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Tesla Gigafactory 3 is what happens when Elon Musk’s vision is taken seriously
To say that the buildout of Tesla’s Gigafactory 3 in China is fast is a gross understatement. Within a few months, Tesla’s 864,885-square meter lot in Shanghai’s Lingang Industrial Area has been transformed from a large, muddy field into a site where a massive electric car factory is taking shape. Every update of Gigafactory 3 shows the facility making visible progress. This week alone, footage from the site revealed that workers have practically completed the roof of Tesla’s general assembly building, and walls are already being set built.
Back in March, Shanghai official Chen Mingbo stated that the initial buildout of the factory should be completed by May. Considering the speed of the facility’s construction, this insane timeframe seems to be on track. If this target is accomplished, Tesla could start Model 3 trial production as early as September. That’s significantly ahead of Elon Musk’s own estimates, which pointed to initial production starting near the end of 2019. Reports from China also indicate that Gigafactory 3 could set a record for fastest factory buildout in the country.
The original timeline for Gigafactory 3 was actually far more conservative, with Tesla noting that it expected vehicle manufacturing to start roughly two years after construction begins. The timeframe, which was classic Elon Musk in the way that it is optimistic and ambitious, faced relentless skepticism in the United States. Consumer Edge Research senior auto analyst James Albertine, in a segment of Bloomberg Markets, flat-out stated that Tesla’s targets for Gigafactory 3’s construction were simply “not feasible.”
The reaction to Gigafactory 3’s initial timetable is quite reflective of the amount of skepticism and criticism thrown at Tesla and Elon Musk on a rather consistent basis. In the United States, Musk pretty much faces opposition at every turn. It is not uncommon to see reports about Tesla having a negative slant. People betting on Tesla’s failure such as short-sellers consistently accuse Musk of being a fraud as well, while mocking him on social media platforms such as Twitter for his alleged shortcomings. One particularly passionate short-seller actually received a restraining order after allegedly trespassing, harassing, and causing harm to Tesla employees.
With the drama surrounding Tesla, it is no wonder that Elon Musk wanted to take the company private last year. When Musk pitched the idea to investors, he argued that it would be a lot easier for Tesla to pursue its goals if it could operate without the short-term pressures of Wall St and the constant barrage of noise from critics that stand to receive financial gain if the electric car maker were to fall. The take-private attempt ultimately fell through after Elon Musk backed out of a ~$30 billion deal from investors that included Volkswagen AG. In the Q1 2019 earnings call, the CEO noted that a non-public Tesla will not be happening anytime soon. “Unfortunately, that ship had sailed,” Musk said.
It could be said that the nearly unbelievable pace of Gigafactory 3’s construction is what happens when Elon Musk’s ambitious vision is embraced without noise or unnecessary drama. There were no controversies among China’s workforce when Elon Musk noted that he expects electric car production to begin by the end of the year. Instead, the company’s construction partner took the CEO’s ambitious timeframe seriously and did what was necessary to build Gigafactory 3 as quickly as possible, including adopting 24/7 work. Going a step further, the country even pursued a target completion date that exceeds Elon Musk’s already ambitious timeframe. Today, Model 3 trial production is expected to start as early as September.
If there is a lesson that can be learned from Gigafactory 3, it is that visionaries such as Elon Musk could accomplish great things if their targets are supported and taken seriously. This is something that China seems to be all too willing to give Elon Musk, as could be seen when he met with Chinese Premier Li Keqiang in Beijing last January. During his meeting with Li, Musk acted like his usual self, throwing out grand ideas about Gigafactory 3 and mentioning his vision of creating a facility that acts almost like a “living being.” Li proved quite open to Musk’s ideas, even offering the CEO a ‘Chinese Green Card’ so he could openly pursue his plans in the country.
Demonstrating this point, here’s the Gigafactory 3 site in early March.
And here’s a flyby of Gigafactory 3 on May 7, 2019, roughly two months later.
Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
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Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
