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Tesla’s free unlimited Supercharging ends, makes way for $100 Supercharger credit

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True to Elon Musk’s tweets on Sunday, Tesla has officially retired free unlimited Supercharging for Model S, Model X, and Model 3 Performance purchased using a referral code. In its place, Tesla has rolled out a $100 Supercharging credit for qualifying vehicles instead.

Tesla has been teasing the end of free unlimited Supercharging for around two years now, but so far, the company has been perennially extending the offer as part of its Referral Program. This has allowed the company to roll out a fleet of premium electric cars that are capable of using the Supercharger Network, arguably one of Tesla’s biggest moats (inasmuch as Elon Musk dislikes the term), for free.

In a series of updates on Sunday, Elon Musk discussed some points about free unlimited Supercharging and why Tesla is ending the program. When asked if the program would be extended to customers in countries where Tesla is yet to establish a presence, for example, Musk noted that free unlimited Supercharging is not really sustainable at this point. Musk further mentioned that the retirement of free unlimited Supercharging should have probably happened sooner.

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There is no denying that Tesla’s $100 Supercharger credit for new Model S, Model X, and Model 3 Performance purchased using a referral code carries less value than free unlimited Supercharging. That being said, Tesla’s ever-growing fleet of vehicles, augmented by the company’s intentions to ramp its production even more in the near future, means that there will soon be far more Teslas on the roads than ever before. Thus, Tesla’s decision to retire the offer does seem to be the strategic thing to do.

Contrary to competitors such as Porsche, which has explicitly noted that it would be looking to its fast-charging network as a source of revenue, the California-based electric car maker has maintained that it does not look at the Supercharger Network as a major source of profit. This is exhibited in road trips conducted using the Long Range RWD Model 3, a vehicle that does not qualify for free unlimited Supercharging.

Earlier this year, for example, a family who documented their road trip in a Long Range RWD Model 3 noted that Tesla only charged them around 24 cents per kWh (around $12 per charge) when they use the Supercharger Network, which translates to about 6 cents per mile in energy costs for approximately 200 miles of driving. In a fossil fuel-powered vehicle that averages about 26 MPG, the same trip would have cost about $23 in gas, provided that fuel was priced at $2.99 per gallon.

Overall, it is quite unfortunate to see free unlimited Supercharging go, but considering the growth of the company, the retirement of the program has been inevitable for a while now. That being said, the rest of Tesla’s Referral Program remains mostly unchanged from before.

Following is the list of perks for owners who refer their friends and family to the company.

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Model S, Model X, and Model 3 Performance: $100 Supercharging Credit

Owners can give five friends a $100 Supercharging credit with the purchase of a new Model S, Model X or Model 3 Performance.

As a thank you, starting September 17, 2018, participating owners will be eligible to receive referral awards.

1 to 2 Qualifying Referrals:

Owners can choose either of the options below for each of their first and second referrals.

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  • Signature Black Wall Connector – This matte black Wall Connector is exclusive to the Referral Program and includes an etch of Elon’s signature. This award will start shipping in July 2018.
  • Founders Series Tesla Model S for Kids – Share the Tesla experience with your kids, with this miniature drivable electric Model S – including working headlights, a sound system, and a charge port, just like yours.

3 Qualifying Referrals:

  • Early Access Token for Solar Roof – Be one of the first to get Solar Roof with this early-access token for priority scheduling of a Solar Roof installation. If you do not use this award, the token may be given to a friend.

4 Qualifying Referrals:

Owners can choose either of the options below for their fourth referral.

  • 21” Arachnid Wheels for Model S or 22” Turbine Wheels for Model X – Enhance the performance of your Tesla with these exclusive wheels.
  • One Week with Model S or Model X – Experience a new Model S or Model X for one week—at home or on the road. If you do not use this award, this exclusive test drive may be given to a friend.

5 Qualifying Referrals:

  • Tesla Unveiling Invitation – Experience an official unveiling event. Owners who reach five referral orders will be invited to a future unveiling event. Your VIP invitation will be valid for you and one guest.
  • Founders Series Powerwall 2 – Store energy for future use and provide backup power with this red, limited-production Powerwall 2 home battery.

Race an Electric Semi Truck

One winner each week will get to race a giant electric semi truck around our test track. There will be additional prizes and trophies for the best track times. Each friend who signs up for our newsletter through your referral link gets each of you an entry. Owners can track their entries and the leaderboard in the Tesla App.

Solar: 5-Year Extended Limited Warranty

Owners can give five friends a 5-year extended limited warranty on a new solar energy system installation, and will be eligible to receive referral awards.

1 to 4 Qualifying Referrals:

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Receive $400 cash or $750 in credit per each installed referral. – Credits are valid for 12 months from the referral installation date and can be used toward new Tesla products or accessories.

5 Qualifying Referrals:

Founders Series Powerwall 2 – Store energy for future use and provide backup power with this red, limited-production Powerwall 2 home battery.

Other details of Tesla’s Referral Program can be accessed here.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla gamifies Supercharging with new ‘Charging Passport’

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

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Credit: MarcoRP | X

Tesla is gamifying its Supercharging experience by offering a new “Charging Passport,” hoping to add a new layer to the ownership experience.

While it is not part of the Holiday Update, it is rolling out around the same time and offers a handful of cool new features.

Tesla’s Charging Passport will be available within the smartphone app and will give a yearly summary of your charging experience, helping encapsulate your travel for that year.

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

Tesla will include the following metrics within the new Charging Passport option within the Tesla app:

  • Charging badges: Iconic charging badges for visiting places like the Tesla Diner, Oasis Supercharger, etc., Explorer Badge, and more
  • Total Unique Superchargers Visited
  • Total Charging Sessions
  • Total Miles Added during Charging Sessions
  • Top Charging Day
  • Longest Trip
  • Favorite Charging Locations

This will give people a unique way to see their travels throughout the year, and although it is not necessarily something that is needed or adds any genuine value, it is something that many owners will like to look back on. After all, things like Spotify Wrapped and Apple Music Replay have been a great way for people to see what music they listened to throughout the year.

This is essentially Tesla’s version of that.

With a handful of unique Superchargers already active, Tesla is also building some new ones, like a UFO-inspired location in New Mexico, near Roswell.

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Tesla is building a new UFO-inspired Supercharger in the heart of Alien country

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Tesla launches its coolest gift idea ever just a few weeks after it was announced

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention.”

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Credit: Tesla

Tesla has launched its coolest gift idea ever, just a few weeks after it was announced.

Tesla is now giving owners the opportunity to gift Full Self-Driving for one month to friends or family through a new gifting program that was suggested to the company last month.

The program will enable people to send a fellow Tesla owner one month of the company’s semi-autonomous driving software, helping them to experience the Full Self-Driving suite and potentially help Tesla gain them as a subscriber of the program, or even an outright purchase.

Tesla has officially launched the program on its Shop. Sending one month of Full Self-Driving costs $112:

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention. All sales are final. Can only be purchased and redeemed in the U.S. This gift card is valued at $112.00 and is intended to cover the price of one month of FSD (Supervised), including up to 13% sales tax. It is not guaranteed to cover the full monthly price if pricing or tax rates change. This gift card can be stored in Tesla Wallet and redeemed toward FSD (Supervised) or any other Tesla product or service that accepts gift card payments.”

Tesla has done a great job of expanding Full Self-Driving access over the past few years, especially by offering things like the Subscription program, free trials through referrals, and now this gift card program.

Gifting Full Self-Driving is another iteration of Tesla’s “butts in seats” strategy, which is its belief that it can flip consumers to its vehicles and products by simply letting people experience them.

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There is also a reason behind pushing Full Self-Driving so hard, and it has to do with CEO Elon Musk’s compensation package. One tranche requires Musk to achieve a certain number of active paid Full Self-Driving subscriptions.

More people who try the suite are likely to pay for it over the long term.

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Tesla expands Robotaxi app access once again, this time on a global scale

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

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Credit: Grok

Tesla has expanded Robotaxi app access once again, but this time, it’s on a much broader scale as the company is offering the opportunity for those outside of North America to download the app.

Tesla Robotaxi is the company’s early-stage ride-hailing platform that is active in Texas, California, and Arizona, with more expansion within the United States planned for the near future.

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

The platform has massive potential, and Tesla is leaning on it to be a major contributor to even more disruption in the passenger transportation industry. So far, it has driven over 550,000 miles in total, with the vast majority of this coming from the Bay Area and Austin.

First Look at Tesla’s Robotaxi App: features, design, and more

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However, Tesla is focusing primarily on rapid expansion, but most of this is reliant on the company’s ability to gain regulatory permission to operate the platform in various regions. The expansion plans go well outside of the U.S., as the company expanded the ability to download the app to more regions this past weekend.

So far, these are the areas it is available to download in:

  • Japan
  • Thailand
  • Hong Kong
  • South Korea
  • Australia
  • Taiwan
  • Macau
  • New Zealand
  • Mexico
  • U.S.
  • Canada

Right now, while Tesla is focusing primarily on expansion, it is also working on other goals that have to do with making it more widely available to customers who want to grab a ride from a driverless vehicle.

One of the biggest goals it has is to eliminate safety monitors from its vehicles, which it currently utilizes in Austin in the passenger’s seat and in the driver’s seat in the Bay Area.

A few weeks ago, Tesla started implementing a new in-cabin data-sharing system, which will help support teams assist riders without anyone in the front of the car.

Tesla takes a step towards removal of Robotaxi service’s safety drivers

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As Robotaxi expands into more regions, Tesla stands to gain tremendously through the deployment of the Full Self-Driving suite for personal cars, as well as driverless Robotaxis for those who are just hailing rides.

Things have gone well for Tesla in the early stages of the Robotaxi program, but expansion will truly be the test of how things operate going forward. Navigating local traffic laws and gaining approval from a regulatory standpoint will be the biggest hurdle to jump.

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