Lifestyle
Tesla invites referral program winners to SpaceX Falcon Heavy launch viewing
Tesla’s has begun to invite winners of its referral program to attend a viewing of SpaceX’s upcoming Falcon Heavy launch at Cape Canaveral, Florida.
Tesla’s invitation indicates that each referral program winner will be allowed to bring one guest to the special event. An agenda for the Falcon Heavy launch will also be provided within weeks of the launch.
Congratulations on completing Secret Level 3 of the Tesla Referral Program.
You and a guest are invited to join us for an upcoming, once-in-a-lifetime experience: an exclusive viewing of a SpaceX Falcon Heavy launch.
You will receive a detailed agenda in advance. Please note that dates may be announced within weeks of the launch and are subject to change. Space is limited.
We look forward to seeing you.
The upcoming Falcon Heavy launch marks the first time SpaceX’s three-core rocket will blast off since its historic February debut last year when it carried Elon Musk’s personal Cherry Red Tesla Roadster — complete with Starman and a number of fun Easter Eggs — to space.
Millions tuned in to watch SpaceX’s live broadcast of the event, which included iconic moments such as Starman’s view of the Earth from his space-bound Roadster and the perfect landing of Falcon Heavy’s two side boosters.
The upcoming launch represents SpaceX’s planned operational debut of Falcon Heavy, with the rocket being tasked to take an Arabsat 6A satellite into orbit. Despite its mission being all-business, the Falcon Heavy launch promises to be yet another unique experience for winners of Tesla’s referral program, as they will be able to witness the world’s most powerful operational rocket today in action.
Email just came through. This is going to be a blast! 😉#FamilyFun #LikeTesla #Tesla #SpaceX pic.twitter.com/UL7p6QSRRM
— Kim Java (@ItsKimJava) March 3, 2019
An invitation for the Falcon Heavy’s launch was included in Tesla’s Referral Program, which was retired last month. The invitation was part of the program’s “Secret Levels,” and categorized under “Amazing Adventures.”
Tesla’s Referral Program featured several space-themed rewards. Apart from an invite to a Falcon Heavy launch, the electric car maker’s “Secret Levels” also had a perk called “Launch a Time Capsule into Space,” which features owners sending items to deep space orbit. Tesla owners with at least one qualifying referral were also given the opportunity to send a laser-etched photo of their choosing to space.
Tesla ended its popular Referral Program on Feb 2, 2019, after citing cost reductions as a primary reason for canceling the incentivized customer program. “It’s adding too much cost to the cars, especially Model 3,” Musk wrote on Twitter.
While the program was active, Tesla owners were given elaborate prizes that varied based on the number of Model S, Model X, and Model 3 referral sales made. Grand prize winners referring more than 50 vehicle sales qualified for a free next-generation Tesla Roadster. Some notable influencers within the community won as many as two Roadsters.
Elon Musk
Elon Musk’s answer to Christopher Nolan’s Odyssey got way more specific
Elon Musk escalated his monthslong feud with Christopher Nolan’s The Odyssey this week, pledging that his own AI video tool will produce a competing version before the year is out. Responding to a fan-made, AI-generated clip of the ancient epic, Musk wrote on X, “Before this year ends, Grok Imagine will make a full-length movie of The Odyssey that is historically accurate and true to the art of Homer.”
In June, Musk quoted an xAI-shared trailer built entirely with Grok Imagine Video 1.5, a two-minute-plus reimagining of The Odyssey styled after a 1970s classical Hollywood epic, and predicted “full movies by the end of the year,” as Teslarati reported at the time. That trailer, built from 36 consistent shots by a single creator, was Musk’s proof of concept. This week’s pledge turns that prediction into a specific commitment, tied directly to Homer’s text rather than a generic demo.
Before this year ends, Grok Imagine will make a full-length movie of The Odyssey that is historically accurate and true to the art of Homer https://t.co/bVHzUmY9WN
— Elon Musk (@elonmusk) July 22, 2026
When a fan separately proposed that Musk fund a live-action alternative, to “give Mel Gibson $100 million to film an Odyssey adaptation with painstakingly historically accurate ships, armour, weapons, and casting, with all dialogue taken straight from the original poem and delivered in Homeric Greek,” Musk replied with two words: “I’m down.”
The Grok Imagine pledge lands as the tool’s underlying infrastructure has changed hands. Grok is no longer a standalone product, it folded into SpaceXAI after SpaceX’s acquisition of xAI closed in February, meaning the compute behind any Odyssey production traces back to the same Colossus supercomputers now bundled into SpaceX’s pitch to investors. Musk has separately said SpaceX’s own engineering data is being fed into the next major Grok training run, a two trillion parameter model he’s called the “2T run.”
Whether Grok Imagine can sustain a feature length narrative, rather than a series of impressive individual shots, remains the open question.
Cybertruck
Tesla Mobile App gets a new feature that wrap fans are going to love
Tesla’s Summer Update removes the USB drive step from customizing your car’s digital wrap design.
Tesla’s latest 2026 Summer Update quietly closes out one of the more tedious steps in personalizing a Tesla’s digital appearance. Uploading a custom wrap design used to require a USB drive. Now it doesn’t.
The feature is listed in Tesla’s release notes as “Send Custom Wraps from Mobile App.” The company described it plainly: “Skip the USB drive and upload a custom wrap of your car from the mobile app. Instructions for creating a custom wrap here: github.com/teslamotors/custom-wraps.”
The digital wrap tool has been around since Tesla’s 2024 Holiday Update, when it launched for Cybertruck owners first, as Teslarati reported at the time. Getting a design onto the car meant formatting a USB drive, creating a folder named exactly “Wraps,” dropping in PNG files sized between 512×512 and 1024×1024 pixels and under 1 MB each, then plugging the drive in and applying the wrap through Toybox. Tesla expanded the tool to other models and renamed it from “Colorizer” to “Paint Shop” with the 2025 Holiday Update, while also adding license plate and window tint customization alongside the wraps.
Custom wraps via mobile app https://t.co/5OydZ26g9p pic.twitter.com/uexU0ZePxu
— Tesla (@Tesla) July 22, 2026
The latest Summer Update removes the USB step from that process. Owners will be able to pull a design from wherever they saved it, whether that’s a download from social media or something built from Tesla’s own GitHub templates, and push it to the car directly through the app.
Tesla reveals 2026 Summer Update with crazy fixes to Nav and more
It’s a small fix relative to the rest of this latest release, which also included expanded Grok voice commands, automatic navigation that learns regular routes, and self-driving stats inside the mobile app, all detailed in our rundown of the full Summer Update. The USB requirement was one of the more common complaints about Paint Shop since it launched. Tesla did not say when the wrap upload change would reach individual vehicles, only that the broader update is rolling out now in waves.
Elon Musk
Tesla Diner is throwing a birthday party with a Franz-signed special treat
Tesla Diner turns one on July 21 with Optimus, roller skates, and a Franz-signed hat.
Tesla is throwing its Hollywood Diner a first birthday party on July 21 and the celebration comes with a guest list of unique items, including a limited run of Tesla Diner birthday hats personally signed by Tesla Chief Designer Franz von Holzhausen for the first 50 customers who place an in-car order at midnight.
One year after lines wrapped around the block on Santa Monica Boulevard for a diner that most of the restaurant industry did not take seriously, Tesla is making the case that the concept was worth the years it took to build. The concept had been in Musk’s head since at least 2018, when he floated the idea of “an old school drive-in, roller skates and rock restaurant” on X, describing it years later as “‘Grease’ meets ‘The Jetsons’ with Supercharging.”
Tesla Optimus Gen 3 is coming to the Tesla Diner with new ambitions
What made the diner genuinely different from any restaurant that came before it was not the menu or the nostalgia. It was the ordering model. Tesla owners could place food orders directly from their vehicle’s touchscreen before arriving, a small feature that hints at something much larger on the horizon. As the Cybercab and unsupervised FSD expand across major cities, the diner model becomes a template for an entirely new kind of commerce. A robotaxi pulling in to charge does not need a human to walk up to a counter. The vehicle places the order, the food is ready on arrival, and the passenger never interrupts the experience of being driven somewhere else. It is the first glimpse of what drive-through commerce looks like when the car is doing the driving.
As Teslarati has reported, Musk signaled immediately after opening that the Hollywood location was only the beginning, posting that Tesla would expand the concept to major cities worldwide and along Supercharger corridors on long-distance routes if the first location proved successful. One year in, the birthday celebration on July 21 makes a strong case that it has. Tesla announced a full day of events including a Cybercab on display, a birthday menu, Optimus in attendance, face painting, a photo booth, roller skating servers, a light show, a Skypad DJ, and complimentary collectibles.
If Musk’s ambition holds, the Hollywood diner is year one of something much bigger. The birthday party is the proof of concept. The robotaxi fleet is the business model waiting behind it.
Tesla Diner is turning 1 on July 21st, so we’re throwing a party
Come swing by for a day full of fun:
– Cybercab on display
– Birthday menu
– @Tesla_Optimus
– Face painting for kids & adults
– Photo booth
– Servers on roller skates delivering your order
– Light show
– Skypad DJ… pic.twitter.com/TD8pOjihYs— Tesla North America (@tesla_na) July 18, 2026