With Detroit-based Rivian Automotive stepping into the limelight, the electric car maker has seen itself being compared to Silicon Valley-based Tesla, a first mover in the EV market. Over the following week, Rivian and its CEO, RJ Scaringe, has been dubbed as several things, among them being “Tesla’s worst nightmare.” This is a flawed assumption.
Rivian emerged from the shadows late last year, surprising the auto industry by revealing two production-ready vehicles that feature the best that electric cars can offer — instant power, luxury, and a killer design. With this in mind, it is not surprising that the company is perceived with optimism by Wall Street and potential investors. Morgan Stanley analyst Adam Jonas, for one, noted that Tesla’s dominance in the US EV market could be “unsustainable” as it faces “serious competition” from Rivian, considering the younger company’s “access to talent and capital” and its focus on the “fastest growing segments of pickup trucks & SUVs.”
Yesterday, reports also emerged that high-profile investors such as GM and Amazon are in talks to invest in Rivian. Provided that the reports are accurate, Reuters noted that Rivian’s valuation would rise to between $1 to $2 billion once the deal goes through. That’s incredibly impressive for the electric car maker, and it bodes well for the EV industry in general as it provides much-needed funds for the development of clean transportation. What it does not do is prove that Tesla will run into trouble because of Rivian’s upcoming and seemingly inevitable rise.
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- Tesla CEO Elon Musk unveils the Tesla Semi. (Credit: Tesla)
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- The Rivian R1T and R1S take center stage at the 2018 LA Autoshow
Tesla CEO Elon Musk and Rivian CEO RJ Scaringe both aim to rid the world of fossil fuels.
While rivalries present a compelling narrative, it is difficult to paint Tesla and Rivian as rivals trying to beat each other without compromising each company’s character. Tesla’s Elon Musk, for one, has always encouraged the development of more electric cars. In a recent tweet late last month, Musk noted that it is “exciting to see all the new electric vehicles coming to market,” referring to a report of other EVs set to debut in the coming years. In a later post, Musk added that Tesla’s true competition is not new electric vehicles, but rather, the “enormous flood of gasoline cars pouring out of the world’s factories every day.”
In his most recent 60 Minutes segment, Musk went so far as to state that “if somebody comes and makes a better electric car than Tesla, and it’s so much better than ours that we can’t sell our cars, and we go bankrupt, I still think that’s a good thing for the world.” It remains unknown if Elon Musk could ultimately put his foot where his mouth is, but considering his statements so far, he definitely appears to be fully supportive of other electric car makers, including Rivian.
Rivian, for its part, has never given an indication that it is going after Tesla. The electric car maker has established since the reveal of its first truck that it is dedicating itself to the production of luxury adventure vehicles (at least for now) with zero compromises. Rivian CEO RJ Scaringe has also been pretty open about his opinion of Tesla. During a fireside chat at the Automotive News World Congress last month, Scaringe credited Tesla for disproving “untruths” about electric vehicles. Simply put, everything that Rivian has done so far indicates that it acknowledges Tesla, and it is fully onboard with the company’s mission of accelerating the advent of sustainable energy.
Mainstream media loves pitting companies, products, and people against each other — Apple’s iOS and Google’s Android, Sony’s PlayStation and Microsoft’s Xbox, Celebrity A and Celebrity B, the list is endless. In the case of Tesla and Rivian and their CEOs, this idea does not seem to line up very well. In their respective segments alone, the companies should not be compared, considering that Tesla is pursuing the mainstream market with the Model 3 and the upcoming Model Y, while Rivian is focusing on the luxury adventure sphere with the R1T and R1S. Until Tesla releases its own pickup truck, then the two electric car makers are best seen as allies in the transition away from fossil fuels — not rivals attempting to overpower each other.
News
Starlink gets its latest airline adoptee for stable and reliable internet access
The company said it plans to “rapidly integrate Starlink into its fleet,” and that the first Starlink-equipped aircraft will enter service this Summer.
SpaceX’s Starlink, the satellite internet program launched by Elon Musk’s company, has gotten its latest airline adoptee, offering stable and reliable internet to passengers.
Southwest Airlines announced on Wednesday that it would enable Starlink on its aircraft, a new strategy that will expand to more than 300 planes by the end of the year.
The company said it plans to “rapidly integrate Starlink into its fleet,” and that the first Starlink-equipped aircraft will enter service this Summer.
Tony Roach, Executive Vice President, Chief Customer and Brand Officer for the airline, said:
“Free WiFi has been a huge hit with our Rapid Rewards Members, and we know our Customers expect seamless connectivity across all their devices when they travel. Starlink delivers that at-home experience in the air, giving Customers the ability to stream their favorite shows from any platform, watch live sports, download music, play games, work, and connect with loved ones from takeoff to landing.”
Southwest also said that this is just one of the latest upgrades it is making to provide a more well-rounded experience to its aircraft. In addition to Starlink, it is updating cabin designs, offering more legroom, and installing in-seat power to all passengers.
Southwest became one of several airlines to cross over to Starlink, as reviews for the internet provider have raved about reliability and speed. Over the past year, Hawaiian Airlines, United Airlines, Alaska Airlines, airBaltic, Air France, JSX, Emirates, British Airways, and others have all decided to install Starlink on their planes.
This has been a major move away from unpredictable and commonly unreliable WiFi offerings on planes. Starlink has been more reliable and has provided more stable connections for those using their travel time for leisure or business.
Jason Fritch, VP of Starlink Enterprise Sales at SpaceX, said:
“We’re thrilled to deliver a connectivity experience to Southwest Airlines and its Customers that really is similar, if not better, than what you can experience in your own home. Starlink is the future of connected travel, making every journey faster, smoother, and infinitely more enjoyable.”
Starlink recently crossed a massive milestone of over 10 million subscribers.
Elon Musk
Tesla nears closure of Full Self-Driving purchasing option
The move to bring FSD to this type of purchasing program comes after CEO Elon Musk noted in January that Tesla would move away from the outright purchase option.
Tesla is nearing the closure of its Full Self-Driving outright purchasing option, which will be removed on February 14, meaning Saturday will be the last time it can be bought as a non-subscription.
Tesla is aiming to move its Full Self-Driving suite to a subscription-only platform, a move that will enable people to only pay monthly for the semi-autonomous driving functionality.
The move to bring FSD to this type of purchasing program comes after CEO Elon Musk noted in January that Tesla would move away from the outright purchase option.
It is currently priced at $8,000 for the outright option to use Full Self-Driving, a substantial decrease compared to the $15,000 it was priced at one time. For the monthly subscription, it is just $99 per month, but that price will change, likely increasing as things get more advanced.
Tesla is overhauling its Full Self-Driving subscription for easier access
We say it will likely increase because there is no indication of how Tesla will price FSD. There has been some speculation that Tesla could utilize a tiered system to price FSD, which would potentially allow owners to pick and choose a set of features that would be most ideal for them.
This would potentially introduce an even more affordable option for FSD use, but this is unconfirmed. The reason many say this could be an option for Tesla is the fact that if the price goes up further, the take rate, which is currently around 12 percent at its most recent estimate, could be lower.
Musk needs 10 million active Full Self-Driving subscriptions to unlock one of the tranches of his newest compensation package.
The move to a subscription-only platform has its positives and negatives, and owners have been more than vocal about these since Musk confirmed the move.
Positives
- Lower barrier to entry and higher potential adoption
- Financially better for many users
- Easier transfers and brand loyalty
- Predictable recurring revenue for Tesla
- Access to the latest features
Negatives
- Higher long-term cost for loyal/long-term owners
- No true “ownership” or permanence
- Risk of future price hikes or even deactivation
- Perceived as of less value
- Impact on resale and used market
Overall, there is a split among the Tesla community in terms of what they see as the “right” way to handle this. Tesla is likely to shed more details on what its plans for the subscription-only platform will be, including pricing, in the coming weeks.
Elon Musk
Elon Musk’s Boring Company selected for Universal Orlando tunnel project
The underground transport tunnel is designed to address the persistent gridlock surrounding International Drive.
Elon Musk’s The Boring Company has been selected for a proposed underground transit system connecting Universal Orlando Resort and the newly opened Universal Epic Universe.
The underground transport tunnel is designed to address the persistent gridlock surrounding International Drive.
As noted in a blooloop report, Universal’s Shingle Creek Transit and Utility Community Development District approved a resolution showing its intent to designate The Boring Company as the contractor for the project.
The agreement covers the full scope of the project, from the tunnel’s design, construction, and maintenance. The project has also been described in public documents as a “point-to-point innovative transportation” initiative with a 25-year agreement.
The proposed Boring Company tunnels would directly link Universal’s existing parks with Epic Universe, which sits roughly three miles away from Universal Orlando Resort. Today, buses are the only direct connection between the two destinations.
Project requirements were quite stringent. Bidders were required to demonstrate at least $75 million in bonding capacity, have a minimum of seven years of operational experience, and show prior delivery of a comparable project valued at $25 million or more within the past 15 years. The Boring Company, thanks in no small part to the Vegas Loop, meets these requirements.
The Orlando selection adds to The Boring Company’s growing portfolio of Loop-style systems. In Las Vegas, the Las Vegas Convention Center Loop has transported more than two million passengers in Tesla vehicles through underground tunnels since 2021. The greater Vegas Loop system is also under construction.
For now, residents in the area seem enthusiastic about the upcoming project. In a comment to Fox35, residents noted that the tunnels could improve traffic in the area.
“We are very congested at certain times and certain hours and that would certainly help with people not having to budget their time,” Mary Walters-Clark, a resident, stated. Another resident, Scott Heinz, echoed similar sentiments. “I think it would be a new opportunity to lessen traffic load and good for visitors as well,” he said.
The tunneling startup has started bringing its Loop projects to international locations. It recently signed a memorandum of understanding with Dubai’s Roads and Transport Authority to explore the development of a 17-kilometer underground Loop network beneath Dubai.
Starlink gets its latest airline adoptee for stable and reliable internet access
Tesla nears closure of Full Self-Driving purchasing option
