Toyota and Hyundai’s electric vehicle ads have been banned by the Advertising Standards Authority (ASA), the UK’s advertising watchdog. The ban was due to Toyota and Hyundai allegedly exaggerating the charging speed of their electric vehicles and misleading consumers about the availability of rapid-charging points across the UK and Ireland.
In Toyota’s case, the Japanese carmaker ran a campaign on its website for its bZ4X all-electric crossover. The website claimed that the bZ4X could be charged to 80% in about 30 minutes using a 150 kW rapid charging system. Toyota also noted that drivers could “easily find rapid-charging points in a number of public locations,” particularly in areas where drivers were “most likely to need them.”
As for Hyundai, the company also ran a similar campaign to promote the Ioniq 5, a well-reviewed all-electric vehicle. The carmaker used its own website, a YouTube video featuring footballers from the Premier League club Chelsea, and a digital billboard in London’s Piccadilly Square to promote its car. The campaign claimed that the Ioniq 5 could be charged from 10% to 80% in 18 minutes using a 350 kW rapid charger.
As noted in a report from The Guardian, the ASA received complaints about the two automakers’ advertising campaigns. The complaints reportedly challenged Toyota and Hyundai’s claimed charging times, which both carmakers admitted were achieved in perfect factory conditions. The automakers’ claims about the availability of rapid charging locations in the UK were also challenged.
Toyota has noted that at the time of its ad campaign, Zap Map, a service that shows EV charging points, did not show the exact locations of 150 kW rapid chargers, though the service did state that there were 419 charging points at 134 locations across the UK. Only seven were listed in Scotland, two were listed in Wales, and none were listed in Northern Ireland.
Hyundai’s Charge My Hyundai website, on the other hand, listed 37 ultra-fast 350 kW charging locations in Great Britain. Only six were listed in Ireland, and “limited numbers” were listed in Wales and Scotland. No locations were listed for Northern Ireland.
Toyota and Hyundai reportedly explained that their advertisements were not misleading, especially since drivers would likely not need rapid charging points on shorter drives. The ASA, however, noted that the advertisements gave consumers the impression that it was “relatively straightforward” to access rapid charging points across the UK. The advertising watchdog also noted that numerous real-world factors affected EVs’ charging times, but these factors were controlled by the carmakers in the tests that the ads were based on.
“If any of those conditions were less than optimal, then charging times would likely take longer,” the ASA noted.
The two carmakers argued that it was pertinent for them to be allowed to promote EV charge times to consumers. Despite this, the ASA opted to ban the automakers’ ad campaigns anyway. “We concluded that because the ads omitted material information about the factors that could significantly affect the advertised charging time and the limitations in relation to availability…the claims had not been substantiated and were misleading,” the ASA said.
Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.
Elon Musk
Elon Musk confirms Grok 4 launch on July 9 with livestream event
The rollout will be accompanied by a livestream at 8 p.m. Pacific Time.
Elon Musk has officially confirmed that Grok 4, the latest version of xAI’s large language model, will launch on July 9. The rollout will be accompanied by a livestream at 8 p.m. Pacific Time, hosted on xAI’s official account on X.
xAI goes straight to Grok 4
Back in May, leaks indicated that xAI was getting ready to ship Grok 3.5. Considering Musk’s recent comments, however, it appears that the artificial intelligence startup would be focusing on the large language model’s fourth iteration instead. As noted in a Financial Express report, users on X have sighted references to Grok 4 in the lead up to the update’s launch, such as “grok-4-prod-mimic” and “Grok 4 Code.”
Musk’s Grok 4 announcement comes as AI competition intensifies between major players including OpenAI, Google, and xAI. With Musk’s Colossus supercomputer fully operational in Memphis, xAI appears to be accelerating its AI product roadmap.
Musk pushes Grok toward political neutrality
Grok 4’s launch also follows a recent controversy involving political bias, as noted in a CNN report. Last week, Grok responded to a user on X stating that political violence in the U.S. since 2016 had come more from the political right than the left. The chatbot noted in a later reply that its answer was based on information from sources like Reuters, the Journal of Democracy, and University of Maryland studies.
Musk stated that Grok’s response was a “major fail.” “Major fail, as this is objectively false. Grok is parroting legacy media. Working on it,” he wrote in a post on X. By the end of June, Musk noted that he was “grinding all night with the xAI team” and that they were making “good progress.” He also stated that the model “Will be called Grok 4. Release just after July 4th. Needs one more big run for a specialized coding model.”
News
Tesla opens massive solar Supercharger station in California
The Supercharger opened to customers ahead of Fourth of July weekend, while Tesla continues phase two of construction on the site.
Tesla has officially launched the first several Supercharging posts at a massive station in California, notably including solar canopies and grid-scale batteries to offer completely renewable charging.
Last week, Tesla announced on X that it opened the first 84 Supercharger stalls of a planned 168-stall station in Lost Hills, California. Additionally, the massive Supercharger project features 11MW of solar canopies and 10 Megapack batteries for off-grid charging powered entirely by solar energy.
Tesla completed the first phase of the project just days ahead of the busy Fourth of July holiday weekend, adding that initial construction took just eight months. In addition to the remaining charging stalls, Tesla says it’s building a set of lounge areas, renderings of which can be seen below alongside current photos of the site.
Notably, the site also includes V4 charging posts for the company’s latest available charging speeds, and it’s located near the busy junction between I-5 and Highway 46 in Kern County.
“Thank you [Kern County] and [PG&E] for collaboration and approvals,” Tesla wrote in a follow-up post.
Credit: Tesla Charging | X
Credit: Tesla Charging | X
Credit: Tesla Charging | X
Credit: Tesla Charging | X
Tesla Supercharger Maps for North America, Europe, and Asia pic.twitter.com/0U5r0XRPyo
— TESLARATI (@Teslarati) July 2, 2025
READ MORE ON TESLA SUPERCHARGERS: Tesla launches ultra-fast V4 Superchargers in China for the first time
Testing at the LA Diner, plus Musk update on potential Tesla solar Gigafactory
The huge Tesla Supercharger station completed phase one of construction fairly quickly, especially given how long Tesla has been working on its unique Los Angeles diner, drive-in, and Supercharger location. Still, the company was seen performing some testing at the nearly-completed charging station earlier this month, and will reportedly be holding a job fair.
Elon Musk also responded on Monday morning to a post on X, suggesting that Tesla is “thinking about” building a U.S.-based solar Gigafactory in order to help support increased power needs with AI growth, and to bolster domestic solar production.
Tesla is building a new UFO-inspired Supercharger in the heart of Alien country
News
Tesla driver walks away from major accident with minor injuries
The driver sustained only minor injuries, and the exact cause of the crash remains under investigation.
The driver of a Tesla Model Y survived and walked away from a harrowing accident on Monday in California, only sustaining minor injuries despite the vehicle being impaled by a guardrail.
On Monday morning around 4:34 a.m., the Los Banos division of the California Highway Patrol (CHP) responded to the accident on I-5 near Panoche Road, involving a 23-year-old in a Tesla Model Y. According to a post on social media, the driver veered off the road for unknown reasons in the northbound lane, before crashing directly into the guardrail and impaling the vehicle.
You can read the full message and photos from Los Banos CHP below, as were shared in a Facebook post on Monday afternoon.
This morning a Tesla model y was traveling in the #1 northbound lane of I-5 north of Panoche Rd. For unknown reasons driver allowed V-1 to veer off the roadway, travel through a dirt center divide, and crashed into the fixed metal guardrail. Lucky for the driver he only sustained minor injuries and was able to walk away. Driving a vehicle requires 100% attention to the road. Avoid distractions and focus on driving.
Credit: CHP Los Banos (via Facebook)
Credit: CHP Los Banos (via Facebook)
Credit: CHP Los Banos (via Facebook)
In a statement to SFGate, CHP officer Myles Anderson said that the driver only sustained minor injuries, while no arrests are made and drugs and alcohol are not suspected to have been involved. The report also notes that Tesla’s “cruise control and lane assistance features” were activated, according to Anderson. However, it’s not entirely clear if this is referring to Supervised Full Self-Driving (FSD), or to the cruise control and lane assist features baked into Autopilot.
At the time of writing, CHP has not yet responded to Teslarati’s request for clarification and additional details on the matter.
Tesla Crash Safety Ratings across its lineup: pic.twitter.com/ny30R7ceji
— TESLARATI (@Teslarati) July 1, 2025
READ MORE ON TESLA SAFETY: Tesla rolls out crucial new safety feature aimed at saving children
The news comes after Tesla has touted its vehicles as incredibly safe for many years. In December, for example, the company highlighted receiving top safety scores from regulators on four different continents throughout the world, including from the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute of Highway Safety (IIHS) in the U.S.
Tesla has also listed the goal of making its vehicles the safest on the road throughout the years, both in the overall design of its vehicles and in its Autopilot and Full Self-Driving (FSD) programs.
Tesla Model 3 ranks as the safest new car in Europe for 2025, per Euro NCAP tests
Elon Musk confirms Grok 4 launch on July 9 with livestream event
Tesla opens massive solar Supercharger station in California
Tesla driver walks away from major accident with minor injuries
-
Elon Musk1 week agoTesla investors will be shocked by Jim Cramer’s latest assessment
-
News2 weeks agoTesla Robotaxi’s biggest challenge seems to be this one thing
-
News2 weeks agoWatch the first true Tesla Robotaxi intervention by safety monitor
-
Elon Musk1 week agoA Tesla just delivered itself to a customer autonomously, Elon Musk confirms
-
News2 weeks agoTesla Robotaxi rollout proves that Elon Musk still delivers, even if it’s late
-
Elon Musk2 weeks agoxAI welcomes Memphis pollution results, environmental groups push back
-
Elon Musk2 weeks agoElon Musk commends Tesla team on successful Robotaxi launch
-
Elon Musk2 weeks agoElon Musk confirms Tesla Optimus V3 already uses Grok voice AI