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Tesla has produced ~100 Model 3 Performance to use as test drive cars
Tesla CEO Elon Musk recently provided a brief update on the production of the Model 3 Performance. According to Musk, Tesla has already made around 100 units of the vehicle, which would, in turn, be used as test drive cars in showrooms.
Musk’s update came as a response to an inquiry from Ride the Lightning podcast host Ryan McCaffrey, who holds a reservation for the Model 3 Performance. Responding to the Tesla enthusiast, Musk noted that VINs for reservation holders of the Model 3 Performance should roll out soon.
Should be very soon. We’ve already made around 100 Model 3 Performance cars for test drives in stores.
— Elon Musk (@elonmusk) July 10, 2018
Musk’s update on the Model 3 Performance comes at a time when Tesla seems to be stopping the “anti-selling” of the compact electric car. Amidst the overwhelming number of reservations it received for the Model 3, Tesla embarked on what could be called an “anti-selling” period for the Model 3, with Elon Musk highlighting the car’s extended wait time and comparing the Model S favorably against the vehicle. Just recently, however, reports have emerged that Tesla had started offering test drives for the Model 3. Anecdotes from the Tesla community also indicate that Tesla has opened the Model 3 online configurator to everyone who has a reservation for the electric car.
When Musk announced the Model 3 Performance earlier this year, he noted that the vehicle would likely enter production sometime in July, after Tesla achieves a steady rate of 5,000 Model 3 per week. Midway through June, however, Musk revealed that the first Model 3 Performance had rolled off the company’s new assembly line, which was set up inside a massive sprung structure on the grounds of the Fremont factory.
Elon Musk previously announced on Twitter that Tesla would be using the Model 3 Performance when it begins offering test drives. These test drives started earlier this month, with Tesla offering the program in its Dublin-Amador Plaza, Corte Madera, Sunnyvale, and Palo Alto showrooms. Reports from the Tesla community also stated that test drives have been extended to the San Jose, Burlingame, San Francisco, and Palo Alto store in the Stanford Shopping Center this past weekend.
The Model 3 Performance is a key vehicle for Tesla this third quarter. With the company actively pursuing profitability, Tesla’s decision to offer the Model 3 Performance as its test drive units is a strategic move. The vehicle, after all, gives Tesla healthy profit margins, considering that it starts at a price of $64,000 before add-ons. With all options including Enhanced Autopilot and Full Self-Driving added, the cost of the Model 3 Performance could reach $80,000, a substantial premium over the car’s $35,000 base price. In this sense, every Model 3 reservation holder that orders a Model 3 Performance after a test drive in the vehicle would help Tesla get just a bit closer to profitability.
If any, the production of the Model 3 appears to be hitting its stride. Apart from a large batch of VINs filed recently, Bloomberg‘s Model 3 production tracker, which was only off by 2% in its prediction for Tesla’s Q2 numbers, is now predicting that company can sustain its 5,000/week production rate over the next three weeks.
Tesla has expanded its branded ‘For Business’ Supercharger program that it launched last year, as yet another company is using the platform to attract EV owners to its business and utilize a unique advertising opportunity.
Francis Energy of Oklahoma is launching four Superchargers in Norman, where the University of Oklahoma is located. The Superchargers, which are fitted with branding for Francis Energy, will officially open tomorrow.
It will not be the final Supercharger location that Francis Energy plans to open, the company confirmed to EVWire.
Back in early September, Tesla launched the new “Supercharger for Business” program in an effort to give businesses the ability to offer EV charging at custom rates. It would give their businesses visibility and would also cater to employees or customers.
“Purchase and install Superchargers at your business,” Tesla wrote on a page on its website for the new program. “Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”
The first site opened in Land O’ Lakes, Florida, which is Northeast of Tampa, as a company called Suncoast launched the Superchargers for local EV owners.
Tesla launches its new branded Supercharger for Business with first active station
The program also does a great job at expanding infrastructure for EV owners, which is something that needs to be done to encourage more people to purchase Teslas and other electric cars.
Francis Energy operates at least 14 EV charging locations in Oklahoma, spanning from Durant to Oklahoma City and nearly everywhere in between. Filings from the company, listed by Supercharge.info, show the company’s plans to convert some of them to Tesla Superchargers, potentially utilizing the new Supercharger for Business program to advertise.
Moving forward, more companies will likely utilize Tesla’s Supercharger for Business program as it presents major advantages in a variety of ways, especially with advertising and creating a place for EV drivers to gain range in their cars.
Tesla Cybercab is perhaps the most highly-anticipated project that the company plans to roll out this year, and as it is undergoing its testing phase in pre-production currently, there are some things to work through with it.
Over the weekend, an image of the Cybercab being loaded onto a tow truck started circulating on the internet, and people began to speculate as to what the issue could be.
Hmmmmmm… https://t.co/L5hWcOXQkb pic.twitter.com/OJBDyHNTMj
— TESLARATI (@Teslarati) January 11, 2026
The Cybercab can clearly be seen with a Police Officer and perhaps the tow truck driver by its side, being loaded onto, or even potentially unloaded from, the truck.
However, it seems unlikely it was being offloaded, as its operation would get it to this point for testing to begin with.
It appears, at first glance, that it needs assistance getting back to wherever it came from; likely Gigafactory Texas or potentially a Bay Area facility.
The Cybercab was also spotted in Buffalo, New York, last week, potentially undergoing cold-weather testing, but it doesn’t appear that’s where this incident took place.
It is important to remember that the Cybercab is currently undergoing some rigorous testing scenarios, which include range tests and routine public road operation. These things help Tesla assess any potential issue the vehicle could run into after it starts routine production and heads to customers, or for the Robotaxi platform operation.
This is not a one-off issue, either. Tesla had some instances with the Semi where it was seen broken down on the side of a highway three years ago. The all-electric Semi has gone on to be successful in its early pilot program, as companies like Frito-Lay and PepsiCo. have had very positive remarks.
The Cybercab’s future is bright, and it is important to note that no vehicle model has ever gone its full life without a breakdown. It happens, it’s a car.
Nevertheless, it is important to note that there has been no official word on what happened with this particular Cybercab unit, but it is crucial to remember that this is the pre-production testing phase, and these things are more constructive than anything.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla expands its branded ‘For Business’ Superchargers
Tesla Cybercab ‘breakdown’ image likely is not what it seems
