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Next-gen Tesla Roadster’s “Augmented Mode” will enhance drivers’ abilities
In a recent update on Twitter, Elon Musk revealed that the next-generation Tesla Roadster would feature an “Augmented Mode” that is designed to enhance drivers’ abilities when operating the all-electric supercar.
Musk’s update came as a response to acclaimed YouTube tech reviewer and Tesla owner-enthusiast Marques Brownlee, who inquired if the next-generation Roadster will have Autopilot. Musk promptly responded, confirming the intelligent driver-assist feature and teasing one of the all-electric supercar’s unique capabilities.
Definitely. Will also have Augmented Mode that will massively enhance human driving ability. Like a flying metal suit, but in car form …
— Elon Musk (@elonmusk) June 8, 2018
While Musk’s mention of Augmented Mode and flying metal suits immediately drew references and comparisons to Marvel’s Iron Man and Tony Stark, Tesla has actually been laying the groundwork for integrating augmented reality technology into its electric cars for years. The electric car and energy company, for one, has been amassing talent with experience in the emerging field.
Back in late 2016, Tesla hired Andrew Kim as a Lead Designer at the company’s Design Studio in Hawthorne, CA. Prior to this employment at Tesla, Kim worked for Microsoft, where he helped develop the HoloLens headset, a holographic computer that allows users to see and interact with holograms within an environment.
When Microsoft launched the device back in 2016, the company demoed several uses for the headset, from gaming to holographic conferencing. In the auto industry, Volvo opted to use the HoloLens as a means for potential customers to interact with its vehicles. According to a Trusted Reviews report, the legacy automaker also expects to use the augmented reality technology in its future self-driving car initiatives.
Kim’s LinkedIn profile currently notes that his work at Tesla involves “leading experiences” in Model S, X, 3, Semi, Roadster, and Y, as well as “confidential future products and experiences.” Considering that Tesla’s vehicles are known for being on the bleeding edge of automotive technology, it is not difficult to speculate that the next-generation Roadster’s Augmented Mode could involve the incorporation of holographic images that can provide information such as suggested routes, driving tips, and safety warnings to drivers when operating the vehicle, similar to the technology showcased by Hyundai during CES 2015.
Augmented features are actually a perfect match to the all-electric supercar’s interior design. As could be seen in the prototype unveiled last November and the company’s quarterly all-hands promo video, the next-generation Roadster’s dashboard is almost just as, if not more minimalistic, than the Model 3. If any, the next-gen Roadster’s sparse dashboard provides ample space for Tesla to incorporate augmented reality technology.
A white next-gen Tesla Roadster makes an appearance during the 2018 annual shareholders meeting. [Credit: Dennis Pascual/Twitter]
The next-gen Tesla Roadster is nothing short of a beast. The all-electric supercar’s base variant, for one, already breaks several records, with a 0-60 mph time of 1.9 seconds, a quarter-mile time of 8.9 seconds, 10,000 Nm of torque, a range of 620 miles thanks to a 200 kWh battery, and a top speed of more than 250 mph. During Tesla’s 2018 Annual Shareholder Meeting, Musk announced that a SpaceX option would be available for the next-gen Roadster, which would push the capabilities of the electric car even further.
Considering the raw power of the upcoming all-electric supercar, there will only be very few drivers who could properly operate the next-gen Roadster to its full potential. Pushing a car with a top speed of more than 250 mph and a 0-60 mph time of 1.9 seconds at its base trim, after all, requires skill and reflexes that the average driver simply does not have, or at least was not trained to hone. Thus, features such as Augmented Mode would likely be a welcome feature for many future owners of the next-generation Roadster.
Tesla is steadily increasing its marketing efforts for the next-generation Roadster. During the Tesla’s 2018 Annual Shareholder Meeting, a stunning white variant of the all-electric supercar was unveiled. Last month, Elon Musk also announced that test drives for the vehicle would begin sometime near the end of next year.
Here’s a demonstration of Hyundai’s use of augmented reality technology for its vehicles in CES 2015.
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Tesla ramps up Sweden price war with cheaper Model Y offer
The incentive effectively acts as a manufacturer-funded EV bonus and makes the entry-level Model Y more affordable.
Tesla has introduced a new 40,000 SEK incentive in Sweden, lowering the price of its most affordable Model Y to a record low. The incentive effectively acts as a manufacturer-funded EV bonus and makes the entry-level Model Y more affordable.
As per a report from Swedish auto outlet Allt om Elbil, Tesla Sweden is offering a 40,000 SEK electric car bonus on the entry-level Tesla Model Y Rear-Wheel Drive variant. The incentive lowers the purchase price of the base all-electric crossover to 459,900–459,990 SEK, depending on listing.
The bonus applies to orders and deliveries completed by March 31, 2026. Tesla Sweden is also offering zero-interest financing as part of the campaign.
Last fall, Tesla launched a new base version of the Model Y starting at 499,990 SEK. The variant features a refreshed design and simplified equipment compared to the Premium and Performance variants. The new 40,000 SEK incentive now pushes the entry model well below the 460,000 SEK mark.
So far this year, the Model Y remains the most registered electric vehicle in Sweden and the third most registered new car overall. However, most registrations have been for higher Premium-spec versions. The new incentive could then be Tesla’s way to push sales of its most affordable Model Y variant in the country.
Tesla is also promoting private leasing options for the entry-level Model Y at 4,995 SEK per month. Swedish automotive observers have noted that leasing may remain the more cost-effective option compared to purchasing outright, even after the new discount.
The base Model Y Rear-Wheel Drive offers a WLTP range of 534 kilometers, a top speed of 201 km/h, and a 0–100 km/h time of 7.2 seconds. Tesla lists energy consumption at 13.1 kWh per 100 kilometers, making it the most efficient version of the vehicle in the lineup and potentially lowering overall ownership costs.
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Tesla China hires Autopilot Test Engineer amid continued FSD rollout preparations
The role is based in Lingang, the district that houses Gigafactory Shanghai.
Tesla is hiring an Autopilot Test Engineer in Shanghai, a move that signals continued groundwork for the validation of Full Self-Driving (FSD) in China. The role is based in Lingang, the district that houses Gigafactory Shanghai and has become a key testing zone for advanced autonomous features.
As observed by Tesla watchers, local authorities in Shanghai’s Nanhui New City within Lingang have previously authorized a fleet of Teslas to run advanced driving tests on public roads. This marked one of the first instances where foreign automakers were permitted to test autonomous driving systems under real traffic conditions in China.
Tesla’s hiring efforts come amid ongoing groundwork for a full FSD rollout in China. Earlier reporting noted that Tesla China has been actively preparing the regulatory and infrastructure foundation needed for full FSD deployment, even though the company has not yet announced a firm launch date for the feature in the market.
As per recent comments from Tesla China Vice President Grace Tao, the electric vehicle maker has been busy setting up the necessary facilities to support FSD’s full rollout in the country. In a comment to local media, Tao stated that FSD should demonstrate a level of performance that could surpass human drivers once it is fully rolled out.
“We have set up a local training center in China specifically to handle this adaptation,” Tao said. “Once officially released, it will demonstrate a level of performance that is no less than, and may even surpass, that of local drivers.”
Tesla CEO Elon Musk has been quite bullish about a potential FSD rollout in China. During the 2025 Annual Shareholder Meeting, Musk emphasized that FSD had only received “partial approval” in China, though full authorization could potentially arrive around February or March 2026. This timeline was reiterated by the CEO during his appearance at the World Economic Forum in Davos.
Elon Musk
Tesla Model Y outsells all EV rivals in Europe in 2025 despite headwinds
The result highlights the Model Y’s continued strength in the region.
The Tesla Model Y was Europe’s most popular electric car in 2025, leading all EV models by a wide margin despite a year marked by production transition, intensifying competition, and anti-Elon Musk sentiments.
The result highlights the Model Y’s continued strength in the region even as Volkswagen overtook Tesla as the top-selling EV brand overall.
As per data compiled by JATO Dynamics and reported by Swedish outlet Allt om Elbil, the Tesla Model Y recorded 149,805 registrations across Europe in 2025. That figure placed it comfortably at No. 1 among all electric car models in the region.
The Model Y’s performance in Europe is particularly notable given that registrations declined 28% year-over-year. The dip coincided with Tesla’s Q1 2025 transition to the updated Model Y, a changeover that temporarily affected output and deliveries in several markets. Anti-Elon Musk sentiments also spread across several European countries amidst the CEO’s work with U.S. President Donald Trump.
Even with these disruptions, the Model Y outsold its nearest rival by more than 50,000 units. Second place went to the newly launched Skoda Elroq with 93,870 registrations, followed by the Tesla Model 3 at 85,393 units. The Model 3 also recorded a 24% year-over-year decline. Renault’s new electric Renault 5 placed fourth with 85,101 registrations.
Other top performers included the Volkswagen ID.4, ID.3, and ID.7, along with the BMW iX1 and Kia EV3, many of which posted triple-digit growth from partial-year launches in 2024.
While the Model Y dominated individual model rankings, Volkswagen overtook Tesla as Europe’s top EV brand in 2025. Volkswagen delivered 274,278 electric cars in the region, a 56% increase compared to 2024. Much of that growth was driven by the Volkswagen ID.7. Tesla, by contrast, sold 236,357 electric vehicles in Europe, representing a 27% year-over-year decline.
JATO Dynamics noted that “Tesla’s small and aging model range faces fierce competition in Europe, both from traditional European automakers and a growing number of Chinese competitors.”
Despite intensifying competition and brand-level shifts, however. the Model Y’s commanding lead demonstrates that Tesla’s bestselling crossover remains a dominant force in Europe’s fast-evolving EV landscape.
Tesla ramps up Sweden price war with cheaper Model Y offer
Tesla China hires Autopilot Test Engineer amid continued FSD rollout preparations
