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Tesla Model 3 Performance targets BMW M3 with ultra-competitive pricing in China
Following an announcement from authorities about the upcoming suspension of extra tariffs placed on vehicles imported from the United States, Tesla has reduced the pricing of some Model S and Model X variants in China. The Model 3, which is expected to start deliveries next year, also received some price adjustments.
As it turns out, the recent price reduction to the Model 3 Performance has made the vehicle incredibly competitive in price against rivals like the BMW M3 and the Mercedes-AMG C 63 Coupe. When Tesla initially allowed Chinese reservation holders to configure their Model 3, the Performance variant was listed with a price of 689,000 RMB (roughly $100,000). With the recent adjustments, though, the Performance variant’s price has been reduced to just 560,000 RMB (around $81,000).
By adopting such a pricing strategy, Tesla has all but made the Model 3 Performance as one of the best bang-for-the-buck sports sedans in the country. After all, the BMW M3 — a vehicle that the all-electric car is competing with — currently sells for 998,000 RMB ($162,000). The Mercedes-AMG C 63 Coupe, another high-performance, luxury sedan competing in the same market, currently costs 1,198,000 RMB ($173,623).
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- The Tesla Model 3 Performance’s current price in China. (Photo: vincent13031925/Twitter)
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- The BMW M3’s price in the Chinese market. (Photo: vincent13031925/Twitter)
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- A screenshot of the Mercedes-AMG C 63 Coupe’s pricing in China. (Photo: vincent13031925/Twitter)
The current prices of the Model 3 Performance, BMW M3 and Mercedes-AMG C 63 Coupe in China. (Credit: vincent13031925/Twitter)
With instant torque, superior 0-60 mph times, free over-the-air updates, and Enhanced Autopilot, the Model 3 Performance’s 560,000 RMB price is nothing short of a bargain. Being an all-electric car, the Model 3 Performance is also a zero-emissions vehicle, making it a perfect fit for China’s aggressive push towards the adoption of EVs. With even its price being an advantage against its rivals, it would not be surprising if the Tesla Model 3 Performance ends up outselling its ICE-powered rivals in China.
Since adjusting the prices of its vehicles, Tesla’s stores in the Asian economic powerhouse have experienced a large influx of customers. Reports from local media outlets, for one, noted that numerous electric car buyers visited Tesla’s retail stores after the Model S and X’s prices were lowered. It did not take long before Tesla began sending out emails to customers apologizing for delays resulting from the increase in demand for its vehicles.
“Dear customers who have been appointed:
Due to the adjustment of tariffs & new pricing, the biz volume in these 2 days is skyrocketing. We will send new contract to everyone tonight. Plz be patient. TY for ur support & love for @Tesla China.”
thx @bruceyanchen $TSLA pic.twitter.com/t4qQ5nv0vh— vincent (@vincent13031925) December 18, 2018
Tesla’s electric cars might already be more affordable with their updated prices, but the company is aiming to lower the cost of its vehicles even further. The electric car maker is currently in the process of building Gigafactory 3, a facility that produces both battery packs and electric cars. Reports from local Chinese media have suggested that the factory would start producing vehicles in the second half of 2019. Two vehicles will be manufactured in Gigafactory 3 — the Model 3 sedan and the Model Y SUV, both of which are set to compete with mainstream local-made EVs.
The construction of Gigafactory 3 is already underway. Recent drone footage reveals that a perimeter fence has been set up in the company’s 864,885-square meter plot of land in Shanghai’s Lingang Industrial Zone. The site has been attracting a lot of interest from the country’s workforce as well, with a recent job fair getting extended due to the overwhelming number of applicants applying for openings on Gigafactory 3.
Tesla Full Self-Driving is set to get an awesome new feature in the near future, CEO Elon Musk confirmed on X.
Full Self-Driving is the company’s semi-autonomous driving program, which is among the best available to the general public. It still relies on the driver to ultimately remain in control and pay attention, but it truly does make traveling less stressful and easier.
However, Tesla still continuously refines the software through Over-the-Air updates, which are meant to resolve shortcomings in the performance of the FSD suite. Generally, Tesla does a great job of this, but some updates are definitely regressions, at least with some of the features.
Tesla Cybertruck owner credits FSD for saving life after freeway medical emergency
Tesla and Musk are always trying to improve the suite’s performance by fixing features that are presently available, but they also try to add new things that would be beneficial to owners. One of those things, which is coming soon, is giving the driver the ability to prompt FSD with voice demands.
For example, asking the car to park close to the front door of your destination, or further away in an empty portion of the parking lot, would be an extremely beneficial feature. Adjusting navigation is possible through Grok integration, but it is not always effective.
Musk confirmed that voice prompts for FSD would be possible:
Coming
— Elon Musk (@elonmusk) February 21, 2026
Tesla Full Self-Driving is a really great thing, but it definitely has its shortcomings. Navigation is among the biggest complaints that owners have, and it is easily my biggest frustration with using it. Some of the routes it chooses to take are truly mind-boggling.
Another thing it has had issues with is being situated in the correct lane at confusing intersections or even managing to properly navigate through local traffic signs. For example, in Pennsylvania, there are a lot of stop signs with “Except Right Turn” signs directly under.
This gives those turning right at a stop sign the opportunity to travel through it. FSD has had issues with this on several occasions.
Parking preferences would be highly beneficial and something that could be resolved with this voice prompt program. Grocery stores are full of carts not taken back by customers, and many people choose to park far away. Advising FSD of this preference would be a great advantage to owners.
Cybertruck
Elon Musk clarifies Tesla Cybertruck ’10 day’ comment, fans respond
Some are arguing that the decision to confirm a price hike in ten days is sort of counterproductive, especially considering it is based on demand. Giving consumers a timeline of just ten days to make a big purchase like a pickup truck for $60,000, and basically stating the price will go up, will only push people to make a reservation.
Elon Musk has clarified what he meant by his comment on X yesterday that seemed to indicate that Tesla would either do away with the new All-Wheel-Drive configuration of the Cybertruck or adjust the price.
The response was cryptic as nobody truly knew what Musk’s plans were for the newest Tesla Cybertruck trim level. We now have that answer, and fans of the company are responding in a polarizing fashion.
On Thursday night, Tesla launched the Cybertruck All-Wheel-Drive, priced competitively at $59,990. It was a vast improvement from the Rear-Wheel-Drive configuration Tesla launched last year at a similar price point, which was eventually cancelled just a few months later due to low demand.
Tesla launches new Cybertruck trim with more features than ever for a low price
However, Musk said early on Friday, “just for 10 days,” the truck would either be available or priced at $59,990. We can now confirm Tesla will adjust the price based on more recent comments from the CEO.
Musk said the price will fluctuate, but it “depends on how much demand we see at this price level.”
Depends on how much demand we see at this price level
— Elon Musk (@elonmusk) February 20, 2026
Some are defending the decision, stating that it is simply logical to see how the Cybertruck sells at this price and adjust accordingly.
Case 1: You don’t like it -> don’t buy it
Case 2 (me): You like it, it’s fits your situation and needs -> you buy it.
Case 3: Complain endlessly for no reason, you weren’t going to get one anyway, but you want people to know you’re mad, for some reason.Silly netizens.
— Ryan Scanlan 👥 (@Xenius) February 21, 2026
Others, not so much.
Alright I’m obviously not the one successful enough to be calling the shots at Tesla and worth almost a trillion dollars
But people were excited about the awesome Cybertruck news and then it got taken away, that’s why people are annoyed. The wording felt more like a threat.… pic.twitter.com/NWVNklcXoJ
— Dirty Tesla (@DirtyTesLa) February 21, 2026
No but fr wtf you doing dude???????
— Greggertruck (@greggertruck) February 20, 2026
It’s how it was communicated.
If it had been stated clearly on the website for everyone to see, everyone would be fine.— KiTT_2020 (@kitt_2020) February 20, 2026
Some are arguing that the decision to confirm a price hike in ten days is sort of counterproductive, especially considering it is based on demand. Giving consumers a timeline of just ten days to make a big purchase like a pickup truck for $60,000, and basically stating the price will go up, will only push people to make a reservation.
Demand will look strong because people want to lock in this price. The price will inevitably go up, and demand for the trim will likely fall a bit because of the increased cost.
Many are arguing Musk should have kept this detail internal, but transparency is a good policy to have. It is a polarizing move to confirm a price increase in just a week-and-a-half, but the community is obviously split on how to feel.
Cybertruck
Tesla Cybertruck’s newest trim will undergo massive change in ten days, Musk says
It appears as if the new All-Wheel-Drive trim of Cybertruck won’t be around for too long, however. Elon Musk revealed this morning that it will be around “only for the next 10 days.”
Tesla’s new Cybertruck trim has already gotten the axe from CEO Elon Musk, who said the All-Wheel-Drive configuration of the all-electric pickup will only be available “for the next ten days.”
Musk could mean the price, which is $59,990, or the availability of the trim altogether.
Last night, Tesla launched the All-Wheel-Drive configuration of the Cybertruck, a pickup that comes in at less than $60,000 and features a competitive range and features that are not far off from the offerings of the premium trim.
Tesla launches new Cybertruck trim with more features than ever for a low price
It was a nice surprise from Tesla, considering that last year, it offered a Rear-Wheel-Drive trim of the Cybertruck that only lasted a few months. It had extremely underwhelming demand because it was only $10,000 cheaper than the next trim level up, and it was missing a significant number of premium features.
Simply put, it was not worth the money. Tesla killed the RWD Cybertruck just a few months after offering it.
With the news that Tesla was offering this All-Wheel-Drive configuration of the Cybertruck, many fans and consumers were encouraged. The Cybertruck has been an underwhelming seller, and this seemed to be a lot of truck for the price when looking at its features:
- Dual Motor AWD w/ est. 325 mi of range
- Powered tonneau cover
- Bed outlets (2x 120V + 1x 240V) & Powershare capability
- Coil springs w/ adaptive damping
- Heated first-row seats w/ textile material that is easy to clean
- Steer-by-wire & Four Wheel Steering
- 6’ x 4’ composite bed
- Towing capacity of up to 7,500 lbs
- Powered frunk
It appears as if this trim of Cybertruck won’t be around for too long, however. Musk revealed this morning that it will be around “only for the next 10 days.”
Only for the next 10 days https://t.co/82JnvZQGh2
— Elon Musk (@elonmusk) February 20, 2026
Musk could mean the price of the truck and not necessarily the ability to order it. However, most are taking it as a cancellation.
If it is, in fact, a short-term availability decision, it is baffling, especially as Tesla fans and analysts claim that metrics like quarterly deliveries are no longer important. This seems like a way to boost sales short-term, and if so many people are encouraged about this offering, why would it be kept around for such a short period of time?
Some are even considering the potential that Tesla axes the Cybertruck program as a whole. Although Musk said during the recent Q4 Earnings Call that Cybertruck would still be produced, the end of the Model S and Model X programs indicates Tesla might be prepared to do away with any low-volume vehicles that do not contribute to the company’s future visions of autonomy.
The decision to axe the car just ten days after making it available seems like a true head-scratcher.
Tesla Full Self-Driving set to get an awesome new feature, Elon Musk says
Elon Musk clarifies Tesla Cybertruck ’10 day’ comment, fans respond
