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Tesla Fandom: Terrific or Toxic?
Tesla fans are passionate people, and it does not take a very vast amount of time to realize that. The brand itself has a certain appeal to it, and those who own the company’s most elusive products, like the 2008 Roadster, have about as much passion as those who own the $35,000 Model 3 variant. People love their Tesla products forward and backward. Usually, enthusiasm for a car company lies within the diehards that “supe” their cars up or are lifelong purchasers of the same manufacturer for a lifetime. For example, some people swear by Ford trucks, so much so that they will put a sticker on their rear windshield of a cartoon urinating on a Chevrolet logo.
The toxicity of brand loyalty lies in every camp. There is a point where loving a company you openly support comes to be too much, and your passions get in the way of being a responsible human being and considering other points of view. This is something I have noticed with some Tesla fans who are willing to attack other automakers and enthusiasts of different brands, and it seems to be based on the fact that there is a disagreement on which car company is superior.
To be clear, I think that there are a lot of amazing people in this community. I, personally, have learned a lot about Tesla vehicles in my year (so far) at Teslarati. When I came into this role as a transportation writer, I had very limited knowledge, and I considered myself to be a novice in terms of what was going on in the Tesla world. I was right.
Now, I consider myself to be an expert on the topic, but I am certainly not all-knowing, and that is okay. I continue to learn a lot from the people who have surrounded me throughout my journey as a writer, and a lot of the time, it is because many influencers in this sector are supportive, smart, and genuinely nice people.
However, there is a small selection of people in the EV community that are vicious and have let their passion for an electric car company overtake their humility. I feel that a disagreement or argument every once in a while is okay. However, having these ugly communications back and forth, on what seems to be a daily basis, is what is making a bad name for the Tesla community.
Earlier this week, Complex, a popular media and lifestyle outlet, shared the news that CEO Elon Musk had become the fourth richest man in the world. When scrolling through the replies on the Tweet that was shared, I noticed someone stating that Elon “doesn’t care about anyone but himself,” and “hasn’t done anything to help humans.”
This is where I got involved, merely stating that Elon’s mission, as described in the Tesla Master Plan, was to help humans.
This person and I traded several Tweets back and forth, and it got to the point where we both realized that minds were not going to be changed. I talked about Tesla Solar, and how it is three-times less expensive than the U.S. average, Elon’s mission as a philanthropist and entrepreneur, and I also debunked a few EV myths, like Teslas are not capable of towing or hauling.
My adversary, on the other hand, never made a relevant point. It was a discussion full of red herrings, and I decided that it was likely a waste of my time to continue. It never went past 4-5 messages to each other. The conversation simply ended, nobody was blocked, nobody was called a name, communication just halted.
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This is not something that I see very often when writing articles about other car companies. Nor do I see it when someone with a sizeable following Tweets a supportive message about an up-and-coming car company. For example, when Lucid had stated it had achieved a 517-mile EPA estimated range rating, the comments were “Make a car first,” and “Who cares.” Things of that nature.
I understand the frustration with car companies always gunning for Tesla, but how is competition a bad thing? How is the fact that all of these other car companies vocally admitting that Tesla is the benchmark a bad thing? I can’t find the answer.
Yes, Lucid needs to produce a car for the public. Yes, 517 miles is a lot of range, but we do need to see it on a production vehicle that will be delivered to a customer. Those are all reasonable assessments, but why does Lucid need to be attacked? They’re making electric cars, not gas ones. Isn’t that what this whole thing is all about?
At one point, Tesla was the “new kid on the block.” It was a little known, scrappy company looking to make a name for itself. It had its fair share of problems, and it worked through them. Other car companies are experiencing the same things Tesla did years ago. But when Tesla was new and fresh, gas car enthusiasts were saying, “Who cares,” and “They should make a car that works first.” Here we are today, over a million vehicles later, and ramping up to a yearly production rate that far exceeded anyone’s wildest imagination.
It is almost ironic to me that the same things that came out of ICE enthusiast mouths are coming out of Tesla fan’s mouths now. The Tesla loyalty is a good thing, to an extent, but it should never outshine the fact that competition is good. It should never outshine the fact that other car companies are working on getting rid of gas-powered engines. It should never outshine the fact that the global fight against toxic carbon emissions is slowly but surely turning in our favor.
There is an old saying that goes, “If you don’t have anything nice to say, then don’t say it at all.” I think many of us should remember this from time to time. If there is a disagreement with someone that occurs online, understand that points of view are rarely going to line up identically. Understand that people are going to think your opinions are ridiculous. Lastly, realize that someone disagreeing with you is an opportunity for you to expand your mind and learn something new. A conversation with someone who holds opposite opinions or points of view is sometimes the healthiest thing for the human spirit. There is a lot of evidence that suggests being around “Yes men/women” is a bad thing. Humans grow on adversity, and there is nothing worse than being around a bunch of people who you have everything in common with. Sometimes, it is helpful to mix it up and hear things that you don’t necessarily agree with.
So next time you catch someone online, and they’re saying something that seems to challenge your beliefs, take a minute and think about what they are saying. Does it make sense, or is their idea full of misleading and incorrect information? In the case of the short conversation I had earlier this week, I recognized that what this person was saying was false based on Elon’s merit and what he has done for the world thus far in his career.
Don’t block or put someone on blast because they said something controversial to you. I would imagine a healthier way to end the conversation is to simply say, “I disagree with you, but I respect your opinion.” Calling someone names is childish, and stooping to the level they are taking if they begin calling you names makes you no better than they are. There’s a reason that it is called “taking the high road.”
Tesla’s mission is about sustaining life as we know it on Earth, or perhaps, on Mars. However, if we do not learn to cherish and respect views that differ from our own, our civilization will never make it. Breaking through boundaries and listening to points of view that are not necessarily on par with what we believe is sometimes the best thing for us. Even if you leave a conversation thinking, “That person has no clue what they’re talking about,” there are a series of benefits. You walked away respectfully. You learned that you and that person aren’t compatible. Lastly, you realized that there are people in the world that are the polar opposite to you. Those are just a few that come to mind.
I find it extremely important, especially at such a trying time in our world, that we respect one another as best as we can. Whether you’re a Tesla fan, Rivian fan, or a Lucid fan, be kind to one another. We are all in this together, and the push toward sustainable transportation is growing due to the efforts of each and every one of the companies that decided to manufacture EVs.
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SpaceX and Tesla, the two flagship companies under Elon Musk’s leadership, share a commitment to groundbreaking technology yet pursue dramatically different paths in how they connect with customers.
Tesla has built its brand through a philosophy of minimal traditional advertising, trusting that exceptional products will generate their own momentum.
SpaceX, by contrast, has embraced high-visibility paid advertising for its Starlink satellite internet service, placing prominent spots during major live sporting events such as the Super Bowl and the recent UFC Freedom 250. This divergence highlights how each company tailors its marketing to the unique demands of its products and target markets.
Tesla’s approach stems directly from Musk’s long-held conviction that superior engineering sells itself. Musk has repeatedly explained that the company redirects resources into research and development rather than endorsements or television commercials.
Tesla’s growth has relied instead on organic channels: enthusiastic owner referrals, viral product reveals like the Cybertruck, extensive media coverage of launches and achievements, and the sheer visibility of its vehicles on roads everywhere.
Even as the company has tested more social media promotions in response to fluctuating demand, its overall strategy remains restrained and digital-focused compared to legacy automakers that pour hundreds of millions into marketing annually.
SpaceX has taken a more assertive route with Starlink to drive widespread consumer awareness. In February of this year, SpaceX aired its first-ever Super Bowl advertisement, marking the initial time any Musk-led enterprise invested in the massive event.
The thirty-second spot emphasized fast and affordable internet available nearly anywhere on the planet, blending inspiring footage of Falcon 9 and Starship landings with narration drawn from science fiction visionary Arthur C. Clarke. United Airlines complemented this with its own Super Bowl commercial showcasing Starlink-enabled high-speed Wi-Fi on flights.
🚨 Starlink Super Bowl ad! https://t.co/pEdH1KevBj pic.twitter.com/01onakkoqX
— TESLARATI (@Teslarati) February 9, 2026
But that is not all SpaceX has done to get word out about its internet service.
Just last night, Starlink branding appeared prominently on the octagon and during the broadcast of UFC Freedom 250, the high-profile event staged on the White House South Lawn. These placements represent a strategic investment in reaching massive, engaged audiences.
🚨 Starlink ads have appeared on the UFC Freedom 250 broadcast on Paramount+ pic.twitter.com/VPAAhDR6LI
— TESLARATI (@Teslarati) June 15, 2026
The rationale behind SpaceX’s advertising push lies in Starlink’s distinct position as a consumer broadband service. Unlike Tesla’s visually striking cars that act as mobile billboards for early-adopter enthusiasts, Starlink must overcome awareness gaps in rural, remote, and mobile markets where traditional internet infrastructure falls short.
Starlink now serves as SpaceX’s leading revenue generator, with ambitions tied to future growth and potential public offerings. Targeted advertising during sports broadcasts efficiently demonstrates real-world reliability for applications ranging from home connectivity to aviation and live event broadcasting.
Partnerships with airlines and mobile providers further extend its reach, while high-profile placements help convert curiosity into subscriptions amid competition and regulatory considerations.
Ultimately, these contrasting strategies reflect the different maturity levels and competitive landscapes each business navigates. Tesla benefits from built-in visibility and a passionate community that amplifies its message at little cost.
Starlink, operating in the more fragmented broadband sector, requires deliberate efforts to educate and attract mainstream users. By leveraging the spectacle of major sporting events where Tesla once declined to participate, SpaceX is accelerating Starlink toward global ubiquity.
This flexibility underscores a key lesson: even the most innovative companies must adapt their tactics to the practical realities of their markets and customer acquisition challenges.
Elon Musk
SpaceX (SPCX) IPO is live today at $135: Here’s exactly what you need to know
SpaceX priced its historic IPO at $135 per share today, raising a record $75 billion.
SpaceX officially priced its initial public offering at $135 per share, offering 555,555,555 shares of Class A common stock and raising $75 billion in what is the largest IPO in stock market history. Shares are set to begin trading on the Nasdaq Global Select Market on Friday, June 12, under the ticker symbol SPCX. The previous record holder was Saudi Aramco’s 2019 offering at $29 billion, followed by Alibaba’s $22 billion offering in 2014.
At $135 per share and roughly 555.6 million shares, the implied valuation sits near $1.75 trillion, which would make SpaceX roughly the seventh largest company in the United States, just above Tesla’s current market cap. Regular investors can request shares at the IPO price through Robinhood, Fidelity, Charles Schwab, SoFi, and E*TRADE, though the deal is heavily oversubscribed and most retail allocations will be partial or unfilled. Once trading opens June 12, anyone with a brokerage account can buy SPCX on the open market.
SpaceX’s amended S-1 is sparking a major Tesla merger conversation
The valuation is anchored primarily by Starlink. Starlink crossed 10 million subscribers as of February 2026 and is adding 750,000 to 1.5 million new users per month, with the connectivity segment already posting a $1.19 billion profit last quarter. The offering also bundles in xAI following SpaceX’s all-stock merger earlier this year, adding Grok and the Colossus supercomputer to the investment thesis. As Teslarati reported, Starlink ended 2025 with $10 billion in revenue, a figure analysts project could reach $24 billion by end of 2026.
Wedbush analyst Dan Ives has been vocal in his support. “I think the time is right,” Ives said, adding that the offering expands the Elon Musk ecosystem rather than competing with Tesla. An average 12-month price target of $165 per share represents roughly 22% upside from the IPO price. Not everyone agrees – Motley Fool noted xAI is spending $1 billion per month playing catch-up to OpenAI and Anthropic.
Musk founded SpaceX in 2002 with a single stated purpose. “Elon founded SpaceX with a goal to change humanity, to make us a multi-planet species,” CFO Bret Johnsen said in the company’s retail roadshow video this week. Musk himself has been more direct: “We are building the systems and technologies necessary to provide global connectivity on Earth and beyond, to understand the true nature of the universe, and to extend the light of consciousness to the stars.”
Investor's Corner
Tesla unfolded its first European “folding Supercharger”
Tesla’s folding Supercharger just arrived in Europe and it changes how fast charging expands.
Tesla’s Folding Unit Supercharger has officially landed in Europe, with the company teasing a new installation in its effort for a broader rollout targeting major motorway rest stops across the European continent in Q3 2026. The arrival marks a notable shift in how Tesla is thinking about network expansion, moving from hardware performance alone to engineering the logistics chain itself.
While Tesla did not reveal the exact location for the new folding Supercharger in Europe, the photo shared on X heavily suggests that this maybe somewhere in Norway. Historically, whenever Tesla rolls out an entirely new infrastructure architecture in Europe, whether it was the original Supercharger stalls years ago or these brand-new modular V4 “Folding Units”, Norway is almost always the designated launch pad because of its unmatched EV adoption rate and supportive infrastructure
The Folding Unit, introduced in March 2026, is a factory pre-assembled V4 charging station built on an industrial hinge system mounted to a heavy-duty concrete base. The entire assembly arrives on site ready to unfold and connect. Tesla confirmed the units feature telescopic light poles specifically designed for easy transportation and fast on-site deployment, a detail that signals how carefully the logistics chain has been engineered alongside the hardware itself. The design allows 33% more stalls per delivery truck, cuts installation time roughly in half, and reduces overall deployment costs by more than 20% compared to traditional installations.
Tesla’s newest “Folding V4 Superchargers” are key to its most aggressive expansion yet
Tesla also noted telescopic light poles which provide benefits over traditional Supercharger installations that require fixed-height poles that are awkward to ship, slow to position on site, and often require separate crews and equipment to erect before charging hardware can even be staged. By engineering poles that compress for transit and extend on arrival, Tesla has removed one of the quieter bottlenecks in the physical deployment process. Every hour saved on a light pole installation is an hour redirected toward getting stalls energized. At scale, across dozens of new sites per quarter, those hours add up to a meaningful acceleration in how quickly a location goes from approved permit to serving its first customer.
Each Folding Unit pairs a single V4 power cabinet with eight charging posts. The V4 cabinet delivers up to 500 kW per stall for passenger vehicles and up to 1.2 MW for the Tesla Semi, supporting twice the stalls per cabinet at three times the power density of its predecessor. Longer cables make every new station immediately usable by non-Tesla vehicles, a priority as Tesla continues opening its network to Ford, GM, Rivian, Hyundai, Stellantis, and others.
As Teslarati reported when the Folding Unit was first unveiled, Tesla’s Gigafactory New York produced its final V3 Supercharger cabinet in March 2026 after more than seven years and 15,000 units, completing a full pivot to V4 production. The European arrival of the folding design is the next chapter in that transition.
Faster and cheaper deployment means Tesla can justify building in markets and corridors that were previously too expensive to serve, filling the coverage gaps that have slowed EV adoption outside major urban centers.
First Folding Unit Superchargers in Europe 🇪🇺 https://t.co/KNfYWJukkL pic.twitter.com/YR1udIpH1i
— Tesla Charging (@TeslaCharging) June 10, 2026
SpaceX maintains bold advertising push for Starlink, contrasting Tesla’s minimalistic approach
Elon Musk just put a $1 Trillion revenue number on SpaceX
