Tesla CEO Elon Musk promised a “giant contract” to a nickel supplier during the Q2 2020 Earnings Call. The problem is that the company will have trouble finding an efficient and environmentally-friendly nickel mine, and it could prove to be Tesla’s biggest challenge yet.
Nickel is a crucial metal in electric vehicle batteries because it can increase energy density and provide cars with more range. Musk stated during the Earnings Call that nickel-based cells are essential for the development of larger vehicles, like the Tesla Semi, for example. “Where every unit of mass that you add in battery pack, you have to subtract in cargo,” he said. “So it’s very important to have a mass efficient and long-range pack.”
Nickel-based cells would give Tesla an advantage in electric vehicle range, a category where the company already leads by a sizeable margin. However, with new vehicles on the way, cells have to be adjusted to work with specific workloads. The Semi is an excellent example of this.
Nickel could replace cobalt in Tesla’s current battery cells. Cobalt, a controversial element on its own, is responsible for stabilizing the cell and has been effective in increasing the safety of the high-energy batteries that Tesla has used. However, the mining process of cobalt is questionable, and mines which can obtain it likely are using child labor, which is highly illegal. It also is not environmentally-friendly to mine.
Tesla has taken extra steps to ensure that its cobalt suppliers are treating their workers humanely through a series of due diligence checks. Third-party companies complete random visits to these mines a few times a year to ensure that the cobalt Tesla is using in its batteries is humanely obtained.
The problem is: Nickel mining isn’t much different. Although it would be advantageous, safer, and provide more range for Tesla’s vehicles, it is tough to find nickel that is environmentally-friendly and responsibly mines. The largest nickel sources are in Indonesia, where millions of tonnes of waste are dumped into the sea, polluting coral reefs and damaging the homes of turtles.
Analysts believe that Indonesian miners will provide nearly all of the growth of nickel supplies over the next decade. With electric cars becoming more popular, batteries will be a large part of the surge in demand for the metal. Still, it is also used in everyday products, like stainless steel appliances, Financial Times says.
Other countries, like Canada and Australia, have nickel mines, but Indonesia is highly concentrated with it.
Steven Brown, a consultant and former employee at nickel mining company Vale, says that it could be challenging for customers who are environmentally-conscious to want products that contain the metal after hearing how some entities dispose of it.
“It could undermine the entire proposition of trying to sell a consumer a product that is environmentally friendly, if you have this back story,” he said.
Even though other countries have nickel available, the increased demand for EVs will require large automakers, like Tesla, to eventually have to source some of the metal from Indonesia. “At some point, it will happen where they can’t avoid Indonesian nickel,” Brown added.
Luckily, Tesla requires its sources to go through due diligence processes, and it is unlikely the company will steer away from them to obtain nickel. Of course, Tesla will benefit from having more nickel, but it has to be sourced responsibly for the company even to consider using it.
On top of that, nickel is the second most expensive metal in EV batteries. It only trails cobalt, which Tesla has worked intensively to get away from because of its environmental and humanitarian impact.
“We use very little cobalt in our system already, and that’s — that may to zero along, so it’s basically about nickel,” Musk said.
There is a delicate balance between positive environmental impact after EVs hit the road and the harmful impact sourcing some of the metals have. However, the automakers do not assume any of the responsibility for the mining companies’ process of getting rid of waste. But it is their responsibility to choose a company that decides to handle the ridding of environmentally-harming materials responsibly.
Tesla has made it a point to choose companies that share their mission for sustainability because the automaker realizes that building an electric car starts with sourcing the materials. If the materials are not responsibly obtained, then the EV isn’t as Earth-friendly as it could be.
Pius Ginting, an environmental activist, summed it up perfectly: “The net result is we have clean air in our cities — but then we destroy a rich biodiversity area.”
Tesla stock (NASDAQ: TSLA) just got a price target boost from its biggest bear, Gordon Johnson of GLJ Research, who raised his expected trading level to one that is 95 percent lower than its current trading level.
Johnson pushed his Tesla price target from $19.05 to $25.28 on Wednesday, while maintaining the ‘Sell’ rating that has been present on the stock for a long time. GLJ has largely been recognized as the biggest skeptic of Elon Musk’s company, being particularly critical of the automotive side of things.
Tesla has routinely been called out by Johnson for negative delivery growth, what he calls “weakening demand,” and price cuts that have occurred in past years, all pointing to them as desperate measures to sell its cars.
Johnson has also said that Tesla is extremely overvalued and is too reliant on regulatory credits for profitability. Other analysts on the bullish side recognize Tesla as a company that is bigger than just its automotive side.
Many believe it is a leader in autonomous driving, like Dan Ives of Wedbush, who believes Tesla will have a widely successful 2026, especially if it can come through on its targets and schedules for Robotaxi and Cybercab.
Justifying the price target this week, Johnson said that the revised valuation is based on “reality rather than narrative.” Tesla has been noted by other analysts and financial experts as a stock that trades on narrative, something Johnson obviously disagrees with.
Dan Nathan, a notorious skeptic of the stock, turned bullish late last year, recognizing the company’s shares trade on “technicals and sentiment.” He said, “From a trading perspective, it looks very interesting.”
Tesla bear turns bullish for two reasons as stock continues boost
Johnson has remained very consistent with this sentiment regarding Tesla and his beliefs regarding its true valuation, and has never shied away from putting his true thoughts out there.
Tesla shares closed at $431.40 today, about 95 percent above where Johnson’s new price target lies.
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I subscribed to Tesla Full Self-Driving after four free months: here’s why
It has been incredibly valuable to me, and that is what my main factor was in considering whether to subscribe or not. It has made driving much less stressful and much more enjoyable.
I have been lucky enough to experience Tesla Full Self-Driving for the entire duration of my ownership experience for free — for four months, I have not had to pay for what I feel is the best semi-autonomous driving suite on the market.
Today, my free trial finally ran out, and I had two choices: I could go without it for a period until I felt like I absolutely needed it, or I could subscribe to it, pay $99 per month, and continue to experience the future of passenger transportation.
I chose the latter, here’s why.
Tesla Full Self-Driving Takes the Stress Out of Driving
There are a handful of driving situations that I don’t really enjoy, and I think we all have certain situations that we would just rather not encounter. This is not to say that I won’t ever experience them as someone who has driven a car for 15 years (it feels weird saying that).
I don’t love to drive in cities; I really don’t like driving on I-695 on my way to Baltimore, and I truly hate parallel parking. All three things I can do and have done, all three within the past few weeks, too.
It takes all the stress out of city driving pic.twitter.com/q0SPPrH4HU
— TESLARATI (@Teslarati) December 4, 2025
However, if I can avoid them, I will, and Tesla Full Self-Driving does that for me.
Tesla Full Self-Driving Eliminates the Monotony
I drive to my alma mater, Penn State University, frequently in the Winter as I am a season ticket holder to Wrestling and have been for 16 years now.
The drive to State College is over two hours and over 100 miles in total, and the vast majority of it is boring as I travel on Rt 322, which is straight, and there is a lot of nature to look at on the way.
I am willing to let the car drive me on that ride, especially considering it is usually very low traffic, and the vast majority of it is spent on the highway.
The drive, along with several others, is simply a boring ride, where I’d much rather be looking out the windshield and windows at the mountains. I still pay attention, but having the car perform the turns and speed control makes the drive more enjoyable.
Tesla Full Self-Driving Makes Navigating Easier
Other than the local routes that I routinely travel and know like the back of my hand, I’ve really enjoyed Full Self-Driving’s ability to get me to places — specifically new ones — without me having to constantly check back at the Navigation.
Admittedly, I’ve had some qualms with the Nav, especially with some routing and the lack of ability to choose a specific route after starting a drive. For example, it takes a very interesting route to my local Supercharger, one that nobody local to my area would consider.
But there are many times I will go to a new palce and I’m not exactly sure where to go or how to get there. The Navigation, of course, helps with that. However, it is really a luxury to have my car do it for me.
To Conclude
There was no doubt in my mind that when my Full Self-Driving trial was up, I’d be subscribing. It was really a no-brainer. I am more than aware that Full Self-Driving is far from perfect, but it is, without any doubt, the best thing about my Tesla, to me.
It has been incredibly valuable to me, and that is what my main factor was in considering whether to subscribe or not. It has made driving much less stressful and much more enjoyable.
🚨 How I’ve gotten Tesla Full Self-Driving for free…until now
Watch me subscribe to Tesla FSD! https://t.co/bjK7EEOptR pic.twitter.com/cs5CmN5PdJ
— TESLARATI (@Teslarati) January 7, 2026
The Tesla Diner has been subject to many points of criticism since its launch in mid-2025, and skeptics and disbelievers claim the company’s latest novel concept is on its way down, but there’s a lot of evidence to state that is not the case.
The piece cites anecdotal evidence like empty parking lots, more staff than customers during a December visit, removed novelty items, like Optimus robot popcorn service and certain menu items, the departure of celebrity chef Eric Greenspan in November 2025, slow service, high prices, and a shift in recent Google/Yelp reviews toward disappointment.
The piece frames this as part of broader Tesla struggles, including sales figures and Elon Musk’s polarizing image, calling it a failed branding exercise rather than a sustainable restaurant.
This narrative is overstated and sensationalized, and is a good representation of coverage on Tesla by today’s media.
Novelty Fade is Normal, Not Failure
Any hyped launch, especially a unique Tesla-branded destination blending dining, Supercharging, and a drive-in theater, naturally sees initial crowds taper off after the “Instagram effect” wears down.
Tesla makes major change at Supercharger Diner amid epic demand
This is common for experiential spots in Los Angeles, especially pop-up attractions or celebrity-backed venues. The article admits early success with massive lines and social media buzz, but treats the return to normal operations as “dying down.”
In reality, this stabilization is a healthy sign of transitioning from hype-driven traffic to steady patronage.
Actual Performance Metrics Contradict “Ghost Town” Claims
- In Q4 2025, the Diner generated over $1 million in revenue, exceeding the average McDonald’s location
- It sold over 30,000 burgers and 83,000 fries in that quarter alone. These figures indicate a strong ongoing business, especially for a single-location prototype focused on enhancing Supercharger experiences rather than competing as a mass-market chain
It’s not a ghost town lol. The @Tesla Diner still had over 30,000 burger orders and 83,000 fries orders in Q4. The diner generated over $1M in revenue in Q4, a $4M annual run rate, which is more than the average McDonald’s…. pic.twitter.com/XvAGLUqxej
— Sawyer Merritt (@SawyerMerritt) January 4, 2026
Conflicting On-the-Ground Reports
While the article, and other similar pieces, describe a half-full parking lot and sparse customers during specific off-peak visits, other recent accounts push back:
- A January 2026 X post noted 50 of 80 Supercharger stalls were busy at 11 a.m., calling it “the busiest diner in Hollywood by close to an order of magnitude
TESLA DINER 🍔
Frantic!!!
Crazy busy. pic.twitter.com/wMbmr8SFFn
— Rich & Sharon (@HullTeslaModel3) January 4, 2026
- Reddit discussions around the same time describe it as not empty when locals drive by regularly, with some calling the empty narrative “disingenuous anti-Tesla slop.”
When we visited it last week it was packed. We had to wait to enter, get a table and go to the restroom. We were lucky to find a spot to charge.
— Rani G (@ranig) January 4, 2026
Bottom Line
The Tesla Diner, admittedly, is not the nonstop circus it was at launch–that was never sustainable or intended. But, it’s far from “dying” or an “empty pit stop.”
It functions as a successful prototype: boosting Supercharger usage, generating solid revenue, and serving as a branded amenity in the high-traffic EV market of Los Angeles.
Tesla price target boost from its biggest bear is 95% below its current level
I subscribed to Tesla Full Self-Driving after four free months: here’s why
