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Tesla Model 3 vs BMW i4: How hubris is killing a potential ‘Tesla Killer’
Recently, BMW took the wraps off yet another one of its concept electric vehicles, the i4 sedan. The BMW i4 is poised to rival the Tesla Model 3, an electric car that is so disruptive, it is shaking up the midsize high-performance sedan market. Unfortunately for the German carmaker, one has to wonder if BMW’s efforts with the i4 are simply far too late.
Behind the possible clash between the Tesla Model 3 and the BMW i4 is a history that spans years, all the way back to 2013, when Tesla was just starting the production of its flagship Model S and the German automaker was coming up with the i3. But despite the two vehicles being all-electric cars, they could not be any more different.
Tesla designed the Model S as a sedan that can take on the Mercedes-Benz S-Class, and it has the looks, range, and performance to match. BMW, on the other hand, designed the i3 like a novelty vehicle, with a carbon fiber body, limited range, and performance that’s at home in inner-city streets. This distinction between the Model S and i3 foreshadowed the future of the two companies’ electric vehicle programs, as Tesla would follow up on the Model S with the Model X and Model 3, and BMW would end up being stuck with the i3 until today.
Yet despite having just one key pure electric car in its lineup, BMW has put a lot of effort in convincing the auto industry that it is taking electric vehicles seriously. Concept after concept was unveiled to much fanfare, but so far, none of the company’s fancy vehicles like the iNext have a legitimate release date. While this was happening, Tesla was growing, refining its processes, and making its vehicles like the Model 3 even better.
The Model 3 may not be the quickest vehicle in Tesla’s lineup, but it is the most disruptive. Priced aggressively and designed to take on the most established premium midsized sedans like the BMW 3-Series and the Mercedes-Benz C-Class, the Model 3 was poised to make waves, and make waves it did. The Model 3 Performance, the most powerful of the lineup, even managed to beat the legendary BMW M3 on the track, hands down. The idea of an electric sedan outperforming the M3 on the track would have probably warranted mockery had it been suggested during the days of the Model S and i3, but it is a painful truth that the German automaker has to swallow now.
It was not long before it was evident that the i3 won’t be enough to take on vehicles like the Model S or Model 3. Yet, BMW seemed to still take its sweet time developing its electric cars, with some executives even adopting the narrative that there is not enough demand for pure EVs anyway. It is then unsurprising that today, Tesla’s lead in electric mobility has become so stark, it is almost embarrassing for some legacy automakers like BMW.
When BMW announced the unveiling of its i4 concept on Twitter, the electric vehicle community immediately poked fun at the automaker for showing off yet another concept car. The car had impressive specs, though, with BMW stating that the i4’s single motor will generate about 530 hp, about on par with one of the automaker’s V8 engines. The i4 is pretty quick too, with a 0-62 mph time of about 4 seconds. Range-wise, estimates point to the i4 having about 270 miles in between charges.
While these specs are decent and a notable improvement over the i3, the i4 does show several signs suggesting that BMW is still not going all-in on electric cars. A look at the vehicle’s exterior alone shows that the i4 is still designed like a conventional car, with a long sloping hood that lacks any sort of frunk due to the space being allotted for electronics. Overall, the i4 boasts an attractive design that would likely end up being a template for the next-generation BMW 3-Series, but a ground-up EV it does not seem to be.
And here lies the issue with BMW so far. It appears that even after years of the i3 never really taking off, the company is still under the impression that it can ride the EV wave with a car that is just adequate in features and performance. Considering BMW’s long history as an automaker, such appears to be a big sign of hubris. And at this point in the EV race, that could be very costly.
BMW is one of three prolific auto houses in Germany, and so far, it is the one that seems to be lagging behind the most when it comes to electric vehicles. Daimler may be seeing challenges with the Mercedes-Benz EQC, but the company has some fallback in the company’s electric trucks like the Freightliner eCascadia, which only has a few rivals like the Tesla Semi.
Volkswagen has adopted a very aggressive strategy with its EV push. So serious is VW with its electric cars that the company’s CEO, Herbert Diess, is pretty much putting his career on the line to ensure that the automaker can roll out a mass-produced vehicle like the ID.3, a car that has the potential to be this generation’s Beetle. And then there’s BMW, still with its concepts, and a Model 3 competitor that is still over a year away at the best case scenario.
The term “Tesla Killer” has become ubiquitous with the number of electric cars that are being developed by legacy automakers. Yet over the years, each and every one of these alleged killers, from the Chevy Bolt to the Jaguar I-PACE, have proven to be incapable of outgunning Tesla’s electric cars in their own game. For the i4 to be a legitimate rival to the Model 3, it must beat Tesla with not just its badge’s pedigree. Otherwise, BMW may end up killing its “Tesla Killer” even before it had a chance to compete, thanks to an EV effort that is uninspired at best.
News
Tesla China focuses on local deliveries as Q1 enters final month
That marks a notable shift from the several-week or even two-month waits seen late last year.
Tesla’s delivery wait times in China have dropped to some of their shortest levels in years, an apparent hint that Giga Shanghai has largely cleared its order backlog and currently has strong production capacity.
As of February 26, estimated delivery times for all variants of the Model 3 and Model Y in China were listed at just one to three weeks, as per observations of Tesla China’s official webpages by CNEV Post.
That marks a notable shift from the several-week or even two-month waits seen late last year.
The one-to-three-week delivery window suggests that Giga Shanghai is likely focusing on the local market, at least for now as the company enters the final month of the first quarter. Tesla China typically spends the first half of the quarter catering to markets that import vehicles from Giga Shanghai.
Historically, when Tesla’s wait times in China compress to their shortest levels, the company often follows with fresh market actions.
In past cycles, shortened delivery timelines were followed by promotional activity. After delivery windows narrowed to one to three weeks in early 2024, for example, Tesla later introduced an RMB 10,000 instant discount on Model Y final payments that year.
To spur local demand, Tesla recently extended its seven-year ultra-low-interest and five-year interest-free financing offers through March 31. This marks the second extension of the policy this year.
So far, posts from the Tesla community suggest that interest in the company’s vehicles among consumers in China is still strong. Videos of busy delivery centers across China have been shared on social media.
China’s competitive EV landscape has evolved as of late. With regulators discouraging aggressive price wars, automakers are increasingly leaning on financing incentives instead of direct price cuts. Major players including BYD, NIO, XPeng, and Li Auto have introduced similar loan extensions and promotional financing packages.
Elon Musk
Elon Musk’s The Boring Company closes Tunnel Vision Challenge
The Tunnel Vision Challenge invited individuals, companies, and governments to propose a tunnel project up to one mile long.
Elon Musk’s The Boring Company has officially closed submissions for its Tunnel Vision Challenge, confirming that a total of 487 entries were received before the deadline.
In a post on X, the company wrote, “Tunnel Vision Challenge is closed! 487 entries received – TBC team is excited to go through them all!” The company added that “We will select the top ~15 in the next week, and reach out with follow-up questions,” and that an “overall winner will be announced on March 23.”
The Tunnel Vision Challenge invited individuals, companies, and governments to propose a tunnel project up to one mile long with a 12-foot inner diameter. The winning entry will have its tunnel constructed free of charge.
Submissions could range from Loop passenger tunnels to freight, pedestrian, utility, or water tunnels. The only requirement was that the project clearly demonstrate how tunneling would meaningfully improve transportation or infrastructure between two points.
Just days before the deadline, the company provided an interim update noting that 407 entries had already been received. “Update on the Tunnel Vision Challenge – 1 mile of free tunnel! With 3 days left to submit, 407 entries have been received. Great to see enthusiasm for tunnels!” The Boring Company wrote at the time on X. By the close of submissions, the total had grown closer to 500 entries, hinting at strong interest in underground transportation solutions.
Entries are being evaluated on usefulness, stakeholder engagement, and technical, economic, and regulatory feasibility. Applicants were required to quantify projected benefits, such as time saved per rider or cost savings per shipment, and provide maps showing proposed alignments and other details. Submissions that included geotechnical or subsurface data are expected to receive additional consideration.
The Boring Company will fund the tunnel’s construction itself, though related infrastructure costs may be discussed with the winning team. The company also retains discretion to modify or cancel the challenge.
Cybertruck
Tesla confirms date when new Cybertruck trim will go up in price
Tesla has officially revealed that this price will only be available until February 28, as the company has placed a banner atop the Design Configurator on its website reflecting this.
Tesla has confirmed the date when its newest Cybertruck trim level will increase in price, after CEO Elon Musk noted that the All-Wheel-Drive configuration of the all-electric pickup would only be priced at its near-bargain level for ten days.
Last week, Tesla launched the All-Wheel-Drive configuration of the Cybertruck. Priced at $59,990, the Cybertruck featured many excellent features and has seemingly brought some demand to the pickup, which has been underwhelming in terms of sales figures over the past couple of years.
Tesla launches new Cybertruck trim with more features than ever for a low price
When Tesla launched it, many fans and current owners mulled the possibility of ordering it. However, Musk came out and said just hours after launching the pickup that Tesla would only keep it at the $59,990 price level for ten days.
What it would be priced at subsequently was totally dependent on how much demand Tesla felt for the new trim level, which is labeled as a “Dual Motor All-Wheel-Drive” configuration.
Tesla has officially revealed that this price will only be available until February 28, as the company has placed a banner atop the Design Configurator on its website reflecting this:
NEWS: Tesla has officially announced that the price of the new Cybertruck Dual-Motor AWD will be increasing after February 28th. pic.twitter.com/vZpA521ZwC
— Sawyer Merritt (@SawyerMerritt) February 24, 2026
Many fans and owners have criticized Tesla’s decision to unveil a trim this way, and then price it at something, only to change that price a few days later based on how well it sells.
Awful way to treat customers – particularly when they already sent out a marketing email announcing the $59,990 truck…with zero mention of it being a limited-time offer.
— Ryan McCaffrey (@DMC_Ryan) February 24, 2026
It seems the most ideal increase in price would be somewhere between $5,000 and $10,000, but it truly depends on how many orders Tesla sees for this new trim level. The next step up in configuration is the Premium All-Wheel-Drive, which is priced at $79,990.
The difference between the Dual Motor AWD Cybertruck and the Premium AWD configuration comes down to towing, interior quality, and general features. The base package is only capable of towing up to 7,500 pounds, while the Premium can handle 11,000 pounds. Additionally, the seats in the Premium build are Vegan Leather, while the base trim gets the textile seats.
It also has only 7 speakers compared to the 15 that the Premium trim has. Additionally, the base model does not have an adjustable ride height, although it does have a coil spring with an adaptive damping suspension package.
Tesla China focuses on local deliveries as Q1 enters final month
Elon Musk’s The Boring Company closes Tunnel Vision Challenge
