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‘Tesla Killers’ are struggling to live up to their names
Given the struggles faced by most new electric vehicle (EV) releases over the last few years, it may be time to put away the phrase ‘Tesla Killer’ in favor of a more realistic label like ‘Tesla Kind-of Competitor.’ With brands like Faraday Future and Fisker Inc. already come and (almost) gone in the same EV arena that Tesla continues to thrive in, each new entrant looks to be the next at-risk for being an ‘also-ran’ in the quest for success in the consumer market.
As more tech knowledge is gained, supply deals are made, and Tesla continues educating potential buyers about the positive realities of electric car ownership, perhaps the ‘Tesla Killer’ label will be bandied about again. In the meantime, however, competitors like the Jaguar I-PACE and the Audi e-tron are left with the cold, hard reality: They’re just not Tesla, and that’s not yet a good thing for shoppers to be thinking about their product right now.
“If a customer is choosing the I-PACE over the comparable Tesla, they are making the conscious decision: I don’t want the Tesla,” said Ed Kim, an analyst at the car-market research and consulting firm AutoPacific, as quoted in an article on Bloomberg about Tesla’s struggling competition. “You really have to be someone who doesn’t like Tesla, who doesn’t want the Tesla product, in order to go for this.”
The e-tron and the I-PACE might actually stand a good chance at breaking into a market dominated by Tesla given their brands’ experience and financial resources in the automotive world already. As Bloomberg’s article pointed out, their sales numbers are going to have to perk up soon, though, and given some advertising tactics taken up by both brands, they’re aware of this need. Jaguar is currently offering a $3,000 ‘Tesla Conquest’ incentive, meaning current Tesla owners buying an I-PACE will receive an additional $3,000 credit towards their purchase as part of a combined $15,000 savings package program. Last month, Audi infamously decided to block Superchargers in order to spark marketing-driven conversations with Tesla owners there to ‘fill’ up.
There are a variety of reasons why ‘Tesla Killers’ aren’t living up to their name – some are speculation and some have pretty solid facts to support their case. Getting a late start in the EV game is probably the most glaring shortcoming of Tesla’s competitors, but that’s not always the determining factor. Although Tesla is lauded as a technology company that also makes cars, a sentiment expressed to applaud their achievements, there’s no rule saying they will keep that crown forever. (My source: Pirates of Silicon Valley meets Tesla Goes to China). With the kind of deep pockets legacy auto still has, they could throw their money around and make some magic happen there, if you will.
Education of the sales force seems to be a serious shortcoming as well, especially according to owners who’ve experienced it directly. In early July this year, one Jaguar I-PACE owner shared a very frustrating tale with Teslarati which involved his car failing to meet its stated battery range by a significant amount, a lack of working charge stations, and delays in servicing due to limited know-how when it came to the company’s new electric vehicle. Tesla is often chided for its growing pains in service, but legacy auto doesn’t always have a pristine record, and Tesla is always working to improve and can move at an incredible speed to do so.
Then there are theories put forth by people like Sandy Munro, a teardown specialist who has made waves in the Tesla community for his comments about the Model 3 manufacturing process. Commenting on the underwhelming battery range from Tesla competitors such as the Audi e-tron and the Jaguar I-PACE in an interview with Sean Mitchell of AllThingsEV, Munro noted that this is simply because of their lack of vertical integration. “(It’s) because they’re buying them from somebody else,” he mused. Other comments made in the interview involved the long-term nature of any battery development outside of Tesla and the major battery manufacturers thanks to patents and licensing requirements. In other words, Jaguar and Audi might not be victims of ‘you snooze, you loose,’ per se, but rather ‘you don’t stay awake, you pay.’
To the extent that it’s amusing watching Tesla move so far ahead in the EV race, it’s not a terrible thing if they end of sharing the stage a bit with others down the road. Elon Musk has noted on several occasions that Tesla alone can’t achieve the total transformation that’s needed to achieve his sustainability goals. It’s good that others are trying, and a handful of actual ‘Tesla Killers’ that keep the brand on its toes is good for everyone, even those just in it for the cool factor. Better competition for Tesla means Tesla just gets better. Then they get better to keep up. And so it goes.
Elon Musk
SpaceX weighs Nasdaq listing as company explores early index entry: report
The company is reportedly seeking early inclusion in the Nasdaq-100 index.
Elon Musk’s SpaceX is reportedly leaning toward listing its shares on the Nasdaq for a potential initial public offering (IPO) that could become the largest in history.
As per a recent report, the company is reportedly seeking early inclusion in the Nasdaq-100 index. The update was reported by Reuters, citing people familiar with the matter.
According to the publication, SpaceX is considering Nasdaq as the venue for its eventual IPO, though the New York Stock Exchange is also competing for the listing. Neither exchange has reportedly been informed of a final decision.
Reuters has previously reported that SpaceX could pursue an IPO as early as June, though the company’s plans could still change.
One of the publication’s sources also suggested that SpaceX is targeting a valuation of about $1.75 trillion for its IPO. At that level, the company would rank among the largest publicly traded firms in the United States by market capitalization.
Nasdaq has proposed a rule change that could accelerate the inclusion of newly listed megacap companies into the Nasdaq-100 index.
Under the proposed “Fast Entry” rule, a newly listed company could qualify for the index in less than a month if its market capitalization ranks among the top 40 companies already included in the Nasdaq-100.
If SpaceX is successful in achieving its target valuation of $1.75 trillion, it would become the sixth-largest company by market value in the United States, at least based on recent share prices.
Newly listed companies typically have to wait up to a year before becoming eligible for major indexes such as the Nasdaq-100 or S&P 500.
Inclusion in a major index can significantly broaden a company’s shareholder base because many institutional investors purchase shares through index-tracking funds.
According to Reuters, Nasdaq’s proposed fast-track rule is partly intended to attract highly valued private companies such as SpaceX, OpenAI, and Anthropic to list on the exchange.
Elon Musk
The Boring Company’s Prufrock-2 emerges after completing new Vegas Loop tunnel
The new tunnel measures 2.28 miles, making it the company’s longest single Vegas Loop tunnel to date.
The Boring Company announced that its Prufrock-2 tunnel boring machine (TBM) has completed another Vegas Loop tunnel in Las Vegas. The company shared the update in a post on social media platform X.
According to The Boring Company’s post, the new tunnel measures 2.28 miles, making it the company’s longest single Vegas Loop tunnel to date.
The new tunnel marks the fourth tunnel constructed near Westgate Las Vegas as the Vegas Loop network continues expanding across the city.
The Boring Company also noted that the new tunnel surpassed its previous internal record of 2.26 miles for a single Vegas Loop segment.
Construction of the tunnel involved moving roughly 68,000 cubic yards of dirt. The excavation process also used about 4.8 miles of continuous conveyor belt, powered by six motors totaling 825 horsepower.
The Boring Company’s Prufrock-series all-electric tunnel boring machines are designed to support the rapid expansion of company’s underground transportation projects, including the growing Vegas Loop network. Prufrock machines are designed for reusability, thanks in no small part to their capability to be deployed and retrieved easily through their “porposing” feature.
The Vegas Loop, specifically the Las Vegas Convention Center (LVCC) Loop segment, has already been used during major events. Most recently, the LVCC Loop supported the 2026 CONEXPO-CON/AGG construction trade show, which was held from March 3-7, 2026.
As per The Boring Company, the LVCC Loop transported roughly 82,000 passengers across the convention center campus during the event’s duration.
CONEXPO-CON/AGG is one of the largest construction trade shows in North America, drawing more than 140,000 construction professionals from 128 countries this year.
The LVCC Loop forms the initial segment of the broader Vegas Loop network, which remains under active development as The Boring Company continues building new tunnels throughout the city.
News
Tesla gathers Cybercab fleet in Gigafactory Texas
Images and video of the Cybercab fleet were shared by longtime Giga Texas observer Joe Tegtmeyer in posts on social media platform X.
Tesla appears to be assembling a growing number of Cybercabs at Gigafactory Texas as preparations continue for the vehicle’s mass production. Recent footage shared online has shown over 30 Cybercabs being transported by trucks or staged near testing areas at the facility.
The images and video were shared by longtime Giga Texas observer and drone operator Joe Tegtmeyer in posts on social media platform X.
Interestingly enough, Tegtmeyer noted that many of the Cybercabs being loaded onto transport trucks were still equipped with steering wheels. This suggests that the vehicles are likely testing units rather than the final driverless configuration expected for the company’s Robotaxi service.
The vehicles could potentially be headed to testing sites across the United States as Tesla prepares to expand its Robotaxi fleet.
Additional footage captured at Gigafactory Texas also showed the Cybercab’s side and rear camera washer system operating as vehicles were being loaded onto transport trucks.
The growing number of Cybercabs at Giga Texas comes amidst the company’s announcement that the first production Cybercab has been produced at the facility. Full Cybercab production is expected to begin in April.
The vehicle is expected to play a central role in Tesla’s Robotaxi ambitions as the company looks to expand autonomous ride-hailing operations beyond its early deployments using Model Y vehicles.
Tesla has also linked Cybercab production to its proposed Unboxed manufacturing process, which assembles large vehicle modules separately before integrating them. The approach is intended to reduce production costs and accelerate output.
Musk has also noted that the Cybercab’s ramp will likely begin slowly due to the number of new components and manufacturing steps involved. However, he stated that once the process matures, Cybercab production could scale quickly.
SpaceX weighs Nasdaq listing as company explores early index entry: report
The Boring Company’s Prufrock-2 emerges after completing new Vegas Loop tunnel
