Volkswagen Auto Group CEO Herbert Diess has led his German car company to be one of the most respected in terms of large entities that have chosen to leave a long and successful past of producing gas-powered vehicles in favor of electrified models. Diess has worked long and hard to dissolve VW’s past mistakes, especially the Dieselgate scandal from several years ago. However, in 2021, VW has left its blemished past behind it and is the most popular electrified brand in Europe, leading companies like Tesla, Peugeot, and Renault in the world’s most robust market for electrified vehicles. Diess is a big part of this accomplishment and has one of the more keen eyes for the industry, self-admittedly behind Elon Musk.
Diess’ thoughts on the EV industry and how 2021 has shaped it to be one of the most difficult and challenging sectors of the year due to semiconductor shortages, along with his plans for Volkswagen’s electrified future and his respect for fellow auto CEO Elon Musk were discussed in a recent interview with CNN’s Anna Stewart who caught up with the VW frontman at the International Motor Show in Munich.
50% of sales electric by 2030
Diess responds to Stewart’s first inquiry, which regards VW’s goal to have 50% of its sales be electric by 2030. “In Europe, we are already leading,” Diess said, which is true based on the most recent figures from EU-EVs.com, showing Volkswagen has a comfortable lead over second-place Tesla by just over 20,000 vehicles. In other markets, Volkswagen is performing well. “Even in the US, we have been in second place for the last months, and in China, we are growing fast. We think we will become the market leader for EVs,” Diess adds.
Volkswagen has absolutely taken on the EV initiative better than 99% of other car companies, making its goals the most believable moving forward. The ID. family of vehicles has performed incredibly well, with Volkswagen offering specific models for specific markets to keep things fresh, exciting, and relevant. The question is, will VW be able to keep up its domination of the European market when Tesla begins production at Giga Berlin later this year?
Global semiconductor shortage
One of the biggest bottlenecks in recent history, the global semiconductor supply shortage, has plagued automakers to scrap basic functions like “push-to-start” features in ICE vehicles. Diess, a usually optimistic person, admits that Volkswagen is still struggling with the shortages, and he is not quite sure when things will get better.
“It has gotten worse already. We expected that we would have relief after the summer break, which didn’t happen because, in Malaysia, we had really quite significant problems with Covid,” Diess added. “Some of our suppliers, the back ends of our suppliers are mostly based in Malaysia, and three plants were hit hard. We think that we will overcome this situation towards the end of the month, and then we should see relief.”
Autonomy
In terms of autonomy, Diess is optimistic about the capabilities of self-driving cars. “We see a much bigger transition for the industry when cars are becoming autonomous because cars will be used differently, used by more people. You can send your children or your grandparents in a car somewhere. Now imagine!” Volkswagen previously claimed it could sell a self-driving system that charged by the hour, and it would be profitable doing it. However, Diess said the business still has a long way to go, and Volkswagen will likely roll out its first fleet in 2024 or 2026. “But it’s now time to invest and to prepare. And that’s what we are doing,” he stated.
Volkswagen says it can profitably sell a self-driving system for €7 an hour
Volkswagen vs. Tesla
Diess holds high regard for Tesla CEO Elon Musk. The two are friends and have shared several compliments with each other on several occasions. Musk even took a ride in an ID.3 in Germany with Diess piloting the vehicle, which ignited rumors of a potential collaboration between the two automotive CEOs. Diess still holds the utmost respect for Musk and Tesla, calling the company’s frontman “a brilliant guy” who “makes a difference. He’s changing the world with his ventures.”
Despite the two companies combating to dominate EV sales across the globe, Diess does not see any parallels between VW and Tesla. “We are quite different. He is very focused on Tesla, on his story. I’m running a big traditional company, which we try to prepare for the future. And I think we also require different characters. I like him a lot, but I think we are quite different.”
As for whether Diess was ever offered the CEO job at Tesla, Herbert simply ended with, “I don’t know,” and a slight chuckle.”
What do you think? Let us know in the comments below, or be sure to email me at joey@teslarati.com or on Twitter @KlenderJoey.
News
Tesla Full Self-Driving gets hit with some adjustments in Europe
Tesla Full Self-Driving, which is now referred to in Europe as “Tesla Assisted Driving” (TAD), is getting hit with a handful of new changes at the hands of the Netherlands’ vehicle authority, the RDW (Rijksdienst voor het Wegverkeer).
On 3 November, the RDW announced that it has assessed and approved a set of changes to Tesla’s FSD Supervised driver-assistance system. The updates introduce the official European name TAD and impose stricter controls on the system’s speed behaviour.
The new name will appear on the in-car display, in the owner’s manual, and in all other driver-facing information. The change applies to Tesla models equipped with Tesla Assisted Driving and hardware version 4.0 (HW4) or later.
Importantly, the RDW stressed that the name change does not alter the system’s fundamental operation: it remains a supervised driver-assistance feature that supports the driver in performing driving tasks. The driver stays fully responsible for controlling the vehicle at all times.
Beyond the rebranding, the most significant functional adjustments concern speed settings. Drivers will still be able to set a speed margin, a percentage by which the system may exceed the applicable speed limit when necessary for safety or traffic flow. However, the maximum allowable margin has been reduced from +50% to a maximum of +10%.
In addition, every time the vehicle is started, the speed-margin setting will default to 0% deviation, and other speed-related functions will be disabled by default. These changes will be delivered through an over-the-air (OTA) software update from Tesla.
Tesla requested the RDW’s review of these “minor changes.” After evaluating how the modifications were implemented and how the system behaves, the authority found no adverse or unintended effects on the system’s operation or the vehicle’s driving behaviour. Consequently, the existing type approval remains valid under the same conditions and for the same use; no amendment or extension of the approval is required.
The RDW has informed the nine EU member states that have already accepted its type approval—Belgium, Denmark, Estonia, Croatia, Latvia, Lithuania, Slovenia, Slovakia and Czechia—about the updates. Broader EU-wide approval is still under discussion within the European Technical Committee on Motor Vehicles (TCMV). Those proceedings remain confidential, and the RDW has declined to comment on them.
The approved changes align with earlier discussions involving German authorities, which had advocated both for clearer naming to avoid misleading drivers and for a tighter speed offset.
By formally incorporating these adjustments while leaving the core type approval intact, the RDW has cleared the way for Tesla to roll out the updated TAD software via OTA to eligible vehicles in the Netherlands and the other countries that recognise the Dutch approval. The system continues to function strictly as supervised driver assistance, with the human driver remaining the responsible party.
News
Tesla shows off Roadster ‘kickflip’ over vehicle lineup in crazy new POV video
Tesla has released a fresh point-of-view video capturing the next-generation Roadster’s headline stunt from its October 15 unveiling, giving fans a visceral look at the car as it jumps and rotates over its siblings within the company’s vehicle lineup.
Tesla posted the video on X today with the caption “POV you’re a flying car,” and the roughly 30-second clip reveals never-before-seen angles directly attached to the Roadster. It’s really unbelievable:
The sequence reveals the uncrewed prototype firing its cold-gas thrusters, lifting off the ground, and barrel-rolling fully inverted while sailing over a staged lineup that includes a Model 3, Model Y, Cybercab, Cybertruck, and Tesla Semi.
Here’s an image of it that Tesla shared right after the unveiling event for a better perspective of what you’re looking at:

Credit: Tesla
There are also some other cool takeaways from the video, including the shift to the inverted-ramp demonstration. The Roadster uses its underbody suction-fan system to climb, then lock itself upside down on the ramp.
This generates multiple Gs of downforce, which then translates into the Roadster releasing these systems to enable a mid-air roll. The car then settles on its wheels gently as thruster vapor provides a perfect cushion.
All of the runs at SpaceX’s McGregor, Texas, test site, which is where the unveiling took place, were autonomous. Elon Musk stated this was a safety measure.
Tesla shows what Roadster drivers will see on screen before thruster activation
Tesla’s vehicle-engineering chief Lars Moravy dubbed the mid-air roll the “kickflip,” prompting Musk to quip that Tony Hawk would be proud and that the car could clear even more of the fleet. The thrusters, which use high-pressure compressed air and fast electric actuators, provide the precise, short-duration force needed for both the launch and the controlled rotation; the same hardware is intended for production versions of the higher-end Thrust and Rocket trims.
The second-generation Roadster, first teased in 2017, has been delayed repeatedly. Musk has indicated production is targeted for 2028.
While the company has yet to publish full pricing or independent performance verification, the combination of extreme acceleration, ground-effect suction, and limited flight capability has already positioned the car as one of the most theatrical EV reveals in years.
Musk has also said Tesla plans a dedicated Texas test track so future owners can experience the maneuvers themselves, far from public roads. The new POV clip simply lets everyone else feel a fraction of that experience from the car’s own cameras.
News
SpaceX’s Starfall just went from secret to storefront
SpaceX now pitches Starfall missions with 1,000 kg payloads, weeks of microgravity, and Starlink connectivity.
SpaceX has put up a dedicated commercial page for Starfall, its disk shaped reentry capsule, laying out for the first time what customers actually get when they book a flight. The page, live at spacex.com/starfall, pitches “affordable, routine access to microgravity” and invites companies to get in touch about flying manufacturing, research or testing payloads.
The specs are short and specific. Each Starfall mission carries up to 1,000 kg of payload, supplies 1 kW of power and connects through an Ethernet interface. Mission length is tailored to the customer, and the payload stays online the entire time through Starlink, which means researchers can pull data from an experiment while it is still in orbit instead of waiting for splashdown.
SpaceX is launching a secret spacecraft that could change how things are made in space
SpaceX is aiming the service at three markets. Biomedical customers are told they can grow stem cell organoids, replacement tissue and layered biomaterials. Pharmaceutical companies are pitched on protein and small molecule drug crystals, which form smaller and more uniform shapes without gravity driven convection. Materials science rounds out the list, with semiconductors and other next generation materials grown in vacuum and microgravity.
The page also makes clear which rocket SpaceX is counting on. “By launching on Starship, Starfall brings a reliable and scalable cadence previously unavailable to the market,” the company wrote, contrasting weeks of continuous microgravity with the seconds offered by drop towers and parabolic flights. No price or first operational flight date is listed.
The commercial push is a sharp turn from how Starfall started. SpaceX said almost nothing about the capsule ahead of its first flight in June, and nearly everything known came from FAA and FCC filings describing a disk about 10.2 feet wide and 2.5 feet tall that can return 2,200 pounds of cargo. By its second flight on the Bandwagon-5 rideshare in October, Starfall was listed by name on the mission page, though SpaceX still did not say what it carried.
Customers appear to be lining up. SpaceX said in its third quarter results that it signed three commercial Starfall missions during the quarter. On the earnings call, President Gwynne Shotwell described the capsule as providing “routine relatively low cost access to microgravity environments for scientific research, including improving our understanding of diseases like cancer and diabetes,” and said the three new missions would fly on Starship.
The branding effort extends past the website. SpaceX added a Starfall T-shirt to its online store on Monday as part of a batch of new merchandise, giving the program a place next to Starship, Starlink and Starshield in the company’s lineup.
The move also puts SpaceX in more direct competition with companies it launches. Varda Space Industries, which has built much of the in-space manufacturing market so far, flew its W-Series 7 capsule on the same Bandwagon-5 mission as Starfall in October. Varda’s capsules are roughly three times smaller than Starfall, and SpaceX controls the ride to orbit for both.
Starfall’s near term cadence depends on Starship. SpaceX is preparing for Flight 15 after completing static fires of Ship 42 and its Super Heavy booster in late October, and is aiming to catch both stages with the launch tower on that flight.