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Opinion: Tesla Model S Plaid’s ‘packaging symphony’ shows need for a flagship design update

Credit: Munro Live/YouTube

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When rumors of the Tesla Model S Plaid started emerging, many were excited to see the company’s new flagship sedan. It takes something special, after all, to dethrone the Model S “Raven” Performance, a vehicle that is already capable of humbling supercars on the quarter-mile. But while the specs of the Plaid definitely did not disappoint, one could not deny that the car’s exterior left much to be desired. 

The Tesla Model S Plaid, to put it bluntly, looks very similar to the Model S “Raven” Performance. Save for a slightly wider stance and some updated accents here and there, the car looks nearly identical to its predecessor. This was something that Tesla critics immediately pounced on, and it was something that could have been avoided. The Model S Plaid, after all, is a revolutionary car in its own right. Its ongoing teardown continues to prove it. 

Credit: Tesla

A “Packaging Symphony”

Auto veteran Sandy Munro of Munro & Associates is currently in the process of tearing down and analyzing every aspect of the Model S Plaid, and so far, the expert has been impressed with the vehicle. A recent video posted on the Munro Live YouTube channel showcased the Model S Plaid’s rear motor assembly, and as per one of the team’s experts, the vehicle’s rear cradle and electric drive module are nothing short of a “packaging symphony.” 

The Munro team’s thoughts on the Model S Plaid were unsurprising, considering that the vehicle is filled to the brim with new innovation. The team even concluded in its rear cradle review that compared to its predecessors, the Model S Plaid is really a new generation vehicle. And in a lot of ways, the car does show it. Its specs are on a completely different level compared to the numbers achieved by the Model S “Raven” Performance, and the Plaid’s interior is fully revamped as well. 

Considering that the Model S Plaid is also a completely different car beneath the hood, one could find it unfortunate that Tesla opted to package all this innovation in a body that, while now iconic, is getting a little bit long in the tooth. This is not to say that the Model S’ look is no longer attractive, of course. The Model S is still a beautiful car and its lines are now timeless, but it’s hard to shake the idea that for a vehicle like the Plaid, it would have been better if Tesla implemented just as much updates in the vehicle’s exterior as it did with the car’s interior. 

Missed Opportunities

This is especially strange since, in the months leading up to the Model S Plaid’s official release, the internet was abuzz with fan renders of what the updated vehicle could look like. Some were radical, but most were subtle enough that they would not look out of place in Tesla’s lineup. Very few could have predicted the vehicle’s actual design, however, as the Plaid was pretty much identical to the Model S “Raven” Performance. 

There is no doubt that the sheer engineering involved in the Model S Plaid’s creation is absolutely insane. Every square inch of the car’s interior and everything behind the hood of the vehicle proves this. It’s just a bit surprising — if not a tad bit disappointing — that Tesla opted to simply maintain the status quo with the vehicle’s exterior, which is something that the company rarely does. Tesla made a name for itself as an automaker that does what it thinks is best, after all, regardless of what the rest of the auto sector thinks. The Cybertruck’s brutalist XY design is an example of that. 

Even in a company like Tesla, with a mission as important as those outlined by CEO Elon Musk, it does not hurt to put extra effort in packaging the company’s most formidable vehicles in a body that looks the part. Tesla already did that with the next-generation Roadster, and there is no reason why the company could not do that for its flagship sedan and SUV. The Model S and Model X Plaid would likely be successful in their respective segments — their specs and performance are just that good — but just imagine how much more successful the vehicles could be if their exteriors were redone as much as their interior and tech. 

Watch Munro Live‘s teardown of the Model S Plaid’s rear cradle and electric drive module in the video below. 

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

SpaceX announces new Starbase for ‘thousands of Starship launches annually’

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Credit: SpaceX

SpaceX announced today that it would expand its launch capabilities into a new U.S. state: Louisiana.

Today, SpaceX, in conjunction with the Louisiana Economic Development Office, said that it will establish a new launch facility, which it will call Starbase, Louisiana. It will be located near Vermilion Parish, supporting thousands of launches each year, at least eventually.

CEO Elon Musk commented by stating, “Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!”

The expansion is SpaceX’s latest move to push its launch cadence to be more frequent than ever. SpaceX said that Starbase, Louisiana, will be built to “support thousands of Starship flights a year,” with the first coming in 2029.

SpaceX announced the new facility in partnership with the Louisiana Economic Development Office as it will bring a major influx of jobs and investments into the area. Currently, it will produce more than 3,000 new jobs in Louisiana, and SpaceX plans to invest at least $100 billion into the entire facility, ensuring that many jobs are created as a result.

Environmental Responsibility

SpaceX acknowledges the impact launches could have on marshlands, local wildlife, and water sources. Here’s how the company plans to help with the issues in Vermilion Parish:

  • Restoring the Shoreline: “In Vermilion Parish, the shoreline is eroding between 3.3 and 23 feet per year. We’re partnering with state and federal agencies to expand Louisiana’s Coastal Master Plan and Coastal Wetlands Planning, Protection and Restoration Act projects, including Gulf shoreline protection breakwaters designed to reduce wave energy and slow loss along the Gulf edge.”
  • Rebuilding the Marshlands: “In working with the state, we’re planning thousands of acres of marsh creation using beneficial-use placement of dredged material and offshore sediment sources. Restoration will also include interior marsh bank stabilization and rebuilding marsh in remnant canals. These projects can reconnect fragmented wetlands, restore natural buffers against storms, and return habitat that has been lost to erosion and historic canalization.”
  • Preserving Coastal Wildlife: “Pecan Island and nearby wetlands are high-value habitat for migratory waterfowl, shorebirds, wading birds, and other coastal wildlife. SpaceX is not developing the full footprint of the land and will preserve wetlands and wildlife habitat. At existing launch sites, waterfowl and other birds continue to use nearby habitat during operations. Working with wildlife agencies, landowners, and conservation groups, SpaceX will support monitoring and management so this habitat stays productive and hunting, fishing, birding, and other recreational activities that are part of this coast’s culture can continue.”

SpaceX shares rose about 2.5 percent on the news.

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Cybertruck

Tesla just made Cybertruck more expensive

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Credit: Tesla

Tesla Cybertruck trims saw a big price change, at least on two of the three available to consumers, as demand for the all-electric pickup appears to be increasing.

Tesla bumped up its Base All-Wheel-Drive trim level up to $74,990 from $69,990 and the Premium All-Wheel-Drive configuration from $79,990 to $84,990. The Cyberbeast price remains unchanged at $99,990.

Despite questions of demand for the truck, Tesla is bumping its two least expensive trims up $5,000 to signal that there are plenty of buyers. Although SpaceX has been buying Tesla Cybertruck units to utilize as company vehicles, it is no secret that the Cybertruck is among the most sought-after Tesla models out there.

The issue has always been pricing, at least for the most part. When Tesla initially launched the Cybertruck AWD at $59,990 a few months back, the company stated that price would remain intact for just ten days due to the influx of orders it received.

Cybertruck Sales: Is It the Product or Pricing?

Depending on who you ask, you will likely hear one of two explanations for relatively low Cybertruck sales: either the product itself or the pricing.

Yes, this is the best-selling all-electric pickup on the market. However, there are people who simply hate the look of it, which I understand, but do not agree with. Look is totally subjective, and I love the look of the Cybertruck.

Some people will not buy the Cybertruck because of the look, but I am under the impression that sales would be much better if this truck were priced lower; something that might not be possible considering Tesla’s need to make money on its products. When it was unveiled in 2019, its most expensive trim level was $69,990. Now, the cheapest trim level is more expensive than that.

I would be in a Cybertruck if it were more affordable. I LOVE my Model Y, but Cybertruck is the best vehicle Tesla makes, and it’s not particularly close. Even in the base model, the steer-by-wire, the space, storage, and performance make it more desirable than the Model Y to me. I cannot be the only Tesla owner without a Cybertruck who feels this way.

If you’re interested in buying a Tesla vehicle, use my referral link.

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Energy

Tesla Semi factory is getting a celebration nobody expected

Tesla will inaugurate its Nevada Semi factory September 24, five months after production quietly began ramping.

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Tesla says it will officially inaugurate its new Semi factory in Nevada next month. The Tesla Semi account posted the announcement on X, sharing a graphic titled “Semi Rollout” with a date of September 24. No further details were given about the format of the event or who would attend.

While Tesla’s dedicated Semi plant in Sparks, adjacent to Gigafactory Nevada, opened back in April, with the first trucks rolling off the high volume line on April 29, the timing for the factory inauguration comes at a surprise. The ribbon cutting event five months into production is a break from how Tesla has usually handled its other factories, where the first truck or car off the line typically served as the milestone moment.

The 1.7 million square foot factory was built as part of a $3.6 billion expansion Tesla announced in early 2023, and it shares a site with the battery cell lines that feed the Semi’s structural pack, a decision meant to remove the supply bottleneck that delayed the truck for years. The plant is designed for 50,000 trucks a year at full ramp. Semi program director Dan Priestley has said production “is now ramping” rather than claiming it has reached scale.

Nine years passed between the Semi’s 2017 unveiling and this stage of production, with the truck slipping from an original 2019 target through hand built pilot units for PepsiCo and a slow build out of the Nevada plant. An inauguration event now gives Tesla a stage to talk up that ramp and reset expectations for how many trucks it can begin delivering at scale.

The September date also lines up with the Semi’s next milestone. Tesla confirmed the truck is heading to Europe with a full unveiling at the IAA Transportation trade show in Hannover, Germany, running September 15 through 20. Between the Nevada event and the Hannover reveal, Tesla has roughly a week and a half in September to make the case that the Semi is now a truck being built and sold on two continents rather than tested in a handful of fleets.

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