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Why Tesla shouldn’t worry about Lucid’s 517-mile range
The Tesla Model S is no longer the highest estimated range EV on the market, and the Lucid Air is. After the latter company revealed that the Air, its first model, has an EPA-estimated range of 517 miles, it opened doors for Lucid to become a real player in the transition to sustainable passenger transportation.
However, Tesla still has a few significant advantages in the field despite the Model S losing the title of “best range on an EV,” because the company has a few things that Lucid does not.
Here are a few things to remember.
The Model S still has over 400 miles of range
Despite not having 517 miles of EV range, the Model S still has an impressive 402-mile rating per charge based on EPA estimates. The Long Range Plus variant has done wonders for EV competition and has solidified Tesla’s position as the leader in electric car development. It is important to note that Tesla’s flagship sedan still is the only currently available vehicle with at least 400 miles of range, making it a prize all on its own for anyone who wants to forget about range anxiety altogether completely.
Battery Day is only a little over a month away
Tesla’s Battery Day is September 22, so there are plenty of things to speculate about for the event. Tesla may unveil its million-mile capable battery pack at the event. But even further, the company has been working on several other developments that are geared toward using more responsible battery materials and getting rid of the controversial cobalt that is used in cells now. Regardless of what is revealed on September 22, it will likely be a response to what Lucid showed the world today. Elon is a master of responding to Tesla’s competitors.
Consumers don’t “need” 500+ miles of range
500+ miles of range is unheard of in the EV community, but it does not mean that consumers are going to flock to a vehicle that offers that capability. With higher range usually comes higher kWh battery packs, which frequently means more money. The details of the battery pack are not known and will likely be revealed at the company’s unveiling event on September 9. Lucid CEO Peter Rawlinson did state that the Air will have a 900-volt architecture.
However, consumers do not need 500 miles of range. Very few people require that amount of range for a typical commute to work and even cross country drives, which are rare, to begin with, don’t need this much range. The EV charging infrastructure has grown exponentially in the past few years, and charging stations are standard along popular routes of travel. If anything, the range is a luxury that will ease the minds of some owners.
Sam Abuelsamid, a principal analyst for Guidehouse Insights, stated that customers tend to buy cars that have functions that are not needed.
“Car buyers are not rational and never have been. Thus automakers are scrambling to build 300+ mile EVs because consumers say they want to go anywhere, anytime. How many people do you know that have ever actually driven across the country?” he said, according to Green Car Reports.
Tesla still has the lead in terms of EV development as a whole
Two sedans, one SUV, one crossover, a pickup, a Supercar, and a Semi: Those are all of the things Tesla is selling or is developing. The company has a lot to offer consumers because it has equipped itself with vehicles that fit every body style and description. Now, the company is building two new Gigafactories, one in Germany and one in Texas to keep up with increasing demand. Meanwhile, Lucid is still a new player on the block, and it has a long way to go in vehicle development, especially if it expects to keep up with Tesla’s momentum in the sector.
Tesla’s Lineup of Model S, Model X, Model 3, and Model Y. (Credit: Tesla.com)
Lucid’s 517-mile capable Air will undoubtedly drive competition in the electric vehicle market to levels that it has not seen before. When electric vehicles were first being introduced, range ratings of 100 miles or less were somewhat standard. Tesla’s focus on range and performance through high-grade battery development changed the EV sector altogether and set a standard for the industry as a whole. Now, companies are stepping up their game to match and surpass other automakers, which is what is going on with Lucid.
However, Tesla will likely have a rebuttal for this range rating, and it could come as soon as September 22. There is not much for Elon Musk’s company to worry about right now; it still holds an advantage over anyone and everyone who makes electric cars.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
