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Tesla Gigafactory 3 is what happens when Elon Musk’s vision is taken seriously
To say that the buildout of Tesla’s Gigafactory 3 in China is fast is a gross understatement. Within a few months, Tesla’s 864,885-square meter lot in Shanghai’s Lingang Industrial Area has been transformed from a large, muddy field into a site where a massive electric car factory is taking shape. Every update of Gigafactory 3 shows the facility making visible progress. This week alone, footage from the site revealed that workers have practically completed the roof of Tesla’s general assembly building, and walls are already being set built.
Back in March, Shanghai official Chen Mingbo stated that the initial buildout of the factory should be completed by May. Considering the speed of the facility’s construction, this insane timeframe seems to be on track. If this target is accomplished, Tesla could start Model 3 trial production as early as September. That’s significantly ahead of Elon Musk’s own estimates, which pointed to initial production starting near the end of 2019. Reports from China also indicate that Gigafactory 3 could set a record for fastest factory buildout in the country.
The original timeline for Gigafactory 3 was actually far more conservative, with Tesla noting that it expected vehicle manufacturing to start roughly two years after construction begins. The timeframe, which was classic Elon Musk in the way that it is optimistic and ambitious, faced relentless skepticism in the United States. Consumer Edge Research senior auto analyst James Albertine, in a segment of Bloomberg Markets, flat-out stated that Tesla’s targets for Gigafactory 3’s construction were simply “not feasible.”
The reaction to Gigafactory 3’s initial timetable is quite reflective of the amount of skepticism and criticism thrown at Tesla and Elon Musk on a rather consistent basis. In the United States, Musk pretty much faces opposition at every turn. It is not uncommon to see reports about Tesla having a negative slant. People betting on Tesla’s failure such as short-sellers consistently accuse Musk of being a fraud as well, while mocking him on social media platforms such as Twitter for his alleged shortcomings. One particularly passionate short-seller actually received a restraining order after allegedly trespassing, harassing, and causing harm to Tesla employees.
With the drama surrounding Tesla, it is no wonder that Elon Musk wanted to take the company private last year. When Musk pitched the idea to investors, he argued that it would be a lot easier for Tesla to pursue its goals if it could operate without the short-term pressures of Wall St and the constant barrage of noise from critics that stand to receive financial gain if the electric car maker were to fall. The take-private attempt ultimately fell through after Elon Musk backed out of a ~$30 billion deal from investors that included Volkswagen AG. In the Q1 2019 earnings call, the CEO noted that a non-public Tesla will not be happening anytime soon. “Unfortunately, that ship had sailed,” Musk said.
It could be said that the nearly unbelievable pace of Gigafactory 3’s construction is what happens when Elon Musk’s ambitious vision is embraced without noise or unnecessary drama. There were no controversies among China’s workforce when Elon Musk noted that he expects electric car production to begin by the end of the year. Instead, the company’s construction partner took the CEO’s ambitious timeframe seriously and did what was necessary to build Gigafactory 3 as quickly as possible, including adopting 24/7 work. Going a step further, the country even pursued a target completion date that exceeds Elon Musk’s already ambitious timeframe. Today, Model 3 trial production is expected to start as early as September.
If there is a lesson that can be learned from Gigafactory 3, it is that visionaries such as Elon Musk could accomplish great things if their targets are supported and taken seriously. This is something that China seems to be all too willing to give Elon Musk, as could be seen when he met with Chinese Premier Li Keqiang in Beijing last January. During his meeting with Li, Musk acted like his usual self, throwing out grand ideas about Gigafactory 3 and mentioning his vision of creating a facility that acts almost like a “living being.” Li proved quite open to Musk’s ideas, even offering the CEO a ‘Chinese Green Card’ so he could openly pursue his plans in the country.
Demonstrating this point, here’s the Gigafactory 3 site in early March.
And here’s a flyby of Gigafactory 3 on May 7, 2019, roughly two months later.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
âś… Battery Manufacturer: LG Energy Solutions
âś… Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
