Data is coming in for last year’s electric vehicle (EV) sales, and with it, more accolades for Tesla’s leadership in the emerging market. Tesla landed three spots on the top 10 best-selling EVs list in 2023, with its leading vehicle outselling all non-Tesla EVs in the top 10 combined.
According to EV sales data released by Kelley Blue Book and parent company Cox Automotive this week, the Tesla Model Y outsold all non-Tesla EVs included in the top 10 best-selling EVs in the U.S. in 2023, selling an estimated 394,497 units total. All other non-Tesla EVs in the top 10 combined reached a sales total of 246,054 units.
The Model 3 was the second-best-selling EV in the U.S. last year, with 220,910 units, while the Model X landed in ninth with a total of 23,015 units. The rest of the top 10 best-selling EVs in the U.S. last year were made up of models from Chevy, Ford, Volkswagen, Hyundai, and others, as can be seen below.
Top 10 best-selling EVs in the U.S. in 2023
- Tesla Model Y: 394,497
- Tesla Model 3: 220,910
- Chevy Bolt EV/EUV: 62,045
- Ford Mustang Mach-E: 40,771
- Volkswagen ID.4: 37,789
- Hyundai Ioniq 5: 33,918
- Rivian R1S: 24,783
- Ford F-150 Lightning: 24,165
- Tesla Model X: 23,015
- BMW i4: 22,583
The Model S did not make it into the top 10 best-selling EVs in 2023 landing instead at 14th. The Cybertruck didn’t appear in the data, likely because it hasn’t yet begun regular customer deliveries, and its launch edition “Foundation Series” has mostly only gone out to some employees and celebrities so far. The truck is also still ramping up production, which is expected to take some time.
While the majority of automakers included in the top 10 produce both gas and battery-electric vehicles (BEVs), Tesla leads the industry in EV units produced and sold. Rivian was the only other automaker in the top 10 that doesn’t also make gas vehicles, though Vinfast and Fisker were also acknowledged in the report as part of the “100 percent EVs club.”
You can see the EV proportions to overall brand sales from traditional automakers below, as led by BMW and Volkswagen.

Credit: Cox Automotive
Other insights from the data include that the Model Y accounted for as much as a third of all EV sales in the U.S. in 2023, and that Tesla as a brand reached an overall market share of 4.20 percent, regardless of powertrain. The EV market also continued on a downward price trend in 2023, following Tesla’s sweeping price cuts early in the year.
You can see EV sales data for the full 2023 calendar year from Kelley Blue Book here, including the best-selling EVs by brand and by model.
BEV sales passed new milestone in the U.S. in 2023; state adoption varies
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Tesla rolls out most aggressive Model Y lease deal in the US yet
With the promotion in place, customers would be able to take home a Model Y at a very low cost.
Tesla has rolled out what could very well be its most aggressive promotion for Model Y leases in the United States yet. With the promotion in place, customers would be able to take home a Model Y at a very low cost.
Zero downpayment leases
The new Model Y lease promotion was initially reported on X, with industry watcher Sawyer Merritt stating that while the vehicles’ monthly payments are still similar to before, the cars can now be ordered with a $0 downpayment.
Tesla community members noted that this promotion would cut the full payment cost of Model Y leases by several thousand dollars, though prices were still a bit better when the $7,500 federal tax credit was still in effect. Despite this, a $0 downpayment would likely be appreciated by customers, as it lowers the entry point to the Tesla ecosystem by a notable margin.
Premium freebies included
Apart from a $0 downpayment, customers of Model Y leases are also provided one free upgrade for their vehicles. These upgrades could be premium paint, such as Pearl White Multi-Coat, Deep Blue Metallic, Diamond Black, Quicksilver or Ultra Red, or 20″ Helix 2.0 Wheels. Customers could also opt for a White Interior or a Tow Hitch free of charge.
A look at Tesla’s Model Y order page shows that the promotion is available for all the Model Y Premium Rear-Wheel Drive and the Model Y Premium All-Wheel Drive. The Model Y Standard and the Model Y Performance are not eligible for the $0 downpayment or free premium upgrade promotion as of writing.
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Tesla is looking to phase out China-made parts at US factories: report
Tesla has reportedly swapped out several China-made components already, aiming to complete the transition within the next two years.
Tesla has reportedly started directing its suppliers to eliminate China-made components from vehicles built in the United States. This would make Tesla’s US-produced vehicles even more American-made.
The update was initially reported by The Wall Street Journal.
Accelerating North American sourcing
As per the WSJ report, the shift reportedly came amidst escalating tariff uncertainties between Washington and Beijing. Citing people reportedly familiar with the matter, the publication claimed that Tesla has already swapped out several China-made components, aiming to complete the transition within the next two years. The publication also claimed that Tesla has been reducing its reliance on China-based suppliers since the pandemic disrupted supply chains.
The company has quietly increased North American sourcing over the past two years as tariff concerns have intensified. If accurate, Tesla would likely end up with vehicles that are even more locally sourced than they are today. It would remain to be seen, however, if a change in suppliers for its US-made vehicles would result in price adjustments for cars like the Model 3 and Model Y.
Industry-wide reassessments
Tesla is not alone in reevaluating its dependence on China. Auto executives across the automotive industry have been in rapid-response mode amid shifting trade policies, chip supply anxiety, and concerns over rare-earth materials. Fluctuating tariffs between the United States and China during President Donald Trump’s current term have made pricing strategies quite unpredictable as well, as noted in a Reuters report.
General Motors this week issued a similar directive to thousands of suppliers, instructing them to remove China-origin components from their supply chains. The same is true for Stellantis, which also announced earlier this year that it was implementing several strategies to avoid tariffs that were placed by the Trump administration.
@teslarati 🚨 Tesla Full Self-Driving v14.1.7 is here and here’s some things it did extremely well! #tesla #teslafsd #fullselfdriving ♬ You Have It – Marscott
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Tesla owners propose interesting theory about Apple CarPlay and EV tax credit
“100%. It’s needed for sales because for many prospective buyers, CarPlay is a nonnegotiable must-have. If they knew how good the Tesla UI is, they wouldn’t think they need CarPlay,” one owner said.
Tesla is reportedly bracing for the integration of Apple’s well-known iOS automotive platform, CarPlay, into its vehicles after the company had avoided it for years.
However, now that it’s here, owners are more than clear that they do not want it, and they have their theories about why it’s on its way. Some believe it might have to do with the EV tax credit, or rather, the loss of it.
Owners are more interested in why Tesla is doing this now, especially considering that so many have been outspoken about the fact that they would not use it in favor of the company’s user interface (UI), which is extremely well done.
After Bloomberg reported that Tesla was working on Apple CarPlay integration, the reactions immediately started pouring in. From my perspective, having used both Apple CarPlay in two previous vehicles and going to Tesla’s in-house UI in my Model Y, both platforms definitely have their advantages.
However, Tesla’s UI just works with its vehicles, as it is intuitive and well-engineered for its cars specifically. Apple CarPlay was always good, but it was buggy at times, which could be attributed to the vehicle and not the software, and not as user-friendly, but that is subjective.
Nevertheless, upon the release of Bloomberg’s report, people immediately challenged the need for it:
Everyone thinks they need it. I would think that too if I didn’t know how good Tesla’s interface was. CarPlay is a crappy layer on top of crappy info-navs, and people think it’s an imperative because it provides a level of consistency from car to car. They have no clue how much…
— Rich Stafford (@r26174_rich) November 14, 2025
How can it not be when the best engineers choose Tesla over Apple and Tesla’s core focus is auto vs Apple being mobile. It’s what Tesla does every day. It’s a side project for Apple. Still Apple is much better than any other auto OEM who attract lesser talent and make digital…
— Emu (@confessedemu) November 14, 2025
Some fans proposed an interesting point: What if Tesla is using CarPlay as a counter to losing the $7,500 EV tax credit? Perhaps it is an interesting way to attract customers who have not owned a Tesla before but are more interested in having a vehicle equipped with CarPlay?
“100%. It’s needed for sales because for many prospective buyers, CarPlay is a nonnegotiable must-have. If they knew how good the Tesla UI is, they wouldn’t think they need CarPlay,” one owner said.
Tesla has made a handful of moves to attract people to its cars after losing the tax credit. This could be a small but potentially mighty strategy that will pull some carbuyers to Tesla, especially now that the Apple CarPlay box is checked.
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