McLaren Applied has revealed how it aims to conquer the EV industry in the coming years.
McLaren has consistently been on the bleeding edge of technology for its entire history as a company. From its time in Formula 1 to its work within automotive engineering, it has been a leader in automotive technology. Now, the company’s ex-technology wing has shared its plan to conquer the EV industry in an interview with Forbes.
McLaren Applied was the section of McLaren’s business that took the innovations from the track and its consumer hypercars and attempted to leverage them in other businesses. This resulted in the brand being involved in the engineering of everything from bicycles to medical equipment. But following the acquisition of the business by Greybull Capital, its mission has become more precise; data communications and engineering within mainstream vehicles.
As revealed in the report from Forbes, McLaren Applied’s automotive engineering work now focuses on supplying parts to other automakers, notably inverters for electric vehicles. And here is where the now independent business hopes to conquer the current EV leader, Tesla.
As described by McLaren Applied’s Stephen Lambert, Head of Electrification, the company views electrification as occurring in multiple waves. The first wave was Elon Musk’s introduction of the Tesla Roadster, and we now find ourselves within the second wave of electrification, mass proliferation. Automakers worldwide are attempting to bring as many offerings to the new market as possible as an ever-increasing number of consumers choose to electrify their mobility.
But where McLaren is focused is on what they call the third and fourth wave of electrification. The third wave will be one focused on EV efficiency. Which automaker can go the furthest with the smallest battery and thus achieve the best profit margins? And here is where McLaren introduces its product, its IPG5 EV inverter.
“The inverter really is the heart of that driver experience,” says Lambert in a comment to Forbes. The inverter is directly responsible for taking energy from the battery and directing it to the motors of an EV, allowing for precise (or imprecise) motor control as a driver. Lambert explains that this is why so many seem to prefer the driving experience of the Porsche Taycan over alternative Tesla products.
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McLaren’s inverter is quite extraordinary. Not only does the company claim it is the most power-dense inverter on the market, but thanks to its proprietary design, its compatibility with 800-volt architecture, and its use of silicon carbide, it is capable of achieving unparalleled levels of performance and efficiency.
This feeds into what McLaren believes will be the fourth wave of electrification, the driving experience of electric vehicles.
As the market of electric vehicles continues to grow, consumers will look for more ways to choose between the vehicles. Through part choices like the inverter, McLaren believes that the driving experience of different EVs will become dramatically different. And as the British engineering firm continues to aid its luxury automaker partners, it believes it can continue to deliver “Tesla-beating” products.
McLaren Applied has worked with Porsche, Formula E, and Extreme E in introducing and testing its products in recent years, but it hopes to work with other motorsports partners and automakers in the coming years. But if it hopes to dethrone the likes of Tesla, it has quite a hill to climb.
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Firmware
Tesla unlocks in-car web conferencing to extend Google Meet, Teams and beyond
Tesla’s Summer Update lets owners join Google Meet, Teams, and Discord calls via cabin camera.
Tesla’s 2026 Summer Update, which just began rolling out to customer vehicles, now links the built-in web browser with the in-cabin camera feed and microphone input, thereby letting owners join video calls on nearly any browser-based service instead of just Zoom.
The change appears in Tesla’s own release notes for software version 2026.26 under “Web Browser,” which states that the vehicle can now use its interior camera and cabin microphone when a website requests access, with permission granted the same way a desktop browser handles it. As NotATeslaApp notes, this feature opens the door to Google Meet, Microsoft Teams, Discord, and other webcam-enabled sites to activate the in-car cabin-facing camera. The feed automatically crops and zooms to center the driver in frame.
Tesla has offered in-car video calling before, but only through a dedicated Zoom app that launched at the end of 2022, a stripped-down browser preloaded with Zoom’s own web client and gated behind Premium Connectivity. Opening the full browser to any camera-requesting site removes that walled garden. Elon Musk first called video conferencing “definitely a future feature” back in 2020, when the pandemic pushed remote meetings into daily life, so this update effectively finishes something Tesla has been promising for six years.
Tesla Summer Update begins rolling out: a look at the new features
The feature keeps the same restrictions that applied to Zoom on Tesla vehicles. It only works while the car is parked; shifting into Drive disables the camera feed, according to the release notes. It is also limited to vehicles running Tesla’s AMD Ryzen infotainment hardware, meaning older Intel-based Model S and Model X units, along with early Model 3 and Model Y builds, don’t get it.
Turning the browser into a general entry point for the in-cabin camera, rather than routing everything through one local app, widens the number of third-party sites that can ask for access, even though Tesla’s permission prompt.
With the Summer update only days into its rollout, be sure to stay with us on TikTok and X to see the latest video demonstrations.
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Elon Musk escalated his monthslong feud with Christopher Nolan’s The Odyssey this week, pledging that his own AI video tool will produce a competing version before the year is out. Responding to a fan-made, AI-generated clip of the ancient epic, Musk wrote on X, “Before this year ends, Grok Imagine will make a full-length movie of The Odyssey that is historically accurate and true to the art of Homer.”
In June, Musk quoted an xAI-shared trailer built entirely with Grok Imagine Video 1.5, a two-minute-plus reimagining of The Odyssey styled after a 1970s classical Hollywood epic, and predicted “full movies by the end of the year,” as Teslarati reported at the time. That trailer, built from 36 consistent shots by a single creator, was Musk’s proof of concept. This week’s pledge turns that prediction into a specific commitment, tied directly to Homer’s text rather than a generic demo.
Before this year ends, Grok Imagine will make a full-length movie of The Odyssey that is historically accurate and true to the art of Homer https://t.co/bVHzUmY9WN
— Elon Musk (@elonmusk) July 22, 2026
When a fan separately proposed that Musk fund a live-action alternative, to “give Mel Gibson $100 million to film an Odyssey adaptation with painstakingly historically accurate ships, armour, weapons, and casting, with all dialogue taken straight from the original poem and delivered in Homeric Greek,” Musk replied with two words: “I’m down.”
The Grok Imagine pledge lands as the tool’s underlying infrastructure has changed hands. Grok is no longer a standalone product, it folded into SpaceXAI after SpaceX’s acquisition of xAI closed in February, meaning the compute behind any Odyssey production traces back to the same Colossus supercomputers now bundled into SpaceX’s pitch to investors. Musk has separately said SpaceX’s own engineering data is being fed into the next major Grok training run, a two trillion parameter model he’s called the “2T run.”
Whether Grok Imagine can sustain a feature length narrative, rather than a series of impressive individual shots, remains the open question.
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Cybertruck
Tesla Mobile App gets a new feature that wrap fans are going to love
Tesla’s Summer Update removes the USB drive step from customizing your car’s digital wrap design.
Tesla’s latest 2026 Summer Update quietly closes out one of the more tedious steps in personalizing a Tesla’s digital appearance. Uploading a custom wrap design used to require a USB drive. Now it doesn’t.
The feature is listed in Tesla’s release notes as “Send Custom Wraps from Mobile App.” The company described it plainly: “Skip the USB drive and upload a custom wrap of your car from the mobile app. Instructions for creating a custom wrap here: github.com/teslamotors/custom-wraps.”
The digital wrap tool has been around since Tesla’s 2024 Holiday Update, when it launched for Cybertruck owners first, as Teslarati reported at the time. Getting a design onto the car meant formatting a USB drive, creating a folder named exactly “Wraps,” dropping in PNG files sized between 512×512 and 1024×1024 pixels and under 1 MB each, then plugging the drive in and applying the wrap through Toybox. Tesla expanded the tool to other models and renamed it from “Colorizer” to “Paint Shop” with the 2025 Holiday Update, while also adding license plate and window tint customization alongside the wraps.
Custom wraps via mobile app https://t.co/5OydZ26g9p pic.twitter.com/uexU0ZePxu
— Tesla (@Tesla) July 22, 2026
The latest Summer Update removes the USB step from that process. Owners will be able to pull a design from wherever they saved it, whether that’s a download from social media or something built from Tesla’s own GitHub templates, and push it to the car directly through the app.
Tesla reveals 2026 Summer Update with crazy fixes to Nav and more
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It’s a small fix relative to the rest of this latest release, which also included expanded Grok voice commands, automatic navigation that learns regular routes, and self-driving stats inside the mobile app, all detailed in our rundown of the full Summer Update. The USB requirement was one of the more common complaints about Paint Shop since it launched. Tesla did not say when the wrap upload change would reach individual vehicles, only that the broader update is rolling out now in waves.
Elon Musk sheds two new bits of detail on Starship after 13th test launch
Elon Musk updates the SpaceX timeline for Mars
