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Tesla’s damage monitoring patent hints at cars driving to repair centers autonomously
Despite being cutting-edge machines that could be described as “the most fun thing” that anyone can possibly buy, Tesla’s electric cars are still subjected to a great deal of stress during operation. Electric cars have fewer moving parts than their fossil fuel-powered counterparts, but nevertheless, the components that move, such as their electric motors and suspension, are still subject to different types of stress.
One of Tesla’s recently published patent applications, titled “System and Method for Monitoring Stress Cycles,” discusses this particular issue. As noted by the electric car maker, machines may heat up or cool down, or speed up and slow down at different times during operation, resulting in thermal and mechanical stress. Over time, such stress could result in decreased performance, which is referred to as damage.
Damages are costly and hazardous. Stress-related damage results in equipment downtime, performance degradation, safety hazards, and maintenance expenses, to name a few. In the case of Tesla’s electric cars, these damages can cause breakdowns, or worse, accidents. To prevent this, strategies are usually employed to detect and address stress-related damage, such as repairing damaged parts or replacing components at set intervals. Tesla notes in its patent application that both practices are time-consuming and costly.
“Even regular inspections may not provide adequate protection against stress-related damage. For example, the inspections may not provide sufficient insight into the characteristics of the stresses imposed on a given component to accurately assess its condition. Moreover, the inspections themselves may be burdensome and costly,” the company wrote.
With this in mind, there is a need for a system that can detect and address stress-related damage in a more efficient and cost-effective manner.
Tesla’s recently published patent application outlines a system involving a processor configured to monitor stress imposed on subsystems while determining the cumulative damage to a vehicle’s systems. Tesla notes that a stress monitoring system would work optimally if the processor is configured to monitor stress cycles in real-time, allowing the system to avoid using too much memory in the process. Tesla describes the concept in the following discussion.
“To address these challenges, processor 140 may be configured to monitor stress cycles in real-time. For example, processor 140 may identify and record stress cycles concurrently while receiving the series of stress values from stress sensors 131-139. In some embodiments, for each received stress value in the series of stress values, processor 140 may perform one or more operations to determine whether a stress cycle has been completed. When processor 140 detects the end of a stress cycle, processor 140 may record the stress cycle immediately, such that the cumulative damage model can be continuously updated to reflect the latest recorded stress cycle.
“In some examples, real-time monitoring of stress cycles may be performed without storing the series of stress values in memory 150. For example, rather than storing a complete series of stress values for later data processing, a comparatively small number of stress values may be stored temporarily to track in-progress stress cycles, but other stress values may be discarded as soon as they are received. Accordingly, the amount of memory used during real-time monitoring of stress cycles may be reduced in comparison to alternative approaches.”
Adopting such a system gives notable benefits to electric car owners. By using a real-time monitoring model, for one, drivers would be notified by their vehicles once a component needs maintenance. In some instances, the car could immediately send stress and damage data to the company. Taking the concept even further, Tesla notes that a vehicle equipped with autonomous driving features would be able to drive itself to a service center when it needs repairs.
“In some embodiments, an operator of vehicle 110 may be notified when damage to subsystems 121-129 is detected. For example, the operator may be alerted when the level of damage reaches a predetermined threshold, such that the operator may take an appropriate remedial action (e.g., bringing vehicle 110 in for maintenance). In one illustrative example, when the level of damage is represented as a damage fraction, the operator may be alerted when the fractional damage to a given subsystem reaches 70%. In some examples, the alert may be communicated to the operator via a dashboard 160 (and/or another suitable control/monitoring interface) of vehicle 110.
“In some examples, processor 140 may be coupled to one or more external entities over a network 170. Accordingly, processor 140 may be configured to send stress cycle and/or damage data over network 170 to various recipients. For example, processor 140 may send stress cycle and/or damage data to a service center, such that service center may contact the operator to schedule a maintenance appointment when a damaged subsystem is identified. Additionally or alternately, when vehicle 1 10 is an autonomous vehicle, vehicle 110 may be instructed to drive autonomously to service center for repairs.”
Tesla is arguably one of the most proactive companies in the auto industry. For example, automotive teardown expert Sandy Munro has already dubbed the company’s batteries as the best in the market today, but Tesla’s Automotive President Jerome Guillen has stated that the company is still constantly making its batteries even better. In an interview with CNBC, Guillen pointed out that the design of Tesla’s battery cells is “not frozen.” With this in mind, it is not very surprising to see Tesla exploring proactive new ways to figure out more effective ways to monitor damages on its electric vehicles.
Tesla’s constant initiative to improve is teased somewhat in the patent applications from the company that has been published over the past few months. Among these include an automatic tire inflation system that teases off-road capabilities for the company’s vehicles, a system that addresses panel gaps during vehicle assembly, a way to create colored solar roof tiles, and even a system that uses electric cars as a way to improve vehicle positioning.
The full text of Tesla’s recently published patent application could be accessed here.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
