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Tesla dominates ‘Luxury Brand’ segment in Kelley Blue Book’s Image Awards
Tesla’s domination is getting felt even more in the luxury vehicle sector, with automotive research and valuation publication Kelley Blue Book (KBB) recently awarding the electric car maker five of its six luxury vehicle awards. Tesla’s performance in the awards indicates that the electric car company’s short but rich history is disrupting some of the most notable brands in the world.
KBB released its 2020 Brand Image Awards on April 7. The award is aimed at recognizing the automakers who “excel in creating and maintaining brand attributes that create excitement about their products.” The results come from over 12,000 new-vehicle shoppers who contribute to the company’s decisions on its awards for carmakers.
Tesla dominated the “Best Luxury Brands” portion of the awards, taking home the titles of Best Overall Luxury Brand, Best Value Luxury Brand, Most Refined Luxury Brand, Best Performance Luxury Brand, and Best Styling Luxury Brand. It fell just short of the Most Trusted award, which was given to Toyota-owned luxury carmaker Lexus.

The latest KBB awards marks the first time Tesla has won the Best Overall Luxury Brand title from the publication. While the automotive firm acknowledges Tesla’s presence as it has been knocking at the door for years, the company has demonstrated that it is “here to stay as a force in the new vehicle market.” Tesla has shown that its products appeal to all car buyers: The Model 3 for the mass-market, Model S for luxury and performance, and Model X for “people-moving.”
Tesla’s ability to offer vehicles with low operating costs is pivotal to KBB’s decision to award the company with its “Best Luxury Value” title. Tesla’s mass-market Model 3 has allowed more people to be able to afford its vehicles, as the Model S and Model X were costly for some. However, the Model 3 sedan and newly-released Model Y crossover have offered performance and spaciousness while offering some degree of affordability at the same time.
The company’s refinement in its vehicle design has deemed it the winner of another award. Tesla’s “clean, minimalist approach to interior design” has made it stand out amongst its competitors. “Tesla’s pioneering approach to consolidate virtually all controls and systems into a single, portrait-oriented center display screen is being copied by mass-market and luxury brands alike,” KBB wrote.

Since Tesla’s introduction into the automotive sector in 2008 with the release of its original Roadster, the company’s electric cars have been known for their raw performance. While continuing its mission of sustainability and unmistakable design, its vehicles’ acceleration and speed puts the electric car maker at the top of the “Best Performing Luxury Brand” list. This is surprisingly the first time Tesla has won the award, despite its vehicles having a reputation for having straight-line performance that rivals that of supercars.
Finally, the “Best Styling Luxury Brand” was Tesla’s final award from KBB this year. Even though their vehicle’s designs have not changed much since their initial launches, KBB said the Model S and Model 3’s “timeless shapes” are sure to catch the attention of car buyers. Not to mention, the Model X’s falcon-wing doors are sure to turn heads, giving the electric car maker its fifth title out of six in 2020.
Tesla’s five out of six “Luxury” awards from KBB this year could mean that the widespread adaptation of electric cars from consumers is at. hand. As luxury brands like Mercedes-Benz, BMW, Lexus, and Infinity have dominated the sector for decades, it appears that a new sheriff may be in town. Tesla has established itself as a surefire competitor in this market by offering affordability, performance, versatility, and groundbreaking design within its vehicles.
Kelley Blue Book’s full list of winners could be accessed here here.
News
Tesla teases new market entrance with confusing and cryptic message
Tesla teased its entrance into a new market with a confusing and what appeared to be cryptic message on the social media platform X.
The company has been teasing its entrance into several markets, including Africa, which would be a first, and South America, where it only operates in Chile.
In September, Tesla started creating active job postings for the Colombian market, hinting it would expand its presence in South America and launch in a new country for the first time in two years.
The jobs were related to various roles, including Associate Sales Manager, Advisors in Sales and Delivery, and Service Technicians. These are all roles that would indicate Tesla is planning to launch a wide-scale effort to sell, manage, and repair vehicles in the market.
Last night, Tesla posted its latest hint, a cryptic video that seems to show the outline of Colombia, teasing its closer than ever to market entry:
— Tesla North America (@tesla_na) November 12, 2025
This would be the next expansion into a continent where it does not have much of a presence for Tesla. Currently, there are only two Supercharger locations on the entire continent, and they’re both in Chile.
Tesla will obviously need to expand upon this crucial part of the ownership experience to enable a more confident consumer base in South America as a whole. However, it is not impossible, as many other EV charging infrastructures are available, and home charging is always a suitable option for those who have access to it.
Surprisingly, Tesla seems to be more concerned about these middle-market countries as opposed to the larger markets in South America, but that could be by design.
If Tesla were to launch in Brazil initially, it may not be able to handle the uptick in demand, and infrastructure expansion could be more difficult. Brazil may be on its list in the upcoming years, but not as of right now.
@teslarati 🚨🚨 Tesla Full Self-Driving and Yap is the best driving experience #tesla #fsd #yapping ♬ I Run – HAVEN.
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Tesla expands crucial Supercharging feature for easier access
It is a useful tool, especially during hours of congestion. However, it has not been super effective for those who drive non-Tesla EVs, as other OEMs use UI platforms like Google’s Android Auto or Apple’s iOS.
Tesla has expanded a crucial Supercharging feature that helps owners identify stall availability at nearby locations.
Tesla said on Tuesday night that its “Live Availability” feature, which shows EV owners how many stalls are available at a Supercharger station, to Google Maps, a third-party app:
Live availability of Superchargers now in Google Maps pic.twitter.com/DJvS83wVxm
— Tesla Charging (@TeslaCharging) November 11, 2025
Already offering it in its own vehicles, the Live Availability feature that Teslas have is a helpful feature that helps you choose an appropriate station with plugs that are immediately available.
A number on an icon where the Supercharger is located lets EV drivers know how many stalls are available.
It is a useful tool, especially during hours of congestion. However, it has not been super effective for those who drive non-Tesla EVs, as other OEMs use UI platforms like Google’s Android Auto or Apple’s iOS.
Essentially, when those drivers needed to charge at a Supercharger that enables non-Tesla EVs to plug in, there was a bit more of a gamble. There was no guarantee that a plug would be available, and with no way to see how many are open, it was a risk.
Tesla adding this feature allows people to have a more convenient and easier-to-use experience if they are in a non-Tesla EV. With the already expansive Supercharger Network being available to so many EV owners, there is more congestion than ever.
This new feature makes the entire experience better for all owners, especially as there is more transparency regarding the availability of plugs at Supercharger stalls.
It will be interesting to see if Tesla is able to expand on this new move, as Apple Maps compatibility is an obvious goal of the company’s in the future, we could imagine. In fact, this is one of the first times an Android Auto feature is available to those owners before it became an option for iOS users.
Apple owners tend to get priority with new features within the Tesla App itself.
Elon Musk
Elon Musk’s Boring Co goes extra hard in Nashville with first rock-crushing TBM
The Boring Company’s machine for the project is now in final testing.
The Boring Company is gearing up to tackle one of its toughest projects yet, a new tunnel system beneath Nashville’s notoriously tough limestone terrain. Unlike the soft-soil conditions of Las Vegas and Austin, the Music City Loop will require a “hard-rock” boring machine capable of drilling through dense, erosion-resistant bedrock.
The Boring Company’s machine for the project is now in final testing.
A boring hard-rock tunneling machine
The Boring Company revealed on X that its new hard-rock TBM can generate up to 4 million pounds of grip force and 1.5 million pounds of maximum thrust load. It also features a 15-filter dust removal system designed to keep operations clean and efficient during excavation even in places where hard rock is present.
Previous Boring Co. projects, including its Loop tunnels in Las Vegas, Austin, and Bastrop, were dug primarily through soft soils. Nashville’s geology, however, poses a different challenge. Boring Company CEO and President Steve Davis mentioned this challenge during the project’s announcement in late July.
“It’s a tough place to tunnel, Nashville. If we were optimizing for the easiest places to tunnel, it would not be here. You have extremely hard rock, like way harder than it should be. It’s an engineering problem that’s fairly easy and straightforward to solve,” Davis said.
Nashville’s limestone terrain
Experts have stated that the city’s subsurface conditions make it one of the more complex tunneling environments in the U.S. The Outer Nashville Basin is composed of cherty Mississippian-age limestone, a strong yet soluble rock that can dissolve over time, creating underground voids and caves, as noted in a report from The Tennessean.
Jakob Walter, the founder and principal engineer of Haushepherd, shared his thoughts on these challenges. “Limestone is generally a stable sedimentary bedrock material with strength parameters that are favorable for tunneling. Limestone is however fairly soluble when compared to other rack materials, and can dissolve over long periods of time when exposed to water.
“Unexpected encounters with these features while tunneling can result in significant construction delays and potential instability of the excavation. In urban locations, structures at the ground surface should also be constantly monitored with robotic total stations or similar surveying equipment to identify any early signs of movement or distress,” he said.
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