News
Tesla dominates ‘Luxury Brand’ segment in Kelley Blue Book’s Image Awards
Tesla’s domination is getting felt even more in the luxury vehicle sector, with automotive research and valuation publication Kelley Blue Book (KBB) recently awarding the electric car maker five of its six luxury vehicle awards. Tesla’s performance in the awards indicates that the electric car company’s short but rich history is disrupting some of the most notable brands in the world.
KBB released its 2020 Brand Image Awards on April 7. The award is aimed at recognizing the automakers who “excel in creating and maintaining brand attributes that create excitement about their products.” The results come from over 12,000 new-vehicle shoppers who contribute to the company’s decisions on its awards for carmakers.
Tesla dominated the “Best Luxury Brands” portion of the awards, taking home the titles of Best Overall Luxury Brand, Best Value Luxury Brand, Most Refined Luxury Brand, Best Performance Luxury Brand, and Best Styling Luxury Brand. It fell just short of the Most Trusted award, which was given to Toyota-owned luxury carmaker Lexus.
The latest KBB awards marks the first time Tesla has won the Best Overall Luxury Brand title from the publication. While the automotive firm acknowledges Tesla’s presence as it has been knocking at the door for years, the company has demonstrated that it is “here to stay as a force in the new vehicle market.” Tesla has shown that its products appeal to all car buyers: The Model 3 for the mass-market, Model S for luxury and performance, and Model X for “people-moving.”
Tesla’s ability to offer vehicles with low operating costs is pivotal to KBB’s decision to award the company with its “Best Luxury Value” title. Tesla’s mass-market Model 3 has allowed more people to be able to afford its vehicles, as the Model S and Model X were costly for some. However, the Model 3 sedan and newly-released Model Y crossover have offered performance and spaciousness while offering some degree of affordability at the same time.
The company’s refinement in its vehicle design has deemed it the winner of another award. Tesla’s “clean, minimalist approach to interior design” has made it stand out amongst its competitors. “Tesla’s pioneering approach to consolidate virtually all controls and systems into a single, portrait-oriented center display screen is being copied by mass-market and luxury brands alike,” KBB wrote.
Since Tesla’s introduction into the automotive sector in 2008 with the release of its original Roadster, the company’s electric cars have been known for their raw performance. While continuing its mission of sustainability and unmistakable design, its vehicles’ acceleration and speed puts the electric car maker at the top of the “Best Performing Luxury Brand” list. This is surprisingly the first time Tesla has won the award, despite its vehicles having a reputation for having straight-line performance that rivals that of supercars.
Finally, the “Best Styling Luxury Brand” was Tesla’s final award from KBB this year. Even though their vehicle’s designs have not changed much since their initial launches, KBB said the Model S and Model 3’s “timeless shapes” are sure to catch the attention of car buyers. Not to mention, the Model X’s falcon-wing doors are sure to turn heads, giving the electric car maker its fifth title out of six in 2020.
Tesla’s five out of six “Luxury” awards from KBB this year could mean that the widespread adaptation of electric cars from consumers is at. hand. As luxury brands like Mercedes-Benz, BMW, Lexus, and Infinity have dominated the sector for decades, it appears that a new sheriff may be in town. Tesla has established itself as a surefire competitor in this market by offering affordability, performance, versatility, and groundbreaking design within its vehicles.
Kelley Blue Book’s full list of winners could be accessed here here.
News
Tesla hosts Rome Mayor for first Italian FSD Supervised road demo
The event marked the first time an Italian mayor tested the advanced driver-assistance system in person in Rome’s urban streets.
Tesla definitely seems to be actively engaging European officials on FSD’s capabilities, with the company hosting Rome Mayor Roberto Gualtieri and Mobility Assessor Eugenio Patanè for a hands-on road demonstration.
The event marked the first time an Italian mayor tested the advanced driver-assistance system in person in Rome’s urban streets. This comes amid Tesla’s push for FSD’s EU regulatory approvals in the coming year.
Rome officials experience FSD Supervised
Tesla conducted the demo using a Model 3 equipped with Full Self-Driving (Supervised), tackling typical Roman traffic including complex intersections, roundabouts, pedestrian crossings and mixed users like cars, bikes and scooters.
The system showcased AI-based assisted driving, prioritizing safety while maintaining flow. FSD also handled overtakes and lane decisions, though with constant driver supervision.
Investor Andrea Stroppa detailed the event on X, noting the system’s potential to reduce severe collision risks by up to seven times compared to traditional driving, based on Tesla’s data from billions of global fleet miles. The session highlighted FSD’s role as an assistance tool in its Supervised form, not a replacement, with the driver fully responsible at all times.
Path to European rollout
Tesla has logged over 1 million kilometers of testing across 17 European countries, including Italy, to refine FSD for local conditions. The fact that Rome officials personally tested FSD Supervised bodes well for the program’s approval, as it suggests that key individuals are closely watching Tesla’s efforts and innovations.
Assessor Patanè also highlighted the administration’s interest in technologies that boost road safety and urban travel quality, viewing them as aids for both private and public transport while respecting rules.
Replies on X urged involving Italy’s Transport Ministry to speed approvals, with one user noting, “Great idea to involve the mayor! It would be necessary to involve components of the Ministry of Transport and the government as soon as possible: it’s they who can accelerate the approval of FSD in Italy.”
News
Tesla FSD (Supervised) blows away French journalist after test ride
Cadot described FSD as “mind-blowing,” both for the safety of the vehicle’s driving and the “humanity” of its driving behaviors.
Tesla’s Full Self-Driving (Supervised) seems to be making waves in Europe, with French tech journalist Julien Cadot recently sharing a positive first-hand experience from a supervised test drive in France.
Cadot, who tested the system for Numerama after eight years of anticipation since early Autopilot trials, described FSD as “mind-blowing,” both for the safety of the vehicle’s driving and the “humanity” of its driving behaviors.
Julien Cadot’s FSD test in France
Cadot announced his upcoming test on X, writing in French: “I’m going to test Tesla’s FSD for Numerama in France. 8 years I’ve been waiting to relive the sensations of our very first contact with the unbridled Autopilot of the 2016s.” He followed up shortly after with an initial reaction, writing: “I don’t want to spoil too much because as media we were allowed to film everything and I have a huge video coming… But: it’s mind-blowing! Both for safety and for the ‘humanity’ of the choices.”
His later posts detailed FSD’s specific maneuvers that he found particularly compelling. These include the vehicle safely overtaking a delivery truck by inches, something Cadot said he personally would avoid to protect his rims, but FSD handled flawlessly. He also praised FSD’s cyclist overtakes, as the system always maintained the required 1.5-meter distance by encroaching on the opposite lane when clear. Ultimately, Cadot noted FSD’s decision-making prioritized safety and advancement, which is pretty remarkable.
FSD’s ‘human’ edge over Autopilot
When asked if FSD felt light-years ahead of standard Autopilot, Cadot replied: “It’s incomparable, it’s not the same language.” He elaborated on scenarios like bypassing a parked delivery truck across a solid white line, where FSD assessed safety and proceeded just as a human driver might, rather than halting indefinitely. This “humanity” impressed Cadot the most, as it allowed FSD to fluidly navigate real-world chaos like urban Paris traffic.
Tesla is currently hard at work pushing for the rollout of FSD to several European countries. Recent reports have revealed that Tesla has received approval to operate 19 FSD test vehicles on Spain’s roads, though this number could increase as the program develops. As per the Dirección General de Tráfico (DGT), Tesla would be able to operate its FSD fleet on any national route across Spain. Recent job openings also hint at Tesla starting FSD tests in Austria. Apart from this, the company is also holding FSD demonstrations in Germany, France, and Italy.
Tesla Optimus showed off its newest capability as progress on the project continues to accelerate toward an ultimate goal of mass production in the coming years.
Tesla is still developing Optimus and preparing for the first stages of mass production, where units would be sold and shipped to customers. CEO Elon Musk has always marketed the humanoid robot as the biggest product in history, even outside of Tesla, but of all time.
He believes it will eliminate the need to manually perform monotonous tasks, like cleaning, mowing the lawn, and folding laundry.
However, lately, Musk has revealed even bigger plans for Optimus, including the ability to relieve humans of work entirely within the next 20 years.
JUST IN: Elon Musk says working will be ‘optional’ in less than 20 years because of AI and robotics. pic.twitter.com/l3S5kl5HBB
— Watcher.Guru (@WatcherGuru) November 30, 2025
Development at Tesla’s Artificial Intelligence and Robotics teams has progressed, and a new video was shown of the robot taking a light jog with what appeared to be some pretty natural form:
Just set a new PR in the lab pic.twitter.com/8kJ2om7uV7
— Tesla Optimus (@Tesla_Optimus) December 2, 2025
Optimus has also made several public appearances lately, including one at the Neural Information Processing Systems, or NeurIPS Conference. Some spectators shared videos of Optimus’s charging rig, as well as its movements and capabilities, most interestingly, the hand:
You have to hand it to Elon 🤟 pic.twitter.com/fZKDlmGAbe
— Ric Burton · NeurIPS 2025 (@_ricburton) December 2, 2025
The hand, forearm, and fingers have been one of the most evident challenges for Tesla in recent times, especially as it continues to work on its 3rd Generation iteration of Optimus.
Musk said during the Q3 Earnings Call:
“I don’t want to downplay the difficulty, but it’s an incredibly difficult thing, especially to create a hand that is as dexterous and capable as the human hand, which is incredible. The human hand is an incredible thing. The more you study the human hand, the more incredible you realize it is, and why you need four fingers and a thumb, why the fingers have certain degrees of freedom, why the various muscles are of different strengths, and fingers are of different lengths. It turns out that those are all there for a reason.”
The interesting part of the Optimus program so far is the fact that Tesla has made a lot of progress with other portions of the project, like movement, for example, which appears to have come a long way.
However, without a functional hand and fingers, Optimus could be rendered relatively useless, so it is evident that it has to figure this crucial part out first.
Tesla hosts Rome Mayor for first Italian FSD Supervised road demo
Tesla FSD (Supervised) blows away French journalist after test ride
