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Tesla Cybertruck rivals: These are the titans waiting for Elon Musk’s all-electric pickup
Automotive industry veteran Sandy Munro is a familiar face and voice in the electric car sector. Recently, Munro completed a multi-episode series tearing down the Model Y, identifying the strengths and weaknesses of the all-electric crossover from top to bottom. With that project coming to an end, Munro has shifted his focus on Tesla’s next vehicle: the Cybertruck. Munro plans to begin producing a new series that will identify the finer points of the Cybertruck and its competitors, and what Tesla will have to do to disrupt the popular pickup truck sector, which is filled with brand loyalty.
Tesla’s Cybertruck, the all-electric pickup unveiled by the automaker in November 2019, is still about a year and a half away from production. However, its competitors are waiting for the uniquely designed pickup to begin its first production phases, anxious to determine whether the truck will do exactly what Tesla is doing in the sedan market: disrupt the sector by offering features and specifications that simply cannot be replicated.
Munro believes that Tesla will have its hands full competing with the GMCs, the Chevys, and the Dodges of the pickup market. Between the Dodge Ram, the Ford F-150, and the Chevrolet Silverado, 2,000,000 units were sold in 2019, and Munro thinks that Tesla will have extreme difficulties breaking through to loyal truck owners across the US. Pickup truck owners, after all, are dead set on sticking with a manufacturer they have bought from for years more often than not.
“In Michigan, truck brand loyalty is unbelievable. So, it’s going to be tough for Tesla to make a substantial dent in the market, and they’re going to need to pay close attention to what these competitors do,” Munro said.
Munro added that trucks are on a completely different playing field compared to the rest of the automotive industry. While sedans and SUVs are inclined to have many different variations and configurations due to highly customizable body shapes and types, trucks are entirely different. Pickups, for many years, have been centralized around the same design. This design has consisted of varying sizes of cabins and a bed. All of these things can be customized in terms of size, length, and depth to an extent. However, the overall design of the pickup truck has never really changed.
Sedans and SUVs, meanwhile, carry a nearly endless number of designs and technicalities that make them individualized and unique. This characteristic is something that trucks simply do not have, and Tesla was sure to highlight this during the Cybertruck’s unveiling event in November.
Munro’s video series on the Cybertruck intends to help solve the mystery of what truck a conflicted buyer should find next. It will go much further than simple specifications, he says. “We are going to be discussing things in a little more detail than just an overview or reading of the specs…but we are not tearing these things down,” he says while standing in front of three legacy automaker trucks.
The series is sure to shed some light on the more technical findings that Munro has on the currently available trucks. However, he intends to get his hands on the Cybertruck when it is eventually released, which could be his most anticipated teardown series yet.

Elon Musk tends to use social media platform X as his personal platform to express himself, so much so that critics tend to allege that the CEO is no longer serious about his numerous companies.
As per Musk, he is still very much in wartime CEO mode, despite all the jokes and fun posts about Ani on X.
Elon Musk leads several prolific companies, much more than the average CEO. And while Tesla is the only publicly traded entity that he currently leads, Musk is so visible that everyone across the internet pretty much has a strong opinion of him one way or another. For his longtime supporters and followers, however, what truly matters is if Musk is locked in.
Considering that Elon Musk’s feed on X has recently been filled with AI imagery, a good portion of which involve AI-rendered women, some X users have expressed concerns that the CEO may be losing focus once more. Musk responded to one such user by highlighting his very busy schedule and his numerous active projects.
Needless to say, Elon Musk is still locked in. He is still in “wartime CEO” mode.
As per the CEO, even his recent AI posts about AI are “part of a broader vision and strategy.” He also highlighted that SpaceX’s Starship Flight 10 is launching in a few days, xAI’s Grok 5 is starting its training next month, and Tesla’s Autopilot V14 is also coming next month. As per Musk, “long-term strategy is compelling.”
Elon Musk’s comments are quite accurate. While he may seem to spend all his time on X, after all, he is very much still neck-deep in all his companies’ projects. There is a reason why Musk became known as a visionary, and a lot of it is because he really is intimately involved in all of his companies’ projects.
News
Tesla watchers spot mysterious castings at Fremont Factory
The castings seem to be quite new, as they do not seem to match any of the castings that are currently being used for the Model Y.

A recent flyover of the Fremont Factory has triggered speculations about Tesla’s ongoing initiatives that are yet to be unveiled publicly. This was hinted at by the sighting of some apparent vehicle castings around the factory that have never really been observed before.
A Fremont Factory flyover
In a recent update, drone operator Met God in Wilderness, who has been chronicling the progress and developments of the Fremont Factory for years, shared some footage from his August 14, 2025 flyover. Based on the video, the Fremont Factory seemed very much alive. Vehicles were being pumped out of the factory, and a rather interestingly covered car could be seen going around the test track.
What is quite fascinating about the footage from the Fremont Factory is the fact that the vehicles that were moving from the production line to the outbound logistics lot are not driven manually anymore. As per Tesla in previous updates, vehicles produced at the Fremont Factory navigate to the outbound logistics lot on their own using Unsupervised FSD.
Mysterious castings
Perhaps most interestingly, the drone operator also managed to capture some footage of some castings that were being gathered just outside one of the facility’s sprung structures. These castings seem to be quite new, as they do not seem to match any of the castings that are currently being used for the Model Y. This has brought speculations suggesting that the new components, which seem smaller than standard Model Y megacasts, may be for a different, perhaps more compact, vehicle.
As per Tesla in its second quarter earnings call, the company actually started the initial production of more affordable models sometime in June. These vehicles, as per Elon Musk, will be made available for consumers in the fourth quarter. “Given that we started in North America and that our goal is to maximize production with higher rates by the end of Q3, we’re going to keep pushing hard on our current models to avoid complexity… We’ll be running with the more affordable models available for everyone in Q4,” Musk said.
Watch the recent drone footage of the Fremont Factory in the video below.
Investor's Corner
Shareholder group urges Nasdaq probe into Elon Musk’s Tesla 2025 CEO Interim Award
The SOC Investment Group represents pension funds tied to more than two million union members, many of whom hold shares in TSLA.

An investment group is urging Nasdaq to investigate Tesla (NASDAQ:TSLA) over its recent $29 billion equity award for CEO Elon Musk.
The SOC Investment Group, which represents pension funds tied to more than two million union members—many of whom hold shares in TSLA—sent a letter to the exchange citing “serious concerns” that the package sidestepped shareholder approval and violated compensation rules.
Concerns over Tesla’s 2025 CEO Interim Award
In its August 19 letter to Nasdaq enforcement chief Erik Wittman, SOC alleged that Tesla’s board improperly granted Musk a “2025 CEO Interim Award” under the company’s 2019 Equity Incentive Plan. That plan, the group noted, explicitly excluded Musk when it was approved by shareholders. SOC argued that the new equity grant effectively expanded the plan to cover Musk, a material change that should have required a shareholder vote under Nasdaq rules.
The $29 billion package was designed to replace Musk’s overturned $56 billion award from 2018, which the Delaware Chancery Court struck down, prompting Tesla to file an appeal to the Delaware Supreme Court. The interim award contains restrictions: Musk must remain in a leadership role until August 2027, and vested shares cannot be sold until 2030, as per a Yahoo Finance report.
Even so, critics such as SOC have argued that the plan does not have of performance targets, calling it a “fog-the-mirror” award. This means that “If you’re around and have enough breath left in you to fog the mirror, you get them,” stated Brian Dunn, the director of the Institute for Comprehension Studies at Cornell University.
SOC’s Tesla concerns beyond Elon Musk
SOC’s concerns extend beyond the mechanics of Musk’s pay. The group has long questioned the independence of Tesla’s board, opposing the reelection of directors such as Kimbal Musk and James Murdoch. It has also urged regulators to review Tesla’s governance practices, including past proposals to shrink the board.
SOC has also joined initiatives calling for Tesla to adopt comprehensive labor rights policies, including noninterference with worker organizing and compliance with global labor standards. The investment group has also been involved in webinars and resolutions highlighting the risks related to Tesla’s approach to unions, as well as labor issues across several countries.
Tesla has not yet publicly responded to SOC’s latest letter, nor to requests for comment.
The SOC’s letter can be viewed below.
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