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Tesla may be quietly rebooting its press team years after it was dissolved

Credit: @_bennettm_/Twitter

Published

10 months ago

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Tesla appears to be quietly rebooting its press team, as a new media job listing can now be seen on the company’s website.

After Tesla made headlines for dissolving its public relations and media team just over four years ago, the company now seems to be restarting its media relations efforts with a Vehicle Communications Manager position listed on its careers page. The job is located at the company’s factory site in Fremont, California, and its responsibilities include overseeing public-facing media initiatives in accordance with Tesla’s products.

Tesla writes as follows in the job description:

As the Vehicle Communications Manager, you will be responsible for managing all external data communication relating to vehicle programs and coordinating efforts with external media. This includes closely collaborating with technical staff on vehicle metrics, managing external vehicle data to achieve consistency and accuracy, approving website content and enabling external media access to assess product.

Your work will include advising on new product target setting and assessing program developments as an early customer-ambassador. You will work closely with a wide spectrum of technical and business teams in addition to Vehicle Program Managers, Vehicle Technical Leaders and company executives to align on public facing data and help the world appreciate the impact of Tesla products.

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You can see the full Vehicle Communications Manager job listing here on Tesla’s website.

Over the past few years, Tesla hasn’t had any kind of traditional public relations team, so the listing is certainly a shift from the social-media-only ethos held since late 2020. The dissolving of the PR department was expected to be replaced with social media, and Elon Musk since purchased Twitter and turned it into X, while many Tesla executives have also started to be more vocal on the platform.

It’s also not clear yet whether Tesla will hire more employees to work under a larger umbrella of a press department, or if the company will keep things lean with just the Vehicle Communications Manager. In any case, many investors, journalists, and general enthusiasts in the Tesla community have called for Tesla to reboot PR initiatives, so it appears the company may be responding to these requests or simply preparing for its next stage of growth with such a team.

Following the decision in late 2020, Elon Musk doubled down on his reasoning for the move, emphasizing citizen journalism and Tesla’s focus on the product as key reasons for getting rid of its PR team. Since then, Musk has regularly defended a model in which executives and employees directly respond to inquiries on X, instead of a more traditional model utilizing a press department.

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In April, Tesla also launched widespread layoffs that included its advertising team, just six months or so after the company had begun leaning back into ad efforts following a similar pivot away to that with its media team. Musk talked about launching “small-scale” advertising efforts last year, and it has seemed to continue with that strategy even following the layoffs earlier this year.

What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

Tesla executives are being more vocal on X and in media appearances

 

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Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Tesla launches ‘Mad Max’ Full Self-Driving Speed Profile, its fastest yet

Published

5 hours ago

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October 15, 2025

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Credit: Teslarati

Tesla launched its fastest Full Self-Driving Speed Profile with the v14.1.2 Software Update on Wednesday, as “Mad Max” mode has overtaken “Hurry” as the most spirited travel option on FSD.

On Wednesday evening, Tesla’s Head of AI, Ashok Elluswamy, teased that the v14.1.2 Software Update would be released to those drivers in the Early Access Program (EAP). He said it was a “much-awaited feature.”

Tesla just teased something crazy with the next Full Self-Driving update

Many people, myself included, believed it would be the introduction of “Banish,” which would be a perfect complement to the Actually Smart Summon (ASS) suite, as it would find a parking spot and park itself after dropping you off at the front door of your destination.

However, Elluswamy’s post on X finished with two emojis: one a race car, the other being smoke behind the car.

On Wednesday night, we received the v14.1.2 software update to the new Model Y, which revealed that “Mad Max” mode was the new addition:

The release notes state that:

“Introduced new speed profile MAD MAX, which comes with higher speeds and more frequent lane changes than Hurry.”
It is pretty interesting that Tesla would introduce yet another speed profile that is even faster and more aggressive than “Hurry.” Personally, I’ve found Hurry to be realistic in terms of other drivers and their aggressiveness, speed of travel, and overall lane change behavior, especially on interstates.

Mad Max mode will be an interesting adjustment.

Tesla CEO Elon Musk first talked about Mad Max mode back in 2018 in posts on X, first mentioning the feature with the Tesla Semi:

Musk then teased Mad Max mode in 2019 with an early Autopilot update, stating that it would be an ideal option for aggressive traffic seen in places like Los Angeles. There was formerly a mode of the same name back in the late 2010s:

Now that it’s here, we’ll be testing it very soon and giving you a good idea of what to expect when it releases to others in the coming weeks.

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Tesla just teased something crazy with the next Full Self-Driving update

Published

6 hours ago

on

October 15, 2025

By

Credit: Tesla Europe & Middle East | X

Update 9:56 p.m. ET: We got it…

Tesla launches ‘Mad Max’ Full Self-Driving Speed Profile, its fastest yet

Tesla just teased something crazy with the next Full Self-Driving update, which will be released to Early Access Program (EAP) members today.

Tesla just recently released the v14 Full Self-Driving update, and it followed up just a few days later with v14.1.1.

The subsequent release helped refine a handful of things, especially an issue with stuttering at intersections and overall indecisiveness, but it was more of a smoothing over of the initial v14.1 Full Self-Driving release.

However, on Wednesday evening, Tesla’s Head of AI, Ashok Elluswamy, said that the company would be releasing v14.1.2 to EAP members today, and that it would “debut a much-awaited feature.”

He followed that up with a racecar emoji and a smoke emoji, potentially hinting toward something speed-related. However, it could mean something totally different.

Some suggested it was potentially a new Speed Profile that could rank above the “Hurry” option, but that seems unnecessary. As far as other features that have been teased, one that definitely comes to mind is the “Banish” feature that was recently teased by CEO Elon Musk.

Banish is essentially the finishing touch to Tesla’s Actually Smart Summon (ASS), which launched earlier this year.

While ASS will bring your car to your location using the Tesla app on your phone, Banish does just the opposite by dropping you off at the door of your destination and finding a parking spot on its own.

Elon Musk teases ‘Banish’ feature to pair perfectly with Summon

This was recently teased by Musk yet again, as he said earlier this month that Full Self-Driving would be capable of it very soon.

Based on what we’ve seen out of v14.1 and v14.1.1, there is some potential that Banish could be released and could be the feature that Elluswamy is hinting toward, although there is no direct evidence of that.

Luckily, I was able to get into the EAP, so as the feature is released and the Release Notes are available, we’ll be able to report on exactly what feature is on the way.

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Tesla benefits from new incentive program that’s active after tax credit loss

Published

9 hours ago

on

October 15, 2025

By

(Credit: Tesla)

Tesla benefits from an incentive program in Texas that has become active following the loss of the $7,500 EV tax credit, which was a significant advantage for EV drivers.

In Texas, the State Commission on Environmental Quality has a grant program for light-duty motor vehicles that are either purchased or leased by consumers.

Referred to as the Light-Duty Motor Vehicle Purchase or Lease Incentive Program (LDPLIP), the program opened on October 13 and provides grants for consumers who want to buy new energy vehicles.

Will Tesla thrive without the EV tax credit? Five reasons why they might

The program allows for grants of up to $2,500 for electric or hydrogen fuel cell vehicles.

These are the eligibility criteria:

  • Individuals or entities who purchase or lease an eligible vehicle on or after September 1, 2025, and who apply for or acquire title and registration of the vehicle in Texas
  • Applicants must have taken possession of the vehicle before applying
  • Applicants must commit to operating and registering the vehicle in Texas for at least one year

Additionally, the car must:

  • Be included on the TCEQ Eligible Vehicle List
  • Be new and must not have been the subject of any prior retail sale or lease
  • Have a gross vehicle weight rating of 10,000 pounds or less

They are awarded on a first-come, first-served basis.

The good news is that Tesla’s entire vehicle lineup, as of October 7, qualifies. Here is what the LDPLIP’s list of qualifying vehicles shows for Tesla:

  • Tesla Cybertruck AWD
  • Tesla Cybertruck Beast
  • Tesla Model S AWD
  • Tesla Model S Plaid
  • Tesla Model X AWD
  • Tesla Model X Plaid
  • Tesla Model Y Long Range RWD
  • Tesla Model Y Long Range AWD
  • Tesla Model Y Performance
  • Tesla Model 3 Long Range RWD
  • Tesla Model 3 Long Range AWD
  • Tesla Model 3 Performance

This list was published during the day of October 7, which is coincidentally the same day Tesla launched its Tesla Model 3 ‘Standard’ and Tesla Model Y ‘Standard.’

We reached out to the program to confirm that these vehicles qualify for that grant, and we will update when we hear back.

With the loss of the Federal EV Tax Credit, local programs are still available to help with the cost of an EV. Although electric cars are affordable, there are benefits to choosing one, especially as these grant programs continue to become available.

The full list of vehicles that qualify for the grant is available here.

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