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Buy Tesla or Build One: Why Apple Should Make a Car
Once Upon a Tesla
First there were the rumors that Apple might buy Tesla. Then came the loose talk about Apple employing an army of engineers to build their own car, many apparently leaving Tesla to join the effort and cashing in nicely. Now the rumors about Apple buying Tesla are back. Really, it’s hard to keep up.
It’s difficult to believe that the closed shop and tight-lipped Apple culture would purposely leak this kind of intel. Was it a disgruntled employee? Perhaps it’s just more difficult to keep a secret these days with Social Media eavesdropping as if it were a fly on the wall. Or, maybe it’s nothing at all.
Disclaimer
I drive a Model S and own TSLA stock. I’m an Apple fan, but don’t own APPL. My first computer was a Macintosh Powerbook 165 Series made in 1993. I still have it and it boots up even today. I’ve purchased a vast number of Apple products over the decades and I can’t think of a brand I’m more invested in than Apple. As an admirer of great design they won me over early on and continue to do so. And, I’ll be one of the first to get my wrist on the Apple Watch in April.
Barriers Were Made to be Broken
The idea of Apple designing and building a car is not new. For years many of us have been playing the game, “What would (fill in the blank) look like if Apple made it?” It’s right up there with the design school project to sketch out the “internet enabled refrigerator.” Apple broke the music barrier, the phone barrier and the design barrier for computers. Tesla broke the electric car barrier and they did it in ten years. They are the Jackie Robinson of the auto industry having flung open the door to electric vehicles while traditional auto makers refused to even seriously try.
Certainly there is some effort out of Detroit and others as of late and they should be applauded for realizing their miss. Mr. Musk’s gift of releasing Tesla’s patents was completely in line with the Tesla Way. I wonder how much of that intellectual property is being incorporated by others? My guess is not much. Companies prefer to take credit for their own innovation and invention; always thinking they can do it better.
Panic in Detroit
The media likes stirring the pot about how BMW is going to eat Tesla’s lunch and GM could put Tesla out of business tomorrow. And how Porsche is developing a “Tesla Fighter.” Today’s electric car activity outside of Tesla would not even be in the blue sky discussions if it weren’t for the success of the Model S. Tesla should not be dismissed as an “ankle biter,” which I would define as a non-threatening annoyance. Tesla is in fact a real threat to the car “smoke stack” industry. Respect Tesla or not, but know they are not going away. They may evolve or merge and it may not always be about cars, but it will likely be about some combination of energy and transportation, built on software and brilliant design.
Tesla’s 85kWh Model S encountering new competition in the EV space from BMW.
I make no bold predictions about Tesla’s potential market cap or when Apple will buy Tesla or for how much. That’s not my arena so I will stay in my lane. I agree it’s fun, but the stakes are on an entirely new level here. This activity is about something more important than corporate profits. (I know profits are important. I work in financial services). Tesla is fundamentally about designing and enabling an entirely new future that is more environmentally responsible than the past and better for consumers.
Tesla should inspire our imagination, not make us think about their stock price or how many cars they sold yesterday. Google didn’t think about their stock price when they launched their Autonomous Car project. Newer companies have a distinct advantage in that they don’t need to repack their baggage. When you lack a history it’s easier to make a better future.
It’s fascinating to me that Tesla and potentially Apple have more insight into what the “car of the future” could be than GM, Ford, or Chrysler. Is Silicon Valley the new Detroit?
Why Apple Must try for a Car
The world has become more connected over the last few years. The Internet of Things, powerful wireless connectivity and the transition to internet IPv6 will greatly expand the number of IP addresses that can be supported and makes a fully connected world possible. Apple’s seamless integration of device, content and software has made that world vision believable.
A large 17″ touchscreen center stack on the Model S provides an iPad-like experience.
A large touchscreen in a car like the Tesla could emulate your Mac, or iPad, or iPhone screen with shared apps and programs. My iCalendar already synchs with that touchscreen from my iPhone as soon as I open the door. Apple’s software capabilities could take this to fascinating extremes. Music, programs, even Siri are all possible in an Apple Car operating system. Not to mention self-driving cars and the ultimate vision to eliminate collisions.
I believe the challenge for Apple lies in the hardware. A car is not a music player or a phone. No one drives an Apple product. It doesn’t have wheels or doors; nor does it carry precious human cargo. There are very few laws that govern phone safety. No crash tests to pass, or airbags to install. A car is not just a software engineering exercise that needs a shell. It’s a big, complex, and messy manufacturing problem that cannot be outsourced to Foxconn.
Tesla does have amazing software, but it did not, and could not abandon the deeply ingrained culture of what it means to own and drive a car. Tesla’s big robotic engineering science coupled with Apple’s software capabilities would make an unstoppable combination.
Tim Cook tackling transportation is akin to Steve Jobs entering the retail space. It makes perfect sense for Apple and Apple’s vision. Their culture is to be a catalyst for innovation, vision and ultimately forward change. These are arguably the most important attributes for any business or culture.
If Apple is serious about making a car, they can choose their adventure. Buy Tesla, or build it on their own. Either way, I’m excited that we have another bright set of minds at work on disrupting a carbon monopoly. If Apple is now seriously in the game, it’s GM, Ford, Chrysler, BMW, Toyota, Honda, Nissan, BMW, Subaru… who should keep an eye on their lunch.
My One Prediction
Fast forward to 2021. Apple unveils their version of a car. Turns out I do have a prediction after all, and it’s rock solid. Apple will not sell their cars through a dealership network.
Lifestyle
Tesla Semi hauls fresh Cybercab batch as Robotaxi era takes hold
A Tesla Semi was filmed hauling Cybercab units out of Giga Texas for the first time.
A Tesla Semi loaded with Cybercab units was recently filmed leaving Gigafactory Texas, marking what appears to be the first documented delivery run of Tesla’s autonomous two-seater. The footage shows multiple Cybercabs secured on a flatbed trailer being hauled by a production Tesla Semi, a truck rated for a gross combination weight of 82,000 lbs. The location is consistent with Giga Texas in Austin, where Cybercab production has been ramping since February 2026.
The sighting follows a wave of Cybercab activity at the Austin facility. In late April, drone operator Joe Tegtmeyer spotted approximately 60 Cybercabs parked in two organized groups in the factory’s outbound lot, the largest concentration observed to date. Units being staged in an outbound lot is a standard pre-delivery step, and the Semi footage is the logical next frame in that sequence.
En route with @tesla_semi pic.twitter.com/ZfuOjaeLH1
— Tesla Robotaxi (@robotaxi) May 7, 2026
This is not the first time Tesla has used its own Semi to move Tesla products. When the Semi was unveiled in 2017, Musk noted it would be used for Tesla’s own operations, and over the years Semi prototypes were spotted carrying cargo ranging from concrete weights to Tesla vehicles being delivered to consumers. In 2023, a Semi was photographed transporting a Cybertruck on a trailer ahead of that vehicle’s delivery launch.
The Cybercab itself was first revealed publicly at Tesla’s “We, Robot” event on October 10, 2024, at Warner Bros. Studios in Burbank, where 20 pre-production units gave attendees rides around the studio lot. Musk stated at the event that Tesla intends to produce the Cybercab before 2027. The first production unit rolled off the Giga Texas line on February 17, 2026, with Musk posting on X: “Congratulations to the Tesla team on making the first production Cybercab.”
Tesla’s annual production goal is 2 million Cybercabs per year once multiple factories reach full design capacity, with the company targeting a price under $30,000 per unit. Tesla has confirmed plans to expand its robotaxi service to seven cities in the first half of 2026, including Dallas, Houston, Phoenix, Miami, Orlando, Tampa, and Las Vegas, building on the unsupervised service already running in Austin. Musk has said he expects robotaxis to cover between a quarter and half of the United States by end of year.
Cybertruck
Tesla Cybertruck too safe for even Musk’s biggest critics to ignore
Krassenstein’s decision reveals that superior safety isn’t a partisan issue. For parents prioritizing family protection over personal or political grudges, the Cybertruck has become too safe to ignore.
The Tesla Cybertruck is an extremely polarizing vehicle because of its potential symbolism as a political stance instead of just a pickup truck — or at least that is what many would want you to believe.
Of course, the Cybertruck is an icon of Tesla culture, and it is one of those things that never has a middle ground: you love it, or you don’t.
But maybe there is an establishment of that “grey area” happening.
In a striking illustration of engineering triumph over political tribalism, prominent Elon Musk critic Brian Krassenstein has purchased a Tesla Cybertruck, openly citing its exceptional safety as the deciding factor for his family.
The announcement on X triggered predictable backlash, yet it underscores a growing reality: the Cybertruck’s safety credentials are proving impossible for even Musk’s fiercest detractors to dismiss.
I might get hate for this too but I bought a Cybertruck.
With a young family, safety was important and so is not polluting the atmosphere with $5 a gallon gasoline. pic.twitter.com/XJqFqR6O9r
— Brian Krassenstein (@krassenstein) May 6, 2026
Krassenstein, who has repeatedly clashed with Musk over issues ranging from content moderation and “wokeness” to public health figures, made no attempt to hide his reservations. In his May 6 post, he acknowledged the coming criticism: “I might get hate for this too but I bought a Cybertruck.”
He stressed that the decision had “nothing to do with Elon or politics,” pointing instead to practical advantages—his existing Tesla charger, eligibility for Full Self-Driving upgrades, a returning-owner discount, and crucially, the vehicle’s strong safety profile.
With gasoline prices hovering near $5 a gallon in some areas, he also highlighted the environmental benefit of switching from a polluting combustion engine.
The numbers, data, and awards validate Krassenstein’s choice.
The 2025 Cybertruck earned the Insurance Institute for Highway Safety’s (IIHS) elite Top Safety Pick+ award—the only pickup truck to achieve this highest rating. It delivered “Good” scores across every crashworthiness category, including the challenging updated moderate overlap front crash test, while excelling in crash avoidance and mitigation systems.
The National Highway Traffic Safety Administration (NHTSA) awarded it a perfect 5-star overall rating, with top marks in frontal, side, and rollover categories. No other pickup truck holds both distinctions simultaneously.
Tesla Cybertruck crash test rating situation revealed by NHTSA, IIHS
Beyond lab results, the Cybertruck’s stainless-steel exoskeleton and ultra-rigid structure have demonstrated remarkable real-world resilience. Owners have reported surviving high-speed collisions with minimal cabin intrusion.
In one widely discussed incident, a Cybertruck endured a 70 mph sideswipe on the interstate; the driver reported barely feeling the impact while the other vehicle was heavily damaged.
Tesla’s crash demonstrations and independent analyses consistently show how the vehicle’s design prioritizes occupant protection through a fortified passenger cell rather than traditional crumple zones, giving families superior safeguarding in many common crash scenarios.
The online pile-on following Krassenstein’s post focused on aesthetics, politics, and perceived hypocrisy rather than the data. Critics called the angular truck “ugly” or accused him of selling out.
Yet his purchase highlights an inconvenient truth for polarized discourse: when objective safety metrics—IIHS awards, NHTSA ratings, and documented crash performance—point decisively toward one vehicle, even Musk’s biggest critics are forced to confront its merits.
Krassenstein’s decision reveals that superior safety isn’t a partisan issue. For parents prioritizing family protection over personal or political grudges, the Cybertruck has become too safe to ignore.
SpaceXAI announced today that it had signed an agreement with Anthropic to give the company access to its Colossus 1 data center in Memphis, Tennessee.
It is a monumental deal as Anthropic will gain access to all of the compute at the plant, delivering more than 300 megawatts of power and over 220,000 NVIDIA GPUs within the month.
Anthropic’s Claude AI account on X announced the partnership:
“We’ve agreed to a partnership with SpaceX that will substantially increase our compute capacity. This, along with our other recent compute deals, means that we’ve been able to increase our usage limits for Claude Code and the Claude API.”
The company is also:
- Doubling Claude Code’s 5-hour rate limits for Pro, Max, and Team plans;
- Removing the peak hours limit reduction on Claude Code for Pro and Max plans; and
- Substantially raising its API rate limits for Opus models.
We’ve agreed to a partnership with @SpaceX that will substantially increase our compute capacity.
This, along with our other recent compute deals, means that we’ve been able to increase our usage limits for Claude Code and the Claude API.
— Claude (@claudeai) May 6, 2026
SpaceX also published its own release on the new agreement, noting that it is “the only organization with the launch cadence, mass-to-orbit economics, and constellation operations experience to make orbital compute a near-term engineering program rather than a research concept.”
CEO Elon Musk also commented on the partnership and shed light on intense meetings he had with senior members of Anthropic last week, stating, “nobody set on my evil detector.”
Same here.
By way of background for those who care, I spent a lot of time last week with senior members of the Anthropic team to understand what they do to ensure Claude is good for humanity and was impressed.
Everyone I met was highly competent and cared a great deal about…
— Elon Musk (@elonmusk) May 6, 2026
This has turned the argument that SpaceX is as much an AI company as a space exploration company into a very valid argument:
SpaceX is following in Tesla’s footsteps in a way nobody expected
Nevertheless, this is an incredibly valuable and important move in the grand scheme of things. AI scaling is fundamentally bottlenecked by compute, and demand for Claude has surged, bringing terrestrial power grids, land, and cooling operations hitting limits everywhere.
Anthropic has been aggressively signing multiple large-scale deals to be competitive in the space, including:
- Up to 5GW with Amazon
- 5GW with Google and Broadcom
- Strategic $30b Azure deal with Microsoft/NVIDIA
- $50b U.S. infrastructure investment with Fluidstack
Access to Colossus 1 gives Anthropic immediate relief on NVIDIA GPU capacity. For SpaceXAI, it turns its rapid buildout into revenue. It also showcases its ability to deliver at world-leading speed and scale.
Most importantly, it plants the seed that its much larger vision, orbital AI compute, is totally viable.
Starlink V3 satellites could enable SpaceX’s orbital computing plans: Musk
Within the month, Anthropic will begin using 100 percent of Colossus 1’s compute, directly expanding capacity for Claude Pro and Max subscribers and the API. This means fewer limits, faster responses, and support for heavier workloads.
In the long term, meaning 2026 and beyond, there will be a continued rollout of other multi-GW deals Anthropic has signed, and an early exploration of orbital compute with SpaceXAI.
Tesla Semi hauls fresh Cybercab batch as Robotaxi era takes hold
Tesla Cybertruck too safe for even Musk’s biggest critics to ignore
