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Tesla Megapack installed at California water treatment plant

Credit: Paso Robles Daily News

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A new Tesla Megapack has been installed at a water treatment plant in San Luis Obispo, California, according to a new report.

The City of San Luis Obispo installed a Tesla Megapack energy storage unit at its water treatment facility, as reported by Paso Robles Daily on Monday. The battery is part of the city’s commitment to “leading by example in climate action work” and its initiative to reach carbon neutrality on city operations by 2030.

“The installation of the Tesla battery system at our water treatment plant is a testament to our city’s commitment to sustainability, innovation, and resilience. I’m proud of the work our team has done to make this vision a reality,” said City Utilities Director Aaron Floyd.

The Megapack was funded with grant funding from the Pacific Gas & Energy’s (PG&E’s) Self-Generation Incentive Program, meaning that the unit was installed at no cost to the community. The battery storage system project began last year and comes as a larger part of the city’s goals to continually modernize its utility equipment.

“This project not only exemplifies the positive impact of grant-funded initiatives but also demonstrates our dedication to providing clean, reliable, and cost-effective services to our community,” Floyd added. “It’s a win-win for both our residents and the environment.”

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Additionally, the Megapack was seamlessly installed at the treatment plant, so the site did not experience any operation interruptions. The city has pointed out the following three benefits of the Tesla Megapack:

Three key benefits of the Tesla battery system

  1. Smoothing peak energy demand: The water treatment plant relies heavily on energy during equipment start-up and peak operational periods, which can strain the power grid and escalate electrical costs. The Tesla battery system will shift energy demand to the battery during these high-demand periods, effectively reducing spikes in energy consumption and relieving pressure on the PG&E power grid.
  2. Optimizing energy use: The Tesla battery can be charged during periods when electricity is cheapest, most abundant, and provided from clean sources such as solar and wind. Once charged during off-peak hours, the battery can be programmed to power operations during peak energy demand periods when power is expensive, the power grid is stressed, and the grid is more reliant on energy from less sustainable sources.
  3. Enhancing resilience: When charged, the Tesla battery will be utilized to power the water treatment plant if there is a scheduled or unscheduled loss in PG&E power to the facility. Seamless transition from PG&E power to battery power is important, as it will ensure continuous operation of the facility while reducing the use of the onsite backup diesel generator (further reducing greenhouse gas emissions). The Tesla battery pack is estimated to be capable of operating the entire water treatment plant and the city’s largest water pump station for up to seven hours.

Tesla has deployed its scalable Megapack energy storage systems around the world, recently including projects at a Panasonic testing site in Kyoto, Japan, at the company’s own Gigafactory in Austin, Texas, and a number of projects in Australia, among others still.

The company has also been ramping up production of Megapacks at its Lathrop, California Megafactory and preparing to build a plant for the energy storage systems in Shanghai, China.

Tesla Megapack fire in Australia triggers energy debate

What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.

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Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager

Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.

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Credit: Tesla/X

Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising. 

Giga Berlin shifts to two shifts

Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada. 

“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.

Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle. 

Norway’s momentum

Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.

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What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.

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Tesla launches crazy Full Self-Driving free trial: here’s how you can get it

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tesla full self driving
Credit: Tesla

Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.

There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.

Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.

You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.

The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.

Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.

Once it is installed, the trial will begin, and the 30-day countdown will begin.

Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.

Tesla CFO Vaibhav Taneja said during the call:

“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”

Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.

Tesla Full Self-Driving warrants huge switch-up on essential company strategy

It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.

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Tesla Full Self-Driving warrants huge switch-up on essential company strategy

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tesla side repeater camera
(Credit: Tesla)

Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.

Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.

Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.

Tesla counters jab at lack of advertising with perfect response

However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.

In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:

Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.

Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.

Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.

We wouldn’t put it out of the question, at least not yet.

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