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Tesla is bringing a machine gun to a knife fight using an ‘AK-47 disguised as a butter knife’

Credit: @JasemAsh via Tesla Owners Wisconsin/Twitter

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Just recently, Tesla received what could very well be one of its most bullish takes from Wall Street to date, with Canaccord Genuity analyst Jed Dorsheimer acknowledging the potential of the company’s battery business, among other things. During a segment at CNBC’s The Squawk, Dorsheimer noted that Tesla’s primary edge lies in the fact that it simply tackles problems in a way that is fundamentally different from the norm. 

And this, according to the analyst, is a crucial advantage—one that could help the EV maker keep its lead in the electric car sector. “Tesla is bringing a machine gun to a knife fight,” Dorsheimer noted

Credit: Tesla/YouTube

In a lot of ways, Dorsheimer’s statements ring true. CEO Elon Musk has noted that Tesla should be seen as a chain of about a dozen startups that are each working towards a specific goal. As Musk said, many of the “startups” under Tesla’s umbrella actually have little to no correlation with traditional automotive companies. These include the company’s energy business, which the CEO predicts would comprise a large portion of Tesla in the future. 

Despite this, few have looked at Tesla with such a lens. A look at the coverage of Tesla in the mainstream media over the years would show that numerous traditional auto analysts have been wrong about the stock, and even big bulls like Cathie Wood of ARK Invest do not typically cover Tesla’s potential in segments such as battery storage and residential solar. And this, at least for many of Tesla’s critics, has proven to be a costly misstep, as evidenced by TSLA shorts’ $38 billion loss last year. 

A group that may very well have acknowledged Tesla’s bigger picture could be retail investors, many of whom are not investing experts. Instead, they are category experts, mastering the unique niche that Tesla was carving for itself. Partly thanks to the emergence of such a group, Tesla’s mid-2019 to 2020 stock performance represented one of the largest transfers of wealth from Wall Street to Main Street investors to date. 

What is rather remarkable is that Tesla’s potential is hiding in plain sight. Its electric car business may not produce vehicles at the same volume as Toyota for now, but its numbers are growing massively every year. It only has a couple of functioning car factories today, but both are pushing out vehicles with frightening efficiency. Tesla’s battery storage and solar business may be easy to overlook as well, but its potential is vast as it exists in a sector that’s ripe for disruption. 

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Credit: Tesla China/Twitter

Inasmuch as all the pieces of the Tesla puzzle are visible, however, it is very easy for someone with a narrow-minded lens—perhaps one focused on month-over-month vehicle deliveries in specific territories—to miss the forest for the trees. And in a way, this is partly due to Tesla’s strategy itself, which tends to keep things understated, despite Elon Musk’s Twitter habits. 

From its vehicles to its battery storage systems, Tesla’s entire lineup is designed with simplicity in mind. This was something that Top Gear presenter Chris Harris mentioned back in 2019 when he went behind the wheel of the Model 3 Performance. Harris sharply criticized the Model 3 for its unassuming look, but he was blown away by its performance, which included the vehicle walking all over the best of ICE on the track. Summing up his thoughts, Harris noted that the Model 3 was an “AK-47 disguised as a butter knife.”

This still pretty much applies to Tesla’s current lineup of products. From the Semi to Full Self-Driving to Autobidder, most of Tesla’s creations are designed to usher in a paradigm shift in their respective segments. They just typically come in packages that are easily judged and just as easily miscalculated. Fortunately, and considering the growing community of people well-versed in Tesla’s efforts, the company’s efforts will likely not remain unacknowledged. After all, if Canaccord Genuity analyst Jed Dorsheimer’s recent statements are any indication, it appears that even Wall Street is starting to appreciate the forest a little bit more. 

Don’t hesitate to contact us for news tips. Just send a message to tips@teslarati.com to give us a heads up.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla rolls out most aggressive Model Y lease deal in the US yet

With the promotion in place, customers would be able to take home a Model Y at a very low cost.

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(Credit: Tesla)

Tesla has rolled out what could very well be its most aggressive promotion for Model Y leases in the United States yet. With the promotion in place, customers would be able to take home a Model Y at a very low cost.

Zero downpayment leases

The new Model Y lease promotion was initially reported on X, with industry watcher Sawyer Merritt stating that while the vehicles’ monthly payments are still similar to before, the cars can now be ordered with a $0 downpayment. 

Tesla community members noted that this promotion would cut the full payment cost of Model Y leases by several thousand dollars, though prices were still a bit better when the $7,500 federal tax credit was still in effect. Despite this, a $0 downpayment would likely be appreciated by customers, as it lowers the entry point to the Tesla ecosystem by a notable margin.

Premium freebies included

Apart from a $0 downpayment, customers of Model Y leases are also provided one free upgrade for their vehicles. These upgrades could be premium paint, such as Pearl White Multi-Coat, Deep Blue Metallic, Diamond Black, Quicksilver or Ultra Red, or 20″ Helix 2.0 Wheels. Customers could also opt for a White Interior or a Tow Hitch free of charge.

A look at Tesla’s Model Y order page shows that the promotion is available for all the Model Y Premium Rear-Wheel Drive and the Model Y Premium All-Wheel Drive. The Model Y Standard and the Model Y Performance are not eligible for the $0 downpayment or free premium upgrade promotion as of writing. 

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Tesla is looking to phase out China-made parts at US factories: report

Tesla has reportedly swapped out several China-made components already, aiming to complete the transition within the next two years.

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(Source: Tesla)

Tesla has reportedly started directing its suppliers to eliminate China-made components from vehicles built in the United States. This would make Tesla’s US-produced vehicles even more American-made.

The update was initially reported by The Wall Street Journal.

Accelerating North American sourcing

As per the WSJ report, the shift reportedly came amidst escalating tariff uncertainties between Washington and Beijing. Citing people reportedly familiar with the matter, the publication claimed that Tesla has already swapped out several China-made components, aiming to complete the transition within the next two years. The publication also claimed that Tesla has been reducing its reliance on China-based suppliers since the pandemic disrupted supply chains.

The company has quietly increased North American sourcing over the past two years as tariff concerns have intensified. If accurate, Tesla would likely end up with vehicles that are even more locally sourced than they are today. It would remain to be seen, however, if a change in suppliers for its US-made vehicles would result in price adjustments for cars like the Model 3 and Model Y.

Industry-wide reassessments

Tesla is not alone in reevaluating its dependence on China. Auto executives across the automotive industry have been in rapid-response mode amid shifting trade policies, chip supply anxiety, and concerns over rare-earth materials. Fluctuating tariffs between the United States and China during President Donald Trump’s current term have made pricing strategies quite unpredictable as well, as noted in a Reuters report. 

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General Motors this week issued a similar directive to thousands of suppliers, instructing them to remove China-origin components from their supply chains. The same is true for Stellantis, which also announced earlier this year that it was implementing several strategies to avoid tariffs that were placed by the Trump administration. 

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Tesla owners propose interesting theory about Apple CarPlay and EV tax credit

“100%. It’s needed for sales because for many prospective buyers, CarPlay is a nonnegotiable must-have. If they knew how good the Tesla UI is, they wouldn’t think they need CarPlay,” one owner said.

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Credit: Tesla Raj/YouTube

Tesla is reportedly bracing for the integration of Apple’s well-known iOS automotive platform, CarPlay, into its vehicles after the company had avoided it for years.

However, now that it’s here, owners are more than clear that they do not want it, and they have their theories about why it’s on its way. Some believe it might have to do with the EV tax credit, or rather, the loss of it.

Owners are more interested in why Tesla is doing this now, especially considering that so many have been outspoken about the fact that they would not use it in favor of the company’s user interface (UI), which is extremely well done.

After Bloomberg reported that Tesla was working on Apple CarPlay integration, the reactions immediately started pouring in. From my perspective, having used both Apple CarPlay in two previous vehicles and going to Tesla’s in-house UI in my Model Y, both platforms definitely have their advantages.

However, Tesla’s UI just works with its vehicles, as it is intuitive and well-engineered for its cars specifically. Apple CarPlay was always good, but it was buggy at times, which could be attributed to the vehicle and not the software, and not as user-friendly, but that is subjective.

Nevertheless, upon the release of Bloomberg’s report, people immediately challenged the need for it:

Some fans proposed an interesting point: What if Tesla is using CarPlay as a counter to losing the $7,500 EV tax credit? Perhaps it is an interesting way to attract customers who have not owned a Tesla before but are more interested in having a vehicle equipped with CarPlay?

“100%. It’s needed for sales because for many prospective buyers, CarPlay is a nonnegotiable must-have. If they knew how good the Tesla UI is, they wouldn’t think they need CarPlay,” one owner said.

Tesla has made a handful of moves to attract people to its cars after losing the tax credit. This could be a small but potentially mighty strategy that will pull some carbuyers to Tesla, especially now that the Apple CarPlay box is checked.

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