News
Electric trucks from large to small vital to Tesla’s Master Plan

It all goes back to Elon Musk’s original secret Master Plan from 2006, when the billionaire entrepreneur issued his famous vision of the future: “[T]he overarching purpose of Tesla Motors (and the reason I am funding the company) is to help expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy, which I believe to be the primary, but not exclusive, sustainable solution.”
Musk made an executive decision right from the beginning to target customers whose opinions influence others by building premium electric cars that would make people sit up and take notice. Until Tesla came along, electric cars were little more than glorified golf carts. But if Tesla is going to make significant progress toward its ultimate goal, it is going to have to make electric trucks as well as passenger cars. Trucks are responsible for about 50% of all emissions created by the transportation sector according to the EPA. It’s no wonder Musk’s follow up plan calls for a zero emissions Tesla targeted at the mid to heavy duty truck segment.
The Tesla Plan
“In addition to consumer vehicles, there are two other types of electric vehicle needed: heavy-duty trucks and high passenger-density urban transport. Both are in the early stages of development at Tesla and should be ready for unveiling next year,” outlines Musk in his Master Plan Part Deux.
Aaron Turpen previously gave us an excellent analysis of what characteristics a Tesla pickup would need to have in order to be successful. He set out in detail what Tesla would need to do to build such a truck.
- V8-like performance including roughly 400 hp and 380 lb-ft
- Extended and four-door cab offerings
- Cargo bed size of 5.5 feet with option for 7 feet
- Towing capacity of about 10,000 pounds
- Payload capacity of 1/2 ton to 3,000 pounds
- 4×4 capability
- Driving range, under load, of at least 150 miles
- Conventional styling and appeal
How is Tesla going to make batteries with the energy and power needed to move such heavy vehicles? The Powerwall may offer clues. Just one year after it was introduced, Tesla brought its second generation version to market with roughly double the capacity of the original. Tesla doesn’t reveal very much about its ongoing battery research programs, other than to say that improvements of between 5 and 7 percent a year are anticipated as it ramps up production at the Gigafactory.
One assumption is that batteries for trucks will be significantly different from those used on its passenger cars, with more focus on energy and less focus on power. While a Tesla pickup that breaks the 3 second 0-60 barrier would be very cool, that sort of acceleration would have little relevance to how a truck gets used in daily driving.
When it comes to trucks that haul freight, it’s possible that the company has some sort of battery swapping plan in mind at truck stops along major transportation routes. Another approach would be to simply swap tractors at designated service areas much the way Formula E drivers swap cars during a race. Tesla could own the trucks and lease them to freight companies. The idea is as old as the Pony Express.
What About The Competition?
While Tesla is busy planning its truck strategy, other companies are chasing the same low emissions dream. Most of them rely on some form of range extender engine to build a truck that has low emissions but is cost competitive. The most promising of those ventures may be from Workhorse, which claims it will have a full size plug-in hybrid pickup truck with dual motors on the market by 2018. It uses the two cylinder range extender engine from the BMW i3 REx to provide electricity to the battery when needed. A rendering of the truck by Australia’s Motoring shows a truck that is purposeful rather than svelte in its design.
Delivery and cargo vans are another target market. Four large cities — Mexico City, Paris, Madrid, and Athens — announced their intention to ban all diesel powered vehicles from their streets by 2025. Many of the medium duty trucks used to deliver food and consumer goods to city dwellers are powered by diesel engines, especially in Europe.
Deutsche Post, known globally as DHL, is one of the largest parcel delivery companies in the world. It is working hard to reduce its carbon footprint but could not find an all electric van suitable for its needs. So it built its own. “We designed it as a tool. So the fit and finish does not need to be as good as in a passenger car,” Win Neidlinger, director of business development at Deutsche Post tells Fortune. “It did not cost billions to develop and produce. You will not believe how cheap it is to make.” The company now plans to become a manufacturer and start selling the vans, which it calls StreetScooters, to customers in 2017.
UPS is also in the delivery business and is a world leader in testing alternative fuels and alternative powertrains in its trucks. It has invested more than $750 million in alternative fuel and advanced technology vehicles since 2009. UPS now has 7,700 low emission vehicles in its “rolling laboratory” test fleet and is evaluating vehicles that run on natural gas, renewable natural gas, and propane according to Electric Cars Report.
It also is using electric powertrains in some of its vehicles. A version of the Workhorse plug-in hybrid range extender system is being tested in several of its delivery vans. It is also thinking small when it comes to what is known in the industry as the “last mile” conundrum. How do companies like UPS create nimble, zero emissions vehicles that can access congested urban areas? One solution being tried in Hamburg, Germany and Portland, Oregon is a hybrid electric tricycle called the eBike. It has a battery and electric motor and can move using pedal power, electric power, or a combination of both.

Photo credit: UPS
Some of the biggest polluters are garbage and trash hauling trucks. Because the stop and start hundreds of times a day, their diesel engines are constant spewing toxic pollutants into the atmosphere. While their total numbers are small, they discharge a disproportionate amount of emissions to the atmosphere. Taming the emissions from beasts would be an important step forward.
Ian Wright, a Tesla co-founder and former board member, thinks he has a solution. His company, Wrightspeed, builds heavy trucks powered solely by electricity but with a twist. Wright and his engineering staff have invented a small natural gas powered turbine that acts as a range extender engine. He claims his turbine operates so cleanly, it does not require a catalytic converter to meet California’s strict tailpipe emissions laws.
Salt Lake City start-up Nikola Motors recently revealed its idea for a 1000 HP low emissions electric truck called the Nikola One. Sleek and futuristic, it relies on battery power to turn its six electric motors but also has an onboard hydrogen fuel cell that is says will give the tractor a range of 800 to 1000 miles. The company says it has over a billion dollars worth of reservations in hand. While it did present a full size prototype at the reveal, many are taking a wait and see attitude toward Nikola Motors, which has no factory at the present time but claims it will begin production in 2018.
Summary
Trucks will play an important role in reducing global emissions from the transportation sector. A recent report from Navigant Research predicts annual sales of electric trucks — including hybrids and plug-in hybrids — will increase by a factor of ten over the next decade. From 31,000 worldwide today, Navigant says more than 332,000 electric trucks will be sold annually by 2026. That’s a big market for manufacturers to target.
Tesla has refused to consider any sort of range extender device for its cars, but solving the problems of building low emissions trucks for delivering freight and cargo across long distances may make such things a necessity. The need is great and the time is short. If hybrid trucks are what are needed, even as a stop gap measure while battery technology catches up with energy and cost constraints, that would be important for a world struggling to limit carbon emissions.
Elon Musk
Tesla called ‘biggest meme stock we’ve ever seen’ by Yale associate dean

Tesla (NASDAQ: TSLA) is being called “the biggest meme stock we’ve ever seen” by Yale School of Management Senior Associate Dean Jeff Sonnenfeld, who made the comments in a recent interview with CNBC.
Sonnenfeld’s comments echo those of many of the company’s skeptics, who argue that its price-to-earnings ratio is far too high when compared to other companies also in the tech industry. Tesla is often compared to companies like Apple, Nvidia, and Microsoft when these types of discussions come up.
Fundamentally, yes, Tesla does trade at a P/E level that is significantly above that of any comparable company.
However, it is worth mentioning that Tesla is not traded like a typical company, either.
Here’s what Sonnenfeld said regarding Tesla:
“This is the biggest meme stock we’ve ever seen. Even at its peak, Amazon was nowhere near this level. The PE on this, well above 200, is just crazy. When you’ve got stocks like Nvidia, the price-earnings ratio is around 25 or 30, and Apple is maybe 35 or 36, Microsoft around the same. I mean, this is way out of line to be at a 220 PE. It’s crazy, and they’ve, I think, put a little too much emphasis on the magic wand of Musk.”
Many analysts have admitted in the past that they believe Tesla is an untraditional stock in the sense that many analysts trade it based on narrative and not fundamentals. Ryan Brinkman of J.P. Morgan once said:
“Tesla shares continue to strike us as having become completely divorced from the fundamentals.”
Dan Nathan, another notorious skeptic of Tesla shares, recently turned bullish on the stock because of “technicals and sentiment.” He said just last week:
“I think from a trading perspective, it looks very interesting.”
Nathan said Tesla shares show signs of strength moving forward, including holding its 200-day moving average and holding against current resistance levels.
Sonnenfeld’s synopsis of Tesla shares points out that there might be “a little too much emphasis on the magic wand of Musk.”
Elon Musk just bought $1 billion in Tesla stock, his biggest purchase ever
This could refer to different things: perhaps his recent $1 billion stock buy, which sent the stock skyrocketing, or the fact that many Tesla investors are fans and owners who do not buy and sell on numbers, but rather on news that Musk might report himself.
Tesla is trading around $423.76 at the time of publication, as of 3:25 p.m. on the East Coast.
News
Tesla makes big change to Full Self-Driving doghouse that drivers will like
Now, it is changing the timeframe of which strikes will be removed, cutting it in half. The strikes will be removed every 3.5 days, as long as no strikes are received during the time period.

Tesla is making a big change to its Full Self-Driving doghouse that drivers will like.
The doghouse is a hypothetical term used to describe the penalty period that Tesla applies to drivers who receive too many infractions related to distracted driving.
Previously, Tesla implemented a seven-day ban on the use of Full Self-Driving for those who received five strikes in a vehicle equipped with a cabin camera and three strikes for those without a cabin camera.
It also forgave one strike per week of Full Self-Driving use, provided the driver did not receive any additional strikes during the seven-day period.
Now, it is changing the timeframe of which strikes will be removed, cutting it in half. The strikes will be removed every 3.5 days, as long as no strikes are received during the time period.
The change was found by Not a Tesla App, which noticed the adjustment in the Owner’s Manual for the 2025.32 Software Update.
The system undoubtedly helps improve safety as it helps keep drivers honest. However, there are definitely workarounds, which people are using and promoting for monetary gain, and you can find them on basically any online marketplace, including TikTok shop and Amazon:
🚨 Seeing more and more devices like this land on various online marketplaces including TikTok shop and Amazon
These devices are NOT to be used when operating Tesla Full Self-Driving and I’d love to see Tesla take action here.
These “creators” looking to make a quick buck are… pic.twitter.com/VnY25k2mPL
— TESLARATI (@Teslarati) September 17, 2025
People are marketing the product as an FSD cheat device, which the cabin-facing camera will not be able to detect, allowing you to watch something on a phone or look through the windshield at the road.
The safeguards implemented by Tesla are designed to protect drivers from distractions and also protect the company itself from liability. People are still using Full Self-Driving as if it were a fully autonomous product, and it is not.
Tesla even says that the driver must pay attention and be ready to take over in any scenario:
“Yes. Autopilot is a driver assistance system that is intended to be used only with a fully attentive driver. It does not turn a Tesla into a fully autonomous vehicle.
Before enabling Autopilot, you must agree to “keep your hands on the steering wheel at all times” and to always “maintain control and responsibility for your vehicle.” Once engaged, Autopilot will also deliver an escalating series of visual and audio warnings, reminding you to place your hands on the wheel if insufficient torque is applied or your vehicle otherwise detects you may not be attentive enough to the road ahead. If you repeatedly ignore these warnings, you will be locked out from using Autopilot during that trip.
You can override any of Autopilot’s features at any time by steering or applying the accelerator at any time.”
It is good that Tesla is rewarding those who learn from their mistakes with this shorter timeframe to lose the strikes. It won’t be needed forever, though, as eventually, the company will solve autonomy. The question is: when?
Elon Musk
Elon Musk teases the capabilities of the Tesla Roadster once again

Elon Musk has once again teased the capabilities of the Tesla Roadster, fueling the anticipation that many have for the vehicle, despite it still having no public production or delivery date.
The Roadster is among the most anticipated vehicles in the automotive sector currently, and as Tesla has teased its capabilities, from a lightning-fast 1.1-second 0-60 MPH acceleration to potential hovering with cold-gas thrusters, people are eager to see it.
Although the design seemed to be finalized, there was still more work to be done. Earlier this year, as Tesla was showcasing some of the Roadster’s capabilities to Musk, he stated that it was capable of even more.
This pushed back its production date even further, much to the chagrin of those who have been waiting years for it.
Musk continues to tease us all, and as we sit here waiting hopelessly for it to be revealed, he said today that it is “something special beyond a car.”
The new Roadster is something special beyond a car
— Elon Musk (@elonmusk) September 17, 2025
Musk’s words were in response to a video posted by Tesla China, showing the Roadster in a new promotional video created by a fan.
The Roadster was planned to be released in 2020, but here we are in 2025, and there is still no sign of the vehicle entering production. However, Tesla did say earlier this year that it would host a demo event for the Roadster, where the company would showcase its capabilities.
Lars Moravy said earlier this year:
“Roadster is definitely in development. We did talk about it last Sunday night. We are gearing up for a super cool demo. It’s going to be mind-blowing; We showed Elon some cool demos last week of the tech we’ve been working on, and he got a little excited.”
Tesla exec gives big update on Roadster, confirming recent rumor
The delays have been attributed to “radically increased design goals” for the vehicle, which have, without a doubt, improved its capabilities, but at the same time, we just want to know if it’s ever going to come.
Tesla can always make it “better,” but at what point do you say, “Okay, it’s time to show this thing off.” They could always build another, even more capable supercar in the next ten years.
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