News
Tesla Fandom: Terrific or Toxic?
Tesla fans are passionate people, and it does not take a very vast amount of time to realize that. The brand itself has a certain appeal to it, and those who own the company’s most elusive products, like the 2008 Roadster, have about as much passion as those who own the $35,000 Model 3 variant. People love their Tesla products forward and backward. Usually, enthusiasm for a car company lies within the diehards that “supe” their cars up or are lifelong purchasers of the same manufacturer for a lifetime. For example, some people swear by Ford trucks, so much so that they will put a sticker on their rear windshield of a cartoon urinating on a Chevrolet logo.
The toxicity of brand loyalty lies in every camp. There is a point where loving a company you openly support comes to be too much, and your passions get in the way of being a responsible human being and considering other points of view. This is something I have noticed with some Tesla fans who are willing to attack other automakers and enthusiasts of different brands, and it seems to be based on the fact that there is a disagreement on which car company is superior.
To be clear, I think that there are a lot of amazing people in this community. I, personally, have learned a lot about Tesla vehicles in my year (so far) at Teslarati. When I came into this role as a transportation writer, I had very limited knowledge, and I considered myself to be a novice in terms of what was going on in the Tesla world. I was right.
Now, I consider myself to be an expert on the topic, but I am certainly not all-knowing, and that is okay. I continue to learn a lot from the people who have surrounded me throughout my journey as a writer, and a lot of the time, it is because many influencers in this sector are supportive, smart, and genuinely nice people.
However, there is a small selection of people in the EV community that are vicious and have let their passion for an electric car company overtake their humility. I feel that a disagreement or argument every once in a while is okay. However, having these ugly communications back and forth, on what seems to be a daily basis, is what is making a bad name for the Tesla community.
Earlier this week, Complex, a popular media and lifestyle outlet, shared the news that CEO Elon Musk had become the fourth richest man in the world. When scrolling through the replies on the Tweet that was shared, I noticed someone stating that Elon “doesn’t care about anyone but himself,” and “hasn’t done anything to help humans.”
This is where I got involved, merely stating that Elon’s mission, as described in the Tesla Master Plan, was to help humans.
This person and I traded several Tweets back and forth, and it got to the point where we both realized that minds were not going to be changed. I talked about Tesla Solar, and how it is three-times less expensive than the U.S. average, Elon’s mission as a philanthropist and entrepreneur, and I also debunked a few EV myths, like Teslas are not capable of towing or hauling.
My adversary, on the other hand, never made a relevant point. It was a discussion full of red herrings, and I decided that it was likely a waste of my time to continue. It never went past 4-5 messages to each other. The conversation simply ended, nobody was blocked, nobody was called a name, communication just halted.
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This is not something that I see very often when writing articles about other car companies. Nor do I see it when someone with a sizeable following Tweets a supportive message about an up-and-coming car company. For example, when Lucid had stated it had achieved a 517-mile EPA estimated range rating, the comments were “Make a car first,” and “Who cares.” Things of that nature.
I understand the frustration with car companies always gunning for Tesla, but how is competition a bad thing? How is the fact that all of these other car companies vocally admitting that Tesla is the benchmark a bad thing? I can’t find the answer.
Yes, Lucid needs to produce a car for the public. Yes, 517 miles is a lot of range, but we do need to see it on a production vehicle that will be delivered to a customer. Those are all reasonable assessments, but why does Lucid need to be attacked? They’re making electric cars, not gas ones. Isn’t that what this whole thing is all about?
At one point, Tesla was the “new kid on the block.” It was a little known, scrappy company looking to make a name for itself. It had its fair share of problems, and it worked through them. Other car companies are experiencing the same things Tesla did years ago. But when Tesla was new and fresh, gas car enthusiasts were saying, “Who cares,” and “They should make a car that works first.” Here we are today, over a million vehicles later, and ramping up to a yearly production rate that far exceeded anyone’s wildest imagination.

It is almost ironic to me that the same things that came out of ICE enthusiast mouths are coming out of Tesla fan’s mouths now. The Tesla loyalty is a good thing, to an extent, but it should never outshine the fact that competition is good. It should never outshine the fact that other car companies are working on getting rid of gas-powered engines. It should never outshine the fact that the global fight against toxic carbon emissions is slowly but surely turning in our favor.
There is an old saying that goes, “If you don’t have anything nice to say, then don’t say it at all.” I think many of us should remember this from time to time. If there is a disagreement with someone that occurs online, understand that points of view are rarely going to line up identically. Understand that people are going to think your opinions are ridiculous. Lastly, realize that someone disagreeing with you is an opportunity for you to expand your mind and learn something new. A conversation with someone who holds opposite opinions or points of view is sometimes the healthiest thing for the human spirit. There is a lot of evidence that suggests being around “Yes men/women” is a bad thing. Humans grow on adversity, and there is nothing worse than being around a bunch of people who you have everything in common with. Sometimes, it is helpful to mix it up and hear things that you don’t necessarily agree with.
So next time you catch someone online, and they’re saying something that seems to challenge your beliefs, take a minute and think about what they are saying. Does it make sense, or is their idea full of misleading and incorrect information? In the case of the short conversation I had earlier this week, I recognized that what this person was saying was false based on Elon’s merit and what he has done for the world thus far in his career.
Don’t block or put someone on blast because they said something controversial to you. I would imagine a healthier way to end the conversation is to simply say, “I disagree with you, but I respect your opinion.” Calling someone names is childish, and stooping to the level they are taking if they begin calling you names makes you no better than they are. There’s a reason that it is called “taking the high road.”
Tesla’s mission is about sustaining life as we know it on Earth, or perhaps, on Mars. However, if we do not learn to cherish and respect views that differ from our own, our civilization will never make it. Breaking through boundaries and listening to points of view that are not necessarily on par with what we believe is sometimes the best thing for us. Even if you leave a conversation thinking, “That person has no clue what they’re talking about,” there are a series of benefits. You walked away respectfully. You learned that you and that person aren’t compatible. Lastly, you realized that there are people in the world that are the polar opposite to you. Those are just a few that come to mind.
I find it extremely important, especially at such a trying time in our world, that we respect one another as best as we can. Whether you’re a Tesla fan, Rivian fan, or a Lucid fan, be kind to one another. We are all in this together, and the push toward sustainable transportation is growing due to the efforts of each and every one of the companies that decided to manufacture EVs.
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Investor's Corner
Tesla and SpaceX take “Terafab” Trademark fight to Federal Court
Tesla and SpaceX sue a small Illinois firm after cease and desist letters over Terafab.
Tesla and SpaceX are asking a federal judge to rule that their planned Terafab chip factory does not infringe a small Illinois company’s trademark, a request that arrives only after months of quiet negotiation broke down this summer.
The dispute traces to May 18, when Tesla filed three U.S. trademark applications for “Terafab” and “Tesla Terafab,” covering semiconductor chips and related chip making services. TERA-print LLC, a nanotechnology company that has held a federal trademark for “Tera-Fab” since 2021, responded five days later with a cease and desist letter. According to the lawsuit, first reported by Reuters, TERA-print argued that Tesla and SpaceX’s use of “Terafab” would confuse consumers familiar with its own trademark, which covers a desktop photolithography printer sold to researchers for sensor and bioengineering work.
What stands out in the filing is the timing of TERA-print’s own paperwork. One day before sending that cease and desist letter, on May 22, TERA-print applied to expand its existing registration to cover semiconductor materials, silicon chips, nanoelectronic devices and AI design services, categories it had not previously claimed. Tesla and SpaceX call that filing opportunistic in their complaint, noting it arrived two months after Tesla’s public Terafab announcement and just days after Tesla’s own trademark applications went in.
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
By June 10, TERA-print was threatening to sue for federal trademark infringement, false designation of origin and unfair competition, the complaint states. Rather than wait to be sued, Tesla, SpaceX and SpaceXAI met with TERA-print six separate times between June and August trying to resolve the dispute directly. Those talks collapsed, and the companies filed for declaratory judgment this week in the U.S. District Court for the Western District of Texas, asking a judge to find that “Terafab” does not infringe TERA-print’s mark before TERA-print can file a claim of its own.
TERA-print isn’t backing down. The company told PCMag it discussed a settlement with Tesla as recently as September 2 and feels misled by what it called Tesla’s professed interest in settling. Its CTO, Andrey Ivankin, said TERA-print holds a Defense Department contract to fabricate semiconductors and partially owns Mattiq Inc., an AI company built on TERA-print’s products, and that the company will vigorously defend its rights.
Tesla and SpaceX argue the overlap is superficial. Terafab is planned as a $16.8 billion complex spanning roughly 100 million square feet at the Grimes County site SpaceX confirmed last month, built to produce chips for Optimus robots, Tesla’s AI computing needs and SpaceX’s orbital data center ambitions, a scale and purpose the companies say no reasonable consumer would confuse with a tabletop lab printer. TERA-print’s product line has stayed focused on lithography tools for biological and sensor research since it registered its mark in 2021.
The trademark fight is the second legal dispute tied to the Terafab project in the past week, following a separate SpaceX suit aimed at keeping company records about the facility out of public view, as KBTX reported. Whether construction proceeds under the Terafab name now depends on a federal judge in Austin.
News
NHTSA just escalated its Tesla Cybercab investigation in a big way
NHTSA escalated its Cybercab audit into a sworn Special Order with a September 30 deadline.
Federal regulators have moved from asking Tesla questions about its Cybercab to demanding sworn answers. The National Highway Traffic Safety Administration issued a Special Order that requires a Tesla officer to sign an affidavit attesting to the completeness of the company’s responses, with a deadline of September 30.
The order builds on Audit Query AQ26002, which NHTSA opened on September 3, the same day Tesla began commercial Cybercab service in Austin. Teslarati covered that initial inquiry when it surfaced, noting the agency wanted to understand how Tesla certified a vehicle with no permanently attached steering wheel, pedals, or mirrors as compliant with Federal Motor Vehicle Safety Standards. A Special Order is a different tool and converts a fact finding review into a legally enforceable demand, the same mechanism NHTSA used against Tesla in 2023 during its Autopilot investigation.
Several of the 21 requests target a specific gap in Cybercab’s design. One asks whether Tesla used temporarily attached human controls at any point to help certify the vehicle, and if so, which standards depended on that equipment being present. Another quotes an existing rule directly: “The service brakes shall be activated by means of a foot control.” Cybercab has no foot pedal. NHTSA wants a detailed explanation of how the vehicle satisfies that requirement, and how it complies without the kind of exemption granted to Zoox in July under Part 555, the regulatory pathway built for steering wheel free vehicles.
The order does not claim Cybercab is unsafe or that Tesla broke a rule. It requires Tesla to explain, under oath, the reasoning behind decisions the company already made when it self-certified the vehicle. That distinction matters, but so does the exposure. Motor1’s reporting, summarized here, put potential civil penalty exposure as high as $139 million if NHTSA later finds the certification was flawed, on top of whatever criminal risk comes with a false sworn statement.
Tesla has not said publicly how it plans to respond. Cybercab is still carrying passengers in Austin through the Robotaxi app while the September 30 deadline approaches, and the company has continued expanding the vehicle’s footprint even as the regulatory question remains open. The Special Order does not pause any of that and just sets a date by which Tesla has to put its certification logic on the record, with a company officer’s name attached to it.
Investor's Corner
Tesla uber bull Ron Baron says ‘the time to buy the stock is now’
In a new interview on Wednesday, Tesla uber bull Ron Baron said that anyone looking to buy the company’s stock should do so as soon as they can.
Baron, founder and CEO of Baron Capital and one of Tesla’s most persistent institutional bulls, used a CNBC Squawk Box appearance on Wednesday to deliver a familiar message with fresh urgency: In his opinion, Tesla stock is a buy:
“The time to buy the stock is now. FSD is catching on, and it’s going to be bigger and bigger. 55% of new buyers are buying it (Teslas) with FSD. It’s going to be everywhere. It’s safer.”
The Baron Capital frontman’s case is built around Full Self-Driving. Tesla reported 1.48 million active FSD subscriptions in the second quarter, up 56 percent year over year, and company officials have said roughly 55 percent of new North American deliveries left with a subscription enabled.
Baron framed that attach rate as proof the product is moving from enthusiast extra to default expectation, and as a reason software, not just vehicle volume, should drive the next phase of value.
His conviction on Tesla shares is not theoretical, as Baron Capital made its first Tesla investment in 2014, after years of meetings that began around the 2010 IPO roadshow. The firm later built a large SpaceX position starting in 2017.
Ron Baron today in new interview on Tesla:
“The time to buy the stock is now. FSD is catching on, and it’s going to be bigger and bigger. 55% of new buyers are buying it (Teslas) with FSD. It’s going to be everywhere. It’s safer.” pic.twitter.com/Rv5PB0bVZ2
— Sawyer Merritt (@SawyerMerritt) September 16, 2026
Baron said those Musk-led bets have generated about $30 billion of the $71 billion in profits Baron Capital has produced for clients. He put the firm’s current exposure at roughly $25 billion in SpaceX and $5 billion in Tesla. Personally, he described SpaceX as his largest holding, at about $5 billion, with about $1.5 billion in Tesla and additional Tesla exposure through the firm’s funds.
That concentration is also a statement of loyalty. Asked about talk of a SpaceX-Tesla combination, Baron said he had already walked Elon Musk through arguments for and against a deal, then declined to repeat them on air. His public position was simpler: “Whatever you decide is better is what I’m going to support,” he said to Musk.
Baron also said that he picked up the farewell edition of the Model S after Tesla decided to sunset the vehicle earlier this year, calling it his favorite car he’s ever driven.