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‘Tesla Killers’ are struggling to live up to their names
Given the struggles faced by most new electric vehicle (EV) releases over the last few years, it may be time to put away the phrase ‘Tesla Killer’ in favor of a more realistic label like ‘Tesla Kind-of Competitor.’ With brands like Faraday Future and Fisker Inc. already come and (almost) gone in the same EV arena that Tesla continues to thrive in, each new entrant looks to be the next at-risk for being an ‘also-ran’ in the quest for success in the consumer market.
As more tech knowledge is gained, supply deals are made, and Tesla continues educating potential buyers about the positive realities of electric car ownership, perhaps the ‘Tesla Killer’ label will be bandied about again. In the meantime, however, competitors like the Jaguar I-PACE and the Audi e-tron are left with the cold, hard reality: They’re just not Tesla, and that’s not yet a good thing for shoppers to be thinking about their product right now.
“If a customer is choosing the I-PACE over the comparable Tesla, they are making the conscious decision: I don’t want the Tesla,” said Ed Kim, an analyst at the car-market research and consulting firm AutoPacific, as quoted in an article on Bloomberg about Tesla’s struggling competition. “You really have to be someone who doesn’t like Tesla, who doesn’t want the Tesla product, in order to go for this.”

The e-tron and the I-PACE might actually stand a good chance at breaking into a market dominated by Tesla given their brands’ experience and financial resources in the automotive world already. As Bloomberg’s article pointed out, their sales numbers are going to have to perk up soon, though, and given some advertising tactics taken up by both brands, they’re aware of this need. Jaguar is currently offering a $3,000 ‘Tesla Conquest’ incentive, meaning current Tesla owners buying an I-PACE will receive an additional $3,000 credit towards their purchase as part of a combined $15,000 savings package program. Last month, Audi infamously decided to block Superchargers in order to spark marketing-driven conversations with Tesla owners there to ‘fill’ up.
There are a variety of reasons why ‘Tesla Killers’ aren’t living up to their name – some are speculation and some have pretty solid facts to support their case. Getting a late start in the EV game is probably the most glaring shortcoming of Tesla’s competitors, but that’s not always the determining factor. Although Tesla is lauded as a technology company that also makes cars, a sentiment expressed to applaud their achievements, there’s no rule saying they will keep that crown forever. (My source: Pirates of Silicon Valley meets Tesla Goes to China). With the kind of deep pockets legacy auto still has, they could throw their money around and make some magic happen there, if you will.
Education of the sales force seems to be a serious shortcoming as well, especially according to owners who’ve experienced it directly. In early July this year, one Jaguar I-PACE owner shared a very frustrating tale with Teslarati which involved his car failing to meet its stated battery range by a significant amount, a lack of working charge stations, and delays in servicing due to limited know-how when it came to the company’s new electric vehicle. Tesla is often chided for its growing pains in service, but legacy auto doesn’t always have a pristine record, and Tesla is always working to improve and can move at an incredible speed to do so.
Then there are theories put forth by people like Sandy Munro, a teardown specialist who has made waves in the Tesla community for his comments about the Model 3 manufacturing process. Commenting on the underwhelming battery range from Tesla competitors such as the Audi e-tron and the Jaguar I-PACE in an interview with Sean Mitchell of AllThingsEV, Munro noted that this is simply because of their lack of vertical integration. “(It’s) because they’re buying them from somebody else,” he mused. Other comments made in the interview involved the long-term nature of any battery development outside of Tesla and the major battery manufacturers thanks to patents and licensing requirements. In other words, Jaguar and Audi might not be victims of ‘you snooze, you loose,’ per se, but rather ‘you don’t stay awake, you pay.’
To the extent that it’s amusing watching Tesla move so far ahead in the EV race, it’s not a terrible thing if they end of sharing the stage a bit with others down the road. Elon Musk has noted on several occasions that Tesla alone can’t achieve the total transformation that’s needed to achieve his sustainability goals. It’s good that others are trying, and a handful of actual ‘Tesla Killers’ that keep the brand on its toes is good for everyone, even those just in it for the cool factor. Better competition for Tesla means Tesla just gets better. Then they get better to keep up. And so it goes.
News
SpaceX is rolling out a new feature to Starlink that could be a lifesaver
Starlink now has a new Standby Mode that will enable low-speed internet access in the event of an outage.

SpaceX is rolling out a new feature to Starlink that could be a lifesaver in some instances, but more of a luxury for others.
Starlink is the satellite internet service that Elon Musk’s company SpaceX launched several years ago. It has been adopted by many people at their homes, many airlines on their planes, and many maritime companies on their ships.
It has been a great way for customers to relieve themselves of the contracts and hidden fees of traditional internet service providers.
Now, Starlink is rolling out a new service feature on its units called “Standby Mode,” which is part of Pause Mode. The company notified customers of the change in an email:
“We’re reaching out to you to let you know the Pause feature on your plan has been updated. Pause now includes Standby Mode, which comes with unlimited low-speed data for $5.00 per month, perfect for backup connectivity and emergency use. These updates will take effect in 30 days. All of your other plan features remain the same. You are able to cancel your service at any time for no charge.”
SpaceX did not define how fast these “low speeds” will be. However, there are people who have tested the Standby Mode, and they reported speeds of about 500 kilobytes per second.
The mode is ideal for people who might deal with internet or power outages, but still need to have some sort of internet access.
It could also be used as a backup for people who want to stay with their ISP, but would like to have some sort of alternative in case of an outage for any reason.
Elon Musk
Elon Musk says this essential Tesla Robotaxi feature will be here soon
Tesla will work to solve automatic parking at available Supercharger stalls with future updates.

Elon Musk reiterated that one feature, which is ultimately an essential part of the operation of the Tesla Robotaxi platform, will be here soon.
Tesla released a new video of its longest Full Self-Driving demo yesterday, showing off a zero-intervention drive from San Francisco to Los Angeles. The drive is roughly seven hours and 360 miles long, and not a single need for the driver to touch the wheel was recorded.
Tesla flexes its most impressive and longest Full Self-Driving demo yet
There was one question that was brought up by an owner that brings up an interesting point. Tesla still needs to solve the vehicle’s ability to pull into Superchargers automatically, something that does not currently have a high success rate, at least for the owner who got a response from CEO Elon Musk.
Musk assured him that a Tesla’s ability to pull into open parking spaces at Superchargers would be more reliable with future software updates. Owners can see how many and which exact stalls are available before traveling to a Supercharger, so Teslas should be able to identify these stalls and pull in automatically:
Yeah, it will work essentially perfectly with future software updates
— Elon Musk (@elonmusk) August 12, 2025
This is a small part of what will be imperative for the charging experience when Robotaxi launches in the coming years. Tesla plans to enable customer-owned cars to potentially enter the Robotaxi fleet and become an autonomous ride-sharing vehicle by next year.
However, it still needs to figure out autonomous charging. There are two parts to that process: pulling into the spot and charging without human need to connect the Supercharger to the vehicle.
Tesla used to consider a robotic snake-arm charger for this, but it has talked about induction charging more recently. Wireless charging seems to be the route that Tesla plans to go, but it might take some time to resolve the energy loss issue and make it an efficient charging method.
Tesla flexes Robotaxi wireless charging — autonomy from top to bottom
Tesla has said its wireless charging efficiency is “well above 90 percent.”
Nevertheless, Tesla is still working toward figuring out all of the edge cases of Robotaxi operation. Figuring out charging without the need of a human is just one part of the puzzle it still has yet to solve, but with its improvements over the past few years, there’s no doubt Tesla will find the missing piece.
News
Tesla Superchargers get massive nod in new study showing reliability
It showed Tesla Superchargers had the highest score on the 1,000-point scale with 709. They also had the highest reliability, as respondents reported they only had failed charging visits at Tesla Superchargers four percent of the time.

Tesla Superchargers got a massive nod in a new study that showed reliability across EV charging suppliers as electric car ownership in the United States continues to grow.
J.D. Power’s 2025 U.S. Electric Vehicle Experience Public Charging Study aims to find the most (and least) reliable charging suppliers for EV owners.
While charging has become much more popular over the past few years, thanks to the increase in sales of electric vehicles, they are still not quite as plentiful as gas pumps for combustion engine cars.
Tesla is rolling out a new ‘Supercharger queue’ in an effort to end one issue
For this fact alone, it is imperative that EV charging companies offer a fast and reliable product that will enable confidence and peace of mind for car owners. There are quite a few companies out there, but Tesla has the most expansive charging network, not only in the U.S., but globally.
It also has the most reliable chargers, a fact that was reiterated in this year’s J.D. Power study, which was released today.
It showed Tesla Superchargers had the highest score on the 1,000-point scale with 709. They also had the highest reliability, as respondents reported they only had failed charging visits at Tesla Superchargers four percent of the time. This beat out Electrify America at six percent, Red E at 10 percent, and EVgo and 12 percent.
🚨 Tesla Superchargers also scored the highest in a 1,000-point customer satisfaction scale with a score of 709.
It dropped 22 points from last year, but the study showed most complaints came from non-Tesla owners who said processing and payments were not as streamlined as they… https://t.co/myv5kOLkgY
— TESLARATI (@Teslarati) August 13, 2025
These companies were the only ones to report failed charging visits below the average.
Tesla’s 709 score on the 1,000-point scale was a 22-point drop from last year, but the study said that most of the complaints came from non-Tesla owners.
Many non-Tesla EVs now have access to the company’s Supercharging Network, and the complaints came from those drivers as they stated the process and payment were not as streamlined for them.
Brent Gruber, Executive Director of the EV practice at J.D. Power, said:
“Tesla has facilitated an experience for its owners by creating an optimal technical environment that makes the charging process very easy to use and complete payments. That process isn’t quite as streamlined for non-Tesla owners.”
This likely came from the increased per-kilowatt-hour rate that non-Tesla owners are required to pay for having access to the company’s massive charging network.
For Tesla owners, reliability is not much of a concern. Apart from vandalism, it is pretty rare that a Supercharger stall is out of service, but, of course, it happens.
The important thing to note is that this study continues to show Tesla’s focus on keeping its charging network up and running, especially now that non-Tesla owners are able to utilize them.
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