Some would say that the Tesla Model 3 has opened doors for the EV industry in the mainstream passenger car market. To an experienced professional driver like John Chambers, the Tesla Model 3 might be more than just a good passenger car.
“I do think, if you want to take a car on track, I think the Model 3 is the best car,” Tevo Solutions founder John Chambers told Teslarati.
Chambers explained that the size of the Model 3 was a good fit for the track. “Because the Model 3 now is easily the match of any car of that size when we take it on track. There’s nothing that could stay with it,” he said. And that’s including gas or petrol cars.
Chambers is a long-time car enthusiast who can remember the days when there were no track barriers between the spectators and the cars on the racecourse. He’s been behind the wheel of some successful track runs, under the hood optimizing race cars, and even mentored the next generation of racers throughout his career thus far. Now, he wants to help people understand Tesla and other EVs better, too.
He is excited to see a Model 3 with a Taycan on the track during Tevo Solutions’ EV-only track day at the Llandow Circuit in the United Kingdom. Chambers believes it would be an excellent chance to compare the two EVs along with the opportunity to see and experience other electric vehicles, too.
Although, he did distinguish that a track day in the UK is not competitive. It is a day for drivers to learn more about their vehicles and learn slightly more advanced driving skills.
As more car owners transition to electric cars, events like Tevo Solutions’ track day may become common in the automotive industry. Rivian, for instance, plans to hold a 4-month Demonstration Driving Program for new R1T owners so they can familiarize themselves with their new electric pickup truck.
The EV-only track day, scheduled for August 18, 2021, was exclusively created with electric vehicle owners in mind. As per Tevo Solutions’ press release: “Hybrids, PHEVs, and vehicles with range extenders will not be accepted.”
In his talk with Teslarati, Chambers shared that not many tracks or organizers in the UK would consider opening their tracks to EVs, let alone hold an EV-only track day.
“When I got my Model 3 [Performance], there was nothing I could enter that was competitive. At the time, the rules didn’t allow EVs because they were still worried about fire and safety,” he said.
As with many things related to Tesla, there have been some forms of FUD (fear, uncertainty, or doubt) about Tesla vehicles or electric cars in the UK. But Chambers believes the country is overcoming the FUD surrounding EVs or, at least, more people are trying to understand electric vehicles better.
As for Chambers, he ended up joining non-competitive track days, which most Tesla owners participated in at the time. “But there was no track or organizer that was going to do an EV-only day. And, I thought, it’s the obvious next step. But nobody decided to do it, so I decided I’d do it myself.”
TEVO Solutions is working with a list of top-class driving instructors for the event, including a coach responsible for training drivers seen in popular car scenes in films including Mission Impossible and some James Bond movies.
Tesla Model 3 SR Plus sold out in UK for Q2 despite zero EV purchase incentives
Tevo will inform event participants of charging locations near the Llandow Circuit. The company is also trying to bring portable chargers into the track grounds for more convenient charging. Chambers noted that charging is one of the stopgaps that make circuits hesitant about organizing an EV track day.
Chambers hopes that the event will be inclusive. At the time of the interview, he shared that at least two Taycans, a VW Golf-e, and possibly even a VW Beetle converted to electric would be coming to the event. So when Tevo Solutions said all EVs are invited, it really meant all electric vehicles.
Learn more about the UK’s first-ever EV-only track day, here.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
