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Electric trucks from large to small vital to Tesla’s Master Plan
It all goes back to Elon Musk’s original secret Master Plan from 2006, when the billionaire entrepreneur issued his famous vision of the future: “[T]he overarching purpose of Tesla Motors (and the reason I am funding the company) is to help expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy, which I believe to be the primary, but not exclusive, sustainable solution.”
Musk made an executive decision right from the beginning to target customers whose opinions influence others by building premium electric cars that would make people sit up and take notice. Until Tesla came along, electric cars were little more than glorified golf carts. But if Tesla is going to make significant progress toward its ultimate goal, it is going to have to make electric trucks as well as passenger cars. Trucks are responsible for about 50% of all emissions created by the transportation sector according to the EPA. It’s no wonder Musk’s follow up plan calls for a zero emissions Tesla targeted at the mid to heavy duty truck segment.
The Tesla Plan
“In addition to consumer vehicles, there are two other types of electric vehicle needed: heavy-duty trucks and high passenger-density urban transport. Both are in the early stages of development at Tesla and should be ready for unveiling next year,” outlines Musk in his Master Plan Part Deux.
Aaron Turpen previously gave us an excellent analysis of what characteristics a Tesla pickup would need to have in order to be successful. He set out in detail what Tesla would need to do to build such a truck.
- V8-like performance including roughly 400 hp and 380 lb-ft
- Extended and four-door cab offerings
- Cargo bed size of 5.5 feet with option for 7 feet
- Towing capacity of about 10,000 pounds
- Payload capacity of 1/2 ton to 3,000 pounds
- 4×4 capability
- Driving range, under load, of at least 150 miles
- Conventional styling and appeal
How is Tesla going to make batteries with the energy and power needed to move such heavy vehicles? The Powerwall may offer clues. Just one year after it was introduced, Tesla brought its second generation version to market with roughly double the capacity of the original. Tesla doesn’t reveal very much about its ongoing battery research programs, other than to say that improvements of between 5 and 7 percent a year are anticipated as it ramps up production at the Gigafactory.
One assumption is that batteries for trucks will be significantly different from those used on its passenger cars, with more focus on energy and less focus on power. While a Tesla pickup that breaks the 3 second 0-60 barrier would be very cool, that sort of acceleration would have little relevance to how a truck gets used in daily driving.
When it comes to trucks that haul freight, it’s possible that the company has some sort of battery swapping plan in mind at truck stops along major transportation routes. Another approach would be to simply swap tractors at designated service areas much the way Formula E drivers swap cars during a race. Tesla could own the trucks and lease them to freight companies. The idea is as old as the Pony Express.
What About The Competition?
While Tesla is busy planning its truck strategy, other companies are chasing the same low emissions dream. Most of them rely on some form of range extender engine to build a truck that has low emissions but is cost competitive. The most promising of those ventures may be from Workhorse, which claims it will have a full size plug-in hybrid pickup truck with dual motors on the market by 2018. It uses the two cylinder range extender engine from the BMW i3 REx to provide electricity to the battery when needed. A rendering of the truck by Australia’s Motoring shows a truck that is purposeful rather than svelte in its design.
Delivery and cargo vans are another target market. Four large cities — Mexico City, Paris, Madrid, and Athens — announced their intention to ban all diesel powered vehicles from their streets by 2025. Many of the medium duty trucks used to deliver food and consumer goods to city dwellers are powered by diesel engines, especially in Europe.
Deutsche Post, known globally as DHL, is one of the largest parcel delivery companies in the world. It is working hard to reduce its carbon footprint but could not find an all electric van suitable for its needs. So it built its own. “We designed it as a tool. So the fit and finish does not need to be as good as in a passenger car,” Win Neidlinger, director of business development at Deutsche Post tells Fortune. “It did not cost billions to develop and produce. You will not believe how cheap it is to make.” The company now plans to become a manufacturer and start selling the vans, which it calls StreetScooters, to customers in 2017.
Photo credit: Deutsche Post
UPS is also in the delivery business and is a world leader in testing alternative fuels and alternative powertrains in its trucks. It has invested more than $750 million in alternative fuel and advanced technology vehicles since 2009. UPS now has 7,700 low emission vehicles in its “rolling laboratory” test fleet and is evaluating vehicles that run on natural gas, renewable natural gas, and propane according to Electric Cars Report.
It also is using electric powertrains in some of its vehicles. A version of the Workhorse plug-in hybrid range extender system is being tested in several of its delivery vans. It is also thinking small when it comes to what is known in the industry as the “last mile” conundrum. How do companies like UPS create nimble, zero emissions vehicles that can access congested urban areas? One solution being tried in Hamburg, Germany and Portland, Oregon is a hybrid electric tricycle called the eBike. It has a battery and electric motor and can move using pedal power, electric power, or a combination of both.
Photo credit: UPS
Some of the biggest polluters are garbage and trash hauling trucks. Because the stop and start hundreds of times a day, their diesel engines are constant spewing toxic pollutants into the atmosphere. While their total numbers are small, they discharge a disproportionate amount of emissions to the atmosphere. Taming the emissions from beasts would be an important step forward.
Ian Wright, a Tesla co-founder and former board member, thinks he has a solution. His company, Wrightspeed, builds heavy trucks powered solely by electricity but with a twist. Wright and his engineering staff have invented a small natural gas powered turbine that acts as a range extender engine. He claims his turbine operates so cleanly, it does not require a catalytic converter to meet California’s strict tailpipe emissions laws.
Salt Lake City start-up Nikola Motors recently revealed its idea for a 1000 HP low emissions electric truck called the Nikola One. Sleek and futuristic, it relies on battery power to turn its six electric motors but also has an onboard hydrogen fuel cell that is says will give the tractor a range of 800 to 1000 miles. The company says it has over a billion dollars worth of reservations in hand. While it did present a full size prototype at the reveal, many are taking a wait and see attitude toward Nikola Motors, which has no factory at the present time but claims it will begin production in 2018.
Summary
Trucks will play an important role in reducing global emissions from the transportation sector. A recent report from Navigant Research predicts annual sales of electric trucks — including hybrids and plug-in hybrids — will increase by a factor of ten over the next decade. From 31,000 worldwide today, Navigant says more than 332,000 electric trucks will be sold annually by 2026. That’s a big market for manufacturers to target.
Tesla has refused to consider any sort of range extender device for its cars, but solving the problems of building low emissions trucks for delivering freight and cargo across long distances may make such things a necessity. The need is great and the time is short. If hybrid trucks are what are needed, even as a stop gap measure while battery technology catches up with energy and cost constraints, that would be important for a world struggling to limit carbon emissions.
Elon Musk
SpaceX just forced Verizon, AT&T and T-Mobile to team up for the first time in history
AT&T, T-Mobile, and Verizon just joined forces for one reason: Starlink is winning.
America’s three largest wireless carriers, AT&T, T-Mobile, and Verizon, announced on On May 14, 2026 that they had agreed in principle to form a joint venture aimed at pooling their spectrum resources to expand satellite-based direct-to-device (D2D) connectivity across the United States in what can be seen as a direct response to SpaceX’s Starlink initiative. D2D, in plain terms, is technology that lets a standard smartphone connect directly to a satellite in orbit, the same way it connects to a cell tower, with no extra hardware required.
The alliance is widely seen as a means to slow Starlink’s rapid expansion in the satellite internet and mobile markets. SpaceX’s Starlink Mobile service launched commercially in July 2025 through a partnership with T-Mobile, starting with messaging before expanding to broadband data. SpaceX secured access to valuable wireless spectrum through its $17 billion deal with EchoStar, paving the way for significantly faster satellite-to-phone speeds.
SpaceX was not shy about its reaction. SpaceX president and COO Gwynne Shotwell responded on X: “Weeeelllll, I guess Starlink Mobile is doing something right! It’s David and Goliath (X3) all over again — I’m bettin’ on David.” SpaceX’s VP of Satellite Policy David Goldman went further, flagging potential antitrust concerns and asking whether the DOJ would even allow three dominant competitors to coordinate in a market where a new rival is actively entering.
Weeeelllll, I guess @Starlink Mobile is doing something right! It’s David and Goliath (X3) all over again — I’m bettin’ on David 🙂 https://t.co/5GzS752mxL
— Gwynne Shotwell (@Gwynne_Shotwell) May 14, 2026
Financial analysts at LightShed Partners were blunt, saying the announcement showed the three carriers are “nervous,” and pointed to the timing: “You announce an agreement in principle when the point is the announcement, not the deal. The timing, weeks ahead of the SpaceX roadshow, was the point.”
As Teslarati reported, SpaceX’s next generation Starlink V2 satellites will deliver up to 100 times the data density of the current system, with custom silicon and phased array antennas enabling around 20 times the throughput of the first generation. The carriers’ JV, which has no definitive agreement, no financial structure, and no deployment timeline yet, will need to move quickly to matter.
Elon Musk’s SpaceX is targeting a Nasdaq listing as early as June 12, aiming for what would be the largest IPO in history. With Starlink now serving over 9 million subscribers across 155 countries, holding 59 carrier partnerships globally, and now powering Air Force One, the carriers’ joint venture announcement landed at exactly the wrong time to look like anything other than a defensive move.
Tesla just raised Model Y prices for the first time in two years, with the largest increase being $1,000.
The move signals shifting dynamics in the competitive electric vehicle market as the company continues to work on balancing demand, profitability, and accessibility.
The new pricing affects premium trims while leaving entry-level options unchanged. The Model Y Premium Rear-Wheel Drive (RWD) now starts at $45,990, a $1,000 increase.
The Model Y Premium All-Wheel Drive (AWD)—previously referred to in the post as simply “Model Y AWD”—rises to $49,990, also up $1,000. The top-tier Model Y Performance sees a more modest $500 bump, bringing its starting price to $57,990.
Tesla Model Y prices just went up:
New prices:
🚗 Model Y Premium RWD: $45,990 – up $1,000
🚗 Model Y AWD: $49,990 – up $1,000
🚗 Model Y Performance: $57,990 – up $500 https://t.co/e4GhQ0tj4H pic.twitter.com/TCWqr3oqiV— TESLARATI (@Teslarati) May 16, 2026
Base models remain untouched to preserve affordability. The entry-level Model Y RWD holds steady at $39,990, and the base Model Y AWD stays at $41,990. This selective approach keeps the crossover accessible for budget-conscious buyers while extracting more revenue from higher-margin configurations.
After years of aggressive price cuts to stimulate volume amid slowing EV adoption and rising competition from rivals like BYD, Ford, and GM, Tesla appears confident in underlying demand. Recent lineup refreshes for the 2026 Model Y, including refreshed styling and efficiency gains, have helped maintain its status as America’s best-selling EV.
By protecting base prices, Tesla avoids alienating price-sensitive customers while improving margins on the more popular variants.
Tesla Model Y ownership review after six months: What I love and what I don’t
For consumers, the changes are relatively modest—under 3% on affected trims—and still position the Model Y competitively against gas-powered SUVs in the same class. Federal tax credits and potential state incentives may further offset costs for eligible buyers.
This marks a subtle but notable shift from the deep discounting era that defined much of 2024 and 2025. As the EV market matures into 2026, Tesla’s pricing strategy will be closely watched for clues about production ramps, new variants like the rumored longer-wheelbase Model Y, and broader profitability goals.
In short, today’s adjustment reflects a company that remains dominant yet pragmatic—willing to test higher pricing where demand supports it. It is unlikely to deter consumers from choosing other options.
Elon Musk cannot be fired from SpaceX, and there’s a reason for that.
In a blunt post on X on Friday, Elon Musk confirmed plans to structurally shield his leadership at SpaceX, ensuring he cannot be fired while tying a potential trillion-dollar compensation package to the company’s long-term goal of establishing a self-sustaining colony on Mars.
Yes, I need to make sure SpaceX stays focused on making life multiplanetary and extending consciousness to the stars, not pandering to someone’s bullshit quarterly earnings bonus!
Obviously, IF SpaceX succeeds in this absurdly difficult goal, it will be worth many orders of…
— Elon Musk (@elonmusk) May 15, 2026
The revelation stems from a Financial Times report detailing SpaceX’s intention to restructure its governance and compensation framework. The moves are designed to protect Musk’s control and align his incentives with the company’s founding mission rather than short-term financial pressures. Musk’s reply left no ambiguity:
“Yes, I need to make sure SpaceX stays focused on making life multiplanetary and extending consciousness to the stars, not pandering to someone’s bullshit quarterly earnings bonus!”
He added that success in this “absurdly difficult goal” would generate value “many orders of magnitude more than the economy of Earth,” though he cautioned that the journey will not be smooth. “Don’t expect entirely smooth sailing along the way,” Musk wrote.
The strategy reflects Musk’s deep concerns about how public-market expectations could derail SpaceX’s core objective. Founded in 2002, SpaceX has repeatedly stated its purpose is to reduce the cost of space travel and ultimately make humanity a multiplanetary species.
Unlike Tesla, which went public in 2010 and has faced repeated battles over Musk’s compensation and board influence, SpaceX remains privately held. Musk has long resisted taking the rocket company public precisely to avoid the quarterly earnings treadmill that forces most CEOs to prioritize short-term stock performance over ambitious, high-risk projects.
By embedding protections against his removal and linking any outsized pay package to verifiable milestones—such as a functioning Mars colony—SpaceX aims to insulate its leadership from activist investors or board members who might demand faster profits or safer bets.
Musk has referenced past experiences, including his ouster from OpenAI and shareholder lawsuits at Tesla, as cautionary tales. In those cases, he argued, external pressures risked diluting the original vision.
Critics may view the arrangement as excessive, especially given Musk’s already substantial voting power and wealth. Supporters, however, argue it is a necessary safeguard for a company pursuing goals measured in decades rather than quarters. Achieving a Mars colony would require sustained investment in Starship development, orbital refueling, life-support systems, and in-situ resource utilization—technologies that may deliver no immediate financial return.
Musk’s post underscores a broader philosophical point: true breakthrough innovation often demands tolerance for volatility and a willingness to ignore conventional business wisdom. As SpaceX prepares for increasingly ambitious Starship test flights and eventual crewed missions, the new governance structure signals that the company’s North Star remains unchanged—humanity’s expansion beyond Earth.
Whether the trillion-dollar package materializes depends on execution, but Musk’s message is clear: SpaceX exists to reach the stars, not to chase the next earnings beat. For investors or employees who share that vision, the protections are not a perk—they are a prerequisite for success.
SpaceX just forced Verizon, AT&T and T-Mobile to team up for the first time in history
Tesla Model Y prices just went up for the first time in two years
