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BMW chooses Pirelli’s EV-geared P Zero tire for i4 M50’s high-performance powertrain
BMW and Pirelli will outfit the German automaker’s i4 M50 all-electric vehicle with the Italian tyre manufacturer’s P Zero Elect rubber, which is geared for high-performance electric powertrains.
Putting that perfect set of fresh rubber tires on your favorite car doesn’t just make it handle like it’s on rails and give you a renewed appreciation for seat belts; it’ll brighten your whole day. Sadly, picking that perfect set and getting that “fresh rubber” feeling has become increasingly complex in the electrified age. Thankfully, BMW and Pirelli have partnered to tackle that issue on the BMW i4 M50.
? The #Pirelli P Zero Elect has been selected by @BMW M to equip the new BMW i4 M50, to deliver maximum performance even during extreme sports driving. https://t.co/rif71aeR9s
— Pirelli (@Pirelli) January 25, 2023
Everybody knows EV-specific tires can help make a car handle better, smoother, and more efficient. Still, oddly enough, the tires that come straight from the dealer are often run-of-the-mill, bog standard, and often lacking in the performance department. Not the case with Pirelli’s new P Zero Elect, which will be available on the BMW i4 M50.
This brings us to the BMW i4’s biggest problem, its weight. Far from the nimble sportscar standard of 90s BMW products, the i4 M50 comes in at an earth-shattering 5,018 pounds. The problem is so significant that it has become car reviewers’ and vehicle owners’ common talking point.
Hence the involvement of Pirelli.
More than making the vehicle carve like a knife, tires can affect how a vehicle handles its weight. Pirelli said, “The structure of the Pirelli tire has been reinforced to support the car and deliver maximum performance even during extreme sports driving.” Furthermore, “the special high-grip compound has also been designed to give maximum grip to guarantee precise and efficient handling,” explains Pirelli.
In essence, though a reinforced structural design and a new compound, Pirelli has given the vehicle a more planted feel through its specific design, helping reduce some of the i4’s momentous weight issues. But this isn’t the first vehicle Pirelli has worked to improve the handling of.
Pirelli’s “Elect” variant of tires, specifically designed for EVs, have been integrated into each of the company’s notable product offerings: P Zero, Cinturato, and Scorpion. In turn, it has attracted manufacturers like Ford and its Mustang Mach-E, Rivian with its R1S, and even Porsche and its first EV, the Taycan.
The Italian tire titan has a long history of fitting specialized tires to BMW’s M-cars. Its newest product shows that it intends to do the same with the German performance brand’s electric offerings. More exciting still is the idea that Pirelli is finally working towards EV tires that aren’t just for getting the most range but can be used for more “spirited” driving. Let’s hope other tire manufacturers aren’t far behind.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
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Tesla tops France reliability rankings, beating Toyota for the first time
The milestone was celebrated by CEO Elon Musk on social media platform X.
Tesla has overtaken Toyota to become France’s most reliable car brand in 2025, as per a new nationwide reliability ranking published by Auto Plus magazine.
The milestone was celebrated by CEO Elon Musk on social media platform X.
Tesla tops reliability ranking in France
Tesla ranked first overall in Auto Plus’ 2025 reliability study, surpassing long-time benchmark Toyota across all powertrain types, including gasoline, hybrid, and electric vehicles.
The ranking, published on February 6, 2026, evaluated early problems reported in 2025 on vehicles registered in France since January 1, 2018, with fewer than 150,000 kilometers on the odometer, as noted by a Numerama report. This marked Tesla’s first appearance in the magazine’s reliability rankings, which was enabled by the company’s growing vehicle population in the French market.
According to the publication, Tesla vehicles showed no recurring major defects beyond isolated suspension arm issues, which are covered under the company’s four-year or 80,000-kilometer warranty. Other reported issues were described as minor, including occasional screen glitches and door handle concerns.
Why this ranking differs from earlier criticism
Tesla’s top placement contrasts sharply with past assessments from the German Automobile Club (ADAC), which previously ranked the Model 3 and Model Y low in its technical inspection reports. Auto Plus noted that those inspections were focused heavily on factors such as brake disc wear, which are not necessarily the best benchmarks for overall vehicle reliability.
By focusing instead on real-world reliability data and early ownership issues, Auto Plus’ methodology offered a broader picture of how vehicles perform over time rather than how individual components age under inspection standards. The publication emphasized that electric vehicles, with far fewer moving parts than combustion-engine cars, are not inherently less reliable.
While the ranking supports the case that electric vehicles can match or exceed the reliability of traditional brands, the magazine acknowledged limitations in its analysis. Still, Tesla’s debut at the top of the list underscores how perceptions of EV durability are shifting as more long-term data becomes available in major automotive markets like France.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla tops France reliability rankings, beating Toyota for the first time
SpaceX strengthens manufacturing base with Hexagon Purus aerospace deal
