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VW’s largest plant to get EV makeover, setting up showdown with Tesla’s Giga Berlin
Volkswagen’s Wolfsburg, Germany production facility is being upgraded to make room for electric vehicle production, setting up a showdown with Giga Berlin in an epic battle of massive EV production facilities in Germany.
An internal video conference with various VW team members and CEO Herbert Diess revealed the German automotive powerhouse would being planning for its largest facility to begin producing electric vehicles in a substantial push to create EVs under the Volkswagen name. The Wolfsburg facility is the world’s largest automotive factory. Volkswagen creates 800,000 vehicles a year at the facility, with the popular Golf and Tiguan models being the main products at the plant.
Volkswagen, however, has new plans for Wolfsburg, and it requires an overhaul of the existing facility to make way for EV powertrains to be manufactured. Diess said during a video conference on Monday that Wolfsburg will be fitted with the latest EV technology and software operations, according to people who were tuned in that work for Volkswagen. These sources wished to remain anonymous as the meeting wasn’t open to the public, Bloomberg initially reported.
Diess’ plans to upgrade Wolfsburg aren’t a guessing game by any means. Volkswagen is planning to draw inspiration from Tesla, the leader in electric vehicle manufacturing and technology, in an attempt to recreate the efficient production processes that the California-based company has used to ramp its production efforts to 500,000 cars a year. Tesla is able to build an EV in around 10 hours, less than half the amount of time that it takes Volkswagen to build one of its cars.
The comparison with Tesla is nothing new for Volkswagen. The company has used Tesla as a guideline to measure its success and efforts in its push toward electrification numerous times. In the past, Volkswagen has mentioned Tesla’s lead in software, and the company’s domination in the sector has compelled Diess to establish a strong relationship with CEO Elon Musk. The two have often traded compliments with one another and have even given one another test drives in upcoming models.
But, for now, the two companies remain competitors in the sector, and Volkswagen’s large-scale efforts are not being taken lightly. The upgrades to the Wolfsburg facility set up a major showdown with Tesla’s Giga Berlin factory, which is set to begin producing vehicles next Summer. Giga Berlin is set to be a state-of-the-art facility that will introduce new technologies and manufacturing techniques for Tesla. Set up to be a marvel of vehicle technology and engineering, Musk plans to use new-age manufacturing techniques, like casting machines and a battery production line to increase annual output to keep up with increasing demand.
Europe, being a significant market for EVs due to their overwhelming popularity and alignment with upcoming climate change targets, could be the path to success for either company. While Tesla is already widely regarded as the leader in EV manufacturing, Volkswagen could be considered the #2 company simply because of its commitment to transitioning away from petrol-powered engines.
With Diess set to remain at Volkswagen’s helm until at least April 2023, he has the board’s support moving forward. The next step is getting the facilities it has in place updated to support EV manufacturing. With several of these plants already building the ID.3 and ID.4, the name of the game is ramping production to massive volumes.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
