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Tesla Semi tire inflation patent paves way for pickup truck, Model Y & X’s off-road abilities
During Tesla’s third-quarter earnings call, Elon Musk noted that the company continues to make headway on its future vehicles. Musk noted that he had already approved the production of the Model Y prototype, while pointing out that the company is making progress on the next-generation Roadster and the Tesla Semi. Musk reiterated his enthusiasm about the Tesla pickup truck as well, which he admits is a vehicle he is most excited about.
Some of the improvements to the Tesla Semi appear to have been teased in one of the company’s recently-published patent applications. The patent, which was published on October 18, 2018, and titled “Automatic Tire Inflation System with Thru-Hub Air Feed,” outlined a system enabling Tesla’s vehicles to inflate or deflate their tires as necessary. While several vehicles today already have Automatic Tire Inflation Systems, Tesla’s patent application notes that conventional ATIS have much room for improvement.
“These prior solutions had a number of shortcomings. With some prior art techniques, air was fed through hollow drive axles to a fitting located on the end thereof. The fitting was then coupled to the air inlets of the tires. To couple the air into the hollow drive axles, a rotatingly attached fitting coupled air from an air storage to the inside of the hollow axles. This fitting was subject to leakage of contaminants. These contaminants interfered with the operation of the ATIS and eventually caused the ATIS to fail.”
Diagrams of Tesla’s Automatic Tire Inflation System. [Credit: US Patent Office]
Tesla’s ATIS patent involves a system that features valves, a rotary air seal, and bearings, to avoid contamination. With such a system in place, Tesla notes that the wheels of its vehicles would likely last longer, and tires would require even less maintenance.
“In order to overcome the shortcomings described above among other shortcomings, an Automatic Tire Inflation System (ATIS) for use with a vehicle according to a first described embodiment includes a controller, valves controlled by the controller, the valves having an air supply inlet, and a plurality of air outlets. Further, the ATIS includes, for at least one drive axle having inner bearings and outer bearings, a channel formed in a spindle, first hosing coupling a valve of the valves controlled by the controller to the channel formed in the spindle, a channel formed in a hub, a rotary air seal residing between the inner bearings and the outer bearings and coupling the channel formed in the spindle to the channel formed in the hub, and second hosing coupling the channel formed in the hub to at least one wheel.
“Thus, as compared to the prior ATIS systems, the ATIS of the first embodiment, significantly reduces contamination in the ATIS air stream. Reduction in contamination extends the life of the ATIS, extends spindle life, extends hub life, and extends serviced wheel/tire lives and extends maintenance intervals.”
While the diagrams in the patent application suggest that Tesla’s upcoming ATIS would be used for the Semi, the applications for the automatic tire inflation system for the company’s other, upcoming vehicles are notable. Having the capability to automatically inflate tires depending on the terrain, after all, would allow Tesla to start giving its vehicles some form of off-road capability. Under-inflated tires are key to off-road driving, since they are capable of flexing more, allowing vehicles to “crawl” over rocks and other sharp, irregular terrain. Under-inflated tires also have a wider contact path, allowing vehicles to gain more traction in terrain like deep sand or soft snow.
For now, Tesla’s vehicles are optimized for city and interstate driving, and while there are accounts of the Model X being taken off-road (EV YouTuber Bjorn Nyland’s extreme driving test sessions come to mind), the company’s electric cars are yet to have features that are specifically geared towards off-road driving. With an ATIS system, Tesla’s upcoming vehicles such as the Tesla pickup truck, and even the company’s SUVs like the Model Y and a future iteration of the Model X, could have the ability to explore areas beyond paved roads. Such capabilities would likely be invaluable, considering that legendary vehicles like the Ford F-150 and the Chevy Blazer established their legacies by proving themselves capable in areas where neither asphalt nor concrete is present.
Tesla’s full patent for its Automatic Tire Inflation system could be accessed here.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
