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‘Tesla Killers’ are struggling to live up to their names
Given the struggles faced by most new electric vehicle (EV) releases over the last few years, it may be time to put away the phrase ‘Tesla Killer’ in favor of a more realistic label like ‘Tesla Kind-of Competitor.’ With brands like Faraday Future and Fisker Inc. already come and (almost) gone in the same EV arena that Tesla continues to thrive in, each new entrant looks to be the next at-risk for being an ‘also-ran’ in the quest for success in the consumer market.
As more tech knowledge is gained, supply deals are made, and Tesla continues educating potential buyers about the positive realities of electric car ownership, perhaps the ‘Tesla Killer’ label will be bandied about again. In the meantime, however, competitors like the Jaguar I-PACE and the Audi e-tron are left with the cold, hard reality: They’re just not Tesla, and that’s not yet a good thing for shoppers to be thinking about their product right now.
“If a customer is choosing the I-PACE over the comparable Tesla, they are making the conscious decision: I don’t want the Tesla,” said Ed Kim, an analyst at the car-market research and consulting firm AutoPacific, as quoted in an article on Bloomberg about Tesla’s struggling competition. “You really have to be someone who doesn’t like Tesla, who doesn’t want the Tesla product, in order to go for this.”
The e-tron and the I-PACE might actually stand a good chance at breaking into a market dominated by Tesla given their brands’ experience and financial resources in the automotive world already. As Bloomberg’s article pointed out, their sales numbers are going to have to perk up soon, though, and given some advertising tactics taken up by both brands, they’re aware of this need. Jaguar is currently offering a $3,000 ‘Tesla Conquest’ incentive, meaning current Tesla owners buying an I-PACE will receive an additional $3,000 credit towards their purchase as part of a combined $15,000 savings package program. Last month, Audi infamously decided to block Superchargers in order to spark marketing-driven conversations with Tesla owners there to ‘fill’ up.
There are a variety of reasons why ‘Tesla Killers’ aren’t living up to their name – some are speculation and some have pretty solid facts to support their case. Getting a late start in the EV game is probably the most glaring shortcoming of Tesla’s competitors, but that’s not always the determining factor. Although Tesla is lauded as a technology company that also makes cars, a sentiment expressed to applaud their achievements, there’s no rule saying they will keep that crown forever. (My source: Pirates of Silicon Valley meets Tesla Goes to China). With the kind of deep pockets legacy auto still has, they could throw their money around and make some magic happen there, if you will.
Education of the sales force seems to be a serious shortcoming as well, especially according to owners who’ve experienced it directly. In early July this year, one Jaguar I-PACE owner shared a very frustrating tale with Teslarati which involved his car failing to meet its stated battery range by a significant amount, a lack of working charge stations, and delays in servicing due to limited know-how when it came to the company’s new electric vehicle. Tesla is often chided for its growing pains in service, but legacy auto doesn’t always have a pristine record, and Tesla is always working to improve and can move at an incredible speed to do so.
Then there are theories put forth by people like Sandy Munro, a teardown specialist who has made waves in the Tesla community for his comments about the Model 3 manufacturing process. Commenting on the underwhelming battery range from Tesla competitors such as the Audi e-tron and the Jaguar I-PACE in an interview with Sean Mitchell of AllThingsEV, Munro noted that this is simply because of their lack of vertical integration. “(It’s) because they’re buying them from somebody else,” he mused. Other comments made in the interview involved the long-term nature of any battery development outside of Tesla and the major battery manufacturers thanks to patents and licensing requirements. In other words, Jaguar and Audi might not be victims of ‘you snooze, you loose,’ per se, but rather ‘you don’t stay awake, you pay.’
To the extent that it’s amusing watching Tesla move so far ahead in the EV race, it’s not a terrible thing if they end of sharing the stage a bit with others down the road. Elon Musk has noted on several occasions that Tesla alone can’t achieve the total transformation that’s needed to achieve his sustainability goals. It’s good that others are trying, and a handful of actual ‘Tesla Killers’ that keep the brand on its toes is good for everyone, even those just in it for the cool factor. Better competition for Tesla means Tesla just gets better. Then they get better to keep up. And so it goes.
Tesla has confirmed a crucial detail of its Miami Robotaxi launch, stating that the fleet is operating on an Unsupervised basis, joining a few other cities where company employees do not watch over the vehicles from inside.
Tesla’s Head of AI, Ashok Elluswamy, confirmed the detail on X, answering a highly speculated question about the Robotaxi Service in Miami, which was launched on June 3:
Unsupervised
— Ashok Elluswamy (@aelluswamy) July 3, 2026
The first launch of Robotaxi in Florida, Miami presents a unique opportunity for Tesla as it is operating the Unsupervised Robotaxi ride-hailing service in a major tourist hotspot in the Sunshine State. It also signals the suite will expand to other cities soon; many have requested Orlando, a heavy tourist spot with Disney and other resorts nearby, get access to the program soon as well.
Miami is getting a conservative rollout as well, just as Tesla has done with other cities. The initial geofence covers a compact 10–14 square mile zone in western Miami-Dade County, primarily West Miami extending toward Doral and Sweetwater. It is bounded roughly by SR-826 (Palmetto Expressway) to the north and US-41 (Tamiami Trail) to the south, excluding downtown Miami, Miami Beach, the airport, and most of Coral Gables.
Tesla has also been pretty slim on other details. For example, Tesla has not disclosed the exact fleet size, but field reports and license plate tracking indicate just two unsupervised Model Y vehicles were active on launch day, increasing to three within 48 hours.
According to The Road to Autonomy, a nearby staging lot near Miami International Airport holds dozens of Cybercabs alongside additional Model Y units, suggesting capacity for rapid scaling as demand and data collection grow.
The confirmation of Robotaxi being Unsupervised carries immense weight. It establishes that Tesla’s Miami Robotaxi operations run without human safety drivers or remote supervision, relying entirely on the company’s Full Self-Driving technology. Miami becomes the second major U.S. city after Austin to offer unsupervised Robotaxi rides from day one.
The move reflects rapid progress in Tesla’s AI efforts. Neural networks trained on vast real-world data now handle complex urban environments, including South Florida’s heavy traffic, pedestrians, and rainy conditions. Industry observers see it as validation of Tesla’s vision-centric, data-driven approach versus traditional rule-based systems; a truly unorthodox approach in this day and age.
Challenges remain, including regulatory oversight, public trust, and scaling the fleet to match geofence ambitions. Miami’s small initial footprint and limited vehicles highlight a deliberate, measured expansion strategy focused on safety and data gathering.
Nevertheless, the unsupervised confirmation marks a pivotal milestone. It showcases technical readiness and advances Tesla’s vision of transforming vehicles into autonomous revenue generators while reshaping urban mobility. For Miami users, driverless transportation has moved from concept to reality.
A California radiologist who drove his Tesla Model Y off a 250-foot cliff in an attempt to kill his family has had his charges dismissed after doctors say he is “doing well” in a mental health program.
Dharmesh Patel was charged with three counts of attempted murder in connection with a January 2023 crash where he drove his Tesla off a cliff, injuring his wife and two children, aged 7 and 4 at the time.
Patel drove the Tesla off Devil’s Slide in California, an area that is extremely rough to the point that investigators and rescuers expected the worst when arriving at the scene for the first time. Patel supposedly had schizoaffective disorder, according to Deputy District Attorney Dominique Davis.
Shockingly, Patel’s wife, who was in the vehicle, testified that she did not want her husband to be prosecuted, noting that their children missed their father and they wanted him to come back home. Patel’s attorney argued, “not everyone who commits a crime is a criminal.”
Doctor who took Tesla off cliff gets support from unlikely person
A three-day trial in Mental Health Diversion Court ruled in Patel’s favor, which kept him out of jail and instead on house arrest. He was admitted to a Mental Health Diversion Program, which he successfully completed, the Associated Press reported. San Mateo County District Attorney Steve Wagstaffe said the judge was “required by law” to dismiss the charges:
“If the person who’s given mental health diversion follows the treatment plan, there’s nothing that can be done, and at the end of the two years he gets it wiped out of his record.”
Wagstaffe said he has argued, along with other DAs in California, to have attempted murder removed from the list of charges eligible to be dismissed due to mental health diversion programs.
Patel had the charges officially dismissed on Monday; his wife waited for him as he left court and they departed the building together, according to Mercury News. Patel surrendered his California medical license in December.
The crash has been one of the best examples of Tesla’s incredible engineering, which has saved four lives in this particular instance. The car was totalled but kept the four human beings alive and safe, which is something that many referred to as “an absolute miracle.”
A common misconception of anti-EV proponents is that the batteries used in the vehicles are detrimental to the environment and that they cause more waste than they are worth. But a look at Tesla’s battery recycling efforts last year shows the company is doing more than ever to recover materials and give portions of the cells a second life.
Tesla reported a significant milestone in its sustainability efforts last year, with battery recycling volumes rising 20% compared to 2024. According to the company’s 2025 Impact Report, Tesla recycled over 14,000 metric tons of battery material through a combination of in-house processing at its Gigafactories and collaborations with third-party recycling partners.
Tesla: “In 2025, we recycled over 14,000 metric tons of battery material through a combination of in-house processing and through our network of recycling partners.”
That’s equivalent to 46,000 long-range battery packs, a +20% increase from 2024. pic.twitter.com/TC3Nz7Kaqf
— Sawyer Merritt (@SawyerMerritt) July 7, 2026
This amount of recovered material is equivalent to the resources needed to produce approximately 46,000 long-range battery packs. The increase reflects growing operational scale as Tesla’s global vehicle fleet expands and more batteries reach end-of-life or manufacturing scrap becomes available for processing.
Tesla and Battery Recycling
Battery recycling forms a core part of Tesla’s circular economy strategy. The company designs its batteries for longevity, often exceeding 200,000 miles of driving, and prioritizes repairs, remanufacturing, and second-life applications before full recycling.
Once packs are decommissioned, Tesla ensures 100% are recycled with no materials sent to landfills. This approach recovers critical metals including lithium, nickel, cobalt, and copper, which can be refined and reused in new battery production.
Tesla has advanced hydrometallurgical recycling processes capable of achieving recovery rates up to 98% for key battery metals. These methods are more efficient and environmentally friendly than traditional pyrometallurgical techniques, reducing energy use and enabling higher-purity materials suitable for direct reintegration into battery manufacturing.
Tesla co-founder JB Straubel confirms Redwood’s battery recycling operations are already profitable
In-house capabilities are supplemented by a network of specialized partners, creating a robust system that handles both production scrap and end-of-life packs.
The environmental and economic benefits are substantial. Recycling reduces reliance on virgin mining, lowers the carbon footprint associated with raw material extraction and processing, and helps stabilize supply chains for critical minerals amid rising global EV demand. As millions of Tesla vehicles age, the volume of recyclable material is expected to grow significantly in the coming years.
This 20% year-over-year growth demonstrates the effectiveness of Tesla’s investments in recycling infrastructure and technology. It positions the company as a leader in addressing one of the automotive industry’s major sustainability challenges. Continued innovation in battery design for easier disassembly and higher recyclability will further enhance these efforts.
Overall, Tesla’s progress in 2025 highlights how scaling recycling operations supports both environmental goals and long-term business resilience in the transition to electric mobility. As the EV market matures, such closed-loop systems will become increasingly vital for sustainable growth.
Tesla confirms crucial detail of Miami Robotaxi launch
Radiologist who drove Tesla off cliff has attempted murder charges dismissed
