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Tesla Gigafactory 3 is what happens when Elon Musk’s vision is taken seriously
To say that the buildout of Tesla’s Gigafactory 3 in China is fast is a gross understatement. Within a few months, Tesla’s 864,885-square meter lot in Shanghai’s Lingang Industrial Area has been transformed from a large, muddy field into a site where a massive electric car factory is taking shape. Every update of Gigafactory 3 shows the facility making visible progress. This week alone, footage from the site revealed that workers have practically completed the roof of Tesla’s general assembly building, and walls are already being set built.
Back in March, Shanghai official Chen Mingbo stated that the initial buildout of the factory should be completed by May. Considering the speed of the facility’s construction, this insane timeframe seems to be on track. If this target is accomplished, Tesla could start Model 3 trial production as early as September. That’s significantly ahead of Elon Musk’s own estimates, which pointed to initial production starting near the end of 2019. Reports from China also indicate that Gigafactory 3 could set a record for fastest factory buildout in the country.
The original timeline for Gigafactory 3 was actually far more conservative, with Tesla noting that it expected vehicle manufacturing to start roughly two years after construction begins. The timeframe, which was classic Elon Musk in the way that it is optimistic and ambitious, faced relentless skepticism in the United States. Consumer Edge Research senior auto analyst James Albertine, in a segment of Bloomberg Markets, flat-out stated that Tesla’s targets for Gigafactory 3’s construction were simply “not feasible.”
The reaction to Gigafactory 3’s initial timetable is quite reflective of the amount of skepticism and criticism thrown at Tesla and Elon Musk on a rather consistent basis. In the United States, Musk pretty much faces opposition at every turn. It is not uncommon to see reports about Tesla having a negative slant. People betting on Tesla’s failure such as short-sellers consistently accuse Musk of being a fraud as well, while mocking him on social media platforms such as Twitter for his alleged shortcomings. One particularly passionate short-seller actually received a restraining order after allegedly trespassing, harassing, and causing harm to Tesla employees.
With the drama surrounding Tesla, it is no wonder that Elon Musk wanted to take the company private last year. When Musk pitched the idea to investors, he argued that it would be a lot easier for Tesla to pursue its goals if it could operate without the short-term pressures of Wall St and the constant barrage of noise from critics that stand to receive financial gain if the electric car maker were to fall. The take-private attempt ultimately fell through after Elon Musk backed out of a ~$30 billion deal from investors that included Volkswagen AG. In the Q1 2019 earnings call, the CEO noted that a non-public Tesla will not be happening anytime soon. “Unfortunately, that ship had sailed,” Musk said.
It could be said that the nearly unbelievable pace of Gigafactory 3’s construction is what happens when Elon Musk’s ambitious vision is embraced without noise or unnecessary drama. There were no controversies among China’s workforce when Elon Musk noted that he expects electric car production to begin by the end of the year. Instead, the company’s construction partner took the CEO’s ambitious timeframe seriously and did what was necessary to build Gigafactory 3 as quickly as possible, including adopting 24/7 work. Going a step further, the country even pursued a target completion date that exceeds Elon Musk’s already ambitious timeframe. Today, Model 3 trial production is expected to start as early as September.
If there is a lesson that can be learned from Gigafactory 3, it is that visionaries such as Elon Musk could accomplish great things if their targets are supported and taken seriously. This is something that China seems to be all too willing to give Elon Musk, as could be seen when he met with Chinese Premier Li Keqiang in Beijing last January. During his meeting with Li, Musk acted like his usual self, throwing out grand ideas about Gigafactory 3 and mentioning his vision of creating a facility that acts almost like a “living being.” Li proved quite open to Musk’s ideas, even offering the CEO a ‘Chinese Green Card’ so he could openly pursue his plans in the country.
Demonstrating this point, here’s the Gigafactory 3 site in early March.
And here’s a flyby of Gigafactory 3 on May 7, 2019, roughly two months later.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
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Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
Tesla will be ending one-time purchases of its Full Self-Driving (FSD) system after Valentine’s Day, transitioning the feature to a monthly subscription-only model.
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
No more FSD one-time purchases
As per Elon Musk in his post on X, “Tesla will stop selling FSD after Feb 14. FSD will only be available as a monthly subscription thereafter.” This marks a shift in how Tesla monetizes its FSD system, which can now be purchased for a one-time fee or accessed through a monthly subscription.
FSD’s subscription model has been $99 per month in the United States, while its one-time purchase option is currently priced at $8,000. FSD’s one-time purchase price has swung wildly in recent years, reaching $15,000 in September 2022. At the time, FSD was proficient, but its performance was not on par with v14. This made its $15,000 upfront price a hard sell for consumers.
Tesla’s move to a subscription-only model could then streamline how the company sells FSD. It also lowers the entry price for the system, as even price-conscious drivers would likely be able to justify FSD’s $99 monthly subscription cost during periods when long-distance travel is prevalent, like the holidays.
Musk’s compensation plan and FSD subscription targets
Tesla’s shift to a subscription-only FSD model comes amidst Musk’s 2025 CEO Performance Award, which was approved by Tesla shareholders at the 2025 Annual Shareholders Meeting with roughly 75% support. Under the long-term compensation plan, Musk must achieve a series of ambitious operational milestones, including 10 million active FSD subscriptions, over the next decade for his stock awards to vest.
The 2025 CEO Performance Award’s structure ties Musk’s potential compensation to Tesla’s aggressive targets that span market capitalization, vehicle deliveries, robotics, and software adoption. Apart from his 10-million active FSD subscription target, Musk’s compensation is also tied to Tesla producing 20 million vehicles cumulatively, delivering 1 million Tesla bots, and having 1 million Robotaxis in operation. He must also lead Tesla to a market cap of $8.5 trillion.
If successful, Elon Musk’s 2025 CEO Performance Award could make him the world’s first trillionaire. It could also help Tesla become the world’s most valuable company by market cap by a notable margin.
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
