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Electric Trucks and Towing: A Real Issue or a Red Herring

Credit: Ford

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Towing has become the battle cry against electric trucks, but is this issue as pertinent as it sounds?

With the release of electric trucks to the market (Rivian R1T, Hummer EV, F-150 Lighting), towing, in particular, has become the albatross around the necks of EV truck manufacturers. Is the issue accurately portrayed by angry Facebook commenters, journalists, and YouTubers alike? I’ll give you one guess.

To start, electric trucks offer an amazing set of benefits to recreational and commercial consumers alike. They offer supercar-like specifications, they offer new use cases to a utilitarian and active market segment, and they do both of these things while remaining cheap to operate. Yet, despite these advantages, there is no denying that EVs face a set of new and daunting challenges regarding towing.

First of all, towing is very energy intensive. There is a reason an MPG estimate isn’t placed on the window tag of a new F250, RAM2500, or Silverado 2500. Not only is the vehicle tasked with overcoming an added thousand pounds or more, but it must do so while also battling increased air resistance. EVs are not unique in this aspect, but they must also deal with both limited charging infrastructure in many rural areas, as well as decreased range compared to gas and diesel alternatives. Compounding this issue, available chargers are often not designed for trailer-mounted vehicles, sometimes forcing the driver to detach the trailer, charge, and reattach, a task not required for ICE-powered counterparts. This combined set of problems can mean that some areas of the country are unreachable by electric towing vehicles.

Rivian R1T’s first real-world towing test shows 62% range loss

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Even electric truck manufacturers are acknowledging these issues. On Ford’s most recent earnings call, the company stated that they would continue to sell and develop new gas and diesel Super Duty vehicles; the vehicles often tasked with towing the largest trailers, boats, and the like.

The Fast Lane Truck did a fantastic video covering these exact issues with an F-150 Lightning, a test where they were only able to achieve a range of close to 100 miles and were not able to reach their intended destination due to lack of charging infrastructure.

However, and this is an important question, how important is this problem? This is not to say that people should not have the ability to tow, but perhaps towing can be more accurately placed on their list of needs/wants when deciding on a vehicle to own.

To start, according to a poll of 250,000 full-size truck owners conducted by Strategic Vision, only 75% of owners towed between 0 and 1 time per year, with only the remaining 25% towing more frequently than once per year. And while mileage and towing weight were not included in the poll, it seems as though there may be a vast contingent of truck owners who don’t tow at all.

Furthermore, there are many use cases of towing that would involve traveling less than 100miles; local carpenters and construction workers moving within city limits, a truck towing an incapacitated vehicle to the closest repair shop, or even people towing their boats to the local lake or waterway. These use cases would not only fit even the limited range of 100 miles, but each could find many benefits from unique features such as onboard generators offered on many electric trucks, running power tools, running appliances, etc.

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Overall, consumers should be more mindful of their actual needs and more carefully weigh the countless benefits offered by new electric offerings. For many, the conclusion may be that they still need the range and capability of an ICE truck to best suit their leisure activities and/or their livelihoods, but to say that this group is more than a minority is, at least somewhat, a fallacy. For manufacturers and infrastructure planners, this should be a wake-up call; there is a contingent of people who, despite the amazing advances of EV technology, are unable to use them to achieve certain tasks. These should be some of the first things addressed in efforts to expand EV adoption.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Tesla to make app change for easier communication following Service

“Looking into it. After a service visit is complete, we close the in-app messaging option after 2 hours. We will change this to 24hours or more.”

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tesla service
Credit: Tesla

Tesla will enhance the ability to communicate through the mobile app with Service after work has been done on your car.

One of the biggest weaknesses of Tesla’s automotive division has been Service, as Service Centers are not necessarily plentiful, and wait times, in some regions of the country, are over a month in duration.

Getting in touch with Service after a car has work done to it is also difficult. Calling showrooms in some regions has proven to be difficult to enable direct communication between the customer and the company.

If something is not resolved properly, Tesla keeps the in-app messaging option active for two hours after the service visit is complete.

However, that doesn’t resolve everything, as some issues may arise again more than two hours later. Then the issue of communication presents itself once again.

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Tesla is going to extend that time frame to a day or more, according to Raj Jegannathan, Tesla’s AI/IT-Infra, Cybersecurity, IT Apps & Vehicle Service VP.

Tesla has made several changes over the past few years to attempt to improve its Service. Recently, for Collision repair, it started offering a $45-per-day loaner program with free FSD, free tolls, and free Supercharging.

It also recently started sharing local and regional leader contact information so customers have the ability to reach out when they have complaints or disagree with warranty claims, changes in estimates, or initial diagnostics.

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Tesla creates clever solution to simplify and improve its Service

However, this is only available at a few showrooms and is currently a pilot program.

These improvements are aimed at resolving communication breakdown, which appears to be a problem that many owners experience.

Tesla is one of the few companies that also operates a fleet of Mobile Repair vehicles, which will perform service at your house or place of business. However, the size of it has gone down by 11 percent year over year.

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Tesla is overhauling its Full Self-Driving subscription for easier access

The subscription model is more accessible to many owners, as it is reasonably priced and offers the option to take a month off from using it if they are interested in saving money.

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Credit: Tesla

Tesla is overhauling its Full Self-Driving subscription and how it markets it to customers after several owners and fans of the company complained about the accessibility of the monthly access to its driver assistance suite.

Tesla Full Self-Driving is the automaker’s semi-autonomous driving suite, which is widely regarded as the most robust and capable on the market today. Owners can purchase the suite outright for $8,000, or they can subscribe to the program for $99 per month, an option it enabled a few years ago.

However, it is not super easy to subscribe to the subscription model, nor is it even recognized on the company’s Online Design Studio. Without some research or prior knowledge, a consumer might not even know they could pay monthly to experience Full Self-Driving.

That is set to change, according to Tesla’s AI/IT Infrastructure, Cybersecurity, IT Apps, and Vehicle Service head Raj Jegannathan, who said the company is planning to change that.

Instead of having customers only have the option to pay outright for the suite, Tesla is now planning to offer the subscription model in its Online Design Studio, making it easier to activate that option:

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It will be the second major change Tesla makes to how it sells Full Self-Driving to customers, the first being videos of real-life operation of FSD in the Design Studio. Previously, the site only showed animations of Full Self-Driving’s capabilities.

Tesla added the videos of FSD handling some tricky situations, as well as general operation of the suite, to the Design Studio in recent weeks.

Tesla makes big change to encourage Full Self-Driving purchases

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The subscription model is more accessible to many owners, as it is reasonably priced and offers the option to take a month off from using it if they are interested in saving money.

Many cannot justify paying for the suite outright, especially as it adds $8,000 to the cost of their car. After they experience its capabilities for themselves, they might.

Both moves appear to be an effort to increase the take rate of Full Self-Driving, particularly as autonomy takes center stage at Tesla.

With the rollout of Robotaxi and some teased capabilities of the upcoming v14 iteration of Full Self-Driving, Tesla is gearing up to continue advancing its self-driving technology.

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Tesla talks Semi ramp, Optimus, Robotaxi rollout, FSD with Wall Street firm

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Credit: Tesla

Tesla (NASDAQ: TSLA) recently talked about a variety of topics with Wall Street firm Piper Sandler, as the firm released a new note on Friday about their meeting with the company’s Investor Relations team.

According to the note from Piper Sandler, Tesla talked in detail about the Semi program, Optimus, and its potential valuation given its capabilities, the rollout of Robotaxi in Austin, and Full Self-Driving progress in the United States.

Tesla Semi Ramp

The Tesla Semi is set to enter mass production in 2026 at a dedicated factory near the company’s Gigafactory in Reno, Nevada.

The Semi has already been in pilot program testing, as Tesla has partnered with a few companies, like Frito-Lay and PepsiCo., to perform regional logistics. It has been met with excellent reviews from drivers, and it has helped give Tesla a good idea of what to expect when it makes its way to more companies in the coming years.

Piper Sandler said that it is evident Tesla is preparing for a “major ramp,” but it is keeping its expectations low:

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“We’ve never expected much from this product, but we’d love to be proven wrong (Tesla is clearly prepping for a major ramp).”

Tesla Optimus and its value internally and externally

Optimus has been working in Tesla factories for some time, but its expectations as a product offering outside of the company internally have major implications.

Its role within Tesla factories, for now, is relatively low, but Optimus is still doing things to assist. By this time next year, Piper Sandler said Optimus should have bigger responsibilities:

“By this time in 2026, Optimus should be moving/staging parts within Tesla’s facilities.”

Outside of Tesla, Optimus could be a major beneficiary for companies as it could be a more affordable way to handle tedious tasks and manual labor. The firm believes that if Optimus can work 18-hour shifts, a cost of $100,000 per unit “would be justified.”

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Tesla Robotaxi Expansion

The big focus of the firm with Robotaxi was Tesla’s expansion of the geofence in Austin this week. It was substantial, bringing the Robotaxi’s total service area to around 170 square miles, up from the roughly 90 square miles that rival Waymo is offering in the city.

Tesla Robotaxi geofence expansion enters Plaid Mode and includes a surprise

Tesla has doubled its geofence three times since its launch in late June, and it also revealed that its fleet of vehicles has expanded by 50 percent. It did not give a solid number of how many vehicles are operating in the fleet.

Tesla Full Self-Driving v14 launch

Tesla’s Full Self-Driving suite is set to have a fresh version, v14, rolled out in either September or October, and there are some pretty high expectations for it.

CEO Elon Musk said:

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“The FSD release in about 6 weeks will be a dramatic gain with a 10X higher parameter count and many other improvements. It’s going through training & testing now. Once we confirm real-world safety of FSD 14, which we think will be amazing, the car will nag you much less.”

There is also some expectation that v14 could be the public release of what Tesla is running in Austin for Robotaxi. The firm confirmed this in their note by stating it “should enable Tesla owners to use software that is on par with Robotaxis in Austin.”

The only real hold up would be regulator skepticism, but Tesla can alleviate this with strong data.

The firm maintained its ‘Overweight’ rating and the $400 price target it holds on the stock.

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