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Rivian is a modern dose of Chicken Soup for the Soul

(Credit: Arash Malek/YouTube)

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Toothy smiles, boisterous laughter, and eyes filled with joy cover the nooks and crannies of Rivian’s story, making it more than just another EV startup. A glance through its website, and you won’t just find vehicles. You’ll see people. People having fun, exploring, basking in the sun, and, most of all, enjoying the outdoors.

When Rivian invited Teslarati to its First Mile tour event in the Bay area, we were excited to get a small taste of the outdoor adventures the company promises with the R1T. And we wanted to share the experience with our friend Arash Malek. After all, Rivian is also about community. 

“Meaningful change happens when people come together. That’s how we’ve built Rivian, and that’s how we want to build our community.” – RJ Scaringe

At the event, Tanya greeted Arash as if she was greeting a friend. He was met with welcoming smiles and a promising day with the R1T ready to hit the beaten dirt path. 

Rivian’s Roots

Arash was pleasantly surprised by Rivian’s R1T pickup truck, pointing out its impressive handling and traction. “The grip on the dirt feels like grip on pavement,” Arash told Teslarati.

The R1T ripped through muddy paths amid a backdrop that looked straight out of The Lord of the Rings‘ Hobbit village. Out in the open greenery, it was just Arash, driving the R1T with a few cool people who were egging him on to tear through the dirt paths. 

And that is what Rivian wants to bring to customers. The promise of adventure with friends, family, and a tiny bit of calculated danger.

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Rivian Today

Rivian’s IPO happened recently, making history as the sixth-largest listing ever on a US exchange. RIVN is also the biggest listing of 2021, and a few analysts and investors are stumped by it.

The company’s historic IPO could be attributed to what Rivian actually provides as an automaker. When it comes to the R1T, Rivian isn’t simply selling the first all-electric pickup truck on the market. It’s giving people an opportunity. 

Rivian Tomorrow

The Rivian R1T starts at $67,500 before tax credits. At that price, the R1T appears to compete with the likes of the Ford F-150 Raptor and Ram 1500 TRX. However, Rivian CEO RJ Scaringe stated before that he wants the R1 vehicles to have a “Patagonia-like feel of enabling adventure,” referring to the iconic premium sustainable clothing line.  

The Patagonia brand has been renowned for decades among outdoor explorers. Given its history, it’s easy to see why Rivian wants its sustainable R1 vehicles to reach Patagonia’s heights.

Global Expedition Vehicles, which specializes in overlanding vehicles for adventurers-at-heart, launched a Patagonia-inspired expedition vehicle that starts at $700,000. It is fully equipped for comfort in the outdoors, with a kitchen, dining area, bathroom, and bedroom. It even has a tough zombie-apocalypse-level exterior to boot. 

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A $700,000 overlanding vehicle may be too much for some. So, other outdoor and overlanding enthusiasts typically buy pickup trucks and equip them with overlanding gear. An overlanding buildout can range from a few thousand dollars up to $100,000 or more. Labor is usually the most expensive part of outfitting an overlanding vehicle.

The R1T treads the line between all-out deluxe setups like the $700,000 Patagonia-inspired expedition vehicle and the simpler overlanding pickup truck setup. Rivian’s R1T gives owners a premium, comfortable outdoor experience. But in a more natural way, similar to outdoor experiences in a pickup truck outfitted with overlanding gear. The R1T also happens to be electric, so it doesn’t harm the environment it explores either. 

“It’s like glamping but for off-roading. Glamroading,” Arash commented after his R1T drive.

At its price point, the R1T makes that premium overlanding experience accessible, attainable to more families, friends, and communities. And after a year indoors because of the pandemic, who doesn’t want to embrace the outdoors? 

With the R1T and R1S, Rivian is coaxing more people to go out on the open road and explore the natural world while maintaining the simple comforts we’ve built as a society. Rivian knew it years ago. People need to experience nature, its majesty, its serenity, and its unity.

Rivian encourages people to use their R1 vehicles out in nature and bond with others. After all, isn’t human connection the best Chicken Soup for the Soul? Rivian is giving people the opportunity to create their own adventures and share stories around a camp fire–or in Rivian’s case, the Camp Kitchen.

The Teslarati team would appreciate hearing from you. If you have any tips, reach out to me at maria@teslarati.com or via Twitter @Writer_01001101.

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Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

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Elon Musk

Elon Musk drops a surprise update on Boring Company’s next big dig

Musk says Boring Company could shrink the Austin to San Antonio drive to just minutes.

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Elon Musk says The Boring Company is working on what he called “a simple, precursor Hyperloop” tunnel connecting Austin and San Antonio, targeting speeds above 200 mph and cutting a drive that can take up to two and a half hours down to a consistent under 30 minutes. Musk posted the idea on X Sunday, in a reply to a repost of an AI generated video imagining a science fiction future with human colonies on other worlds, which he shared with the line “This is the future we shall bring into being.”


The Boring Company’s own account picked up the idea in the same thread, adding a detail about how the trip would actually work: “Because Loop/Hyperloop is express (i.e. no intermediate stops), one could travel from an Austin parking lot to a favorite San Antonio restaurant in about 30 minutes. As long as they both have Loop stations.” That framing ties the proposed intercity link to the same station model the company already runs in Las Vegas, where riders enter the tunnel network through small, garage style stops rather than one central terminal.

This is not the company’s first run at the Austin to San Antonio corridor. Boring Company floated tunnels between the two cities as far back as 2021, and later competed for a separate San Antonio Loop project tied to the airport before that specific bid stalled. Pitches for tunnels in Chicago, Los Angeles, and a New York to Washington corridor have followed a similar pattern of big announcement without a shovel in the ground.

What is different this time is the balance sheet, especially since The Boring Company closed a 3 billion dollar funding round led by investors in the United Arab Emirates earlier this month at a valuation near 23 billion dollars, giving the tunneling company more capital to chase speculative projects than it had during its earlier Texas pitches. The company is also mid-build on two other intercity systems it has actually broken ground on, inc;luding a Nashville tunnel linking downtown to the airport, where a second boring machine finished commissioning in June, and its Las Vegas network, where the station count keeps climbing on paper faster than tunnels get dug.

That gap between announcement and execution is the reason to treat Sunday’s post as an opening bid rather than a project. A tunnel spanning roughly 80 miles between two metro areas, running at speeds Boring Company has not demonstrated over any real distance, would dwarf anything the company has built. For now, the Austin to San Antonio Hyperloop exists as a caption under an AI generated space video.

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Elon Musk

Tesla eyes supply partners for Optimus mass production

Tesla certified three Chinese suppliers for Optimus mass production, signaling its robot timeline is accelerating.

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Concept rendering of Tesla Optimus in mass production

Tesla’s robotics team traveled to Ningbo, in China’s Zhejiang province, on September 16 and spent the following day auditing component suppliers for Optimus, according to a Bloomberg report cited by RobotAIGeek. The visit moved three manufacturers from provisional status to certified mass production partners: Tuopu Group, which handles actuators and chassis components, Ningbo Joyson Electronic, a sensor supplier, and Zhejiang Sanhua Intelligent Controls, which builds thermal management systems. All three already supply parts to Tesla’s electric vehicles, and the audit reportedly came with fresh orders that supply chain reports put at an initial batch of roughly 5,000 units.

Tuopu, Joyson, and Sanhua built their manufacturing base serving the automotive industry, where tolerances and volume requirements are already close to what a mass produced humanoid robot demands. Sanhua in particular has history here. Teslarati reported last October that the company had received a roughly $685 million order for linear actuators tied to Optimus, a volume industry watchers estimated could cover around 180,000 robots once production ramped.

Supply chain reports tied to this week’s audit put Tesla’s near term production goal at about 1,000 Optimus units a week by late September, rising to 2,000 to 2,500 units a week by the end of the year. That pace would put real weight behind the timeline Tesla has been building toward since May, when it wound down Model S and Model X production at Fremont to convert that floor space into a dedicated Optimus line targeting one million units annually. JPMorgan analysts who toured the factory in August confirmed the conversion took roughly four months, a pace Musk has called unprecedented for a facility that size.

New drone video shows Tesla’s Optimus Factory reaching a turning point

Fremont is only the first phase. A second, larger Optimus plant is rising at Gigafactory Texas, where drone footage shared by Joe Tegtmeyer last week showed the structural steel nearing completion on the north end of the building. Tesla has said that facility is meant to eventually support production of up to 10 million units a year, though volume output there is not expected before 2027.

Commercial sales of Optimus are still targeted for the second half of 2027, but production is expected to start well before then. JPMorgan analyst Rajat Gupta has said Tesla’s “Optimus Academy” program, which uses early units to collect real world training data inside Tesla’s own facilities, is expected to be running later this year. Bloomberg Intelligence analyst Ian Ma described the Ningbo audits as “a positive commercialization signal for China’s humanoid supply chain,” noting that sentiment could improve further if the visit leads to confirmed supplier nominations and larger orders. The Solactive China Humanoid Robotics Index rose about 1.4% on the news, though it remains down roughly 30% for the year.

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Elon Musk

Tesla primes Cybercabs for 4K streaming and high bandwidth gaming with Starlink integration

Tesla is now shipping Cybercabs from Giga Texas with Starlink hardware built in as standard.

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tesla cybercab with no manual controls showing a movie with two employees inside

Tesla’s Cybercabs are now leaving Gigafactory Texas with Starlink hardware on the rear hatch in significant numbers, according to drone footage captured Tuesday by longtime Austin drone observer Joe Tegtmeyer. Production at the factory ramped back up after the Labor Day weekend, and his flyover of the outbound lot showed rows of gold Cybercabs alongside Model Y Long Wheelbase units, many carrying the satellite module for the first time as standard equipment rather than a one off retrofit.

Tesla first showed Starlink built into an actual Cybercab on August 10, when the Robotaxi account posted images of a single gold unit with the antenna integrated into the roofline above the taillights and called it the first Cybercab with Starlink integration. That followed a July reveal where Tesla and Starlink jointly posted a cutaway diagram of the antenna placement without a working vehicle to back it up. Ashok Elluswamy, Tesla’s VP of AI software, said at the time that the connection isn’t required for the car to drive itself. It exists mainly for navigation, customer service and keeping tabs on the fleet.

Musk has made a different case in public. During Tesla’s Q2 earnings call, he said the company can’t afford robotaxis stranded in what he called “Bermuda Triangles of lack of cellular connectivity,” and he separately claimed on X that Starlink will eventually reach every Tesla built, calling it the only way to deliver high bandwidth to billions of vehicles. He has also pitched the antenna as an entertainment upgrade, telling riders they would be able to stream 4K video or play games during a trip.

The rollout has moved fast since. Robotaxi service opened to the public in Austin on September 3, and Cybercabs had already been spotted with Starlink hardware in Houston and near Miami International Airport in the weeks before Tuesday’s factory footage showed the module shipping at volume rather than on scattered test units. Whether the satellite link earns its keep is still an open question. Tesla’s unsupervised service currently runs in dense metro geofences in Texas and Florida, markets where cellular coverage is already strong, which is not where the rural dead zones Musk describes tend to show up.

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