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‘Tesla Killers’ are struggling to live up to their names
Given the struggles faced by most new electric vehicle (EV) releases over the last few years, it may be time to put away the phrase ‘Tesla Killer’ in favor of a more realistic label like ‘Tesla Kind-of Competitor.’ With brands like Faraday Future and Fisker Inc. already come and (almost) gone in the same EV arena that Tesla continues to thrive in, each new entrant looks to be the next at-risk for being an ‘also-ran’ in the quest for success in the consumer market.
As more tech knowledge is gained, supply deals are made, and Tesla continues educating potential buyers about the positive realities of electric car ownership, perhaps the ‘Tesla Killer’ label will be bandied about again. In the meantime, however, competitors like the Jaguar I-PACE and the Audi e-tron are left with the cold, hard reality: They’re just not Tesla, and that’s not yet a good thing for shoppers to be thinking about their product right now.
“If a customer is choosing the I-PACE over the comparable Tesla, they are making the conscious decision: I don’t want the Tesla,” said Ed Kim, an analyst at the car-market research and consulting firm AutoPacific, as quoted in an article on Bloomberg about Tesla’s struggling competition. “You really have to be someone who doesn’t like Tesla, who doesn’t want the Tesla product, in order to go for this.”
The e-tron and the I-PACE might actually stand a good chance at breaking into a market dominated by Tesla given their brands’ experience and financial resources in the automotive world already. As Bloomberg’s article pointed out, their sales numbers are going to have to perk up soon, though, and given some advertising tactics taken up by both brands, they’re aware of this need. Jaguar is currently offering a $3,000 ‘Tesla Conquest’ incentive, meaning current Tesla owners buying an I-PACE will receive an additional $3,000 credit towards their purchase as part of a combined $15,000 savings package program. Last month, Audi infamously decided to block Superchargers in order to spark marketing-driven conversations with Tesla owners there to ‘fill’ up.
There are a variety of reasons why ‘Tesla Killers’ aren’t living up to their name – some are speculation and some have pretty solid facts to support their case. Getting a late start in the EV game is probably the most glaring shortcoming of Tesla’s competitors, but that’s not always the determining factor. Although Tesla is lauded as a technology company that also makes cars, a sentiment expressed to applaud their achievements, there’s no rule saying they will keep that crown forever. (My source: Pirates of Silicon Valley meets Tesla Goes to China). With the kind of deep pockets legacy auto still has, they could throw their money around and make some magic happen there, if you will.
Education of the sales force seems to be a serious shortcoming as well, especially according to owners who’ve experienced it directly. In early July this year, one Jaguar I-PACE owner shared a very frustrating tale with Teslarati which involved his car failing to meet its stated battery range by a significant amount, a lack of working charge stations, and delays in servicing due to limited know-how when it came to the company’s new electric vehicle. Tesla is often chided for its growing pains in service, but legacy auto doesn’t always have a pristine record, and Tesla is always working to improve and can move at an incredible speed to do so.
Then there are theories put forth by people like Sandy Munro, a teardown specialist who has made waves in the Tesla community for his comments about the Model 3 manufacturing process. Commenting on the underwhelming battery range from Tesla competitors such as the Audi e-tron and the Jaguar I-PACE in an interview with Sean Mitchell of AllThingsEV, Munro noted that this is simply because of their lack of vertical integration. “(It’s) because they’re buying them from somebody else,” he mused. Other comments made in the interview involved the long-term nature of any battery development outside of Tesla and the major battery manufacturers thanks to patents and licensing requirements. In other words, Jaguar and Audi might not be victims of ‘you snooze, you loose,’ per se, but rather ‘you don’t stay awake, you pay.’
To the extent that it’s amusing watching Tesla move so far ahead in the EV race, it’s not a terrible thing if they end of sharing the stage a bit with others down the road. Elon Musk has noted on several occasions that Tesla alone can’t achieve the total transformation that’s needed to achieve his sustainability goals. It’s good that others are trying, and a handful of actual ‘Tesla Killers’ that keep the brand on its toes is good for everyone, even those just in it for the cool factor. Better competition for Tesla means Tesla just gets better. Then they get better to keep up. And so it goes.
Elon Musk
SpaceXAI just launched into your kitchen with their new app
SpaceXAI just powered its first consumer app and it predicts what you want to buy.
SpaceXAI just made its first move into consumer AI, and it involves your grocery cart. On June 3, 2026, Gopuff and SpaceXAI announced the launch of Go, a Grok-powered shopping assistant built directly into the Gopuff app that predicts what you need before you even start searching for it.
Gopuff is an instant delivery platform that operates more than 400 micro-fulfillment centers across the U.S., delivering everyday essentials, snacks, drinks, and household items in as little as 15 minutes. It is not a restaurant delivery app or a marketplace. It owns its inventory, controls its warehouses, and handles its own logistics, which means it has built one of the most detailed consumer behavior datasets in retail over its 13-year history.
Go combines SpaceXAI’s advanced reasoning, voice, and image generation models with Gopuff’s dataset of hundreds of millions of orders and real-time cultural signals from X to prepare a suggested cart the moment a customer opens the app. It learns each shopper’s habits and automatically builds a personalized cart based on time of day, location, order history, and real-time indicators. Returning customers can check out with a single tap.
Rather than searching for specific items, users can describe a situation like a game-day party or the desire for a healthy breakfast and Go will assemble a cart automatically. It can also predict when shoppers are running low on items like coffee or paper towels and have them packed and delivered in under 15 minutes. Grok voice integration lets users talk to the app in plain conversational language and check out completely hands-free.
Gopuff co-founder and co-CEO Yakir Gola said: “Today, we believe the greatest friction left in commerce is not delivery or instantaneous access to the essentials customers need. It’s the moment before: the thinking, the deciding, the remembering. We’re combining Gopuff’s demand intelligence with xAI’s frontier reasoning to create an everyday shopping experience that feels like a true extension of you.”
Why SpaceX just made a $60 billion bet on AI coding ahead of historic IPO
The timing carries context beyond the product launch. SpaceXAI was formed after SpaceX completed an all-stock merger with Elon Musk’s xAI earlier this year, folding one of the most advanced AI labs in the world into the same corporate structure as the company preparing what could be the largest IPO in history. SpaceXAI is dipping into consumer-focused AI just as it prepares for its public debut, and while Musk has openly discussed building an everything app, this launch uses Grok to power another company’s product rather than launching a standalone consumer platform. Every consumer-facing deployment of Grok ahead of the IPO roadshow adds tangible evidence that SpaceXAI is not just an infrastructure play but a direct competitor in the AI application layer where OpenAI and Google are already fighting for dominance.
Tesla has introduced an enhanced visualization in its Supercharger navigation system, building directly on the Site Maps feature rolled out a few months ago.
This latest software update adds detailed 3D icons that represent specific vehicle models parked at charging stalls, offering drivers a more precise view of site occupancy and layout.
The Site Maps debuted in Tesla’s 2025 Holiday Update, providing 3D overviews of select Supercharger locations with real-time stall availability.
Tesla supplements Holiday Update by sneaking in new Full Self-Driving version
Drivers could see which spots were open, occupied, or out of service when navigating to supported stations.
Now, the system takes this capability further by rendering accurate representations of Tesla vehicles, including distinctions between models such as the Model 3, Model Y, Model S, Model X, and Cybertruck. These icons appear as lifelike 3D renderings, complete with recognizable shapes and proportions that match the actual cars charging at the site:
Supercharger update now shows type of Tesla at charger as well.
Pretty cool. pic.twitter.com/J3NRSIgM0m
— DennisCW | wen my L (@DennisCW_) June 2, 2026
This refinement improves the user experience during road trips and daily charging stops. As drivers approach a Supercharger, the navigation display now shows not just generic occupied markers but identifiable vehicle types plugged into each stall.
Blue indicators highlight active charging sessions, while other visual cues denote availability or maintenance status. The feature integrates seamlessly with the existing map interface, allowing quick assessment of the best available spot based on vehicle size and positioning.
Tesla continues to expand the availability of these detailed Site Maps across its global network. Initially piloted at a limited number of locations, the rollout has progressed steadily, with more stations gaining support in recent software versions.
Owners benefit from better planning, as the system helps identify compatible stalls and reduces uncertainty upon arrival. The update reflects Tesla’s ongoing commitment to refining its navigation and charging ecosystem through iterative software improvements.
In addition to model-specific icons, the enhanced maps maintain all prior functionalities, such as integration with nearby amenities and energy usage predictions. This ensures a comprehensive tool for efficient Supercharging.
As Tesla’s fleet grows and the network scales, such features play a key role in optimizing the overall ownership experience. Future updates may extend similar visualizations to additional sites and incorporate even more data points for drivers.
With this piggyback enhancement, Tesla demonstrates how small but thoughtful additions can elevate an already useful tool, making Supercharger visits smoother and more informed for its customers. The company is expected to broaden the feature’s reach in upcoming releases, further solidifying its leadership in EV charging infrastructure.
Tesla Full Self-Driving v14.3.3 driver monitoring was reportedly scaled back in recent releases, but a new version that was released in the early hours of June 3 aimed to do a better job of keeping those in control of their cars honest, according to release notes.
The release notes for FSD v14.3.3, via Software Version 2026.14.6.7 added:
“Improved driver monitoring system sensitivity with better eye gaze tracking, eye wear handling, and higher accuracy in variable lighting conditions.”
However, Tesla said this was already enabled in the first rollout of FSD v14.3.3 in late May. We tested it anyway, especially as the Standard Speed Profile seemed less-than-worried about what you were doing during operation.
I decided to try out the Hurry and Mad Max Speed Profiles for this test, and it gave me results that I would have expected. Tesla has evidently ramped up driver monitoring based on the Speed Profile you are using to travel.
The more aggressive the Speed Profile, the more on the hook you will be for taking your attention away from the road. Our testing showed that Mad Max was less likely to allow you to do normal things like change music or adjust navigation without getting an on-screen warning or nag from the driver monitoring system.
Hurry Mode Results
On Hurry, the driver monitoring system on FSD v14.3.3, via Software Version 2026.14.6.7, was more restrictive than Standard but less restrictive than Mad Max. I found that I could scroll through music options for a considerable amount of time, more than 30 seconds:
Roughly :31 between first touching the center screen and getting the first nag
— TESLARATI (@Teslarati) June 3, 2026
Standard gave me about 80 seconds of phone scrolling with absolutely no nags or warnings in a previous test. It is worth noting that this was a previous branch of v14.3.3, but Standard is such a goodie-two-shoes on the road that it is my impression it would not change much.
Here’s an 80-second phone nag test on Tesla FSD v14.3.3.
No alerts, no nagging, no annoyance. https://t.co/1dxvTOw5Cn pic.twitter.com/vYViFpjfoK
— TESLARATI (@Teslarati) May 29, 2026
Mad Max Results
I spent the majority of the drive on Mad Max to see how it truly reacted to the driver having their attention elsewhere. While I did do a short phone test, I am aiming to steer away from those and use the center screen. I think it is a valid criticism that the phone test is dangerous and, not to mention, illegal in Pennsylvania. Changing the navigation and music is a more reasonable, more responsible, and safer test.
With Mad Max being the fastest and most aggressive Speed Profile, I anticipated this being the quickest mode to give me an alert that I needed to look at the road. That was the case with music:
🎥 Testing Tesla FSD v14.3.3 (via 2026.14.6.7) nags on Mad Max https://t.co/qZALU2OujY pic.twitter.com/XddOJ0D47x
— TESLARATI (@Teslarati) June 3, 2026
As well as adjusting Navigation, when I received two nags:
🎥 Testing Tesla FSD v14.3.3 (via 2026.14.6.7) nag while adjusting navigation
Two nags here https://t.co/qZALU2OujY pic.twitter.com/xa3dtaDG1L
— TESLARATI (@Teslarati) June 3, 2026
These nags were more than reasonable, and I think it’s probably good that Tesla is ramping up the driver monitoring. I do believe that it should be relatively strict across all of the Speed Profiles, especially with phone use. When using the center screen, the nag intervals should be based on the speed profile you are utilizing at the time.
These driver monitoring adjustments are a great thing to have while FSD is still under its “Supervised” moniker, but I expect Tesla to continue pushing the limits on what it will allow, especially considering CEO Elon Musk has hinted that phone use is capable with the more recent versions.
You can watch the full drive on YouTube below:
SpaceXAI just launched into your kitchen with their new app
Tesla piggybacks recent Supercharger feature with update that takes it further
