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Tesla Model 3 vs BMW i4: How hubris is killing a potential ‘Tesla Killer’

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Recently, BMW took the wraps off yet another one of its concept electric vehicles, the i4 sedan. The BMW i4 is poised to rival the Tesla Model 3, an electric car that is so disruptive, it is shaking up the midsize high-performance sedan market. Unfortunately for the German carmaker, one has to wonder if BMW’s efforts with the i4 are simply far too late. 

Behind the possible clash between the Tesla Model 3 and the BMW i4 is a history that spans years, all the way back to 2013, when Tesla was just starting the production of its flagship Model S and the German automaker was coming up with the i3. But despite the two vehicles being all-electric cars, they could not be any more different. 

Tesla designed the Model S as a sedan that can take on the Mercedes-Benz S-Class, and it has the looks, range, and performance to match. BMW, on the other hand, designed the i3 like a novelty vehicle, with a carbon fiber body, limited range, and performance that’s at home in inner-city streets. This distinction between the Model S and i3 foreshadowed the future of the two companies’ electric vehicle programs, as Tesla would follow up on the Model S with the Model X and Model 3, and BMW would end up being stuck with the i3 until today. 

(Credit: Teslarati)

Yet despite having just one key pure electric car in its lineup, BMW has put a lot of effort in convincing the auto industry that it is taking electric vehicles seriously. Concept after concept was unveiled to much fanfare, but so far, none of the company’s fancy vehicles like the iNext have a legitimate release date. While this was happening, Tesla was growing, refining its processes, and making its vehicles like the Model 3 even better. 

The Model 3 may not be the quickest vehicle in Tesla’s lineup, but it is the most disruptive. Priced aggressively and designed to take on the most established premium midsized sedans like the BMW 3-Series and the Mercedes-Benz C-Class, the Model 3 was poised to make waves, and make waves it did. The Model 3 Performance, the most powerful of the lineup, even managed to beat the legendary BMW M3 on the track, hands down. The idea of an electric sedan outperforming the M3 on the track would have probably warranted mockery had it been suggested during the days of the Model S and i3, but it is a painful truth that the German automaker has to swallow now. 

It was not long before it was evident that the i3 won’t be enough to take on vehicles like the Model S or Model 3. Yet, BMW seemed to still take its sweet time developing its electric cars, with some executives even adopting the narrative that there is not enough demand for pure EVs anyway. It is then unsurprising that today, Tesla’s lead in electric mobility has become so stark, it is almost embarrassing for some legacy automakers like BMW. 

(Photo: Andres GE)

When BMW announced the unveiling of its i4 concept on Twitter, the electric vehicle community immediately poked fun at the automaker for showing off yet another concept car. The car had impressive specs, though, with BMW stating that the i4’s single motor will generate about 530 hp, about on par with one of the automaker’s V8 engines. The i4 is pretty quick too, with a 0-62 mph time of about 4 seconds. Range-wise, estimates point to the i4 having about 270 miles in between charges. 

While these specs are decent and a notable improvement over the i3, the i4 does show several signs suggesting that BMW is still not going all-in on electric cars. A look at the vehicle’s exterior alone shows that the i4 is still designed like a conventional car, with a long sloping hood that lacks any sort of frunk due to the space being allotted for electronics. Overall, the i4 boasts an attractive design that would likely end up being a template for the next-generation BMW 3-Series, but a ground-up EV it does not seem to be. 

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And here lies the issue with BMW so far. It appears that even after years of the i3 never really taking off, the company is still under the impression that it can ride the EV wave with a car that is just adequate in features and performance. Considering BMW’s long history as an automaker, such appears to be a big sign of hubris. And at this point in the EV race, that could be very costly. 

(Credit: BMW)

BMW is one of three prolific auto houses in Germany, and so far, it is the one that seems to be lagging behind the most when it comes to electric vehicles. Daimler may be seeing challenges with the Mercedes-Benz EQC, but the company has some fallback in the company’s electric trucks like the Freightliner eCascadia, which only has a few rivals like the Tesla Semi.

Volkswagen has adopted a very aggressive strategy with its EV push. So serious is VW with its electric cars that the company’s CEO, Herbert Diess, is pretty much putting his career on the line to ensure that the automaker can roll out a mass-produced vehicle like the ID.3, a car that has the potential to be this generation’s Beetle. And then there’s BMW, still with its concepts, and a Model 3 competitor that is still over a year away at the best case scenario. 

The term “Tesla Killer” has become ubiquitous with the number of electric cars that are being developed by legacy automakers. Yet over the years, each and every one of these alleged killers, from the Chevy Bolt to the Jaguar I-PACE, have proven to be incapable of outgunning Tesla’s electric cars in their own game. For the i4 to be a legitimate rival to the Model 3, it must beat Tesla with not just its badge’s pedigree. Otherwise, BMW may end up killing its “Tesla Killer” even before it had a chance to compete, thanks to an EV effort that is uninspired at best. 

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

How to use Grok Bot to block spam calls and texts

Musk told users to ask Grok Bot to scrub their phone numbers from spam lists.

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Elon Musk has a new use case for Grok Bot, and it is the spam call. On Thursday he replied to an X user named Arash with a short instruction: “Ask your @Grok @Bot to remove your phone number from spam call & text lists!” Arash had said he got tired of the calls, had an AI bot find his number on listing sites and file removal requests, and packaged the process as a free skill for others.

The skill is called Spam-Call Scrubber, which is described to find a phone number on people search sites and data brokers, submits the opt outs, completes the confirmation emails those sites send back, and rechecks on a schedule the user picks. Using it requires the Grok Bot app. The pitch is time saved, since most broker opt outs sit behind separate forms on separate sites.



Musk said Grok Bot now gives each bot its own email address, and that it can detect scam emails. On Thursday he also said SpaceX would make users whole if the bot botches a purchase or leaks a card, then told users to shop away from Amazon after the retailer blocked the agent, as Teslarati reported. The terms of service we reviewed at the time put responsibility for what an agent does on the user.

For Tesla owners, Grok Bot is not just a phone app. Tesla brought Grok Bot into its vehicles on September 22, and we argued earlier this week that the Cybercab’s real advantage may be the errands it runs during a ride. Every Cybercab and the rest of the Model Y Robotaxi fleet has it enabled. The more routine tasks like this one become, the more a rider has reason to hand over something personal in the back seat.

The new Spam-Call Scrubber skill can be downloaded for free and works on sites that honor removal requests, while noting that listings can reappear, and illegal robocallers do not check any registry. Whether Spam-Call Scrubber cuts anyone’s call volume is something the first wave of users will find out, and Musk’s endorsement guarantees that wave is coming.

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Tesla’s flying Roadster just revealed something bigger than the car

Analysts say the Roadster demo puts a Tesla and SpaceX merger back on the table.

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Tesla’s new Roadster, upside down and trailing cold gas thruster smoke, flips over a lineup of Tesla vehicles at the Roadster unveiling near Waco, Texas on October 15, 2026. (Image: Tesla)
Tesla’s new Roadster, upside down and trailing cold gas thruster smoke, flips over a lineup of Tesla vehicles at the Roadster unveiling near Waco, Texas on October 15, 2026. (Image: Tesla)

The Roadster unveiling near Waco ended Thursday night, and by Friday morning much of the investor reaction had less to do with the car than with who owns the rocket technology inside it.

Wedbush analyst Dan Ives said the event “puts the Tesla/SpaceX relationship on the table in a tangible way,” pointing to the propulsion, pressure vessel and control hardware sitting on a Tesla product. Gene Munster of Deepwater Asset Management called the demo “a ridiculous display of engineering” with “no commercial value” beyond embarrassing traditional automakers, though he said it showed Musk wants the two companies together.

The more specific forecast came a day earlier from Barclays. Analyst Dan Levy told clients a deal could be announced before Tesla’s annual meeting, which must happen by December 6, and that an announcement in late October or early November could make shareholder approval harder. Barclays expects SpaceX to be the buyer in an all stock deal, with Tesla holders receiving SpaceX shares at a premium, based on market values of roughly $2.1 trillion for SpaceX and $1.5 trillion for Tesla. If nothing lands around the meeting, the bank still sees an announcement within 6 to 12 months.

The Roadster demo just added more weight to merger speculations. Tesla’s demo used cold gas thrusters and pressure tanks of the kind SpaceX uses on Falcon 9, and Musk described the car as a collaboration between Tesla and SpaceX engineers, as we mentioned in our breakdown of the three Roadster configurations.


Musk has not publicly addressed a deal since the event, as far as we have seen. His most direct answer remains the one he gave at the All In Summit, when he said that with so much collaboration, “who can imagine what action one might take” without ruling anything out. Ives has held to a 2027 timeline since his March note, and Musk pushed back on the China piece of the speculation when ARK floated a year end announcement in August.

The next test is Tesla’s third quarter earnings call on October 21. However, we recall in July that Musk told analysts, “we can’t talk about combining companies and that kind of thing on an earnings call,” so a clear answer wouldn’t be expected.

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How Tesla’s Roadster fan system and thrusters are built to dominate the corners

Tesla’s Roadster uses fans, active wings and cold gas thrusters to create grip at any speed.

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The Roadster’s rear wing, one of the aerodynamic elements Tesla pairs with a fan-based downforce system. (Image: Tesla)
The Roadster’s rear wing, one of the aerodynamic elements Tesla pairs with a fan-based downforce system. (Image: Tesla)

Tesla’s new Roadster is best known for flipping through the air in Texas, but the technology that matters most for a race track is the stuff that keeps it on the ground. Tesla’s Roadster page describes a multi-mode fan and ground sealing system that acts as a downforce generator, pulling air out from beneath the car. Tesla says it provides enough suction to hold the vehicle upside down, even when stationary.

That is the key difference from the wings and diffusers on a normal supercar. Conventional aero only makes downforce when the car is moving, and it grows with speed, so a car has the least grip in the slow corners and under hard braking. A fan system makes downforce at any speed. Tesla’s patent, which we covered last year, describes fans and deployable skirts that create sealed or partially sealed regions under the car, with the fans extracting air to lower the pressure and increase grip and stability.


Tesla pairs that with active wings, a next generation steer by wire system and a Track Mode that lowers the car and changes the suspension, with high downforce and low drag settings for the circuit. To keep weight down, Tesla points to magnesium, titanium and carbon fiber, manual controls and a fixed seat position, which it says lets the car respond to driver inputs almost instantly.

Tesla Roadster: Three configs, one can fly, 0-60 in 0.8 seconds

The cold gas thrusters are the other half. On the Thrust version they sit at the rear and Tesla says they take the car from 0 to 60 mph in under 0.9 seconds, while the Rocket version adds perimeter thrusters for forward, upward and lateral rotational movement. Tesla says the all electric actuators make micro adjustments within a fraction of a second.


Musk has been talking about records for years. In June 2019 he said, “We’re going to do things with the new Roadster that are kind of unfair to other cars.” That September, when a follower asked whether the Roadster would beat the Nürburgring production car record, he replied with one word, “Absolutely,” as we reported at the time. In February 2024 he said Tesla had “radically increased the design goals” for the car and that its sub one second 0 to 60 time would be “the least interesting part.”

There are caveats. Tesla has not published a lap time or a verified cornering figure, so the record talk is still a promise rather than a result. Tesla also says the car is not approved for public road use, and the thruster features are limited to the Rocket trim, which is invite only. Fan cars have also been banned or withdrawn before, and getting a sealed underbody to work on a rough public road is a harder problem than on a smooth track. The first real test will be an official lap at a circuit.

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