Kia has landed Uber as its first major client to take on the task of using its PBV, or Platform Beyond Vehicle, for ride-hailing.
The two companies signed a Memorandum of Understanding, or MoU, at this week’s Consumer Electronics Show in Las Vegas, which helps the two companies simultaneously work toward environmentally-geared goals.
The PBV was unveiled this week at CES 2024, and Uber has agreed to use its mobility platform in conjunction with Kia’s new concept PV5, starting in 2025.
Kia reveals plans for an all-new modular vehicle at CES 2024
“PBVs will play a key role in the customization of mobility, and by partnering with Uber, Kia aims to deliver industry-leading technology with advanced software and services to enhance the ride-hailing experience,” Sean Yoon, President & CEO of Kia North America and Kia America, said.
Kia said it has the intent of identifying optimal specifications for PBV models, and with the Uber partnership, it will be able to recognize what strategies help with the optimization of the entire platform.
Additionally, there is the potential for further integration of technology and services that will help drivers and riders have a smoother experience altogether.
Uber also has intentions for the partnership with Kia, and hopes to use the collaboration to help it reach its 2040 zero-emission goal. It believes that an optimized EV like the Kia PBV will help streamline EV adoption as it could make things easier for drivers and riders alike.
Kia commended Uber on its accelerated rate of EV adoption, recognizing its commitment.
Susan Anderson, VP and Global Head of Business Development said, “Drivers on the Uber platform are already EV early adopters, going electric six to seven times faster than the general population in the US and Europe. That’s great for all of us because when ride-share drivers go electric, communities see three to four times the emissions benefits compared with an average driver making the switch.”
Ultimately, the goal is to make the consideration for which vehicle powertrain would be more ideal for ride-hailing a no-brainer, Anderson said.
“By teaming up with Kia and providing our insights, we aim to broaden the appeal and lower the cost of electric vehicles, making them a more natural choice for more drivers.”
The PBV will be launched around the PV5, a modular vehicle that will have several versions launched in the future. These will include the PV5 High Roof, PV5 Van, PV5 Chassis Cab, PV5 Robotaxi, and PV5 Pickup.
I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.
Investor's Corner
Tesla analysts are expecting the stock to go Plaid Mode soon

Tesla (NASDAQ: TSLA) has had a few weeks of overwhelmingly bullish events, and it is inciting several analysts to change their price targets as they expect the stock to potentially go Plaid Mode in the near future.
Over the past week, Tesla has not only posted record deliveries for a single quarter, but it has also rolled out its most robust Full Self-Driving (Supervised) update in a year. The new version is more capable than ever before.
Tesla Full Self-Driving v14.1 first impressions: Robotaxi-like features arrive
However, these are not the only things moving the company’s overall consensus on Wall Street toward a more bullish tone. There are, in fact, several things that Tesla has in the works that are inciting stronger expectations from analysts in New York.
TD Cowen
TD Cowen increased its price target for Tesla shares from $374 to $509 and gave the stock a ‘Buy’ rating, based on several factors.
Initially, Tesla’s positive deliveries report for Q3 set a bullish tone, which TD Cowen objectively evaluated and recognized as a strong sign. Additionally, the company’s firm stance on ensuring CEO Elon Musk is paid is a positive, as it keeps him with Tesla for more time.
Elon Musk: Trillionaire Tesla pay package is about influence, not wealth
Musk, who achieved each of the tranches on his last pay package, could obtain the elusive title as the world’s first-ever trillionaire, granted he helps Tesla grow considerably over the next decade.
Stifel
Stifel also increased its price target on Tesla from $440 to $483, citing the improvements Tesla made with its Full Self-Driving suite.
The rollout of FSD v14.1 has been a major step forward for the company. Although it’s in its early stages, Musk has said there will be improved versions coming within the next two weeks.
Stifel raises Tesla price target by 9.8% over FSD, Robotaxi advancements
Analysts at the firm also believe the company has a chance to push an Unsupervised version of FSD by the end of the year, but this seems like it’s out of the question currently.
It broke down the company’s FSD suite as worth $213 per share, while Robotaxi and Optimus had a $140 per share and $29 per share analysis, respectively.
Stifel sees Tesla as a major player not only in the self-driving industry but also in AI as a whole, which is something Musk has truly pushed for this year.
UBS
While many firms believe the company is on its way to doing great things and that stock prices will rise from their current level of roughly $430, other firms see it differently.
UBS said it still holds its ‘Sell’ rating on Tesla shares, but it did increase its price target from $215 to $247.
It said this week in a note to investors that it adjusted higher because of the positive deliveries and its potential value with AI and autonomy. However, it also remains cautious on the stock, especially considering the risks in Q4, as nobody truly knows how deliveries will stack up.
In the last month, Tesla shares are up 24 percent.
News
Tesla lands permission to test Full Self-Driving in new country

Tesla has landed permission to begin testing its Full Self-Driving suite in a new country: Sweden.
Tesla has been working to expand its Full Self-Driving suite across the world. Currently, it is available in seven countries: the United States, Canada, Mexico, Puerto Rico, Australia, New Zealand, and China, where it is referred to as “City Autopilot.”
Capabilities of the Full Self-Driving suite differ in each region based on the approvals given to Tesla by regulatory agencies.
In Europe, Tesla has been attempting for a long time to launch FSD in various countries, but regulatory red tape has been prolonging the company’s ability to launch the suite.
However, Sweden appears to be ready to allow Tesla to test FSD in some passenger and public locations, according to the country’s Transport Agency.
On X, a Swedish Tesla owner named Alexander Kristensen, says he received direct confirmation from the Transport Agency that Tesla has “received permission to test automated vehicles.”
Tesla got approval to test FSD in Sweden!
According to the Swedish Transport Administration, Tesla received approval to test FSD on all state highways and expressways in Sweden. The approval is valid for 3 cars owned by Tesla. pic.twitter.com/EVVPZZRpcs
— Alexander Kristensen (@LinkN01) October 9, 2025
The full email said:
“Tesla received permission to test automated vehicles last week. This includes three vehicles and all state highways and expressways in Sweden.”
— Alexander Kristensen (@LinkN01) October 9, 2025
Tesla has already been working with the Swedish Transport Agency on the first steps of Full Self-Driving’s approval. The company and the Transport Agency spent two weeks assessing data gathered during a Formal Site Assessment Test, or SAT.
Based on the communication from the Transport Agency to Kristensen, it appears the company has passed the SAT and will now be able to perform its own testing within the market.
This approval seems similar to the approval Tesla received in U.S. states for Robotaxi operation. Nevada and Arizona have both given Tesla approval for Robotaxi testing, but passengers are not allowed in the vehicles quite yet.
Instead, company employees perform the testing, which is likely what will go on in Sweden until the Transport Agency gives the company a green light to roll FSD software out to customers.
News
My Tesla did this on FSD (Supervised) v14.1 and the internet went crazy

My Tesla did something on Full Self-Driving (Supervised) v14.1, and it garnered quite the response from the internet.
I received access to Tesla’s FSD v14.1 on Tuesday night, and by Wednesday, I was already using it and seeing all the progress the company had made from v13.2.9.
Tesla Full Self-Driving v14.1 first impressions: Robotaxi-like features arrive
However, there was one thing that it did during the drive that I shared on our social media accounts, and it really got a lot of interesting reactions from people from all corners of the world.
I’ll give some background about the situation: I was driving on Main Street in Dallastown, PA, and the route was about to take me left onto Pleasant Avenue. It is a tight and usually very congested intersection; Main Street is a popular route for many construction vehicles and even some tractor-trailers.
It is a pretty tight intersection for full-size trucks and larger passenger vehicles. It is not super tight for my Model Y, but it gets to feel congested at times, including with what happened yesterday.
The light when I approached the intersection was a green yield; there was also a solid green arrow at the beginning of my light cycle, but I had arrived after that had already turned into the green yield. Oncoming traffic had a green light.
My Model Y got out into the middle of the intersection, and the light turned yellow, then red. Most people, including myself, would have probably made the left turn after the light turned red since the car was already out in the intersection.
The Tesla, using FSD v14.1, did not. Instead, it chose to back up to the “Stop Here on Red” line, which is further back due to the tight turn the perpendicular traffic has:
🚨 Super cool thing Tesla FSD v14.1 did: it proceeded thru this intersection to turn left, but the light had gone to red before the turn could be completed.
It put itself in reverse and backed up to the “Stop Here on Red” sign/line. Didn’t proceed at a red or impede others. pic.twitter.com/AKb1AI32fK
— TESLARATI (@Teslarati) October 8, 2025
As I mentioned, I would have probably taken the left turn. However, I believe the Tesla did not see the traffic that sat to the left, and because of this, it weighed the turn as a higher probability of an accident than if it were to just back up to the line.
If you look at these two screenshots from when the light was yellow and red, Tesla’s driver visualization does not have any idea what traffic is to the left on Pleasant Avenue:
I believe that, since FSD could not tell what traffic was down to the left, it chose to reverse.
People had some polarizing opinions on it:
Tesla self-driving can reverse to get out of potentially dangerous positions. https://t.co/sxslalqphL
— Ashok Elluswamy (@aelluswamy) October 8, 2025
is it not legal to wait in the intersection to turn? I’ve always done that and turned after it goes red if needed
— wadu (@waduhekwaduhek2) October 8, 2025
WOW okay that is impressive ! And did it with good speed
— Ryan’s Model Y (@ryanjaycowan) October 8, 2025
Impressive that it has this capability, but it’s not the correct move. Green, yellow, red only dictate when you can enter the intersection, once you are in the intersection you must complete your maneuver, not back up. There are plenty of intersections where you HAVE to make the…
— doyouwanttoknow? (@climateyupa) October 8, 2025
As far as the legality of the move, it does not seem to be against Pennsylvania law to go through or choose to back up. I have seen many cars do both things over the course of my life of driving in this state, and neither has ever gotten anyone a ticket.
I think FSD just did what it felt was the safer option here.
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