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Why Tesla shouldn’t worry about Lucid’s 517-mile range
The Tesla Model S is no longer the highest estimated range EV on the market, and the Lucid Air is. After the latter company revealed that the Air, its first model, has an EPA-estimated range of 517 miles, it opened doors for Lucid to become a real player in the transition to sustainable passenger transportation.
However, Tesla still has a few significant advantages in the field despite the Model S losing the title of “best range on an EV,” because the company has a few things that Lucid does not.
Here are a few things to remember.
The Model S still has over 400 miles of range
Despite not having 517 miles of EV range, the Model S still has an impressive 402-mile rating per charge based on EPA estimates. The Long Range Plus variant has done wonders for EV competition and has solidified Tesla’s position as the leader in electric car development. It is important to note that Tesla’s flagship sedan still is the only currently available vehicle with at least 400 miles of range, making it a prize all on its own for anyone who wants to forget about range anxiety altogether completely.
Battery Day is only a little over a month away
Tesla’s Battery Day is September 22, so there are plenty of things to speculate about for the event. Tesla may unveil its million-mile capable battery pack at the event. But even further, the company has been working on several other developments that are geared toward using more responsible battery materials and getting rid of the controversial cobalt that is used in cells now. Regardless of what is revealed on September 22, it will likely be a response to what Lucid showed the world today. Elon is a master of responding to Tesla’s competitors.
Consumers don’t “need” 500+ miles of range
500+ miles of range is unheard of in the EV community, but it does not mean that consumers are going to flock to a vehicle that offers that capability. With higher range usually comes higher kWh battery packs, which frequently means more money. The details of the battery pack are not known and will likely be revealed at the company’s unveiling event on September 9. Lucid CEO Peter Rawlinson did state that the Air will have a 900-volt architecture.
-->However, consumers do not need 500 miles of range. Very few people require that amount of range for a typical commute to work and even cross country drives, which are rare, to begin with, don’t need this much range. The EV charging infrastructure has grown exponentially in the past few years, and charging stations are standard along popular routes of travel. If anything, the range is a luxury that will ease the minds of some owners.
Sam Abuelsamid, a principal analyst for Guidehouse Insights, stated that customers tend to buy cars that have functions that are not needed.
“Car buyers are not rational and never have been. Thus automakers are scrambling to build 300+ mile EVs because consumers say they want to go anywhere, anytime. How many people do you know that have ever actually driven across the country?” he said, according to Green Car Reports.
Tesla still has the lead in terms of EV development as a whole
Two sedans, one SUV, one crossover, a pickup, a Supercar, and a Semi: Those are all of the things Tesla is selling or is developing. The company has a lot to offer consumers because it has equipped itself with vehicles that fit every body style and description. Now, the company is building two new Gigafactories, one in Germany and one in Texas to keep up with increasing demand. Meanwhile, Lucid is still a new player on the block, and it has a long way to go in vehicle development, especially if it expects to keep up with Tesla’s momentum in the sector.
Tesla’s Lineup of Model S, Model X, Model 3, and Model Y. (Credit: Tesla.com)
Lucid’s 517-mile capable Air will undoubtedly drive competition in the electric vehicle market to levels that it has not seen before. When electric vehicles were first being introduced, range ratings of 100 miles or less were somewhat standard. Tesla’s focus on range and performance through high-grade battery development changed the EV sector altogether and set a standard for the industry as a whole. Now, companies are stepping up their game to match and surpass other automakers, which is what is going on with Lucid.
However, Tesla will likely have a rebuttal for this range rating, and it could come as soon as September 22. There is not much for Elon Musk’s company to worry about right now; it still holds an advantage over anyone and everyone who makes electric cars.
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News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
