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Morgan Stanley stops Tesla (TSLA) equity coverage, Elon Musk tempers social media use

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Tesla stock (NASDAQ:TSLA) is up ~3% in early Tuesday trading amid reports that Morgan Stanley has stopped its equity coverage of the company. As of writing, Morgan Stanley’s website currently shows that Tesla had been moved from “Equal-weight” to “Not Rated.”

Neither Tesla nor Morgan Stanley has issued a formal statement about why the financial firm ceased its coverage of the electric car maker. Nevertheless, speculations have now emerged that Tesla might have reached an agreement with Morgan Stanley to have the investment bank serve as a financial advisor for the company’s possible privatization. Just last week, analyst David Tamberrino revealed that Goldman Sachs is serving as a financial advisor to Tesla for the company’s go-private initiative. Prior to the release of Tamberrino’s update, Goldman Sachs also stopped its equity coverage of Tesla.

Apart from Morgan Stanley possibly serving as a financial advisor to the electric car maker, reports also emerged that Norway’s wealth fund could stay as a Tesla investor even if the company goes private. This was addressed by Trond Grande, the deputy CEO of Norway’s $1 trillion wealth fund in a statement to Reuters. Norway’s wealth fund had a 0.48% stake in the carmaker as of the beginning of 2018, which is worth about $253 million.

“The priority is to try to preserve the value for the fund. That is the priority. If that means that the fund will be invested in a company that has been delisted for a period of time, that could happen,” Grande said.

Tesla stock had been particularly volatile since Elon Musk tweeted earlier this month that funding had been secured for the company to go private at $420 per share. Immediately after Musk’s Twitter announcement, Tesla stock soared, closing the day up 11% at $379.57 per share. Tesla stock has taken a steady trek down in the days that followed, as questions emerged about the source of funding Musk mentioned in his tweet. The company’s stock hit a low of $288.20 on Monday’s early day trading, before recovering and ending the day at $308.44 per share.   

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There is little doubt that Tesla’s current volatility was caused in no small part by Elon Musk’s social media activities. Had Musk not announced that funding was secured for Tesla’s privatization on Twitter, the CEO would have escaped much of the criticism being directed towards him today. And this is not the first time Musk’s social media activities affected Tesla’s stock either. When Musk had a row with a British cave explorer about his efforts to help rescue a stranded soccer team in Thailand, for example, Musk’s Twitter activities partly fueled a drop in Tesla stock. In an interview with Bloomberg‘s Tom Randall last month, Elon Musk mentioned that he would try to temper himself more on social media, particularly Twitter.

“I have made the mistaken assumption—and I will attempt to be better at this—of thinking that because somebody is on Twitter and is attacking me that it is open season. And that is my mistake. I will correct it,” he said.

A screenshot of Elon Musk’s Instagram page after it was taken offline. [Credit: Instagram]

Today, Elon Musk appears to have taken a significant step towards tempering his social media use even further. Musk has been using Twitter and Instagram to post updates about his companies and his personal life, but today, his Instagram page appears to have been taken offline. Navigating to Musk’s page, which had 8.4 million followers, now shows a page stating that the profile might have been deleted.

Elon Musk’s use of social media is pretty much a double-edged sword for Tesla. On the one hand, it enables him to interact with his company’s fans and customers directly, but on the other hand, it could also result in him causing harm to Tesla stock. As more pieces of the puzzle seemingly emerge with regards to Tesla’s privatization, it appears that the deletion of Musk’s Instagram page might be a step towards the CEO adopting a more cautious online stance on the company’s privatization.

As of writing, Tesla stock is showing more recovery, up 3.23% at $318.41 per share.

Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Tesla could save $2.5B by replacing 10% of staff with Optimus: Morgan Stanley

Jonas assigned each robot a net present value (NPV) of $200,000.

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Credit: Tesla Optimus/X

Tesla’s (NASDAQ:TSLA) near-term outlook may be clouded by political controversies and regulatory headwinds, but Morgan Stanley analyst Adam Jonas sees a glimmer of opportunity for the electric vehicle maker. 

In a new note, the Morgan Stanley analyst estimated that Tesla could save $2.5 billion by replacing just 10% of its workforce with its Optimus robots, assigning each robot a net present value (NPV) of $200,000.

Morgan Stanley highlights Optimus’ savings potential

Jonas highlighted the potential savings on Tesla’s workforce of 125,665 employees in his note, suggesting that the utilization of Optimus robots could significantly reduce labor costs. The analyst’s note arrived shortly after Tesla reported Q2 2025 deliveries of 384,122 vehicles, which came close to Morgan Stanley’s estimate and slightly under the consensus of 385,086.

“Tesla has 125,665 employees worldwide (year-end 2024). On our calculations, a 10% substitution to humanoid at approximately ($200k NPV/humanoid) could be worth approximately $2.5bn,” Jonas wrote, as noted by Street Insider.

Jonas also issued some caution on Tesla Energy, whose battery storage deployments were flat year over year at 9.6 GWh. Morgan Stanley had expected Tesla Energy to post battery storage deployments of 14 GWh in the second quarter.

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Musk’s political ambitions

The backdrop to Jonas’ note included Elon Musk’s involvement in U.S. politics. The Tesla CEO recently floated the idea of launching a new political party, following a poll on X that showed support for the idea. Though a widely circulated FEC filing was labeled false by Musk, the CEO does seem intent on establishing a third political party in the United States. 

Jonas cautioned that Musk’s political efforts could divert attention and resources from Tesla’s core operations, adding near-term pressure on TSLA stock. “We believe investors should be prepared for further devotion of resources (financial, time/attention) in the direction of Mr. Musk’s political priorities which may add further near-term pressure to TSLA shares,” Jonas stated.

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Investor's Corner

Two Tesla bulls share differing insights on Elon Musk, the Board, and politics

Two noted Tesla bulls have shared differing views on the recent activities of CEO Elon Musk and the company’s leadership.

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Credit: Tesla

Two noted Tesla (NASDAQ:TSLA) bulls have shared differing views on the recent activities of CEO Elon Musk and the company’s leadership.

While Wedbush analyst Dan Ives called on Tesla’s board to take concrete steps to ensure Musk remains focused on the EV maker, longtime Tesla supporter Cathie Wood of Ark Invest reaffirmed her confidence in the CEO and the company’s leadership.

Ives warns of distraction risk amid crucial growth phase

In a recent note, Ives stated that Tesla is at a critical point in its history, as the company is transitioning from an EV maker towards an entity that is more focused on autonomous driving and robotics. He then noted that the Board of Directors should “act now” and establish formal boundaries around Musk’s political activities, which could be a headwind on TSLA stock. 

Ives laid out a three-point plan that he believes could ensure that the electric vehicle maker is led with proper leadership until the end of the decade. First off, the analyst noted that a new “incentive-driven pay package for Musk as CEO that increases his ownership of Tesla up to ~25% voting power” is necessary. He also stated that the Board should establish clear guidelines for how much time Musk must devote to Tesla operations in order to receive his compensation, and a dedicated oversight committee must be formed to monitor the CEO’s political activities.

Ives, however, highlighted that Tesla should move forward with Musk at its helm. “We urge the Board to act now and move the Tesla story forward with Musk as CEO,” he wrote, reiterating its Outperform rating on Tesla stock and $500 per share price target.

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Tesla CEO Elon Musk has responded to Ives’ suggestions with a brief comment on X. “Shut up, Dan,” Musk wrote.

Cathie Wood reiterates trust in Musk and Tesla board

Meanwhile, Ark Investment Management founder Cathie Wood expressed little concern over Musk’s latest controversies. In an interview with Bloomberg Television, Wood said, “We do trust the board and the board’s instincts here and we stay out of politics.” She also noted that Ark has navigated Musk-related headlines since it first invested in Tesla.

Wood also pointed to Musk’s recent move to oversee Tesla’s sales operations in the U.S. and Europe as evidence of his renewed focus in the electric vehicle maker. “When he puts his mind on something, he usually gets the job done,” she said. “So I think he’s much less distracted now than he was, let’s say, in the White House 24/7,” she said.

TSLA stock is down roughly 25% year-to-date but has gained about 19% over the past 12 months, as noted in a StocksTwits report.

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Cantor Fitzgerald maintains Tesla (TSLA) ‘Overweight’ rating amid Q2 2025 deliveries

Cantor Fitzgerald is holding firm on its bullish stance for the electric vehicle maker.

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Credit: Tesla China

Cantor Fitzgerald is holding firm on its bullish stance for Tesla (NASDAQ: TSLA), reiterating its “Overweight” rating and $355 price target amidst the company’s release of its Q2 2025 vehicle delivery and production report. 

Tesla delivered 384,122 vehicles in Q2 2025, falling below last year’s Q2 figure of 443,956 units. Despite softer demand in some countries in Europe and ongoing controversies surrounding CEO Elon Musk, the firm maintained its view that Tesla is a long-term growth story in the EV sector.

Tesla’s Q2 results

Among the 384,122 vehicles that Tesla delivered in the second quarter, 373,728 were Model 3 and Model Y. The remaining 10,394 units were attributed to the Model S, Model X, and Cybertruck. Production was largely flat year-over-year at 410,244 units.

In the energy division, Tesla deployed 9.6 GWh of energy storage in Q2, which was above last year’s 9.4 GWh. Overall, Tesla continues to hold a strong position with $95.7 billion in trailing twelve-month revenue and a 17.7% gross margin, as noted in a report from Investing.com.

Tesla’s stock is still volatile

Tesla’s market cap fell to $941 billion on Monday amid volatility that was likely caused in no small part by CEO Elon Musk’s political posts on X over the weekend. Musk has announced that he is forming the America Party to serve as a third option for voters in the United States, a decision that has earned the ire of U.S. President Donald Trump. 

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Despite Musk’s controversial nature, some analysts remain bullish on TSLA stock. Apart from Cantor Fitzgerald, Canaccord Genuity also reiterated its “Buy” rating on Tesla shares, with the firm highlighting the company’s positive Q2 vehicle deliveries, which exceeded its expectations by 24,000 units. Cannacord also noted that Tesla remains strong in several markets despite its year-over-year decline in deliveries.

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