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Tesla’s Margins: Is there wiggle room for even more affordability?

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Earlier this week, a report was released that revealed Tesla’s margins for the Model Y crossover in Shanghai. Guosen Securities, a Shenzen-based financial firm, found that Tesla holds a nearly 30% marginal rate on every unit. As the Model Y just recently began production and has become available for Chinese citizens to order, Tesla is already winning in 2021 as demand for the all-electric crossover is expected to be higher than the already-popular Model 3.

Peeking at the margins, it was reminiscent of the astronomical margins Tesla held early on with the Model 3 in Shanghai: 39.37%.

Breaking down the math for you all, an article I wrote earlier this week on the topic describes the price for manufacturing the vehicle and then compares it to the Made-in-Shanghai Model Y price for consumers.

“According to the Shenzhen, China-based financial firm, Tesla’s China Model Y only costs ¥237,930 (USD 36,852) to produce. However, its selling point gives Tesla a 29.4% gross margin with a price of ¥339,900 (USD 52,646.25). Due to the current demand for the all-electric crossover that just started being produced at Giga Shanghai, Tesla has plenty of room to come down. The company will likely do this after the demand is sustained for several months because the automaker did the same thing with the Model 3 after its initial gross margin was also turning Tesla a tasty profit.”

Tesla’s China Model Y has 29.4% gross margin: report

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As a $TSLA investor, the margins made me feel great. Tesla is turning a sizeable profit on Model Y builds early on, and the margins are significantly higher than the automotive industry average, which sets around 8-10%. Holding 30% margins on any product, let alone a $52,000 car, is everything investors want. It means the company is pricing their vehicles to be competitive in a market where EVs are thriving, but it also means that Tesla is able to sell their car at a higher price while still being able to keep demand sustained.


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But it got me to thinking, does this mean that Tesla could technically drop the price of the Model Y in the future? The company would have the ability to still turn a profit and have a great margin that is higher than the auto industry average, but it would also create even more buzz for the car because it would be priced even lower than it already is. It is no secret that Tesla leads the industry in many ways, and a cheaper price tag for a Tesla EV would likely do a number of things that could be looked at positively: 1) Make a car more affordable, inching closer to price parity, and 2) Increase the number of vehicles on the road that dawn the Tesla T.

From an investor’s standpoint, it is tough to see an argument where lower margins are a good thing. We want competitive pricing, but why would we want it to be lower if the sales are there? Demand is healthy, there is no questioning that. Tesla showrooms in China were filled over the weekend with people looking to get a glimpse of the Model Y. Rumors have indicated that Tesla has already sold out of the car, showing that the vehicle was highly-anticipated and regardless of the price, people would buy.

Tesla showrooms get volunteer help amid Made-in-China Model Y launch

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So what’s the big deal? Why would anyone want to decrease the cost of the cars?

From a consumer standpoint, lower prices are always better. Of course, wherever we can stand to save a few hundred, or even a couple thousand dollars on a car, we are going to do it. Of course, Tesla did away with price negotiations for cars (which is by far the most stressful part of buying a vehicle), so it’s not like owners can save money by wiggling down salespeople.

But looking at it from this point of view, Tesla has room to come down, and they’ve done it before. The Model 3, at the time of its release in China last year, was giving Tesla a massive 39.37% margin, and the price of the car was decreased five times in 2020. Based on estimations, Tesla could have margins around 25% on the Model 3 now, a nearly 15% decrease compared to the earliest projections.

There was wiggle room: Tesla did it once to reach the price point for government incentives, and others because production costs had gone down due to vertical integration. Grace Tao says there are probably no more price reductions in the future on the Model 3, but who knows what could happen.

The Model Y is a highly appealing vehicle due to its body style. Crossovers are some of the most popular cars on the market, and Tesla knows that. Elon Musk once said that the Y would overcome the 3 and be Tesla’s biggest seller. After the company released the Standard Range RWD variant on Thursday night, it is a good possibility to happen this year.

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I think it is safe to assume that the Model Y will be a popular car in China just like the Model 3 has been. I think it is safe to assume that Tesla will really only battle with GM’s Wuling HongGuang Mini EV in that market this year. I also think it is safe to assume that Tesla isn’t going to adjust the price of the Model Y soon, considering the car just came out.

Moving forward, I think that consumers can assume that the Model Y will drop in price. Tesla will confirm that demand is healthy, and the company will continue to integrate parts of the car locally to save costs. This will bring the cost of the vehicle down anyway, so the price to the consumer will likely be adjusted accordingly.

There are advantages to keeping the margins high, especially with Tesla, because it is such a young company. Profitability will only increase, and Tesla will likely extend its consecutive quarter streak because of it. Tesla will make more money, sales will likely remain as demand is healthy, and shareholders will keep their smiles because the stock price will go up.

There are also advantages to cutting the cost: Tesla will move closer to parity with gas cars by adjusting the price, it will still have considerably higher margins than the auto industry average, and it will still make Tesla money, even if it is less.

I would love to hear your thoughts on the matter. I spoke to other investors, and they saw both sides as well, but of course, they felt the higher margins were more advantageous as their money is funneled into the company. I also feel that the high margins benefit me personally, but I would also like to see price decreases in the future to make the EVs more affordable.

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I use this newsletter to share my thoughts on what is going on in the Tesla world. If you want to talk to me directly, you can email me or reach me on Twitter. I don’t bite, be sure to reach out!

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Full Self-Driving (Supervised) v14.1.7 real-world drive and review

On an hour-long drive, we tested v14.1.7 and tested its new capabilities, which are mostly overall performance and smoothness fixes rather than integrations of new features that are unknown to routine FSD users.

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tesla interior operating on full self driving
Credit: TESLARATI

Tesla started rolling out its Full Self-Driving (Supervised) v14.1.7 suite last night to owners, and there are several improvements to note within the new update that are at least the start of fixes to highly-mentioned issues.

On an hour-long drive, we tested v14.1.7 and tested its new capabilities, which are mostly overall performance and smoothness fixes rather than integrations of new features that are unknown to routine FSD users. However, there are a handful of shortcomings that are still present within the suite, which are not something that will be fixed within the span of a single update.

For what it is, Full Self-Driving does an excellent job of navigating — once you get it on its correct path. Our issues tend to be confined to navigation, routing, and the decision-making process that has to do with the way the car wants to get you to your destination. There were five things that happened on our first drive with v14.1.7 that are worth mentioning. The full drive will be available at the bottom of this article.

Navigation and Routing Still Seems to Be a Major Challenge

In past content, we’ve discussed the issues with routing and navigation, and how a Tesla chooses its path. Most noticeably, these issues occur in the same areas; for me, it’s my local Supercharger. My 2026 Model Y with AI4 continues to pick less-than-optimal routes out of the Supercharger, and in this instance, it actually chose to turn down a road, pull over, and give me the wheel, essentially asking, “Hey, can you get me on the right track here?”

This is still my biggest bone to pick with FSD, even more so than some of the bonehead moves it’s made in tougher scenarios (mostly parking lots with very limited visibility due to shrubs being planted in the worst possible locations). It’s rare that it happens, but this particular Supercharger has been a true thorn in the side of my Tesla.

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This is not an issue that is confined to v14.1.7, or even v14 in general. Unfortunately, it is an issue that has persisted throughout my ownership experience, as well as during Demo Drives.

Stuttering and Hesitation at Intersections was Non-Existent

There was some confusion regarding my language in a recent article where I stated Tesla is confronting the issues that have been reported regarding the “stabbing” with braking.

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“Tesla began the v14.1.4 launch last night, which included minor improvements and addressed brake-stabbing issues many owners have reported. In my personal experience, the stabbing has been awful on v14.1.3, and is a major concern.

However, many things have improved, and only a couple of minor issues have been recurring. Many of the issues v13 addressed are no longer an issue, so Tesla has made significant progress.”

It has undoubtedly improved, but it is not resolved.

With that being said, I did not feel a single example of hesitation, stabbing, or stuttering at a single intersection or instance when it has been present in the past. CEO Elon Musk said it would be fixed with v14.2, so it seems like Tesla is well on its way to resolving it.

Proper Handling of Crosswalks

It’s crazy how many people still do not stop for pedestrians at clearly-marked crosswalks. I had two instances of it happen during the drive, with FSD stopping for those pedestrians both times.

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Human drivers did not stop either time:

Handled Merging onto a Highway with an Inconsiderate Driver Well

Routinely, drivers will get over into the left lane, if they are able, to allow merging traffic to safely enter the freeway. It does not always happen this way, and it’s not required by law.

Not exclusive to v14.1.7, as many past iterations would have done this as well, but it was nice to watch the vehicle slow down to let that traffic pass. It then entered the freeway safely, and the entire maneuver was well done.

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Took an Appropriate Move with Oncoming Foot Traffic and Debris in a Tight Alleyway

This was probably the most on-edge I was during the drive because: 1) FSD chose to take an unnecessary alleyway, and 2) there was a box and oncoming pedestrians.

The car was aware of everything that was going on. In order to avoid the box, it would have had to turn toward the pedestrians, and in order to avoid the pedestrians, it would have had to turn into the box.

It chose to wait patiently, and after the pedestrians were past the car, FSD chose to proceed.

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Closing Thoughts

Overall, we’re very impressed with v14.1.7, and we think this is Tesla’s best iteration of the FSD suite yet, as it should be since it’s the newest version available. Tesla’s attention to detail regarding the brake stabbing is really well done, and it seems evident that a complete fix is on its way.

Other than the navigation issue at the very beginning, which was not an intervention, at least in my opinion, this was a really successful drive.

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Elon Musk debunks report claiming xAI raised $15 billion in funding round

xAI also responded with what appeared to be an automated reply, stating, “Legacy Media Lies.”

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Credit: xAI

Elon Musk has debunked a report claiming his AI startup xAI had raised $15 billion from a funding round. Reports of the alleged funding round were initially reported by CNBC, which cited sources reportedly familiar with the matter.

CNBC’s report

The CNBC story cited unnamed sources that claimed that the new capital injection would help fund GPUs that xAI needs to train its large language model, Grok. The news outlet noted that following the funding round, xAI was valued at $200 billion. 

Artificial intelligence startups have been raising funds from investors as of late. OpenAI raised $6.6 billion in October, valuing the startup at a staggering $500 billion. Reuters also reported last month that OpenAI was preparing for an IPO with a valuation of $1 trillion. Elon Musk’s xAI is looking to catch up and disrupt OpenAI, as well as its large language model, ChatGPT, which has become ubiquitous.

Elon Musk and xAI’s responses

In his response on X, Elon Musk simply stated that the CNBC story was “false.” He did not, however, explain if the whole premise of the publication’s article was fallacious, or if only parts of it were inaccurate. 

Amusingly enough, xAI also issued a response when asked about the matter by Reuters, which also reported on the story. The artificial intelligence startup responded with what appeared to be an automated reply, which read, “Legacy Media Lies.”

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xAI, founded in July 2023 as an alternative to OpenAI and Anthropic, has aggressively built out infrastructure to support its flagship products, including Grok and its recently launched Grokipedia platform. The company is developing its Colossus supercomputer in Memphis, which is heralded as one of the world’s largest supercomputer clusters.

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Tesla reportedly testing Apple CarPlay integration: report

Citing insiders reportedly familiar with the matter, Bloomberg News claimed that CarPlay is being trialed by the EV maker internally.

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Credit: Tesla

Tesla is reportedly testing Apple’s CarPlay software for its vehicles, marking a major shift after years of resisting the tech giant’s ecosystem. 

Citing insiders reportedly familiar with the matter, Bloomberg News claimed that CarPlay is being trialed by the EV maker internally. The move could help Tesla gain more market share, as surveys have shown many buyers consider CarPlay as an essential feature when choosing a car.

Not the usual CarPlay experience

Bloomberg claimed that Tesla’s tests involve a rather unique way to integrate CarPlay. Instead of replacing the vehicle’s entire infotainment display, Tesla’s integration will reportedly feature a CarPlay window on the infotainment system. This limited approach will ensure that Tesla’s own software, such as Full Self-Driving’s visuals, remains dominant. 

The feature is expected to support wireless connectivity as well, bringing Tesla in line with other luxury automakers that already offer CarPlay. While plans remain fluid and may change before public release, the publication’s sources claimed that the rollout could happen within months. 

A change of heart

Tesla has been reluctant to grant Apple access to its in-car systems, partly due to Elon Musk’s past criticism of the tech giant’s App Store policies and its poaching of Tesla engineers during the failed Apple Car project. Tesla’s in-house software is also deemed by numerous owners as a superior option to CarPlay, thanks to its sleek design and rich feature set.

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With Apple’s retreat from building cars and Elon Musk’s relationship with Apple for X and Grok, however, the CEO’s stance on the tech giant seems to be improving. Overall, Tesla’s potential CarPlay integration would likely be appreciated by owners, as a McKinsey & Co. survey last year found that roughly one-third of buyers considered the lack of such systems a deal-breaker.

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