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Tesla engineers share Model 3 steering, drivetrain, and suspension secrets
The Tesla Model 3 is practically taking over the electric car market, establishing a strong presence in every region where it is released. A key reason behind this lies in the fact that the Model 3 happens to be a really fine automobile that just happens to be electric. It’s quick on its feet, handles nimbly despite its weight, and it provides a ride that is both sporty and comfortable.
One of the UK’s most established motoring magazines, Autocar, spoke with a number of Tesla engineers to gain some insights on the design and development process of the Model 3. The result was an extensive discussion in how a clean-sheet design and a serious commitment to safety could make all the difference when creating a car that is, for all intents and purposes, intended to reinvent the automobile.
Tires
Immediately emphasized by the Tesla engineers was that the Model 3’s chassis and suspension were designed using a ‘first principles’ clean-sheet approach. This started with the Model 3’s tires, which the engineers fondly described as the “unsung heroes” of the vehicle, being critical to its feel and drivability. The development of the Model 3’s tires began back in 2015, when Tesla started working with manufacturers to create the ideal tires for the electric sedan.
The engineers noted that the tires of a high-performance electric car like the Model 3 are challenged in different ways compared to gas-powered automobiles. This is due to a number of factors, including the vehicle’s weight and its instant torque. Since the bulk of an EV’s mass is situated lower down compared to a vehicle with an internal combustion engine, there is less vertical force buildup on the outside pair of tires to generate grip when cornering.
To address this, Tesla focused on tread stiffness, even developing new compounds to deliver a good combination of cornering grip and low rolling resistance for the Model 3’s tires. Sound-absorbing foam placed inside the tire cavity further increases comfort during driving by suppressing noise. The Model 3’s rear wheels hold some interesting secrets as well. The engineers revealed that each rear wheel of the electric sedan has six degrees of freedom, with five links and one damper, though the links are split to allow superior control over forces that are transmitted through the vehicle’s tire contact patch.
Safety Systems and Steering
The Model 3 has earned a perfect 5-Star Safety Rating from the NHTSA, the Euro-NCAP, and the ANCAP. This comes as no surprise, considering that the vehicle is designed from the ground up to emphasize safety. The Model 3’s front suspension, for example, was specifically designed to provide maximum protection in small-overlap frontal collision crash tests.
Sacrificial links that are designed to snap when the front wheel and suspension get damaged are also integrated into the vehicle, allowing the Model 3’s front wheels to rotate. This moves the front wheels outside the Model 3’s body, while pushing the car, its occupants, and its battery pack from the point of impact. These safety systems extend to the Model 3’s dual-motor AWD variants as well.
Tesla designed the Model 3’s electric power steering system to have a rapid 10:1 ratio. The power steering is equipped with full redundancy with separate power feeds taken directly from the vehicle’s high-voltage battery. The engineers also mentioned two electronic modules and two inverters providing “hot backup” to the system if one fails.
Brakes
The Model 3’s braking system is quite unique, in the way that Tesla opted to equip the electric sedan with more expensive four-pot brake calipers at the front wheels instead of a single-piston sliding mechanism. This gives the Model 3 superior pedal response, and it opened the door for the electric car maker to design its own piston seals that fully retract the brake pads after braking; thus, boosting available driving range and cutting drag. Such a system adds to the Model 3’s efficiency, which has proven superior to other premium electric vehicles like the Audi e-tron and the Jaguar I-PACE.
Elon Musk has mentioned multiple times in the past that brake pads in a Tesla will last for the lifetime of a vehicle. This is no exaggeration, according to the Tesla engineers, who noted that the Model 3’s discs and brake pads are designed to last for around 150,000 miles. This is made possible by the Model 3’s regenerative braking system, which allows drivers to slow down the vehicle without using its physical brakes. As for rust issues, the engineers pointed out that Tesla has developed new anti-corrosion techniques for its electric cars.
Suspension
Perhaps the most interesting tidbit discussed by the Tesla engineers involved the Model 3’s suspension. In true Elon Musk fashion, Tesla actually used concepts from NASA when it was refining the suspension settings of the electric sedan. The electric car maker based the Model 3’s suspension settings on a study by the space agency about how long the human body can be subjected to a certain frequency without feeling uncomfortable. Considering that the vertical frequency of a suspension’s movement affects comfort and drivability, Tesla engineers settled on a vertical frequency that is equivalent to a brisk walk or a slow run to give the Model 3’s chassis a comfortable, sporty feel.
The Model 3’s suspension has impressed a number of industry experts, among them being automotive veteran and teardown expert Sandy Munro of Munro and Associates. During his teardown of the vehicle, Munro noted that the Model 3 has areas of improvement in its body and finish, but everything from the electric car’s suspension, all the way down to its tires, is flawless. In a segment on YouTube’s Autoline TV, Munro mentioned that the person who tuned the Model 3’s suspension could easily be an “F1 Prince.”
During the electric car maker’s second-quarter earnings call, Elon Musk mentioned that the “story for Tesla’s future is fundamentally Model 3 and Model Y.” While the Model S and Model X were made to prove that electric vehicles could be superior alternatives to gas-powered premium sedans and SUVs, the more affordable Model 3 — and in extension, the Model Y — would likely be the cars that could reinvent the automobile and encourage mass-market car buyers to rethink what a vehicle could be like. Based on the Model 3’s success so far, it appears that Tesla is so far succeeding in this endeavor.
H/T to JPR007.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
