A recent list of the top 20 electric vehicle manufacturers shows how far behind many legacy brands are.
A list compiled by u/SoulReddit13 on the r/Electric Vehicles subreddit shows the world’s top 20 electrified vehicle manufacturers. While the author chose to include PHEVs (placing BYD as the top EV manufacturer), Tesla ranks 2nd, leaving German, South Korean, and other American brands behind. However, the list has a not-so-surprising lack of Japanese brands showing just how far behind companies like Toyota and Honda now find themselves. The author compiles the data from InsideEVs and CleanTechnica.
There are a couple of results that stand out. The cluster of German brands in 4th, 5th, and 6th place stands out at the top of the list. Volkswagen at the top is followed closely by BMW, which along with Mercedes, has seen tremendous growth since the same time last year at roughly 20 percent. A surprising result is Audi falling to 13th and not growing at nearly the same pace as its other upscale German competitors.
Kia and Hyundai are not far behind at 8th and 10th respectively. Followed by Volvo at 12th, Peugeot at 18th, and finally Ford (the only other American manufacturer on the list) at 20th.
Perhaps most notably, the once-dominant brand of the automotive industry, Toyota. For years, the brand had been successful worldwide with cars like the Corolla, the Camry, and even the Prius. Many even viewed the Prius as the car that won over many Americans to the idea of hybridization. Similarly, Honda, Nissan, Subaru, Mitsubishi, and Mazda are absent from the list. In essence, this means that the Japanese auto group is entirely absent despite their previous dominance in sales and R&D. Similar criticism can be leveled towards the likes of General Motors and the Chrystler family (Chrysler/Jeep/Dodge).
In place of these legacy companies, startups primarily found in China have begun to dominate, simply selling to their home market and now looking to Europe and the US to expand.
In order for these companies to capitalize on the current wave of EV popularity, they will have to move fast. Perhaps a focus on what the late Ford and Chrysler executive Lee Iacocca called “cars Americans want to buy,” or simply affordable and efficient vehicles like those that brought Japanese car dominance to the U.S. in the 70s and 80s can right the ship and bring these brands back to prominence.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at firstname.lastname@example.org. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at email@example.com!