Cruise car in Hayes Valley, San Francisco
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Cruise ordered to pay $1.5 million over crash response

Credit: Cruise

The General Motors (GM) driverless ride-hailing company Cruise has been ordered to pay $1.5 million to federal regulators, following the firm’s failure to share certain details of an accident with a pedestrian involving one of its robotaxis last year.

Cruise will pay the $1.5 million penalty as part of a settlement with the National Highway Traffic Safety Administration (NHTSA), along with regulator ordering the company to submit a corrective action plan, according to a Monday report from Automotive News. The action plan needs to detail how Cruise aims to comply with reporting standards on serious incidents, along with requiring the company to adhere to increased reporting requirements for at least two years.

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The penalty and requirements follow an accident with a driverless Cruise vehicle last October, in which a pedestrian who had been struck by another vehicle with a human driver was hit, dragged, and pinned by the company’s robotaxi. Weeks after the accident, the California Department of Motor Vehicles (DMV) claimed that Cruise had “misrepresented” and “omitted” important details about the accident, and went on to suspend the company’s permit to operate self-driving vehicles.

The fine follows what the NHTSA has described as a series of incomplete incident reports, as well as a general lack of effort to convey the portion of the accident in which the pedestrian had been dragged about 20 feet.

Since the accident, Cruise has also been working to regain public and regulator trust, in order to re-launch paid rides and eventually with autonomous vehicles. The company has also made major adjustments to its executive team and overall staff, and both Cruise and GM have in recent months tried to assure authorities that its actions show an increased focus on safety.

Cruise Chief Safety Officer Steve Kenner also responded to reports of the penalty, following the news:

“Our agreement with NHTSA is a step forward in a new chapter for Cruise, building on our progress under new leadership, improved processes and culture, and a firm commitment to greater transparency with our regulators.”

In addition to being ordered to pay $112,500, the maximum penalty, by the California Public Utilities Commission (CPUC) at the state level earlier this year, Cruise also faces ongoing federal investigations from the Justice Department as well as the Securities and Exchange Commission (SEC).

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Cruise ordered to pay $1.5 million over crash response
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