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Arcimoto CEO Mark Frohnmayer on MLM Cybertrike (Part 2) Arcimoto CEO Mark Frohnmayer on MLM Cybertrike (Part 2)

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Arcimoto CEO Mark Frohnmayer on MLM Cybertrike (Part 2)

Photo credit: Arcimoto

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Arcimoto CEO Mark Frohnmayer and I chatted about the new Mean Lean Machine Cybertrike. This is Part 2  and the final part of my interview with Mark. If you haven’t read Part 1, you can go back and read that here.

Starting from where we left off, Mark was speaking about Arcimoto’s acquisition of Tilting Motor Works and shared how the team incorporated the technology into the MLM Cybertrike.

The MLM acronym itself

Mark and I joked about the acronym which also stands for multi-level marketing.

“People are like, ‘did you know that Mean Lean Machine is MLM?’ And I’m like, ‘of course I know that,’ and they’re like ‘well don’t you know that MLMs are bad?’ and I’m like, ‘Not this one! It’s actually the ultimate multi-level marketing scheme. Every one of our customers will sell them.”

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Here, Mark is referring to word-of-mouth marketing which is something that has served Tesla well. Owners will share their experiences with their friends who will be inspired to buy one.

Making Things That Sell Themselves

The topic of MLMs opened up another conversation about selling and Mark pointed out that the best thing to do is make things that sell themselves.

“For a long time, I actually loathed the selling process but the best thing to do is to make things that sell themselves.”

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I agreed with Mark on this point. Make something that you love and people will see it and be inspired.

“Absolutely. And if all I do is just tell people honestly my experience with and how I feel about the Fun Utility Vehicle, the Roadster, and the Cybertrike, I kinda just can’t help myself.”

“I’m just like, ‘it’s so awesome! You must try it! And then you’ll probably want one.’”

The Arcimoto MLM vehicle Tiers

Mark said that there are three tiers or versions of the Mean Lean Machine.

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“The Cybertrike is the only one that we have shown what the actual final product is going to look like. But we talked a little bit about the Sidewinder which is going to be the base model.”

“There’s an entry-level model and we’ve not announced pricing yet for any of these but will be coming soon. Then there’s the Cybertrike and then the true Mean Lean Machine that is going to be on the high end. Both of those other ones are in the works and we are very excited to show those when they’re ready.”

A point made at the Arcimoto Ramp It Up! Event

During the Ramp It Up! event that Arcimoto held in February, Mark made a very critical point about the weight of other EVs and the use of materials–especially since we are having supply chain constraints.

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In the video, Mark shared an example. The General Motors electric Hummer weighs 9,036 pounds.

“This is a vehicle that when driven alone is more than 40 times the weight of its occupant. That is enough material to build two Model Ys. If we hit our targets, it’s enough material to build eight Fun Utility Vehicles.”

Mark further explained to me that the same material for that Hummer can produce approximately 100 Mean Lean Machines.

The real purpose of Arcimoto’s program.

Mark told me the real purpose of Arcimoto’s MLM program is to make an e-bike class vehicle that appeals to a much wider audience while using a fraction of the material cost of a full-sized car.

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“When you think about the real purpose of this whole program, it’s to make an e-bike class vehicle that can appeal to a much wider audience. People who don’t want to fall off a bike, or don’t want to brake a chain, who want to carry a lot more stuff and want a more comfortable ride.

“But provide that at a tiny fraction of the material cost of a full-sized car. And if we follow the news on the limiting factors of electric vehicles, a bit limiting factor is the availability of raw materials to produce vehicles.

“Given that that is the case, we believe that it makes all the sense in the world to really rethink how big the vehicles are that we are using to get around. And that really is the purpose of the Mean Lean Machine.”

“It’s to provide something so awesome in the true micro-mobility e-bike class that it really starts to move the market in ways that it’s still not moving fast enough right now.”

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Johnna Crider is a Baton Rouge writer covering Tesla, Elon Musk, EVs, and clean energy & supports Tesla's mission. Johnna also interviewed Elon Musk and you can listen here

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Cybertruck

Tesla Cybertruck chosen by Kazakhstan’s elite security force: here’s why

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Tesla Cybertruck was chosen by a Middle Eastern government agency because of its capability, safety, and other advantages that it offers over traditional pickups.

In a striking display of futuristic security technology, Kazakhstan’s State Guard Service has integrated Tesla Cybertrucks as mobile command-and-control vehicles for the Informal Summit of the Organization of Turkic States, held today in Turkistan.

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The deployment, announced by Teslarati on May 14, marks one of the first known instances worldwide of the electric pickup truck being used in official state security operations.

The Cybertrucks are supporting a range of real-world tasks, including rapid response, field coordination, communications, and command functions.

Officials highlighted the vehicles’ suitability for the challenging mountainous terrain around Almaty, where superior off-road mobility allows them to navigate rugged landscapes that might challenge conventional vehicles. Their quiet electric operation enables discreet deployment, while the high onboard power output provides sustained energy for communications equipment and external devices—critical during a high-profile international gathering.

The summit brings together leaders from Turkic-speaking nations to discuss cooperation in politics, economy, and culture. Against this backdrop, the Cybertrucks stand out not only for their angular, stainless-steel exoskeleton and imposing presence but also for their practical advantages in modern security protocols.

This move underscores Kazakhstan’s push toward innovative and sustainable solutions in public safety. The Cybertruck, Tesla’s rugged all-electric pickup, was designed from the ground up for versatility, boasting impressive range, durability, and power capabilities that align well with governmental needs.

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By choosing the vehicle, Kazakh authorities signal confidence in electric mobility even for demanding operational roles—potentially setting a precedent for other nations exploring green alternatives to traditional fleet vehicles.

Tesla Cybertruck too safe for even Musk’s biggest critics to ignore

As the summit unfolds on May 15, the presence of Cybertrucks symbolizes a broader shift: electric vehicles transitioning from consumer roads to critical infrastructure.

For Tesla, the development offers valuable real-world validation of the Cybertruck’s capabilities beyond civilian use. For Kazakhstan, it blends cutting-edge American engineering with national security priorities, creating a memorable visual and functional statement at this landmark regional event.

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Tesla grabs massive Las Vegas warehouse for interesting Cybercab project

Tesla quietly filed plans to build the Cybercab car wash, and on May 12, the company submitted a permit to begin renovating the “Tesla Center Cybercab Phase 2 Car Wash,” documents show.

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Credit: TechOperator | X

Tesla is beginning to construct what will be an incredibly unique project, as it is now building a 36,000-square-foot car wash just for the Cybercab in Clark County, Nevada, near Las Vegas.

Tesla quietly filed plans to build the Cybercab car wash, and on May 12, the company submitted a permit to begin renovating the “Tesla Center Cybercab Phase 2 Car Wash,” documents show.

This is not just some ordinary car wash. Instead, it’s a dedicated, high-tech maintenance hub built specifically for Tesla’s ride-hailing vehicle and the many units that will be in the fleet.

According to the permit documents, which were first spotted by MarcoRP, a Supercharger observer on X, the work involves upgrading and updating the interior and exterior of an existing 36,000-square-foot facility. Crews will construct a full car-wash enclosure, relocate tire-service equipment, and install new power raceways.

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Every camera on a Tesla Cybercab must stay clean, and without a human driver to perform manual maintenance on the vehicle, this Cybercab-specific car wash will be crucial in keeping the fleet operational, safe, and effective.

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Tesla has spent years perfecting unsupervised FSD, and the Cybercab – unveiled last year as a driverless, two-seater purpose-built for ride-hailing – is the physical embodiment of that vision. Industry skeptics have long questioned how a massive Robotaxi network could scale without drivers handling basic upkeep.

Tesla just answered them with a permit filing. Sources close to the project suggest this could be the first of several such hubs, with whispers of similar plans already surfacing in Texas.

A purpose-built Robotaxi wash station means fleets can cycle vehicles through cleaning, charging, and minor servicing at lightning speed with almost no human intervention. Optimus robots could eventually handle the physical work, turning the entire operation into a lights-out, 24/7 machine.

Las Vegas, with its endless tourist traffic and wide-open roads, is the perfect proving ground. Imagine stepping out of a gleaming Cybercab after a night on the Strip, knowing the same vehicle will be sparkling clean and ready for the next rider within minutes.

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California hits Tesla Cybercab and Robotaxi driverless cars with new law

Critics who claimed Robotaxis would get filthy and unreliable now look shortsighted. However, it will be interesting to see how many of these types of facilities the company establishes, especially as it plans for the Robotaxi fleet to be available everywhere.

If the permit moves forward as expected, Las Vegas could witness the first large-scale, fully autonomous taxi operation complete with its own cleaning infrastructure. As soon as Tesla solves wireless charging, we’re looking at a very capable and potentially fully autonomous ride-sharing business from A to Z.

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Tesla puts Giga Berlin in Plaid Mode with new massive investment

The facility, Tesla’s first in Europe, opened in 2022 and has become a cornerstone for Model Y production and, increasingly, in-house battery manufacturing. Recent announcements highlight a dual focus on scaling vehicle output and advancing vertical integration through 4680 battery cells.

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Credit: Tesla

Tesla is pushing forward with significant upgrades at its Gigafactory Berlin-Brandenburg in Grünheide, Germany, signaling renewed confidence in its European operations despite past market challenges.

The facility, Tesla’s first in Europe, opened in 2022 and has become a cornerstone for Model Y production and, increasingly, in-house battery manufacturing. Recent announcements highlight a dual focus on scaling vehicle output and advancing vertical integration through 4680 battery cells.

In April, plant manager André Thierig announced a 20 percent increase in Model Y production starting in July, following a record Q1 output of more than 61,000 vehicles. To support the ramp-up, Tesla plans to hire approximately 1,000 new employees beginning in May and convert 500 temporary workers to permanent positions.

The move is expected to lift weekly production significantly, addressing rebounding demand in Europe after a challenging 2025.

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The expansion builds on earlier progress. In 2025, Tesla secured partial approvals to add roughly 2 million square feet of factory space, raising potential annual vehicle capacity from around 500,000 toward 800,000 units, with longer-term ambitions approaching one million vehicles per year. Logistical improvements, new infrastructure, and battery-related facilities are already underway on company-owned land.

Battery production is the latest major focus. On May 12, Thierig revealed an additional $250 million investment in the on-site cell factory. This more than doubles the planned 4680 battery cell capacity to 18 gigawatt-hours annually—up from the 8 GWh target set in December 2025—while creating over 1,500 new battery-related jobs.

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Total cell investments at the site now exceed previous figures, bringing the factory closer to full vertical integration: cells, packs, and vehicles produced under one roof. Tesla describes this as unique in Europe and a step toward stronger supply chain resilience.

The plans come amid regulatory and community hurdles. Earlier expansion proposals faced protests over environmental concerns and water usage, leading to phased approvals beginning in 2024. Tesla has navigated these by emphasizing sustainable practices and economic benefits, including thousands of local jobs in Brandenburg.

With nearly 12,000 employees already on site and production steadily climbing, Gigafactory Berlin is poised for growth. The combined vehicle and battery expansions position the plant as a key hub for Tesla’s European ambitions, potentially making it one of the continent’s largest manufacturing complexes if local support continues.

As EV demand recovers, these investments underscore Tesla’s commitment to scaling efficiently in Germany while addressing regional supply chain needs.

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