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Next-gen Tesla Roadster’s “Augmented Mode” will enhance drivers’ abilities
In a recent update on Twitter, Elon Musk revealed that the next-generation Tesla Roadster would feature an “Augmented Mode” that is designed to enhance drivers’ abilities when operating the all-electric supercar.
Musk’s update came as a response to acclaimed YouTube tech reviewer and Tesla owner-enthusiast Marques Brownlee, who inquired if the next-generation Roadster will have Autopilot. Musk promptly responded, confirming the intelligent driver-assist feature and teasing one of the all-electric supercar’s unique capabilities.
Definitely. Will also have Augmented Mode that will massively enhance human driving ability. Like a flying metal suit, but in car form …
— Elon Musk (@elonmusk) June 8, 2018
While Musk’s mention of Augmented Mode and flying metal suits immediately drew references and comparisons to Marvel’s Iron Man and Tony Stark, Tesla has actually been laying the groundwork for integrating augmented reality technology into its electric cars for years. The electric car and energy company, for one, has been amassing talent with experience in the emerging field.
Back in late 2016, Tesla hired Andrew Kim as a Lead Designer at the company’s Design Studio in Hawthorne, CA. Prior to this employment at Tesla, Kim worked for Microsoft, where he helped develop the HoloLens headset, a holographic computer that allows users to see and interact with holograms within an environment.
When Microsoft launched the device back in 2016, the company demoed several uses for the headset, from gaming to holographic conferencing. In the auto industry, Volvo opted to use the HoloLens as a means for potential customers to interact with its vehicles. According to a Trusted Reviews report, the legacy automaker also expects to use the augmented reality technology in its future self-driving car initiatives.
Kim’s LinkedIn profile currently notes that his work at Tesla involves “leading experiences” in Model S, X, 3, Semi, Roadster, and Y, as well as “confidential future products and experiences.” Considering that Tesla’s vehicles are known for being on the bleeding edge of automotive technology, it is not difficult to speculate that the next-generation Roadster’s Augmented Mode could involve the incorporation of holographic images that can provide information such as suggested routes, driving tips, and safety warnings to drivers when operating the vehicle, similar to the technology showcased by Hyundai during CES 2015.
Augmented features are actually a perfect match to the all-electric supercar’s interior design. As could be seen in the prototype unveiled last November and the company’s quarterly all-hands promo video, the next-generation Roadster’s dashboard is almost just as, if not more minimalistic, than the Model 3. If any, the next-gen Roadster’s sparse dashboard provides ample space for Tesla to incorporate augmented reality technology.
A white next-gen Tesla Roadster makes an appearance during the 2018 annual shareholders meeting. [Credit: Dennis Pascual/Twitter]
The next-gen Tesla Roadster is nothing short of a beast. The all-electric supercar’s base variant, for one, already breaks several records, with a 0-60 mph time of 1.9 seconds, a quarter-mile time of 8.9 seconds, 10,000 Nm of torque, a range of 620 miles thanks to a 200 kWh battery, and a top speed of more than 250 mph. During Tesla’s 2018 Annual Shareholder Meeting, Musk announced that a SpaceX option would be available for the next-gen Roadster, which would push the capabilities of the electric car even further.
Considering the raw power of the upcoming all-electric supercar, there will only be very few drivers who could properly operate the next-gen Roadster to its full potential. Pushing a car with a top speed of more than 250 mph and a 0-60 mph time of 1.9 seconds at its base trim, after all, requires skill and reflexes that the average driver simply does not have, or at least was not trained to hone. Thus, features such as Augmented Mode would likely be a welcome feature for many future owners of the next-generation Roadster.
Tesla is steadily increasing its marketing efforts for the next-generation Roadster. During the Tesla’s 2018 Annual Shareholder Meeting, a stunning white variant of the all-electric supercar was unveiled. Last month, Elon Musk also announced that test drives for the vehicle would begin sometime near the end of next year.
Here’s a demonstration of Hyundai’s use of augmented reality technology for its vehicles in CES 2015.
Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.
These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.
Latvia: Strengthening the Baltic Footprint
In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.
Coming to Latvia https://t.co/XNkQQJ2O6a pic.twitter.com/yS9kpcNky1
— Tesla Europe, Middle East & Africa (@teslaeurope) July 17, 2026
EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.
Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.
Uruguay: Third South American Country
Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.
Hola Uruguay 🇺🇾
Nuestros Model 3 y Model Y están cada vez mas cerca! pic.twitter.com/FR41fsA7um
— Tesla Latinoamérica (@Tesla_LatAm) June 30, 2026
The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.
Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.
Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.
Tesla Superchargers follow Model 3 and Model Y to South American country
Tesla’s Dual Continent Expansion
Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.
This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.
For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.
SpaceX has announced a new target date for the thirteenth test flight of Starship: Monday, July 20, with the launch window opening at 6:45 p.m ET/5:45 p.m. CT.
This is the first rescheduling attempt of Starship’s 13th test flight. It was set to launch last night, but SpaceX scrubbed the launch attempt.
🚨 SpaceX is now looking at Monday, July 20th at 6:45 p.m ET/5:45 p.m. CT for the 13th test flight of Starship pic.twitter.com/7s8aMJV5Ge
— TESLARATI (@Teslarati) July 17, 2026
CEO Elon Musk revealed that some of the engines on Starship did not start, which automatically triggers a launch abort. Two of the Raptor engines will be removed and replaced.
To be confident of a good flight, 2 Raptors will be removed & replaced. Most probable launch timing is early next week.
— Elon Musk (@elonmusk) July 17, 2026
SpaceX officially announced the new launch window this morning.
Starship’s 13th test launch comes with a few new objectives, but SpaceX does not plan to attempt a catch of the booster, which it has done several times in the past.
For Starship’s Upper Stage, there are some adjustments to ensure engine reusability that will be assessed during the ascent, and 20 operational Starlink V3 satellites are also set to make their way into space. SpaceX also plans to attempt an in-space relight of a single Raptor engine, which is a critical demonstration for future orbital deorbit, refueling, and deep space maneuvers.
Ultimately, it will splash down in the Indian Ocean.
The continuous tests help SpaceX advance the Starship program toward eventual full reusability, operational Starlink V3 deployment, and future missions, which include NASA’s Artemis program.
Elon Musk
SpaceX Starship Flight 13 aborted at Zero and Musk just told us what broke
Four Raptor engines failed to ignite at T-zero, forcing SpaceX to scrub Starship Flight 13 Thursday.
SpaceX scrubbed the Starship Flight 13 launch attempt Thursday evening at the last possible moment, after four of the Super Heavy booster’s 33 Raptor 3 engines failed to ignite during the startup sequence. The 90-minute window had opened at 6:45 p.m. EDT from Starbase in Boca Chica, Texas, and the countdown had proceeded without issue all day, with more than 11.5 million pounds of liquid methane and liquid oxygen being fully loaded into the rocket before the automated abort triggered. SpaceX’s launch directors posted on X, “Standing down from today’s flight test attempt,” and shut down the livestream shortly after.
Musk confirmed the root cause within hours. “Some of the engines didn’t start, triggering an automatic launch abort,” he wrote on X. “To be confident of a good flight, 2 Raptors will be removed and replaced. Most probable launch timing is early next week.” SpaceX engineers began draining propellant tanks immediately and Booster 20 was rolled back to its hangar for inspection.
The timing adds a layer of significance that did not exist during any of the previous 12 Starship flights. This is the first time SpaceX has attempted to launch Starship since the company made its stock market debut in June, listing under ticker SPCX at $135 per share. Public investors are now watching every Starship outcome in real time, and a last-second abort carries more visibility than it would have six months ago.
Flight 13 was designed to be one of the most consequential tests in the program’s history. It was set to carry 20 Starlink V3 satellites, the first operational payload Starship has ever attempted to deploy. Six of those satellites carried external cameras to photograph Starship’s heat shield from the outside during flight, which would act as a self-inspection approach SpaceX has never attempted before. The mission also needed to complete a Raptor engine relight in space, a step SpaceX skipped on Flight 12 in May after losing an engine during ascent. That Flight 12 booster also flipped 90 degrees off course during its boostback burn when five engines failed to reignite.
SpaceX has not announced an official next launch date. Musk’s “early next week” window points to July 21 or 22 at the earliest, pending the engine swap and a return to the pad.
Tesla enters two new markets on two different continents in one week
SpaceX announces new Starship 13 test flight target date
