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VW’s largest plant to get EV makeover, setting up showdown with Tesla’s Giga Berlin

Credit: Volkswagen

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Volkswagen’s Wolfsburg, Germany production facility is being upgraded to make room for electric vehicle production, setting up a showdown with Giga Berlin in an epic battle of massive EV production facilities in Germany.

An internal video conference with various VW team members and CEO Herbert Diess revealed the German automotive powerhouse would being planning for its largest facility to begin producing electric vehicles in a substantial push to create EVs under the Volkswagen name. The Wolfsburg facility is the world’s largest automotive factory. Volkswagen creates 800,000 vehicles a year at the facility, with the popular Golf and Tiguan models being the main products at the plant.

Volkswagen, however, has new plans for Wolfsburg, and it requires an overhaul of the existing facility to make way for EV powertrains to be manufactured. Diess said during a video conference on Monday that Wolfsburg will be fitted with the latest EV technology and software operations, according to people who were tuned in that work for Volkswagen. These sources wished to remain anonymous as the meeting wasn’t open to the public, Bloomberg initially reported.

Diess’ plans to upgrade Wolfsburg aren’t a guessing game by any means. Volkswagen is planning to draw inspiration from Tesla, the leader in electric vehicle manufacturing and technology, in an attempt to recreate the efficient production processes that the California-based company has used to ramp its production efforts to 500,000 cars a year. Tesla is able to build an EV in around 10 hours, less than half the amount of time that it takes Volkswagen to build one of its cars.

The comparison with Tesla is nothing new for Volkswagen. The company has used Tesla as a guideline to measure its success and efforts in its push toward electrification numerous times. In the past, Volkswagen has mentioned Tesla’s lead in software, and the company’s domination in the sector has compelled Diess to establish a strong relationship with CEO Elon Musk. The two have often traded compliments with one another and have even given one another test drives in upcoming models.

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But, for now, the two companies remain competitors in the sector, and Volkswagen’s large-scale efforts are not being taken lightly. The upgrades to the Wolfsburg facility set up a major showdown with Tesla’s Giga Berlin factory, which is set to begin producing vehicles next Summer. Giga Berlin is set to be a state-of-the-art facility that will introduce new technologies and manufacturing techniques for Tesla. Set up to be a marvel of vehicle technology and engineering, Musk plans to use new-age manufacturing techniques, like casting machines and a battery production line to increase annual output to keep up with increasing demand.

Europe, being a significant market for EVs due to their overwhelming popularity and alignment with upcoming climate change targets, could be the path to success for either company. While Tesla is already widely regarded as the leader in EV manufacturing, Volkswagen could be considered the #2 company simply because of its commitment to transitioning away from petrol-powered engines.

With Diess set to remain at Volkswagen’s helm until at least April 2023, he has the board’s support moving forward. The next step is getting the facilities it has in place updated to support EV manufacturing. With several of these plants already building the ID.3 and ID.4, the name of the game is ramping production to massive volumes.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Model 3 and Model Y named top car buys in Norway

Despite growing competition from European and Korean brands, both models stood out for their balance of price, performance, and everyday usability.

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Credit: Grok Imagine

Norway’s annual roundup of the best car purchases featured Tesla’s two main sellers this year, with the Model 3 and Model Y securing top positions in their respective segments. 

Despite growing competition from European and Korean brands, both models stood out for their balance of price, performance, and everyday usability. The verdict comes as electric vehicle adoption remained above 95% of new vehicle sales in the country.

Tesla Model 3 strengthens its value position

Among compact EVs, the Tesla Model 3 maintained its position as the best overall buy thanks to its strong blend of performance, efficiency, and updated features. Reviewers noted that every trim offered compelling value, especially with the all-electric sedan’s improved cabin ergonomics and the return of the turn-signal stalk, which was one of the few previous complaints among drivers. 

The Model 3’s mix of long-range capability, low operating costs, and responsive handling has continued to set the benchmark for compact EVs in Norway. While competitors from Hyundai, Volkswagen, and Peugeot have narrowed the gap, Tesla’s price-to-capability ratio has remained difficult to beat in this segment, Motor.no reported.

“The Model 3 clearly offers the best value for money in the compact class, no matter which version you choose. Now it also gets the turn signal lever back. This eliminates one of the few flaws in a driving environment that many believe is the best on the market,” the publication wrote. 

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Tesla Model Y claims its crown

The Tesla Model Y emerged as Norway’s top family-car purchase this year. The latest refresh introduced improvements in ride quality, styling, and interior materials, allowing the Model Y to deliver a more premium driving experience without a substantial price increase. 

Reviewers praised its spacious cabin, strong safety profile, and practical range, all of which reinforced its appeal for families needing an all-purpose electric crossover. The Model Y remains especially notable given its continued popularity in Norway even as Tesla faces declining sales in other global markets.

“The Model Y is back as the winner in the family class. The upgrade in the new year was even more extensive than expected. It is a slightly more elegant and significantly more comfortable Model Y that solidifies its position as Norway’s best car purchase in the most important class,” the Norwegian motoring publication noted.

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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager

Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.

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Credit: Tesla/X

Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising. 

Giga Berlin shifts to two shifts

Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada. 

“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.

Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle. 

Norway’s momentum

Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.

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What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.

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Tesla launches crazy Full Self-Driving free trial: here’s how you can get it

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tesla full self driving
Credit: Tesla

Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.

There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.

Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.

You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.

The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.

Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.

Once it is installed, the trial will begin, and the 30-day countdown will begin.

Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.

Tesla CFO Vaibhav Taneja said during the call:

“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”

Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.

Tesla Full Self-Driving warrants huge switch-up on essential company strategy

It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.

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