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Tesla’s free unlimited Supercharging ends, makes way for $100 Supercharger credit

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True to Elon Musk’s tweets on Sunday, Tesla has officially retired free unlimited Supercharging for Model S, Model X, and Model 3 Performance purchased using a referral code. In its place, Tesla has rolled out a $100 Supercharging credit for qualifying vehicles instead.

Tesla has been teasing the end of free unlimited Supercharging for around two years now, but so far, the company has been perennially extending the offer as part of its Referral Program. This has allowed the company to roll out a fleet of premium electric cars that are capable of using the Supercharger Network, arguably one of Tesla’s biggest moats (inasmuch as Elon Musk dislikes the term), for free.

In a series of updates on Sunday, Elon Musk discussed some points about free unlimited Supercharging and why Tesla is ending the program. When asked if the program would be extended to customers in countries where Tesla is yet to establish a presence, for example, Musk noted that free unlimited Supercharging is not really sustainable at this point. Musk further mentioned that the retirement of free unlimited Supercharging should have probably happened sooner.

There is no denying that Tesla’s $100 Supercharger credit for new Model S, Model X, and Model 3 Performance purchased using a referral code carries less value than free unlimited Supercharging. That being said, Tesla’s ever-growing fleet of vehicles, augmented by the company’s intentions to ramp its production even more in the near future, means that there will soon be far more Teslas on the roads than ever before. Thus, Tesla’s decision to retire the offer does seem to be the strategic thing to do.

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Contrary to competitors such as Porsche, which has explicitly noted that it would be looking to its fast-charging network as a source of revenue, the California-based electric car maker has maintained that it does not look at the Supercharger Network as a major source of profit. This is exhibited in road trips conducted using the Long Range RWD Model 3, a vehicle that does not qualify for free unlimited Supercharging.

Earlier this year, for example, a family who documented their road trip in a Long Range RWD Model 3 noted that Tesla only charged them around 24 cents per kWh (around $12 per charge) when they use the Supercharger Network, which translates to about 6 cents per mile in energy costs for approximately 200 miles of driving. In a fossil fuel-powered vehicle that averages about 26 MPG, the same trip would have cost about $23 in gas, provided that fuel was priced at $2.99 per gallon.

Overall, it is quite unfortunate to see free unlimited Supercharging go, but considering the growth of the company, the retirement of the program has been inevitable for a while now. That being said, the rest of Tesla’s Referral Program remains mostly unchanged from before.

Following is the list of perks for owners who refer their friends and family to the company.

Model S, Model X, and Model 3 Performance: $100 Supercharging Credit

Owners can give five friends a $100 Supercharging credit with the purchase of a new Model S, Model X or Model 3 Performance.

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As a thank you, starting September 17, 2018, participating owners will be eligible to receive referral awards.

1 to 2 Qualifying Referrals:

Owners can choose either of the options below for each of their first and second referrals.

  • Signature Black Wall Connector – This matte black Wall Connector is exclusive to the Referral Program and includes an etch of Elon’s signature. This award will start shipping in July 2018.
  • Founders Series Tesla Model S for Kids – Share the Tesla experience with your kids, with this miniature drivable electric Model S – including working headlights, a sound system, and a charge port, just like yours.

3 Qualifying Referrals:

  • Early Access Token for Solar Roof – Be one of the first to get Solar Roof with this early-access token for priority scheduling of a Solar Roof installation. If you do not use this award, the token may be given to a friend.

4 Qualifying Referrals:

Owners can choose either of the options below for their fourth referral.

  • 21” Arachnid Wheels for Model S or 22” Turbine Wheels for Model X – Enhance the performance of your Tesla with these exclusive wheels.
  • One Week with Model S or Model X – Experience a new Model S or Model X for one week—at home or on the road. If you do not use this award, this exclusive test drive may be given to a friend.

5 Qualifying Referrals:

  • Tesla Unveiling Invitation – Experience an official unveiling event. Owners who reach five referral orders will be invited to a future unveiling event. Your VIP invitation will be valid for you and one guest.
  • Founders Series Powerwall 2 – Store energy for future use and provide backup power with this red, limited-production Powerwall 2 home battery.

Race an Electric Semi Truck

One winner each week will get to race a giant electric semi truck around our test track. There will be additional prizes and trophies for the best track times. Each friend who signs up for our newsletter through your referral link gets each of you an entry. Owners can track their entries and the leaderboard in the Tesla App.

Solar: 5-Year Extended Limited Warranty

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Owners can give five friends a 5-year extended limited warranty on a new solar energy system installation, and will be eligible to receive referral awards.

1 to 4 Qualifying Referrals:

Receive $400 cash or $750 in credit per each installed referral. – Credits are valid for 12 months from the referral installation date and can be used toward new Tesla products or accessories.

5 Qualifying Referrals:

Founders Series Powerwall 2 – Store energy for future use and provide backup power with this red, limited-production Powerwall 2 home battery.

Other details of Tesla’s Referral Program can be accessed here.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Tesla and SpaceX take “Terafab” Trademark fight to Federal Court

Tesla and SpaceX sue a small Illinois firm after cease and desist letters over Terafab.

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SpaceX Terafab rendering

Tesla and SpaceX are asking a federal judge to rule that their planned Terafab chip factory does not infringe a small Illinois company’s trademark, a request that arrives only after months of quiet negotiation broke down this summer.

The dispute traces to May 18, when Tesla filed three U.S. trademark applications for “Terafab” and “Tesla Terafab,” covering semiconductor chips and related chip making services. TERA-print LLC, a nanotechnology company that has held a federal trademark for “Tera-Fab” since 2021, responded five days later with a cease and desist letter. According to the lawsuit, first reported by Reuters, TERA-print argued that Tesla and SpaceX’s use of “Terafab” would confuse consumers familiar with its own trademark, which covers a desktop photolithography printer sold to researchers for sensor and bioengineering work.

What stands out in the filing is the timing of TERA-print’s own paperwork. One day before sending that cease and desist letter, on May 22, TERA-print applied to expand its existing registration to cover semiconductor materials, silicon chips, nanoelectronic devices and AI design services, categories it had not previously claimed. Tesla and SpaceX call that filing opportunistic in their complaint, noting it arrived two months after Tesla’s public Terafab announcement and just days after Tesla’s own trademark applications went in.

Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry

By June 10, TERA-print was threatening to sue for federal trademark infringement, false designation of origin and unfair competition, the complaint states. Rather than wait to be sued, Tesla, SpaceX and SpaceXAI met with TERA-print six separate times between June and August trying to resolve the dispute directly. Those talks collapsed, and the companies filed for declaratory judgment this week in the U.S. District Court for the Western District of Texas, asking a judge to find that “Terafab” does not infringe TERA-print’s mark before TERA-print can file a claim of its own.

TERA-print isn’t backing down. The company told PCMag it discussed a settlement with Tesla as recently as September 2 and feels misled by what it called Tesla’s professed interest in settling. Its CTO, Andrey Ivankin, said TERA-print holds a Defense Department contract to fabricate semiconductors and partially owns Mattiq Inc., an AI company built on TERA-print’s products, and that the company will vigorously defend its rights.

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Tesla and SpaceX argue the overlap is superficial. Terafab is planned as a $16.8 billion complex spanning roughly 100 million square feet at the Grimes County site SpaceX confirmed last month, built to produce chips for Optimus robots, Tesla’s AI computing needs and SpaceX’s orbital data center ambitions, a scale and purpose the companies say no reasonable consumer would confuse with a tabletop lab printer. TERA-print’s product line has stayed focused on lithography tools for biological and sensor research since it registered its mark in 2021.

The trademark fight is the second legal dispute tied to the Terafab project in the past week, following a separate SpaceX suit aimed at keeping company records about the facility out of public view, as KBTX reported. Whether construction proceeds under the Terafab name now depends on a federal judge in Austin.

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NHTSA just escalated its Tesla Cybercab investigation in a big way

NHTSA escalated its Cybercab audit into a sworn Special Order with a September 30 deadline.

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Federal regulators have moved from asking Tesla questions about its Cybercab to demanding sworn answers. The National Highway Traffic Safety Administration issued a Special Order that requires a Tesla officer to sign an affidavit attesting to the completeness of the company’s responses, with a deadline of September 30.

The order builds on Audit Query AQ26002, which NHTSA opened on September 3, the same day Tesla began commercial Cybercab service in Austin. Teslarati covered that initial inquiry when it surfaced, noting the agency wanted to understand how Tesla certified a vehicle with no permanently attached steering wheel, pedals, or mirrors as compliant with Federal Motor Vehicle Safety Standards. A Special Order is a different tool and converts a fact finding review into a legally enforceable demand, the same mechanism NHTSA used against Tesla in 2023 during its Autopilot investigation.

Several of the 21 requests target a specific gap in Cybercab’s design. One asks whether Tesla used temporarily attached human controls at any point to help certify the vehicle, and if so, which standards depended on that equipment being present. Another quotes an existing rule directly: “The service brakes shall be activated by means of a foot control.” Cybercab has no foot pedal. NHTSA wants a detailed explanation of how the vehicle satisfies that requirement, and how it complies without the kind of exemption granted to Zoox in July under Part 555, the regulatory pathway built for steering wheel free vehicles.

The order does not claim Cybercab is unsafe or that Tesla broke a rule. It requires Tesla to explain, under oath, the reasoning behind decisions the company already made when it self-certified the vehicle. That distinction matters, but so does the exposure. Motor1’s reporting, summarized here, put potential civil penalty exposure as high as $139 million if NHTSA later finds the certification was flawed, on top of whatever criminal risk comes with a false sworn statement.

Tesla has not said publicly how it plans to respond. Cybercab is still carrying passengers in Austin through the Robotaxi app while the September 30 deadline approaches, and the company has continued expanding the vehicle’s footprint even as the regulatory question remains open. The Special Order does not pause any of that and just sets a date by which Tesla has to put its certification logic on the record, with a company officer’s name attached to it.

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Investor's Corner

Tesla uber bull Ron Baron says ‘the time to buy the stock is now’

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Credit: Tesla

In a new interview on Wednesday, Tesla uber bull Ron Baron said that anyone looking to buy the company’s stock should do so as soon as they can.

Baron, founder and CEO of Baron Capital and one of Tesla’s most persistent institutional bulls, used a CNBC Squawk Box appearance on Wednesday to deliver a familiar message with fresh urgency: In his opinion, Tesla stock is a buy:

“The time to buy the stock is now. FSD is catching on, and it’s going to be bigger and bigger. 55% of new buyers are buying it (Teslas) with FSD. It’s going to be everywhere. It’s safer.”

The Baron Capital frontman’s case is built around Full Self-Driving. Tesla reported 1.48 million active FSD subscriptions in the second quarter, up 56 percent year over year, and company officials have said roughly 55 percent of new North American deliveries left with a subscription enabled.

Baron framed that attach rate as proof the product is moving from enthusiast extra to default expectation, and as a reason software, not just vehicle volume, should drive the next phase of value.

His conviction on Tesla shares is not theoretical, as Baron Capital made its first Tesla investment in 2014, after years of meetings that began around the 2010 IPO roadshow. The firm later built a large SpaceX position starting in 2017.

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Baron said those Musk-led bets have generated about $30 billion of the $71 billion in profits Baron Capital has produced for clients. He put the firm’s current exposure at roughly $25 billion in SpaceX and $5 billion in Tesla. Personally, he described SpaceX as his largest holding, at about $5 billion, with about $1.5 billion in Tesla and additional Tesla exposure through the firm’s funds.

That concentration is also a statement of loyalty. Asked about talk of a SpaceX-Tesla combination, Baron said he had already walked Elon Musk through arguments for and against a deal, then declined to repeat them on air. His public position was simpler: “Whatever you decide is better is what I’m going to support,” he said to Musk.

Baron also said that he picked up the farewell edition of the Model S after Tesla decided to sunset the vehicle earlier this year, calling it his favorite car he’s ever driven.

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