tesla Model Y and Model 3 led sales figures for EVs in Spain and contributed to a 22 percent market share held by the automaker in 2023. The Model Y’s 6,843 units and the Model 3’s 6,123 units largely contributed to Tesla’s 13,260 units delivered in Spain last year.

If you were to combine the sales of the third-place MG4 and fourth-place Dacia Spring, you still would not have enough sales to eclipse either the Model Y or Model 3.

Sweden

With all of the headlines surrounding Tesla and Sweden toward the end of 2023, one might think that the automaker would not have held the market share lead in the country.

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However, Tesla managed to outpace Volkswagen by over 2 percent. Tesla held 17.4 percent of the EV market share in 2023, with Volkswagen holding 15.1 percent, giving the German company a strong showing in highly competitive Sweden.

The Model Y held the lead with 16,576 units registered, and the ID.4 followed up with 11,009. Volvo trailed Tesla and VW with 10.7 percent, as the XC40 managed to take third in overall sales.

Denmark

Denmark was Tesla’s strongest performance across the countries tracked by EU-EVs, with a massive 34.5 percent market share holding, outpacing Volkswagen in second place by a substantial margin. VW held 10.5 percent of the market in Denmark, good enough for second place.

Tesla Model Y set to break 37-year sales record in Denmark

The Model Y dominated the market with 17,975 units registered, beating out the second place Model 3, which had 4,216 units sold and registered last year.

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Tesla sold 22,366 EVs in Denmark last year. The entire country registered 64,781.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Full Self-Driving appears to be heading to Europe soon

For years, Musk has said the process for gaining approval in Europe would take significantly more time than it does in the United States. Back in 2019, he predicted it would take six to twelve months to gain approval for Europe, but it has taken much longer.

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Credit: Tesla

Tesla Full Self-Driving appears to be heading to Europe soon, especially as the company has continued to expand its testing phases across the continent.

It appears that the effort is getting even bigger, as the company recently posted a job for a Vehicle Operator in Prague, Czech Republic.

This would be the third country the company is seeking a Vehicle Operator in for the European market, joining Germany and Hungary, which already have job postings in Berlin, Prüm, and Budapest, respectively.

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This position specifically targets the Engineering and Information Technology departments at Tesla, and not the Robotics and Artificial Intelligence job category that relates to Robotaxi job postings.

Although there has been a posting for Robotaxi Operators in the Eastern Hemisphere, more specifically, Israel, this specific posting has to do with data collection, likely to bolster the company’s position in Europe with FSD.

The job description says:

“We are seeking a highly motivated employee to strengthen our team responsible for vehicle data collection. The Driver/Vehicle Operator position is tasked with capturing high-quality data that contributes to improving our vehicles’ performance. This role requires self-initiative, flexibility, attention to detail, and the ability to work in a dynamic environment.”

It also notes the job is for a fixed term of one year.

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The position requires operation of a vehicle for data collection within a defined area, and requires the Vehicle Operator to provide feedback to improve data collection processes, analyze and report collected data, and create daily driving reports.

The posting also solidifies the company’s intention to bring its Full Self-Driving platform to Europe in the coming months, something it has worked tirelessly to achieve as it spars with local regulators.

For years, Musk has said the process for gaining approval in Europe would take significantly more time than it does in the United States. Back in 2019, he predicted it would take six to twelve months to gain approval for Europe, but it has taken much longer.

This year, Musk went on to say that the process of getting FSD to move forward has been “very frustrating,” and said it “hurts the safety of the people of Europe.”

Elon Musk clarifies the holdup with Tesla Full Self-Driving launch in Europe

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The latest update Musk gave us was in July, when he said that Tesla was awaiting regulatory approval.

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Tesla celebrates 75k Superchargers, less than 5 months since 70k-stall milestone

Tesla’s 75,000th stall is hosted at the South Hobart Smart Store on Cascade Road, South Hobart, Tasmania.

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Credit: Tesla Charging/X

Tesla has crossed another major charging milestone by officially installing its 75,000th Supercharger stall worldwide. The electric vehicle maker chose South Hobart, Tasmania, as the commemorative location of its 75,000th Supercharger. 

Tesla’s 75,000th Supercharger

Tesla’s 75,000th stall is hosted at the South Hobart Smart Store on Cascade Road, South Hobart, TAS 7004, as noted in a techAU report. The location features four next-generation V4 Superchargers, which are built with longer cables that should make it easy even for non-Teslas to use the rapid charger. The site also includes simplified payment options, aligning with Tesla’s push to make V4 stations more accessible to a broader set of drivers.

For Tasmanian EV owners, the installation fills an important regional gap, improving long-distance coverage around Hobart and strengthening the area’s appeal for mainland travelers traveling by electric vehicle. Similar to other commemorative Superchargers, the 70,000th stall is quite special as it is finished in Glacier Blue paint. Tesla’s 50,000th stall, which is in California, is painted a stunning red, and the 60,000th stall, which is in Japan, features unique origami-inspired graphics.

https://twitter.com/TeslaCharging/status/1991019320584122471?s=20

Accelerating Supercharger milestones

The Tesla Supercharger’s pace of expansion shows no signs of slowing. Tesla celebrated its 70,000th stall at a 12-stall site in Burleson, Texas late June 2025. Just eight months earlier, Tesla announced that it had celebrated the buildout of its 60,000th Supercharger, which was built in Enshu Morimachi, Shizuoka Prefecture, Japan.

Tesla’s Supercharger Network also recently received accolades in the United Kingdom, with the 2025 Zapmap survey naming the rapid charging system as the Best Large EV Charging Network for the second year in a row. Survey respondents praised the Supercharger Network for its ease of use, price, and reliability, which is best-in-class. The fact that the network has also been opened for non-Teslas is just icing on the cake. 

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Luminar-Volvo breakdown deepens as lidar maker warns of potential bankruptcy

The automaker stated that Luminar failed to meet contractual obligations.

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(Credit: Volvo)

Luminar’s largest customer, Volvo, has canceled a key five-year contract as the lidar supplier warned investors that it might be forced to file for bankruptcy. The automaker stated that Luminar failed to meet contractual obligations, escalating a dispute already unfolding as Luminar defaults on loans, undergoes layoffs, and works to sell portions of the business.

Volvo pulls back on Luminar

In a statement to TechCrunch, Volvo stated that Luminar’s failure to deliver its contractual obligations was a key driver of the cancellation of the contract. “Volvo Cars has made this decision to limit the company’s supply chain risk exposure and it is a direct result of Luminar’s failure to meet its contractual obligations to Volvo Cars,” Volvo noted in a statement.

The rift marked a notable turn for the two companies, whose relationship dates back several years. Volvo invested in Luminar early and helped push its sensors into production programs, while Luminar’s technology bolstered the credibility of Volvo’s safety-focused autonomous driving plans. Volvo’s partnership also supported Luminar’s 2020 SPAC listing, which briefly made founder Austin Russell one of the youngest self-made billionaires in the industry.

Damaged Volvo relations

The damaged Volvo partnership comes during a critical period for Luminar. The company has defaulted on several loans and warned investors that bankruptcy remains a possibility if restructuring discussions fall through. To conserve cash, Luminar has cut 25% of its workforce and is exploring strategic alternatives, including partial or full asset sales. 

One potential buyer is founder Austin Russell, who resigned as CEO in May amid a board-initiated ethics inquiry. The company is also the subject of an ongoing SEC investigation.

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Luminar, for its part, also noted in a filing that it had “made a claim against Volvo for significant damages” and “suspended further commitments of Iris” for the carmaker. “The Company is in discussions with Volvo concerning the dispute; however, there can be no assurance that the dispute will be resolved favorably or at all,” the lidar maker stated.

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