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Elon Musk reveals astoundingly low price for The Boring Company Bricks
Elon Musk has provided more details about The Boring Company’s upcoming merchandise, the Boring Bricks. In a series of tweets on Thursday, Musk gave updates on the tunneling startup’s upcoming headquarters, the first Boring Brick store, and the price of the blocks themselves.
Musk started off the Boring Company updates by stating that the company’s first headquarters would be finished soon, and that it would be made with, of course, Boring Bricks. Keeping the tunneling startup’s fun, lighthearted spirit alive, Musk noted that the Boring Company’s upcoming HQ would be built in the shape of a medieval watchtower.
Musk’s updates on the Boring Bricks got more interesting from there. For one, the Tesla and SpaceX CEO noted that the first Boring Brick Store would be opening in ~2 months, and that the price for the bricks themselves is just 10 cents per piece. Such a price is very low, considering that conventional blocks, like this red clay standard brick from Lowe’s, cost 65 cents each. Even a Masonry Concrete Block, which is relatively cheap at 34 cents per piece, is still costly compared to the Boring Bricks’s 10-cent price.
The Boring Company Bricks’ 10 cent price would likely make it one of the most affordable bricks in the market. They’re quite durable too, with Musk stating that the bricks, which are made from tunneling rock, are rated for California seismic loads. That being said, perhaps the most notable detail that Elon Musk announced about the Boring Company Bricks was the fact that the tunneling startup would literally be giving them away for free, as long as they are used for affordable housing projects.
Bricks will be free if used for affordable housing projects
— Elon Musk (@elonmusk) September 13, 2018
Using the Boring Bricks as material for low-cost housing has been mentioned by Musk in the past. When he first shared his ideas for the Boring Company Bricks on Twitter, Musk noted that the bricks would be “interlocking with a precise surface finish,” which would allow the blocks to be stacked on top of each other without compromising durability. Musk even noted that the Boring Bricks would be designed in such a way that “two people could build the outer walls of a small house in a day or so.”
The idea of recycling excavated dirt into bricks has actually been in The Boring Company’s FAQ for a while, even before Elon Musk mentioned the blocks on Twitter. The tunneling startup also intends to use recycled dirt as linings for its tunnels.
“The Boring Company is investigating technologies that will recycle the earth into useful bricks to be used to build structures. This is not a new concept, as buildings have been constructed from Earth for thousands of years including, according to recent evidence, the Pyramids. These bricks can potentially be used as a portion of the tunnel lining itself, which is typically built from concrete.”
The Boring Company might be more well-known for its fun, unique merchandise such as the Not-a-Flamethrower, but the company is actually in the process of preparing for a high-profile transport system. Earlier this year, the Boring Company won a bid to build a high-speed transport line that would connect downtown Chicago to O’Hare airport, beating larger conglomerates who were also bidding on the project. If its Chicago project proves to be a success, the Boring Company could have a valuation of up to $16 billion.
Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.
In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.
This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.
Tesla is now allowing it to happen again ahead of the February 14th deadline.
The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.
Now, that issue will never be presented again.
Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.
While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.
Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.
The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
Tesla Full Self-Driving pricing strategy eliminates one recurring complaint
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
