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Tesla may be quietly rebooting its press team years after it was dissolved
Tesla appears to be quietly rebooting its press team, as a new media job listing can now be seen on the company’s website.
After Tesla made headlines for dissolving its public relations and media team just over four years ago, the company now seems to be restarting its media relations efforts with a Vehicle Communications Manager position listed on its careers page. The job is located at the company’s factory site in Fremont, California, and its responsibilities include overseeing public-facing media initiatives in accordance with Tesla’s products.
Tesla writes as follows in the job description:
As the Vehicle Communications Manager, you will be responsible for managing all external data communication relating to vehicle programs and coordinating efforts with external media. This includes closely collaborating with technical staff on vehicle metrics, managing external vehicle data to achieve consistency and accuracy, approving website content and enabling external media access to assess product.
Your work will include advising on new product target setting and assessing program developments as an early customer-ambassador. You will work closely with a wide spectrum of technical and business teams in addition to Vehicle Program Managers, Vehicle Technical Leaders and company executives to align on public facing data and help the world appreciate the impact of Tesla products.
You can see the full Vehicle Communications Manager job listing here on Tesla’s website.
Over the past few years, Tesla hasn’t had any kind of traditional public relations team, so the listing is certainly a shift from the social-media-only ethos held since late 2020. The dissolving of the PR department was expected to be replaced with social media, and Elon Musk since purchased Twitter and turned it into X, while many Tesla executives have also started to be more vocal on the platform.
It’s also not clear yet whether Tesla will hire more employees to work under a larger umbrella of a press department, or if the company will keep things lean with just the Vehicle Communications Manager. In any case, many investors, journalists, and general enthusiasts in the Tesla community have called for Tesla to reboot PR initiatives, so it appears the company may be responding to these requests or simply preparing for its next stage of growth with such a team.
Following the decision in late 2020, Elon Musk doubled down on his reasoning for the move, emphasizing citizen journalism and Tesla’s focus on the product as key reasons for getting rid of its PR team. Since then, Musk has regularly defended a model in which executives and employees directly respond to inquiries on X, instead of a more traditional model utilizing a press department.
Other companies spend money on advertising & manipulating public opinion, Tesla focuses on the product.
I trust the people.— Elon Musk (@elonmusk) April 27, 2021
In April, Tesla also launched widespread layoffs that included its advertising team, just six months or so after the company had begun leaning back into ad efforts following a similar pivot away to that with its media team. Musk talked about launching “small-scale” advertising efforts last year, and it has seemed to continue with that strategy even following the layoffs earlier this year.
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.
Tesla executives are being more vocal on X and in media appearances
Tesla Cybercab is set to launch in Austin, Texas, on September 3, as the company has officially started sending out invitations to a dedicated event it will hold in the city where its headquarters is located.
The Cybercab is Tesla’s dedicated ride-sharing vehicle: it features just two seats and has no steering wheel or pedals. It is aimed at fully autonomous passenger transport, and will operate in the Robotaxi fleet alongside the Tesla Model Y, which has been performing driverless rides for real-world passengers for more than a year.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
TESLARATI Premium Membership
$19.99 USD— TESLARATI (@Teslarati) August 22, 2026
The launch of the Cybercab marks the next chapter in Tesla’s autonomy story. The company has been developing autonomous transport for years with its Full Self-Driving (Supervised) platform, which is available in any vehicle the company has built with the proper hardware and software capabilities.
Its capabilities vary by hardware and software version, but Tesla says its latest hardware version, known as AI4, can deliver full autonomy. However, future vehicles will operate with even more robust hardware packages, as Tesla will develop AI4.5 and AI5 for even more capability in its vehicles.
Following a report from The Information that surfaced earlier this week, the writing was on the wall that Tesla was set to launch Cybercab in the near term. The report stated Tesla could launch Cybercab as soon as the end of August. Tesla came close and has booked it for September 3.
The big thing with this event being scheduled is not necessarily that Tesla is launching a new vehicle, but instead that it is launching a vehicle that has no steering wheel or pedals and will operate exclusively on a self-driving program that is evidently nearing full autonomy. If the event allows vehicles to take passengers on public roads and drop them off wherever they please within the City of Austin, it will be a drastic advancement in the company’s self-driving story.
People have ridden in Cybercab previously: Tesla had the “We, Robot” event in October 2024, which allowed people to experience fully autonomous rides in a closed circuit at Warner Bros. Studios in Burbank.
🚨 Ride in a Tesla Cybercab with us
— TESLARATI (@Teslarati) May 11, 2025
Additionally, Tesla launched employee rides in Cybercab in July.
It’s a drastic step forward for Tesla, whose CEO, Elon Musk, has promised for years that the company would release a fully autonomous vehicle and platform capable of allowing drivers to relinquish any responsibility behind the wheel.
Elon Musk put a number on where he thinks SpaceX’s Starship program is headed by 2030, replying on X a day after President Trump signed a memo pushing the country toward 1,000 space launches and reentries a year.
The exchange started when Aaron Burnett, co-founder of propulsion startup Mach 33, posted that “1,000 launches/reentries is the goal,” quoting White House science adviser Michael Kratsios on the newly signed National Space Transportation Policy. Burnett noted that the FAA’s own bull-case forecast reached only 385 annual launches by 2030, while his firm’s conservative model already put SpaceX alone near 940. Musk responded, “We’re aiming to reach 30+ Starship launches/day in 2030, which is ~10k annualized. Still tiny numbers compared to airplane flights!”
We’re aiming to reach 30+ Starship launches/day in 2030, which is ~10k annualized.
Still tiny numbers compared to airplane flights!
— Elon Musk (@elonmusk) August 21, 2026
That figure is specific to Starship, the rocket SpaceX is still developing for orbital and lunar missions, not the Falcon 9 fleet that carries most of the company’s current launch volume. Starship has flown twice this year, a slower pace than the four and five flights SpaceX managed in 2024 and 2025. Getting from two flights a year to 30 a day is the scale of jump the new federal policy is meant to clear regulatory room for.
Trump’s memo, signed Thursday, directs agencies to identify new launch and reentry sites on federal land, including a new reentry site within 90 days, and to speed up the permitting and environmental reviews that have long slowed cadence growth. It also sets a goal of returning American astronauts to the moon by 2028 and placing initial lunar base elements by 2030, tying the launch buildout directly to NASA’s Artemis program.
SpaceX has already been pushing the FAA toward higher numbers on its own. The agency approved up to 44 annual Starship launches from Kennedy Space Center in February, on top of a 2024 review that raised the cap at Starbase in Texas to 25 a year. Those approvals cover a fraction of the 10,000 annual flights Musk is now describing, which shows how far current permitting still sits from the administration’s stated target.
The near-term test of all this is more modest. SpaceX cleared a full-duration, six-engine static fire on its next Starship vehicle this week, the last major hardware checkpoint before Flight 14, which is targeting no earlier than August 28 and is expected to attempt the vehicle’s first full orbital mission. Musk said last week that a tower catch of the upper stage is still probably months away, a reminder that the immediate roadmap remains far more incremental than the daily launch numbers he just posted.
Tesla will resolve its massive recall of nearly three million vehicles in China with stickers and a software update.
On Friday, Chinese regulators filed recall plans against Tesla, Xiaomi, Leapmotor, Xpeng, Chery, Geely, Dongfeng, Arcfox, and FAW to resolve what is essentially a carbon-copy issue throughout each of the companies’ vehicle models: emergency door release latches are simply not visible enough.
Tesla door handle saga gets its latest chapter and a big change is coming
The companies will be required to add things that will make these latches, which will open the door in the event of an emergency, more visible. Of the 7 million vehicles impacted, Tesla accounts for 2,975,910 units. More than 1.9 million of those are Model Y vehicles, with the rest, just over 970,000, being Model 3s.
To resolve the issue, Tesla is going to add warning labels to the emergency latches free of charge, and then utilize an Over-the-Air update to add a post-crash window-lowering strategy, according to CNEVpost.
This massive effort to fix the all-electric Model Y and Model 3’s emergency latch system comes just months after several probes across various markets identified the trouble some had identifying this latch. Those who had gotten involved in car accidents that stripped the vehicle of its power were not aware that every Tesla has emergency door latches.
China’s State Administration for Market Regulation (SAMR) said that severe crashes that disable a vehicle’s low-voltage system could not only hinder occupants from getting out, but also make it more difficult for emergency response workers to gain entry.
SAMR is starting to tighten the regulations it has on door handles on vehicles. A new mandatory national standard will take effect for all models starting January 1, 2027, and will require all doors to be equipped with mechanical release mechanisms. This will effectively end purely electronic door handles. Models already on sale with type approval have been granted a two-year transition period, which will enable things to change until January 2029.
Tesla Cybercab launch gets official date in Austin with dedicated event
SpaceX and a new Trump order that could rewrite the next decade of launches
