Lifestyle
Racing legend talks Teslas, EVs, and making history in America’s deadliest track
Last August, legendary racecar driver Randy “The Rocket” Pobst, arguably one of the most respected racers in the industry, took his battered Unplugged Tesla Model 3 Performance up Pikes Peak just a few days after crashing spectacularly at the Bottomless Pit. Pobst finished second place at the event’s Exhibition Class, just behind another Model 3 Performance driven by fellow racer Blake Fuller. It was a victory of sorts considering that the Unplugged Model 3 completed the Pikes Peak climb with a bent frame and throttled power due to battery issues. Finishing the race was a feat in itself, But for The Rocket, it was not enough.
A Sub-10-Minute Climb
Pobst and the Unplugged Performance team are looking to return to Pikes Peak this year, and this time, the veteran racer and the Tesla tuners are determined to accomplish the goal that they were not able to reach last year. This time around, Pobst is aiming to achieve a sub-10-minute run up the treacherous hill. In a conversation with Teslarati, Pobst and Unplugged Performance CEO Ben Schaffer shared some of their plans and hopes for this year’s Pikes Peak attempt and why a Tesla is perfect for such competitive events.
When asked why he is returning to Pikes Peak this year in another Tesla, Pobst explained that electric cars are actually a perfect fit for the dangerous race. Being some of the best EVs in the market today, Teslas are amazingly-suited for Pikes Peak, especially considering that the vehicles’ electric motors provide tons of torque instantly. In a statement, the legendary racer explained why a 10-minute run would be just right for electric cars’ characteristics.
“This event is such an incredible thrill and challenge, and it just happens to be very well-suited to a Tesla and electric power in general. There are three reasons why: one, the flow of electrons is unaffected by the 14K high-altitude lack of oxygen; two, the short 10-minute hill climb is well-suited to current battery technology at full power; and three, the strong low-speed torque, instant response, and no need to shift are all ideal for the 160 turns up that mountain road, especially the many switchbacks,” Pobst said.
During his attempt last year, Pobst remarked that his race-tuned Unplugged Model 3 Performance was among the best cars that he has ever driven. Thanks to its all-electric design and the Tesla tuner’s refinements, the professional racer noted that the vehicle just hugged the road at high speeds. This was proven by the fact that Pobst was actually among the fastest in the entire field prior to his crash, with the humble Model 3 finishing ahead of formidable vehicles like race-spec Porsches.
Another Chance At Making History
For now, neither Pobst nor Schaffer have revealed if they would be attempting the 2021 Pikes Peak hill climb in another Unplugged Tesla Model 3 Performance. When asked about this, the Unplugged CEO stated that the details for Randy Pobst’s racecar this year are still being determined. Schaffer did mention that Unplugged is working on some exciting projects for the Model S Plaid and Model S Plaid+, both for street and motorsports use.
If Pobst and the Unplugged Performance team return to Pikes Peak this year with another Model 3 Performance, however, the racecar driver could very well complete what he set out to do last year and perhaps win the Exhibition Class outright in the process. As Pobst stated himself, the Model 3 Performance is a very fast car, and when it’s tuned for racing, it is a frightening beast of a machine that has the potential to perform close to or at the levels of bespoke racers explicitly created for Pikes Peak. With last year’s experience in tow, Pobst and the Tesla tuner could very well make history this time around.
But this is still just the beginning for Tesla and its future in motorsports. Sharing his thoughts further, Schaffer stated that he hopes to eventually bring the next-gen Tesla Roadster to the treacherous hill climb when the vehicle is released. And with the Model S Plaid and Model S Plaid+ coming this year, the opportunities that exist for dedicated EV tuners and racers are only getting bigger.
“Our goal since 2013 has remained consistent. Unplugged Performance exists to show car enthusiasts around the world how exciting it can be to drive a Tesla. This furthers the Tesla mission and has been our contribution since 2013 as Tesla’s neighbors and friends. Events like this—TeslaCorsa, our Nürburgring activities—and also our street tuning upgrades all are designed to tell that story and to turn petrolheads into EVHeads,” Schaffer said.
Randy Pobst, for his part, is all for this plan. “I’m in!” he responded excitedly to Schaffer’s plans, suggesting that his Pikes Peak attempts in a Tesla are probably only just beginning. In jest, Pobst also suggested that EV advocates and enthusiasts should probably start calling themselves “AMPheads” soon. The electric car movement, after all, is proliferating, and it is only a matter of time before EVs are recognized for being the preferred vehicles in both regular use and in racing. And when that happens, the community of AMPheads, as Randy Pobst has stated, would likely be incredibly vast.
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Elon Musk escalated his monthslong feud with Christopher Nolan’s The Odyssey this week, pledging that his own AI video tool will produce a competing version before the year is out. Responding to a fan-made, AI-generated clip of the ancient epic, Musk wrote on X, “Before this year ends, Grok Imagine will make a full-length movie of The Odyssey that is historically accurate and true to the art of Homer.”
In June, Musk quoted an xAI-shared trailer built entirely with Grok Imagine Video 1.5, a two-minute-plus reimagining of The Odyssey styled after a 1970s classical Hollywood epic, and predicted “full movies by the end of the year,” as Teslarati reported at the time. That trailer, built from 36 consistent shots by a single creator, was Musk’s proof of concept. This week’s pledge turns that prediction into a specific commitment, tied directly to Homer’s text rather than a generic demo.
Before this year ends, Grok Imagine will make a full-length movie of The Odyssey that is historically accurate and true to the art of Homer https://t.co/bVHzUmY9WN
— Elon Musk (@elonmusk) July 22, 2026
When a fan separately proposed that Musk fund a live-action alternative, to “give Mel Gibson $100 million to film an Odyssey adaptation with painstakingly historically accurate ships, armour, weapons, and casting, with all dialogue taken straight from the original poem and delivered in Homeric Greek,” Musk replied with two words: “I’m down.”
The Grok Imagine pledge lands as the tool’s underlying infrastructure has changed hands. Grok is no longer a standalone product, it folded into SpaceXAI after SpaceX’s acquisition of xAI closed in February, meaning the compute behind any Odyssey production traces back to the same Colossus supercomputers now bundled into SpaceX’s pitch to investors. Musk has separately said SpaceX’s own engineering data is being fed into the next major Grok training run, a two trillion parameter model he’s called the “2T run.”
Whether Grok Imagine can sustain a feature length narrative, rather than a series of impressive individual shots, remains the open question.
Cybertruck
Tesla Mobile App gets a new feature that wrap fans are going to love
Tesla’s Summer Update removes the USB drive step from customizing your car’s digital wrap design.
Tesla’s latest 2026 Summer Update quietly closes out one of the more tedious steps in personalizing a Tesla’s digital appearance. Uploading a custom wrap design used to require a USB drive. Now it doesn’t.
The feature is listed in Tesla’s release notes as “Send Custom Wraps from Mobile App.” The company described it plainly: “Skip the USB drive and upload a custom wrap of your car from the mobile app. Instructions for creating a custom wrap here: github.com/teslamotors/custom-wraps.”
The digital wrap tool has been around since Tesla’s 2024 Holiday Update, when it launched for Cybertruck owners first, as Teslarati reported at the time. Getting a design onto the car meant formatting a USB drive, creating a folder named exactly “Wraps,” dropping in PNG files sized between 512×512 and 1024×1024 pixels and under 1 MB each, then plugging the drive in and applying the wrap through Toybox. Tesla expanded the tool to other models and renamed it from “Colorizer” to “Paint Shop” with the 2025 Holiday Update, while also adding license plate and window tint customization alongside the wraps.
Custom wraps via mobile app https://t.co/5OydZ26g9p pic.twitter.com/uexU0ZePxu
— Tesla (@Tesla) July 22, 2026
The latest Summer Update removes the USB step from that process. Owners will be able to pull a design from wherever they saved it, whether that’s a download from social media or something built from Tesla’s own GitHub templates, and push it to the car directly through the app.
Tesla reveals 2026 Summer Update with crazy fixes to Nav and more
It’s a small fix relative to the rest of this latest release, which also included expanded Grok voice commands, automatic navigation that learns regular routes, and self-driving stats inside the mobile app, all detailed in our rundown of the full Summer Update. The USB requirement was one of the more common complaints about Paint Shop since it launched. Tesla did not say when the wrap upload change would reach individual vehicles, only that the broader update is rolling out now in waves.
Elon Musk
Tesla Diner is throwing a birthday party with a Franz-signed special treat
Tesla Diner turns one on July 21 with Optimus, roller skates, and a Franz-signed hat.
Tesla is throwing its Hollywood Diner a first birthday party on July 21 and the celebration comes with a guest list of unique items, including a limited run of Tesla Diner birthday hats personally signed by Tesla Chief Designer Franz von Holzhausen for the first 50 customers who place an in-car order at midnight.
One year after lines wrapped around the block on Santa Monica Boulevard for a diner that most of the restaurant industry did not take seriously, Tesla is making the case that the concept was worth the years it took to build. The concept had been in Musk’s head since at least 2018, when he floated the idea of “an old school drive-in, roller skates and rock restaurant” on X, describing it years later as “‘Grease’ meets ‘The Jetsons’ with Supercharging.”
Tesla Optimus Gen 3 is coming to the Tesla Diner with new ambitions
What made the diner genuinely different from any restaurant that came before it was not the menu or the nostalgia. It was the ordering model. Tesla owners could place food orders directly from their vehicle’s touchscreen before arriving, a small feature that hints at something much larger on the horizon. As the Cybercab and unsupervised FSD expand across major cities, the diner model becomes a template for an entirely new kind of commerce. A robotaxi pulling in to charge does not need a human to walk up to a counter. The vehicle places the order, the food is ready on arrival, and the passenger never interrupts the experience of being driven somewhere else. It is the first glimpse of what drive-through commerce looks like when the car is doing the driving.
As Teslarati has reported, Musk signaled immediately after opening that the Hollywood location was only the beginning, posting that Tesla would expand the concept to major cities worldwide and along Supercharger corridors on long-distance routes if the first location proved successful. One year in, the birthday celebration on July 21 makes a strong case that it has. Tesla announced a full day of events including a Cybercab on display, a birthday menu, Optimus in attendance, face painting, a photo booth, roller skating servers, a light show, a Skypad DJ, and complimentary collectibles.
If Musk’s ambition holds, the Hollywood diner is year one of something much bigger. The birthday party is the proof of concept. The robotaxi fleet is the business model waiting behind it.
Tesla Diner is turning 1 on July 21st, so we’re throwing a party
Come swing by for a day full of fun:
– Cybercab on display
– Birthday menu
– @Tesla_Optimus
– Face painting for kids & adults
– Photo booth
– Servers on roller skates delivering your order
– Light show
– Skypad DJ… pic.twitter.com/TD8pOjihYs— Tesla North America (@tesla_na) July 18, 2026
SpaceX wants to catch Starship for launch 14, Elon Musk says
Tesla to open source Model S and Model X designs and software
