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How Tesla (TSLA) took advantage of the retail investing boom

The Tesla Model S. (Photo: MotorTrend)

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Tesla (NASDAQ: TSLA) stock has split 5:1. With its increased volume of shares, the price has adjusted accordingly, making its stock more available to retail investors who have become more prevalent and populous during 2020.

TSLA stock officially adjusted in price on Monday, August 31, 2020, and are now available for $442.68 per share. The adjustment in price came after the stock performed a 5:1 split, which was approved by Tesla’s Board of Directors on August 11.

As the COVID-19 pandemic surged through the world and changed life as it was once known, entertainment simply halted. Sports and shows stopped to prevent the spread of the virus, businesses closed and stocks fell. However, while the world was adjusting, it was the opportunity of a lifetime for young, retail investors to get their first taste of Wall Street as company valuations dropped due to closures and decreased demand.

While some businesses wilted in the wake of the pandemic, other entities grew. One of these entities was online brokerage firms, like Robinhood, Charles Schwab, and TD Ameritrade, who all reported increases in accounts through the first quarter of 2020.

Some of these companies experienced a growth of 170% in new accounts, proving that investing on your Smartphone is simple and accessible. Schwab, TD Ameritrade, and E-Trade all reported massive increases in account ownership in Q1 2020 compared to the same time period a year prior. Schwab saw a 59% year-over-year increase in accounts, while TD Ameritrade and E-Trade saw a 149% and 169% increase, respectively.

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Credit: CNBC, FactSet

Why are more accounts being created on these platforms? It comes down to availability, JJ Kinahan of TD Ameritrade said.

“Perhaps because they’re home or perhaps because of furloughs, they also have time to dedicate to their investments that they didn’t necessarily have before,” Kinahan said to CNBC.

However, no-fee trading and accessibility through a Smartphone have also driven a younger demographic to get involved in the market.

“I think a lot of the innovation around trading commissions has really driven the accessibility of the markets for everyone and clearly that cohort, the younger ones, are seeing it for the first time in the headlines every day,” Tim Welsh of Nexus Strategy said to CNBC.

In terms of trading volume from retail investors, it has doubled in 2020 compared to last year as now 20% of daily stock market activity comes from individuals, according to Citadel Securities.

Whether Tesla realized that retail investors were getting involved in trading because of the pandemic is unknown. However, the company did realize that its surge in price per share in 2020 was not favorable for younger individuals or retail investors as a whole, so it performed the split.

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CEO Elon Musk considered a split on June 30, when @TeslaGong had mentioned that a stock split would help more fans of the company own shares. While Musk said it was “worth discussing at annual shareholder’s meeting,” the company completed a split more than three weeks before that event will take place on September 22.

However, allowing fans, employees, and individual investors contributes to Tesla’s mission as a company. Past selling cars or putting solar panels on houses, the goal is to accelerate the world’s transition to sustainable energy. By increasing the number of people who own the company’s stock, Tesla effectively increases the number of supporters it has in making the goal become a reality. With the widespread availability of TSLA shares, more people will contribute to the fight against climate change.

Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Investor's Corner

Financial Times retracts report on Tesla’s alleged shady accounting

“Turns out FT can’t do finance,” Tesla CEO Elon Musk quipped on X.

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Credit: Tesla Asia/X

The Financial Times has issued a retraction for an article it recently published that accused the electric vehicle maker of shady accounting practices.

The FT’s retraction has been appreciated by the electric vehicle community in social media, though many highlighted the fact that the publication’s initial erroneous allegations have already been spread across numerous other media outlets.

The Allegations

In an article published on March 19, the Financial Times pointed out that if one were to compare “Tesla’s capital expenditure in the last six months of 2024 to its valuation of the assets that money was spent on,” “$1.4 billion appears to have gone astray.”

The FT article highlighted that Tesla reported spending $6.3 billion on “purchases of property and equipment excluding finance leases, net of sales” in the second half of 2024. However, in that period, the company’s property, plant, and equipment only rose by $4.9 billion. As noted by members of the r/Accounting subreddit, this appeared to be the basis of the FT‘s article, which seemed careless at best.

Unfortunately, the publication’s allegations were quickly echoed by other news outlets, many of which proceeded to accuse Tesla of implementing shady accounting practices.

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The Retraction

In its retraction, the Financial Times explained that Tesla’s payments for assets already purchased and the possible disposal of depreciated property could help explain the alleged discrepancy in the company’s numbers. With these in consideration, the publication noted that the “crack we’re left with at Tesla is now small enough — just under half a billion dollars — to be filled with some combination of foreign exchange movements, non-material asset write-offs, or the sale of machinery or equipment close to its not-fully depreciated value.”

“As we sound the Alphaville bugle while lowering this particular red flag, one unavoidable conclusion is that at a certain point it’s necessary to trust the auditor’s judgment,” the publication noted.

Tesla CEO Elon Musk has responded to the Financial Times‘ retraction, commenting, “Turns out FT can’t do finance” in a post on social media platform X.

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Canaccord reaffirms Tesla’s price target of $404 after Giga Texas visit

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Credit: Tesla Asia/X

Canaccord Genuity reaffirmed its price target of $404 for Tesla after a visit to Gigafactory Texas. The investment firm sees an optimistic future for Tesla in the long term despite near-term headwinds.

Canaccord analysts reiterated its “Buy” rating for TSLA stock and revised Tesla’s Q1 2025 delivery estimates from ~331,000 vehicles to ~362,000 units. The firm’s first-quarter delivery estimates for Tesla reveal its optimistic take on the company’s future, even though it is still below the consensus estimate of ~417,000 vehicles.

“Our estimate is informed by our opinion that some consumers are delaying vehicle purchases to access the new Model Y and 4Q24 earnings call commentary regarding Model Y-related factory retooling limiting production…We wonder whether purchase decision delays and production limitations are being misinterpreted as halted overall momentum for Tesla. While we do suspect there has been some macroeconomic/brand impact, we, again, do estimate 1Q25 deliveries are mostly being impacted by supply constraints–as well as some demand factors,” Canaccord Genuity noted.

Canaccord analysts recently visited Tesla Giga Texas and left with optimism for the American electric vehicle (EV) maker.

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“It’s hard not to be impressed with how future-forward Tesla is–whether it’s vehicle design or manufacturing. Consistently rethinking the status quo,” Canaccord Genuity analysts commented.

Analysts highlighted Tesla’s progress with Full Self-Driving, specifically version 13.2.8. They noted that Tesla’s unboxed manufacturing strategy would boost production efficiencies. Canaccord Genuity analysts also mentioned that Tesla’s robotaxi services will launch in Austin in the summer.

“For investors with duration and grit, there is a silver-linings playbook,” the Canaccord Genuity analysts concluded.

Canaccord Genuity reflects Elon Musk’s recent stock market advice during the Tesla All-Hands keynote. Musk advised investors to invest in companies with products they love, highlighting that Tesla has a few great products and will continue to launch more.

“Tesla stock goes up and goes down, but actually, it’s still the same company,” Musk noted.

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Tesla stock rebounds and Tim Walz backtracks: ‘I was making a joke’

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Credit: @TeslaFrenzy/X

Tesla stock rebounded over 20 percent in the past five trading days, and, coincidentally, the boost came just after Tim Walz said he gets a boost from watching the automaker’s shares fall.

Although Walz’s pushback against Tesla stock mostly comes from his evident distaste for CEO Elon Musk, who has joined President Donald Trump’s team as the head of the Department of Government Efficiency (DOGE), it seems he might not have realized the EV maker’s shares make up a portion of his state’s pension fund.

This was something Shark Tank’s Kevin O’Leary mentioned last week after Walz’s comments. However, now that Tesla shares are rising once again, Walz is backtracking by saying that his comment from last week was his attempt at humor.

Walz said:

“I have to be careful about being a smartass. I was making a joke. These people have no sense of humor.”

Tesla shares have rebounded nicely since a substantial drop so far this year.

Although the stock is still down about 28 percent this year, things are looking better for the company as it now shifts its focus to the release of several affordable models, the ramp of the new Model Y “Juniper,” the release of the Cybercab and Robotaxi platform in Texas and California, and other potential catalysts like the Optimus robot.

Tesla aiming to produce first “legion” of Optimus robots this 2025

Last week’s All-Hands meeting from Tesla was publicly broadcast on X and seemed to be the response many investors were hoping for as questions started to seep in regarding Musk’s commitment to the company.

While his attention seems to be on solving government spending and eliminating corruption, it is evident Musk is still paying attention to what is going on at Tesla.

Shares are up over 10 percent at 1:05 p.m. on the East Coast, trading at around $274.

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