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Tesla’s Model S,3,X lineup makes it to Turo’s list of most popular cars
Popular car rental platform Turo has revealed that electric vehicles are beginning to become incredibly popular among its users. Leading this influx of EVs is Tesla’s entire lineup of vehicles, the Model S, Model 3, and Model X; all three of which have made it to Turo’s list of most popular cars on its platform.
The growth of electric vehicles in Turo has been notable over the past years. In a statement to Ars Technica, Turo noted that the supply of electric cars grew by 1.5 times the rate of hybrids and internal combustion vehicles in 2017 and 1.6 times in 2018. Demand for electric cars also grew 1.4 times the rate of hybrids and conventional cars in 2017 and 1.5 times in 2018.
The growth in both supply and demand for EVs in Turo runs parallel to the increase in the number of Teslas available for rent on the platform. According to the company, there were only 67 Teslas listed in 2014, but by April 2019, there were over 6,000 on the site. Last year, the Tesla Model S ultimately became the 6th most popular car on its platform based on gross revenue. The Tesla Model X and Tesla Model 3 were listed as the 10th and 11th most popular vehicle for 2018 as well.

Turo CEO Andre Haddad, who personally owns a Model S, Model 3, and Model X, was impressed with the rise of Tesla’s electric cars in the car rental platform. “It’s fascinating to see how popular EVs have become over the last year. The Model 3 only showed up last spring, then started to take off in the summer as more people got their cars. And in Q4 2018, the Model 3 had overtaken the Model X. Analytically, we realize that EVs continue to be more expensive to acquire than an internal combustion engined vehicle, so the economic reality for sharing is more valid. Secondly, the cost of running an EV is a lot lower, so you can earn more per mile as an EV host,” he said.
Haddad further noted that electric car rentals serve two types of people: those who want easy access to an EV and those contemplating an electric vehicle purchase. “There are people who already drive EVs at home and are traveling to a location where they need a car and can get an EV more easily on Turo than they can anywhere else. We’re uniquely positioned compared to the conventional rental car guys in that regard. The second segment are people considering buying an EV and making the switch, and who use Turo to have an extended test drive over a weekend or week. They can try it on their commute or frequent use cases to see if fits with their lifestyle. I’d estimate that half my guests are in category one; the other half are category two,” he said.
While only eight years old, Turo has become a disruptor of the car rental industry, with the company estimated to have around 4 million users and 170,000 available vehicles for rent. The company has been expanding its operations in areas beyond the United States such as the Canadian provinces of Alberta, Ontario, and Quebec. The service is also available in Germany and in the United Kingdom. As Tesla continues its Model 3 push into the international markets, the number of electric cars in Turo’s platform could very well see more prominent increases in the near future.
Elon Musk
SpaceX scores another massive Pentagon deal to support military satellites
SpaceX just picked up another $1.6 billion from the Pentagon, with the U.S. Space Force awarding two task orders worth $1.6 billion to fly 18 Falcon 9 missions from Vandenberg Space Force Base in California through the end of 2027. The launches will carry satellites for the Space Based Sensing and Targeting portfolio, a set of programs meant to help the military detect and track airborne threats and relay that information across forces in near real time.
The award falls under National Security Space Launch Phase 3 Lane 1, the Space Force’s faster, commercial style procurement track for missions that do not require the military’s most demanding certification process. It is also the largest single order publicly disclosed under that program so far, and the first task order issued since the Space Force nearly tripled Lane 1’s contract ceiling from $5.6 billion to $17 billion on July 17.
SpaceX to become America’s Military data backbone for missiles, drones, and warfighters
Eric Zarybnisky, the Space Force’s acting portfolio acquisition executive for space access, said the entire process, from identifying the requirement to signing the contract, took about two months, including a month set aside for companies to prepare proposals.
SpaceX is not just launching these satellites. It already holds the contracts to build two of the programs within the same portfolio, $4.16 billion for the Space Based Airborne Moving Target Indicator system and $2.29 billion for the Space Data Network Backbone, which Teslarati covered in May. That means SpaceX is now responsible for both building key pieces of the military’s next generation sensing network and getting them into orbit.
With this latest award, SpaceX’s Pentagon contract total for 2026 alone tops $8 billion, adding to a defense portfolio that already includes the Golden Dome missile defense software group SpaceX joined in April and a string of GPS launches it inherited after ULA’s Vulcan rocket ran into a booster anomaly, which we detailed in March.
Lane 1’s vendor pool technically includes seven companies: SpaceX, ULA, Blue Origin, Rocket Lab, Stoke Space, Impulse Space, and Relativity Space. In practice, SpaceX remains the only provider with the combination of launch cadence, flight proven Falcon 9 hardware, and West Coast infrastructure to support a campaign requiring roughly one Vandenberg launch a month for the next year and a half.
Some lawmakers have flagged the growing concentration of national security launches with one company as a risk worth watching. For now, the Space Force keeps backing SpaceX, with it being the company that shows up ready to launch.
Elon Musk
Elon Musk sheds two new bits of detail on Starship after 13th test launch
Elon Musk shed two new bits of detail on Starship following its 13th test launch, which was an overwhelming success.
SpaceX launched Starship for the 13th time last Friday after two delays: one on Monday when several Raptor engines did not ignite, and another on Thursday due to unfavorable weather conditions in Starbase, Texas.
The launch was overwhelmingly successful. SpaceX was able to complete a necessary test of the heat shield tiles by increasing the acceleration of Starship from launch throughout the flight; 20 Starlink v3 satellites were released with no issue; the Super Heavy Booster landed safely in the Gulf of America, Ship successfully reignited engines while in space; and it also splashed down without incident in the Indian Ocean.
SpaceX Starship just nailed something it’s never done before
Nevertheless, more details are coming out about Starship, and Musk is doing the talking.
Starship Will Be Retrieved in the Ocean
Musk revealed on Tuesday night that Starship would be recovered by a ship in the Indian Ocean. SpaceX routinely tries to recover Starship after splashdown in an effort to find out more about the flight by examining the spacecraft afterward.
We’re sending a ship out to recover Starship https://t.co/fUqUZTITO9
— Elon Musk (@elonmusk) July 28, 2026
This helps engineers find out more about why things might have happened, allows them to examine any potential damage or anomalies that might have occurred, and increases the chances of an even more successful flight next time thanks to the additional information recovered.
Ship Could Have Been Caught by Tower Arms, Musk claims
Musk has already indicated that SpaceX will plan to attempt a catch of Starship with the 14th test flight. While this would be a major accomplishment, it would be an expected next step, considering the fact that the Super Heavy Booster has already been caught by the chopsticks on numerous occasions.
The ship landing was precise, meaning that it would have been caught by the tower arms https://t.co/6nbNrRfX9P
— Elon Musk (@elonmusk) July 29, 2026
A ship catch would be a great indication of where SpaceX stands in terms of reusability and launch cadence. A successful catch with relatively no incidents would be a good sign that SpaceX is nearing a more frequent launch of Starship, but also that the reusability of the massive rocket would be something many would expect in the near future.
It is a necessity to make life multiplanetary.
Elon Musk
Elon Musk updates the SpaceX timeline for Mars
Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
