News
Tesla Model 3 Performance targets BMW M3 with ultra-competitive pricing in China
Following an announcement from authorities about the upcoming suspension of extra tariffs placed on vehicles imported from the United States, Tesla has reduced the pricing of some Model S and Model X variants in China. The Model 3, which is expected to start deliveries next year, also received some price adjustments.
As it turns out, the recent price reduction to the Model 3 Performance has made the vehicle incredibly competitive in price against rivals like the BMW M3 and the Mercedes-AMG C 63 Coupe. When Tesla initially allowed Chinese reservation holders to configure their Model 3, the Performance variant was listed with a price of 689,000 RMB (roughly $100,000). With the recent adjustments, though, the Performance variant’s price has been reduced to just 560,000 RMB (around $81,000).
By adopting such a pricing strategy, Tesla has all but made the Model 3 Performance as one of the best bang-for-the-buck sports sedans in the country. After all, the BMW M3 — a vehicle that the all-electric car is competing with — currently sells for 998,000 RMB ($162,000). The Mercedes-AMG C 63 Coupe, another high-performance, luxury sedan competing in the same market, currently costs 1,198,000 RMB ($173,623).
- The Tesla Model 3 Performance’s current price in China. (Photo: vincent13031925/Twitter)
- The BMW M3’s price in the Chinese market. (Photo: vincent13031925/Twitter)
- A screenshot of the Mercedes-AMG C 63 Coupe’s pricing in China. (Photo: vincent13031925/Twitter)
The current prices of the Model 3 Performance, BMW M3 and Mercedes-AMG C 63 Coupe in China. (Credit: vincent13031925/Twitter)
With instant torque, superior 0-60 mph times, free over-the-air updates, and Enhanced Autopilot, the Model 3 Performance’s 560,000 RMB price is nothing short of a bargain. Being an all-electric car, the Model 3 Performance is also a zero-emissions vehicle, making it a perfect fit for China’s aggressive push towards the adoption of EVs. With even its price being an advantage against its rivals, it would not be surprising if the Tesla Model 3 Performance ends up outselling its ICE-powered rivals in China.
Since adjusting the prices of its vehicles, Tesla’s stores in the Asian economic powerhouse have experienced a large influx of customers. Reports from local media outlets, for one, noted that numerous electric car buyers visited Tesla’s retail stores after the Model S and X’s prices were lowered. It did not take long before Tesla began sending out emails to customers apologizing for delays resulting from the increase in demand for its vehicles.
“Dear customers who have been appointed:
Due to the adjustment of tariffs & new pricing, the biz volume in these 2 days is skyrocketing. We will send new contract to everyone tonight. Plz be patient. TY for ur support & love for @Tesla China.”
thx @bruceyanchen $TSLA pic.twitter.com/t4qQ5nv0vh— vincent (@vincent13031925) December 18, 2018
Tesla’s electric cars might already be more affordable with their updated prices, but the company is aiming to lower the cost of its vehicles even further. The electric car maker is currently in the process of building Gigafactory 3, a facility that produces both battery packs and electric cars. Reports from local Chinese media have suggested that the factory would start producing vehicles in the second half of 2019. Two vehicles will be manufactured in Gigafactory 3 — the Model 3 sedan and the Model Y SUV, both of which are set to compete with mainstream local-made EVs.
The construction of Gigafactory 3 is already underway. Recent drone footage reveals that a perimeter fence has been set up in the company’s 864,885-square meter plot of land in Shanghai’s Lingang Industrial Zone. The site has been attracting a lot of interest from the country’s workforce as well, with a recent job fair getting extended due to the overwhelming number of applicants applying for openings on Gigafactory 3.
News
Tesla to improve one of its best features, coding shows
According to the update, Tesla will work on improving the headlights when coming into contact with highly reflective objects, including road signs, traffic signs, and street lights. Additionally, pixel-level dimming will happen in two stages, whereas it currently performs with just one, meaning on or off.
Tesla is looking to upgrade its Matrix Headlights, a unique and high-tech feature that is available on several of its vehicles. The headlights aim to maximize visibility for Tesla drivers while being considerate of oncoming traffic.
The Matrix Headlights Tesla offers utilize dimming of individual light pixels to ensure that visibility stays high for those behind the wheel, while also being considerate of other cars by decreasing the brightness in areas where other cars are traveling.
Here’s what they look like in action:
- Credit: u/ObjectiveScratch | Reddit
- Credit: u/ObjectiveScratch | Reddit
As you can see, the Matrix headlight system intentionally dims the area where oncoming cars would be impacted by high beams. This keeps visibility at a maximum for everyone on the road, including those who could be hit with bright lights in their eyes.
There are still a handful of complaints from owners, however, but Tesla appears to be looking to resolve these with the coming updates in a Software Version that is currently labeled 2026.2.xxx. The coding was spotted by X user BERKANT:
🚨 Tesla is quietly upgrading Matrix headlights.
Software https://t.co/pXEklQiXSq reveals a hidden feature:
matrix_two_stage_reflection_dip
This is a major step beyond current adaptive high beams.
What it means:
• The car detects highly reflective objects
Road signs,… pic.twitter.com/m5UpQJFA2n— BERKANT (@Tesla_NL_TR) February 24, 2026
According to the update, Tesla will work on improving the headlights when coming into contact with highly reflective objects, including road signs, traffic signs, and street lights. Additionally, pixel-level dimming will happen in two stages, whereas it currently performs with just one, meaning on or off.
Finally, the new system will prevent the high beams from glaring back at the driver. The system is made to dim when it recognizes oncoming cars, but not necessarily objects that could produce glaring issues back at the driver.
Tesla’s revolutionary Matrix headlights are coming to the U.S.
This upgrade is software-focused, so there will not need to be any physical changes or upgrades made to Tesla vehicles that utilize the Matrix headlights currently.
Elon Musk
xAI’s Grok approved for Pentagon classified systems: report
Under the agreement, Grok can be deployed in systems handling classified intelligence analysis, weapons development, and battlefield operations.
Elon Musk’s xAI has signed an agreement with the United States Department of Defense (DoD) to allow Grok to be used in classified military systems.
Previously, Anthropic’s Claude had been the only AI system approved for the most sensitive military work, but a dispute over usage safeguards has reportedly prompted the Pentagon to broaden its options, as noted in a report from Axios.
Under the agreement, Grok can be deployed in systems handling classified intelligence analysis, weapons development, and battlefield operations.
The publication reported that xAI agreed to the Pentagon’s requirement that its technology be usable for “all lawful purposes,” a standard Anthropic has reportedly resisted due to alleged ethical restrictions tied to mass surveillance and autonomous weapons use.
Defense Secretary Pete Hegseth is scheduled to meet with Anthropic CEO Dario Amodei in what sources expect to be a tense meeting, with the publication hinting that the Pentagon could designate Anthropic a “supply chain risk” if the company does not lift its safeguards.
Axios stated that replacing Claude fully might be technically challenging even if xAI or other alternative AI systems take its place. That being said, other AI systems are already in use by the DoD.
Grok already operates in the Pentagon’s unclassified systems alongside Google’s Gemini and OpenAI’s ChatGPT. Google is reportedly close to an agreement that will result in Gemini being used for classified use, while OpenAI’s progress toward classified deployment is described as slower but still feasible.
The publication noted that the Pentagon continues talks with several AI companies as it prepares for potential changes in classified AI sourcing.
Elon Musk
Elon Musk denies Starlink’s price cuts are due to Amazon Kuiper
“This has nothing to do with Kuiper, we’re just trying to make Starlink more affordable to a broader audience,” Musk wrote in a post on X.
Elon Musk has pushed back on claims that Starlink’s recent price reductions are tied to Amazon’s Kuiper project.
In a post on X, Musk responded directly to a report suggesting that Starlink was cutting prices and offering free hardware to partners ahead of a planned IPO and increased competition from Kuiper.
“This has nothing to do with Kuiper, we’re just trying to make Starlink more affordable to a broader audience,” Musk wrote in a post on X. “The lower the cost, the more Starlink can be used by people who don’t have much money, especially in the developing world.”
The speculation originated from a post summarizing a report from The Information, which ran with the headline “SpaceX’s Starlink Makes Land Grab as Amazon Threat Looms.” The report stated that SpaceX is aggressively cutting prices and giving free hardware to distribution partners, which was interpreted as a reaction to Amazon’s Kuiper’s upcoming rollout and possible IPO.
In a way, Musk’s comments could be quite accurate considering Starlink’s current scale. The constellation currently has more than 9,700 satellites in operation today, making it by far the largest satellite broadband network in operation. It has also managed to grow its user base to 10 million active customers across more than 150 countries worldwide.
Amazon’s Kuiper, by comparison, has launched approximately 211 satellites to date, as per data from SatelliteMap.Space, some of which were launched by SpaceX’s Falcon 9 rocket. Starlink surpassed that number in early January 2020, during the early buildout of its first-generation network.
Lower pricing also aligns with Starlink’s broader expansion strategy. SpaceX continues to deploy satellites at a rapid pace using Falcon 9, and future launches aboard Starship are expected to significantly accelerate the constellation’s growth. A larger network improves capacity and global coverage, which can support a broader customer base.
In that context, price reductions can be viewed as a way to match expanding supply with growing demand. Musk’s companies have historically used aggressive pricing strategies to drive adoption at scale, particularly when vertical integration allows costs to decline over time.




