News
Why does SpaceX market space better than NASA?
NASA may be truly making progress, but when compared to SpaceX, it seems more like thus far, they just have a guitar amp that “goes to 11”.
Unless you live under a rock (where exactly are these rocks, anyhow?), you’ve heard the news that SpaceX completed the 4th successful first stage landing of its Falcon 9 rocket after launching to a very high orbit. This was the third one in a row to land on an oceangoing droneship, setting the event up for a pathway to becoming routine business.
Waiting for Falcon 9 at the Park
I was in Florida last week and had the opportunity to go to Jetty Park in Cape Canaveral to watch the launch on its first scheduled date of Thursday, May 26th.
Unfortunately, I had to catch a flight before the next launch window opened after the first one was scrubbed, and I ended up catching the live stream from home on Friday; however, I still don’t regret having rearranged my flights to be there Thursday. Seeing the enthusiasm for the launch first-hand isn’t something I could have fully appreciated from a webcast.
Cars were piled in all over the park by the time the original launch time arrived. People were under sun shades, having picnics, and there were even a few tailgaters – an awesome concept in itself. The only damper is the inability to guarantee the launch will actually happen as scheduled, but since when has that impeded a viable tailgating excuse?
I’m not sure whether this type of activity happens for all launches, but it made me think about some of the discussions and my observations from earlier in the week.
SpaceX at the Space Congress
I also attended the first day’s events for the 44th Space Congress wherein commercial space technology was the primary topic. Bob Cabana, former space shuttle astronaut and current director of the John F. Kennedy Space Center, was the keynote speaker to kick off the event.
While taking questions, an audience member mentioned that her neighbor thought NASA had been “shut down”, and more audience members concurred that they’d had similar discussions with others. The purpose of the question was to gather Cabana’s opinion on why people weren’t more aware of NASA’s activities, but he didn’t entirely have an answer. I later overheard him speaking to someone else about how they were doing so many “great things” and didn’t understand why people weren’t more aware of them. As a SpaceX enthusiast, of course, I found the problem amusing. I mean, rockets involve at least 99 problems, but SpaceX does not have one with publicity. [Sorry, I had to.]
However, I still questioned why SpaceX was having an awareness impact on space travel that NASA, in all its social media, outreach efforts, and resources couldn’t seem to mirror. Was it that the technology SpaceX was developing more reminiscent of Hollywood and science fiction? Was it all just better marketing overall? Better video music?
Cue the First Panel
After more questions and a short break, the panel on the progress being made in NASA’s Commercial Crew program began with guests Danom Buck from Boeing and Benji Reed from SpaceX.

Boeing’s Commercial Crew capsule, CST-100 Starliner. Credit: BLM Nevada under CC by 2.0.
The Commercial Crew program involves the development of the next generation of transport technology for human space travel to and from the International Space Station (and eventually beyond). Or in other words, it’s the program to get America launching people from American soil again rather than buying rocket seats from the Russians.
The overall panel discussion was interesting, but I will admit that I kept waiting for Boeing to get to the “good” part.
As a member of the general public, my interpretation of their technology was that it was a reworked version of the capsules used on the Apollo program and not much else. Their landing system consisted of high-speed-impact capable air bags versus SpaceX’s propulsive landing, i.e., “hovering”, Dragon capsule.
While I understand that there are significant improvements in the works with Boeing’s craft, I know I’m not the only one to be unmoved by the lack of apparent novelty in the landing system, particularly because I had recently seen this video of Elon Musk responding to an MIT student’s question comparing SpaceX’s system to Boeing’s:
https://youtu.be/PULkWGHeIQQ?t=48m7s
I kept waiting for the right question to break down the professionalism between the two company representatives (“Fight! Fight! Fight!”), but alas, nothing of the sort happened. I wasn’t entirely convinced that Danum was very excited about Boeing’s technology, either. Maybe I wasn’t being fair to Boeing. After all, Benji’s presentation began with this familiar SpaceX recap video:
Crossover Landing Technology Between Dragon and Falcon 9

Credit: SpaceX
I did get a chance to ask Benji my own question wherein I inquired about how much technology crosses over between the Dragon capsule’s propulsive landing system and the Falcon 9’s first stage landing system. I was curious whether it was mostly just software sharing since landing the crafts were likely to use similar calculations, but the equipment involved was too different to be relatable.
His response consisted of an explanation about how the development environment at SpaceX is set up to encourage collaboration among systems engineers (open floor layout, connected teams next to one another). Implied answer: He either wasn’t sure specifically but assumed there was some crossover, or he knew some specifics, but wasn’t going to give them for one reason or another. Or perhaps it was some mix of the two.
Cue Lunch and the Next Panel
The speaker during lunch was Col. Eric Krystkowiak, the 45th Space Wing Launch Group Commander. The 45th Space Wing Launch Group is located at Patrick Air Force Base in Cape Canaveral, Florida where the May 27th Falcon 9 lifted off from. The first Falcon 9 ground landing also took place there, something Col. Krystkowiak spoke about during his presentation: “They’re thinking…still can’t believe the Air Force let us do that.”

The Air Force’s customer service considerations.
As a lifelong Air Force brat, I may have been partial in my reception to the talk due to the familiar social gathering “zone” it reminded me of.
The presentation format and overall humor were very good (isn’t anything that quotes Seinfeld?), and although they have to remain impartial as government representatives, it certainly felt as though the Air Force genuinely liked the SpaceX team and was leaning towards their business model to support in their commercial spaceflight customer service role moving forward. Perhaps they just appreciate SpaceX’s wherewithal and determination to push through bureaucracy to really enable innovation.
Oh, and I think someone asked about the lawsuit SpaceX filed against the Air Force, but I don’t remember the specifics of either the question or the answer. Hey, it was lunch time!
The Journey Ends
Jumping forward again to the original Thursday launch date, once it was clear the launch was not happening before my flight home (shout out to the very nice lady listening to the AM radio updates), I had to book it to the airport. Then, ironically, it turned out my Uber driver had spent seventeen years as a defense contractor with Raytheon working on satellite technologies.
It really was a space kind of week!
Space geek that I am, I took the opportunity to have him provide first hand insight into what that type of job was like. I was particularly interested in why contract work like that always went over time and over budget. His answer was that essentially, when NASA approaches its contractors, they are asking for things to be done that have never been done before, thus it’s hard to predict exactly what the future will hold as far as the development of the technology.
Fair enough, but once again, SpaceX shines here. There’s never been a company quite like them before, doing quite the things they’re doing in quite the way they’re doing them.
Maybe just being first has its merits? After all, history tends to reward the winners. Most Americans don’t know who the first American in space was, but they know the Russians beat us there to begin with, and they know we beat everyone to the Moon. Then again, Sally Ride tends to be mistaken by Americans as the first woman in space, but Russian Valentina Tereshkova was actually first.
The question of what makes SpaceX so different in marketing space technology is still a difficult one for me as my personal reasons for admiring their progress has little to do with the aesthetics of the achievements. I admire the true progress they’re making and the relatability of what they’re developing to what their larger goals are.
NASA may be truly making progress towards a “Journey to Mars”, but when compared to the advancements SpaceX has achieved, it seems more like thus far, they just have a guitar amp that “goes to 11”.
Thoughts, anyone?
Author’s Note: I’ve uploaded more pics of the Space Congress and the park on launch day to my Flickr account. Nothing spectacular – just FYI.
Cybertruck
Tesla begins wide rollout of Full Self-Driving v14 to Cybertruck
Tesla has officially begun the wide rollout of Full Self-Driving (Supervised) v14 to the Cybertruck about a month after the company started rolling it out to other vehicles in the fleet.
On Monday, Tesla officially started rolling out v14.1.5 to Cybertruck owners, the first FSD v14 rollout for owners of the all-electric pickup.
Owners have been anxiously waiting for Tesla to begin the wide release of v14 to Cybertruck, as the company said it would refine the suite for the vehicle.
Tesla has finally started rolling out to many owners, who are reporting that their Cybertrucks are downloading Software Update 2025.38.8.5, which contains FSD v14.1.5:
Tesla Self-Driving 14.1.5 for Cybertruck rolling out now! Too bad I just left for Austin. pic.twitter.com/WdxvEaK6ma
— Whole Mars Catalog (@WholeMarsBlog) November 3, 2025
So look what I just got on my @cybertruck ! FSD v14.1.5
Believe it or not @teslascope reported it about 5 minutes before it was visible on my app. That new API must be cooking! pic.twitter.com/GIiQrss4q5
— Chuck Cook (@chazman) November 3, 2025
Can confirm – arrived last night 🤝 https://t.co/0knxMK1Gfx pic.twitter.com/rqtU41pRaF
— Wes (@wmorrill3) November 3, 2025
Tesla has to be more cautious with rolling out FSD on the Cybertruck than on other vehicles for a few reasons. Initially, the Cybertruck utilizes an all-wheel steering system that turns differently than the S3XY lineup. This creates a challenge for the Tesla AI team as they have to cater to this specific maneuvering change.
Additionally, the Cybertruck is much larger, and the exterior cameras responsible for seeing the vehicle’s surroundings are placed differently than those of the other vehicles.
This requires additional calibration to ensure safety.
The full release notes for Full Self-Driving v14.1.5 are as follows:
- Added Arrival Options for you to select where FSD should park: in a Parking Lot, on the Street, in a Driveway, in a Parking Garage, or at the Curbside.
- Added handling to pull over or yield for emergency vehicles (e.g. police cars, fire trucks, ambulances).
- Added navigation and routing into the vision-based neural network for real-time handling of blocked roads and detours.
- Added additional Speed Profile to further customize driving style preference.
- Improved handling for static and dynamic gates.
- Improved offsetting for road debris (e.g. tires, tree branches, boxes).
- Improve handling of several scenarios including: unprotected turns, lane changes, vehicle cut-ins, and school buses.
- Improved FSD’s ability to manage system faults and recover smoothly from degraded operation for enhanced reliability.
- Added alerting for residue build-up on interior windshield that may impact front camera visibility. If affected, visit Service for cleaning!
Tesla Full Self-Driving v14 release notes for Cybertruck pic.twitter.com/fiMnjjTCY9
— TESLARATI (@Teslarati) November 3, 2025
News
Elon Musk shuts down Tesla ‘AMG’ division speculation: ‘Focus is autonomy’
“I think it’s best to leave that to the custom shops. Tesla’s focus is autonomous cars, building futuristic autonomous cars. We want the future to look like the future.”
Tesla CEO Elon Musk was asked by Joe Rogan late last week whether the company would ever consider establishing an “AMG division” like Mercedes-Benz has established for powerful, race-inspired vehicles.
However, Musk turned down any talk of that, highlighting that the company is laser-focused on autonomous vehicles, seemingly hinting that any distraction from autonomy would be a detriment to the future.
Rogan drives a Tesla Model S himself, but it is not your run-of-the-mill all-electric sedan. Already outfitted with the Plaid powertrain that Tesla developed, Rogan took his vehicle to Unplugged Performance for a true performance outfitting.
The vehicle is completely overhauled with performance parts and seats. Known as the Model S-APEX, Rogan took delivery of it from Unplugged in January.
Rogan asked Musk on Friday during his most recent appearance on the Joe Rogan Experience podcast whether Tesla would ever establish an “AMG division” that would focus on catering Teslas to performance-based standards.
Musk said:
“I think it’s best to leave that to the custom shops. Tesla’s focus is autonomous cars, building futuristic autonomous cars. We want the future to look like the future.”
🚨 Elon Musk was asked by Joe Rogan if he would ever create an “AMG division” where customization and performance options are available.
Musk said:
“I think it’s best to leave that to the custom shops. Tesla’s focus is autonomous cars, building futuristic autonomous cars. We… pic.twitter.com/k7qy7UQc60
— TESLARATI (@Teslarati) October 31, 2025
Tesla fans have said for years that the company should consider acquiring Unplugged Performance and its Upfit Tesla division, which recently outfitted the Las Vegas Metropolitan Police Department’s fleet of Cybertruck cruisers.
However, it seems Tesla will keep things separate. Musk is primarily focused on autonomy, which will drive the technology forward and drive shareholder growth. Something like an outfitter for performance would be a cool thing for the owners who have the interest and the money.
It’s not a tremendous revenue driver or anything that would contribute to the financial state of the company. Mercedes-Benz, for example, is more accessible for consumers as it sold over 140,000 units from its AMG brand in 2024.
Tesla Model Y driver starts race in reverse, still wins against AMG SUV
It helps with driving revenue higher by as much as 15 percent compared to similar models that are not AMGs. However, would Tesla see this much of a benefit? Likely not, because the Performance trim already caters to many owners.
Cybertruck
Tesla Cybertruck fleet takes over at SpaceX’s Starbase
Interestingly, the Cybertruck uses the same exterior, a stainless steel alloy, as SpaceX rockets. This synergy between the two companies and their very different products shows a very unified mentality between Musk companies.
Tesla Cybertrucks have taken over at SpaceX’s Starbase facility in Texas, as hundreds of the all-electric pickup trucks were spotted late last week rounding out a massive fleet of vehicles.
The Cybertruck fleet is geared toward replacing gas vehicles that are used at Starbase for everyday operations. The only surprise about this is that it was not done sooner:
Was just visiting. pic.twitter.com/5Q9wPPaeuH
— Derek Li (@derek1ee) October 31, 2025
Deliveries have been going on for a few weeks, as Cybertrucks have made their way across the state of Texas from Austin to Starbase so they could be included in SpaceX’s fleet of vehicles at the facility.
Interestingly, the Cybertruck uses the same exterior, a stainless steel alloy, as SpaceX rockets. This synergy between the two companies and their very different products shows a very unified mentality between Musk companies.
However, there are some other perspectives to consider as SpaceX is utilizing such a massive fleet of Cybertrucks. Some media outlets (unsurprisingly) are seeing this as a move of weakness by both Tesla and SpaceX, as the aerospace company is, in a sense, “bailing out” lagging sales for the all-electric pickup.
It’s no secret that Tesla has struggled with the Cybertruck this year, and deliveries have been underwhelming in the sense that the company was anticipating between 1 million and 2 million orders for the vehicle before it was widely produced.
A lot of things changed with the Cybertruck between its 2019 unveiling and 2023 initial deliveries, most notably, price.
The price of the Cybertruck swelled significantly and priced out many of those who had pre-ordered it. Some have weighed the option of whether this purchase was a way to get rid of sitting inventory.
However, it seems more logical to consider the fact that SpaceX was likely always going to transition to Teslas for its fleet, especially at Starship, at some point.
It doesn’t seem out of the question that one Musk company would utilize another Musk company’s products, especially considering the Cybertruck has been teased as the vehicle that would be present on Mars.
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