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Buy Tesla or Build One: Why Apple Should Make a Car
Once Upon a Tesla
First there were the rumors that Apple might buy Tesla. Then came the loose talk about Apple employing an army of engineers to build their own car, many apparently leaving Tesla to join the effort and cashing in nicely. Now the rumors about Apple buying Tesla are back. Really, it’s hard to keep up.
It’s difficult to believe that the closed shop and tight-lipped Apple culture would purposely leak this kind of intel. Was it a disgruntled employee? Perhaps it’s just more difficult to keep a secret these days with Social Media eavesdropping as if it were a fly on the wall. Or, maybe it’s nothing at all.
Disclaimer
I drive a Model S and own TSLA stock. I’m an Apple fan, but don’t own APPL. My first computer was a Macintosh Powerbook 165 Series made in 1993. I still have it and it boots up even today. I’ve purchased a vast number of Apple products over the decades and I can’t think of a brand I’m more invested in than Apple. As an admirer of great design they won me over early on and continue to do so. And, I’ll be one of the first to get my wrist on the Apple Watch in April.
Barriers Were Made to be Broken
The idea of Apple designing and building a car is not new. For years many of us have been playing the game, “What would (fill in the blank) look like if Apple made it?” It’s right up there with the design school project to sketch out the “internet enabled refrigerator.” Apple broke the music barrier, the phone barrier and the design barrier for computers. Tesla broke the electric car barrier and they did it in ten years. They are the Jackie Robinson of the auto industry having flung open the door to electric vehicles while traditional auto makers refused to even seriously try.
-->Certainly there is some effort out of Detroit and others as of late and they should be applauded for realizing their miss. Mr. Musk’s gift of releasing Tesla’s patents was completely in line with the Tesla Way. I wonder how much of that intellectual property is being incorporated by others? My guess is not much. Companies prefer to take credit for their own innovation and invention; always thinking they can do it better.
Panic in Detroit
The media likes stirring the pot about how BMW is going to eat Tesla’s lunch and GM could put Tesla out of business tomorrow. And how Porsche is developing a “Tesla Fighter.” Today’s electric car activity outside of Tesla would not even be in the blue sky discussions if it weren’t for the success of the Model S. Tesla should not be dismissed as an “ankle biter,” which I would define as a non-threatening annoyance. Tesla is in fact a real threat to the car “smoke stack” industry. Respect Tesla or not, but know they are not going away. They may evolve or merge and it may not always be about cars, but it will likely be about some combination of energy and transportation, built on software and brilliant design.
Tesla’s 85kWh Model S encountering new competition in the EV space from BMW.
I make no bold predictions about Tesla’s potential market cap or when Apple will buy Tesla or for how much. That’s not my arena so I will stay in my lane. I agree it’s fun, but the stakes are on an entirely new level here. This activity is about something more important than corporate profits. (I know profits are important. I work in financial services). Tesla is fundamentally about designing and enabling an entirely new future that is more environmentally responsible than the past and better for consumers.
Tesla should inspire our imagination, not make us think about their stock price or how many cars they sold yesterday. Google didn’t think about their stock price when they launched their Autonomous Car project. Newer companies have a distinct advantage in that they don’t need to repack their baggage. When you lack a history it’s easier to make a better future.
It’s fascinating to me that Tesla and potentially Apple have more insight into what the “car of the future” could be than GM, Ford, or Chrysler. Is Silicon Valley the new Detroit?
Why Apple Must try for a Car
The world has become more connected over the last few years. The Internet of Things, powerful wireless connectivity and the transition to internet IPv6 will greatly expand the number of IP addresses that can be supported and makes a fully connected world possible. Apple’s seamless integration of device, content and software has made that world vision believable.
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A large 17″ touchscreen center stack on the Model S provides an iPad-like experience.
A large touchscreen in a car like the Tesla could emulate your Mac, or iPad, or iPhone screen with shared apps and programs. My iCalendar already synchs with that touchscreen from my iPhone as soon as I open the door. Apple’s software capabilities could take this to fascinating extremes. Music, programs, even Siri are all possible in an Apple Car operating system. Not to mention self-driving cars and the ultimate vision to eliminate collisions.
I believe the challenge for Apple lies in the hardware. A car is not a music player or a phone. No one drives an Apple product. It doesn’t have wheels or doors; nor does it carry precious human cargo. There are very few laws that govern phone safety. No crash tests to pass, or airbags to install. A car is not just a software engineering exercise that needs a shell. It’s a big, complex, and messy manufacturing problem that cannot be outsourced to Foxconn.
Tesla does have amazing software, but it did not, and could not abandon the deeply ingrained culture of what it means to own and drive a car. Tesla’s big robotic engineering science coupled with Apple’s software capabilities would make an unstoppable combination.
Tim Cook tackling transportation is akin to Steve Jobs entering the retail space. It makes perfect sense for Apple and Apple’s vision. Their culture is to be a catalyst for innovation, vision and ultimately forward change. These are arguably the most important attributes for any business or culture.
If Apple is serious about making a car, they can choose their adventure. Buy Tesla, or build it on their own. Either way, I’m excited that we have another bright set of minds at work on disrupting a carbon monopoly. If Apple is now seriously in the game, it’s GM, Ford, Chrysler, BMW, Toyota, Honda, Nissan, BMW, Subaru… who should keep an eye on their lunch.
My One Prediction
Fast forward to 2021. Apple unveils their version of a car. Turns out I do have a prediction after all, and it’s rock solid. Apple will not sell their cars through a dealership network.
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News
Waymo rider data hints that Tesla’s Cybercab strategy might be the smartest, after all
These observations all but validate Tesla’s controversial two-seat Cybercab strategy, which has caught a lot of criticism since it was unveiled last year.
Toyota Connected Europe designer Karim Dia Toubajie has highlighted a particular trend that became evident in Waymo’s Q3 2025 occupancy stats. As it turned out, 90% of the trips taken by the driverless taxis carried two or fewer passengers.
These observations all but validate Tesla’s controversial two-seat Cybercab strategy, which has caught a lot of criticism since it was unveiled last year.
Toyota designer observes a trend
Karim Dia Toubajie, Lead Product Designer (Sustainable Mobility) at Toyota Connected Europe, analyzed Waymo’s latest California Public Utilities Commission filings and posted the results on LinkedIn this week.
“90% of robotaxi trips have 2 or less passengers, so why are we using 5-seater vehicles?” Toubajie asked. He continued: “90% of trips have 2 or less people, 75% of trips have 1 or less people.” He accompanied his comments with a graphic showing Waymo’s occupancy rates, which showed 71% of trips having one passenger, 15% of trips having two passengers, 6% of trips having three passengers, 5% of trips having zero passengers, and only 3% of trips having four passengers.
The data excludes operational trips like depot runs or charging, though Toubajie pointed out that most of the time, Waymo’s massive self-driving taxis are really just transporting 1 or 2 people, at times even no passengers at all. “This means that most of the time, the vehicle being used significantly outweighs the needs of the trip,” the Toyota designer wrote in his post.
-->Cybercab suddenly looks perfectly sized
Toubajie gave a nod to Tesla’s approach. “The Tesla Cybercab announced in 2024, is a 2-seater robotaxi with a 50kWh battery but I still believe this is on the larger side of what’s required for most trips,” he wrote.
With Waymo’s own numbers now proving 90% of demand fits two seats or fewer, the wheel-less, lidar-free Cybercab now looks like the smartest play in the room. The Cybercab is designed to be easy to produce, with CEO Elon Musk commenting that its product line would resemble a consumer electronics factory more than an automotive plant. This means that the Cybercab could saturate the roads quickly once it is deployed.
While the Cybercab will likely take the lion’s share of Tesla’s ride-hailing passengers, the Model 3 sedan and Model Y crossover would be perfect for the remaining 9% of riders who require larger vehicles. This should be easy to implement for Tesla, as the Model Y and Model 3 are both mass-market vehicles.
Elon Musk
Elon Musk and James Cameron find middle ground in space and AI despite political differences
Musk responded with some positive words for the director on X.
Avatar director James Cameron has stated that he can still agree with Elon Musk on space exploration and AI safety despite their stark political differences.
In an interview with Puck’s The Town podcast, the liberal director praised Musk’s SpaceX achievements and said higher priorities must unite them, such as space travel and artificial intelligence. Musk responded with some positive words for the director on X.
A longtime mutual respect
Cameron and Musk have bonded over technology for years. As far back as 2011, Cameron told NBC News that “Elon is making very strong strides. I think he’s the likeliest person to step into the shoes of the shuttle program and actually provide human access to low Earth orbit. So… go, Elon.” Cameron was right, as SpaceX would go on to become the dominant force in spaceflight over the years.
Even after Musk’s embrace of conservative politics and his roles as senior advisor and former DOGE head, Cameron refused to cancel his relationship with the CEO. “I can separate a person and their politics from the things that they want to accomplish if they’re aligned with what I think are good goals,” Cameron said. Musk appreciated the director’s comments, stating that “Jim understands physics, which is rare in Hollywood.”
Shared AI warnings
Both men have stated that artificial intelligence could be an existential threat to humanity, though Musk has noted that Tesla’s products such as Optimus could usher in an era of sustainable abundance. Musk recently predicted that money and jobs could become irrelevant with advancing AI, while Cameron warned of a deeper crisis, as noted in a Fox News report.
-->“Because the overall risk of AI in general… is that we lose purpose as people. We lose jobs. We lose a sense of, ‘Well, what are we here for?’” Cameron said. “We are these flawed biological machines, and a computer can be theoretically more precise, more correct, faster, all of those things. And that’s going to be a threshold existential issue.”
He concluded: “I just think it’s important for us as a human civilization to prioritize. We’ve got to make this Earth our spaceship. That’s really what we need to be thinking.”
News
Blue Origin announces Super-Heavy New Glenn 9×4 to Rival SpaceX Starship
The announcement followed the company’s successful NG-2 launch on November 13.
Blue Origin has revealed plans to develop New Glenn 9×4, a “super heavy” rocket designed to deliver 70 metric tons to low-Earth orbit and directly compete with SpaceX’s Starship.
The announcement followed the company’s successful NG-2 launch on November 13, which deployed NASA’s ESCAPADE (Escape and Plasma Acceleration Dynamics Explorers) Mars mission and landed the first stage.
Upgraded engines and reusability
As noted in a Universe Today report, Blue Origin will roll out upgraded BE-4 engines producing 640,000 lbf each, up from 550,000 lbf, starting with NG-3. This should boost the New Glenn rocket’s total first-stage thrust to 4.5 million pounds. Upper-stage BE-3U engines are expected to improve from 320,000 lbf to 400,000 lbf over the next few flights as well.
“These enhancements will immediately benefit customers already manifested on New Glenn to fly to destinations including low-Earth orbit, the Moon, and beyond. Additional vehicle upgrades include a reusable fairing to support increased flight rates, an updated lower-cost tank design, and a higher-performing and reusable thermal protection system to improve turnaround time,” Blue Origin noted.
New Glenn “Super Heavy” 9×4
The super-heavy New Glenn 9×4, with nine BE-4s on the booster, four BE-3Us on the upper stage, will feature an 8.7-meter payload fairing. Blue Origin expects New Glenn 9×4 to be capable of transporting 70 metric tons to LEO, 14 tons to GSO, and 20 tons to trans-lunar injection, as noted by the company in a blog post. This is very impressive, as New Glenn 9×4’s capacity exceeds Falcon Heavy, SpaceX’s largest rocket available to consumers today. Falcon Heavy is capable of carrying up to 64 metric tons to low Earth orbit in a fully expendable configuration.
-->That being said, SpaceX’s Starship’s capacity is extremely impressive. As per SpaceX, Starship is designed to be capable of carrying up to 100-150 metric tonnes to orbit in its fully reusable configuration. At its expendable configuration, Starship’s capacity enters unheard-of territory, with SpaceX stating that the vehicle could transport 250 metric tonnes of cargo.
Waymo rider data hints that Tesla’s Cybercab strategy might be the smartest, after all
Elon Musk and James Cameron find middle ground in space and AI despite political differences
